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Crowdsourcing: Hot Mess or High Art? #TChat Recap

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Do you ever wonder what unsuspecting people think when they stumble across a #TChat event in-progress? Do they mistake it for some sort of wild, unchained idea orgy?

I can see why the uninitiated might assume that a magical “meeting of the minds” has spontaneously sprouted in a random social media moment.

After all, for 2+ years on Wednesday nights, the #TChat hashtag has consistently trended on Twitter, as the stream lights up in a blaze of 140-character glory about workplace culture. We’re creating our own gravitational pull with all those tweets. Could a TalentCulture zip code be far away?

But seriously, those of us who participate in #TChat conversations know that it’s not crowdsourcing’s answer to a flash mob. This isn’t just a way to fill an hour with social serendipity that evaporates when we turn out the lights. At least, that’s not the intent.

Instead, I like to think of TalentCulture as a living learning laboratory — or as Meghan Biro puts it, a metaphor for the social workplace. And each week’s events are carefully planned and presented with the goal of creating something bigger than the sum of its parts. Ideally, each of us can find something useful to ponder and apply in our professional lives, between those intense #TChat conversations.

For me, the most memorable and meaningful idea this week came from learning expert, Justin Mass:

What was your top takeaway?

Most likely, it was one of the brilliant thoughts from our guest, Nick Kellet. As co-founder of List.ly, a service that makes it easy for people to organize and share information through social channels, Nick deeply understands the art and science of digital discovery, curation and collaboration. His #TChat insights were so varied and powerful, I’m inspired to write a separate post that showcases those ideas. But in the meantime, here’s the “Nick” tweet that garnered the most retweets this week — with good reason:

So, in that spirit of discovery and sharing, we invite you to review other comments from Nick and the entire #TChat tribe in the “highlights” slideshow below. There’s an abundance of wisdom in this crowd, and we’re grateful for your contributions. Let us know how these resources help you gain a better perspective on tools and techniques can improve your world of work. We’re always open and interested in your thoughts!

#TChat Week in Review: Learning Through Collaboration

SAT 7/27

NickKellet

Watch the G+ Hangout with Nick Kellet

#TChat Preview: Our Community Manager, Tim McDonald, framed the week’s topics in a post featuring a brief G+ Hangout with Nick. Read the Preview Post: “Social Learning: Making Connections Count”

SUN 7/28

Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro, offered advice about how organizations can create more value from collaborative endeavors. Read “5 Leadership Secrets of Collaboration Success.”

Audit ResultsTUE 7/30

Related Post: Our guest, Nick, contributed a fascinating post about blog content analysis, inspired by a benchmarking tool he has created with Listly. To learn more and to request a free audit of your blog site, read “Web Content: What Does It Say About You?”

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Listen to the #TChat Radio show

WED 7/31

#TChat Radio: Just prior to our weekly Twitter chat event, Nick joined TalentCulture founders and radio hosts, Meghan M. Biro and Kevin W. Grossman for a thoughtful look at why and how collaboration tools and techniques are redefining how we live, work and play. Listen now to the radio show recording.

#TChat Twitter: Immediately following the radio show, the entire TalentCulture community came together for an open discussion on the #TChat stream. In case you missed the action, check out the highlights in our Storify slideshow below:

#TChat Twitter Highlights: Social Learning Through Collaboration

[javascript src=”//storify.com/TalentCulture/tchat-insights-social-learning-making-connections.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Nick Kellet for sharing his extensive understanding of core issues and opportunities surrounding learning in today’s networked business environment. Your passion and depth of knowledge inspire us to keep pushing the collaborative envelope.

NOTE TO BLOGGERS: Did this week’s events prompt you to write about social learning tools, techniques or implications? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week, we welcome workplace learning and innovation expert and author, Marcia Conner! Stay tuned to TalentCulture social channels for details.

In the meantime, the World of Work conversation continues each day. So join us on the #TChat Twitter stream, on our LinkedIn discussion group. or on other social channels. And feel free to explore our redesigned website. The gears are always turning here at TalentCulture, and your ideas and opinions are always welcome.

See you on the stream!

Image Credit: Punkrose via Flickr Creative Commons

Web Content: What Does It Say About You?

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Written by Nick Kellet

In today’s digital world of work, all of us are content consumers and producers. Our personal brands are defined by the thousands of ways we express our preferences and communicate our personal values. Our choices become us.

This is the power of social media in the age of self-expression. We can be anything we choose. We’re defined both by our inputs and outputs:

• We are what we create.
• We are what we consume.
• We are what we share.

What’s more, our experiences with content reveal how we learn, across multiple dimensions:

• What we know and aspire to know;
• What we like and dislike;
• What sources of information we trust;
• Who we know and want to know.

It’s useful to see how, why and where we share ideas, because this helps us understand the social learning process. I’m particularly fascinated by this “social” side of learning, because my company (Listly) exists to help others easily find, organize and share meaningful information on the web.

Let’s Look Closer at Digital Content

Recently I analyzed popular content networks like YouTube and Slideshare — comparing them to social networks like Facebook and Twitter. I concluded that both types of content sources have their own unique advantages. (For details, see my posts about Content Networks and Social Networks.) I also concluded that there are 6 key types of “sharable” digital content: Video, Audio, Slides, Lists, Graphics and Documents.

Shareable Content: Content Networks

(Infographic: Courtesy of Visually)

We can freely create and embed these types of content in blog posts. We can also share them directly with others on social media and through private communication channels. It’s now easy to track and measure activities involving any of these content types, so we can understand what works best in various scenarios. The metrics also help us decide which content is worth consuming.

I took the analysis one step further and devised a quick way to perform a blog content audit. This enables us to generate a “snapshot” of any blog’s content mix, and compare that profile with others. The results appear in a customized “trading card” for each blog.

This initiative began by focusing on 22 top blogs, but because we’ve received such a strong response, we’re now expanding that scope and deepening our analysis.

Sample Blog Analysis: TalentCulture

To illustrate how the process works, let me explain how I audited TalentCulture.com. I reviewed the site’s most recent 25 posts, and simply tagged posts that include videos, slides and other content elements. If a post contains more than one type of embedded media, all the content elements are counted. Here are the results, in our “trading card” format:
TC TradingCard

Interpreting Results

So what does this all mean? Relative to other blogs we’ve analyzed, TalentCulture very frequently features lists, with videos as a secondary form of content. Audio, slides and graphic content play a much less prominent role, compared to benchmark sites.

What is the perfect mix of “sharable” content elements? That’s a hard question to answer, because each blog serves a different audience. However, here are results from 70+ blogs analyzed thus far:

Blog Audit Benchmarks

Key Takeaways

Here are some recommendations worth noting, based on our findings to-date:

1) Consider “mixed media” a strength. There’s clearly a trend toward posts that include multiple content types.

2) Include slides and video where possible/applicable. (Don’t just embed your own content — shine a light on the work of others.)

3) Transform existing content into other forms of media, when appropriate. (For example, turn a blog post into a slidedeck or a video.)

4) Make sure you integrate some audio content — whether it’s a podcast or simply a recording of an author reading post content aloud.

5) Lists are the most frequently used form of content. Blog posts that include a list in the title are usually popular, simply because they imply that the content will be easy to skim.

6) Include “Pin-friendly” images, with meme-worthy quotes in your posts. This lends itself to sharing — images with text are much more meaningful than isolated images without written context.

7) Use embedded content to break-up your copy visually. This makes your body copy more approachable and easier for visitors to digest.

8) Consider performing a similar content audit of blogs from competitors or from thought leaders who have creative blogs that your admire.

9) Be aware of your content mix, and follow a weekly or monthly format that repeats themes. This makes it easy to manage your mix.

In summary: You are a reflection of not only what you write, but also of the content that you include in your digital space. Aim to help people think of your content as fun and easy to consume. It will create a more inviting experience for visitors, and will add a more authentic human personality to your web presence and your brand image.

(Editor’s Note: To request a content audit of your blog, “like” Nick’s “Top Content” post at Slideshare and add your URL in the “comments” area of that post. We look forward to hearing about your score!)

015_img_2801(Author Profile: Nick Kellet is co-founder of social curation platform Listly. He believes that effective curation is as much about listening and engaging as it is about publishing and the tools themselves. A serial innovator who loves to jump domains from board games to business intelligence, Nick also believes that passion in the company of friends and community is an unstoppable force.

Connect with Nick on Twitter, on LinkedIn and on G+, and follow his writing via his other guest posts and on his blogs at NickKellet.com and at blog.list.ly.)

Social Learning: Making Connections Count #TChat Preview

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(Editor’s Note: Want to see a full overview of this week’s event’s and resources? Read the #TChat Recap: Crowdsourcing — Hot Mess or High Art?)

Learning. It’s fundamental to human personal and professional growth. And increasingly, corporations recognize its critical contribution to overall business growth.

But how is the learning process changing in today’s more connected, “social” world of work? Are we making the most of opportunities to collaborate? How can we leverage personal and professional networks to be smarter and more effective in every aspect of our lives?

This week, our “Summer Restart” series moves beyond last week’s crowdsourcing event, to focus more specifically on how to get more out of tools and techniques designed to curate and share collective wisdom.

Our guest brings unique, first-hand understanding of how and why collaborative learning can enrich our lives, improve professional performance and drive business innovation.

Nick Kellet is a pioneer in applying purposeful collaboration to business challenges and opportunities. He is co-founder of List.ly, a service that empowers people to create, manage, share and engage with the web’s best lists.

Nick helped me frame this week’s events by discussing his perspective on social learning in a brief G+ Hangout:

#TChat Events: Connecting Collaboration and Success

This week’s topic is destined to shift your collaborative spirit into high gear. So be sure to join us on Wednesday, July 31, for a dynamic #TChat double-header. Bring your questions, concerns, ideas and suggestions, and let’s talk!

#TChat Radio — Wed, July 31 at 6:30pmET / 3:30pmPT

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Tune-in to the #TChat Radio show

Nick joins our hosts, Meghan M. Biro and Kevin W. Grossman for a thoughtful look at why and how collaboration tools and techniques are redefining how we live, work and play. Listen live and dial-in with your questions and feedback!

#TChat Twitter — Wed, July 31 at 7pmET / 4pmPT

Immediately following the radio show, we’ll go wide with Nick for an open-mic community discussion on the #TChat stream. We welcome anyone with a Twitter account to join us, as we explore collaboration and learning together, with these questions as a guide:

Q1:  Social learning — what exactly is it and why is it exploding?
Q2:  What soft skills are needed to facilitate collaboration online and offline?
Q3:  How do collaboration and knowledge sharing enrich our integrated work/life lives today?
Q4:  Nick says “We are what we consume, produce and share.” Agree? Why/why not?
Q5:  What technologies enable social learning and collaboration today? What’s missing?

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our new LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.

We’ll see you on the stream!

Reboot: Personal Brands and the #TFT13 Conference

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(Editor’s Note: We’re thrilled to welcome Nick Kellet to TalentCulture as a guest blogger. For more information about Nick, see his profile at the end of this post.)

For many members of the TalentCulture community, there’s only one conference this week — SHRM13, the Society for Human Resource Management annual meeting in Chicago. But I’d like to focus on another conference that happens on Tuesday. It’s called TomorrowsFutureToday (TFT).

At first blush, TFT may not seem relevant. The topic is IT service management. But TFT’s business model deserves a closer look. Founder Chris Dancy is leading a movement to rethink every aspect of conference design and management — including how speakers are recruited, how content is created and shared, and how participants engage during live sessions and beyond.

This fascinating story lives at the intersection of social business, content strategy and technology. It’s a disruptive model that signals the growing power of crowdsourcing, expert networks and personal branding. It touches on many of the same issues and opportunities that are redefining the “world of work.” And from that perspective, it’s an inspiring example for TalentCulture.

Snapshot: What Sets TFT Apart

TFTResultsTFT is a semi-annual, one-day “follow-the-sun” virtual conference, where 24 experts from around the globe speak for an hour each. Unlike classic conferences, the speakers are selected by professional practitioners and peers (via Listly). This replaces the “old-boy” model, where conference organizers control the agenda. Very cool.

Even cooler, all the speakers are paid. Yes, all of them. What’s more, the content “lives” long after the conference. Presentations are recorded and automatically converted into trans-media assets (slides, video, audio and transcribed text) that are reusable across a wide spectrum of digital channels. (This is accomplished via Zapier.)

  • Speakers are encouraged to redistribute content anywhere they wish, indefinitely
  • Access to all content is absolutely free to anyone who is interested, forever
  • The overall event experience — before, during and after — has a big impact on its perceived value
  • Similar to TED Conferences, the agenda development process ensures superior quality speakers and content. No pressure.

Implications for Personal Branding

The first TFT conference occurred in December 2012. That inaugural event demonstrated not only strong community engagement that won sponsorships, but also helped boost awareness and credibility of its speakers. Fact: since their appearance in December, half of the speakers have moved on to bigger and better professional roles.

So, what does that say about the power social media exposure, and its influence on personal brands? Chris Dancy took several moments to discuss this and several other related questions:

1) How do collaboration and social community relate to personal brand building?
“Collaboration and social community are the foundation of personal branding. Both depend on systems of attention, influence and altruism. Personal brands don’t transfer in hyper-digital economies without conscious consumption of community content. By serving the community first as a consumer, you then have the ability to understand the needs of that system. You have two ears, one mouth and 10 fingers — talent observes before it offers suggestion.”

2) Can you really crowdsource your way to a “brand” new career? How can others do so?
“I don’t believe you can crowdsource your ‘brand.’ You can crowdsource your values. If those values are stronger than the habits of a community, then your brand and career will reflect these systems. Others suffer from being overwhelmed by information, tech and connections. We must first teach people to make healthy tech and information choices. Healthy information diets are to the 2020’s what Tab cola was to the 1970’s.”

3) Did the speakers who landed new careers imagine this would be the outcome from a virtual conference culture?
“None of the speakers on TFT who transitioned to different careers imagined the vault in their careers.  The speakers at TFT12 and TFT13 never considered it a virtual conference. In large part, speakers felt honored to be selected by their peers. It was that empowerment that moved their careers. To feel worthy of attention and time in a climate short on both, is the brand found inside of confidence and outside of hubris.”

The next LIVE round-the-clock event is tomorrow, Tuesday, June 18, 2013. Click here to follow the action in real time, or check back anytime to find content after-the-fact. You can also follow the conference backchannel at #TFT13.

In the meantime, let me know what you think about this business model. Could this work for your business domain? And how could you shape and enhance your personal brand while sitting in front of your computer?

Interesting questions — and enterprising people like Chris Dancy are helping us fill in the blanks. Share your ideas below, or connect with me on Twitter @NickKellet.

Nick Kellet, Founder, Listly.com 015_img_2801(Author Profile: Nick Kellet is co-founder of social curation platform Listly. He believes that effective curation is as much about listening and engaging as it is about publishing and the tools themselves. A serial innovator who loves to jump domains from board games to business intelligence, Nick also believes that passion in the company of friends and community is an unstoppable force.

Connect with Nick on Twitter, on LinkedIn and on G+, and follow his writing via his other guest posts and on his blogs at NickKellet.com and at blog.list.ly.)