EDITOR’S NOTE: Want to read the RECAP of this week’s events? See #TChat Recap: Face-to-Face with Brand Humanization
Let’s demystify “brand humanization.” It’s a nice-sounding term, fluffy and a little sweet, but we need to figure out what it stands for and how to make brand humanization happen.
Social media facilitates the humanization of brands, making them seem more accessible to customers and candidates alike, but things can get messy fast, and the result doesn’t necessarily equal brand humanization. It’s just, well, a marketing mess.
When combining these ingredients can we breathe life into brands? This week, we’re going to look into what that looks like and build the case for giving brands vibrancy and a human dimension. Following are our questions:
Q1: What is brand humanization? What does it mean to breathe life into brands?
Q2: Where does brand humanization begin, and who starts it, leaders or someone else? Why?
Q3: How does social media facilitate brand humanization? Is there other technology that helps? What?
Q4: Is brand humanization possible without technology or, especially, social media? Why or why not?
Q5: What are some innovative examples of brand humanization that you’ve encountered? What did you like?
To kickstart the week, check this Google+ Hangout video with TalentCulture community manager, Tim McDonald and our special guest, Jamie Notter (@JamieNotter), a consultant, speaker and author at JamieNotter.com. His latest book, Humanize: How People-Centric Organizations Succeed in a Social World, provides the context and insight we need for an informed conversation on this topic.
Then please tune-in to #TChat Radio Tuesday Feb. 19 at 7:30pm ET / 4:30pm PT when Jamie will join yours truly (@MeghanMBiro) and Kevin W. Grossman (@KevinWGrossman) to dive into a discussion of brand humanization.
And as always, don’t forget to join us on the Twitter stream for an all-hands #TChat Twitter conversation, on Wednesday, Feb. 20, from 7-8 pm ET. Jamie Notter will be on hand, along with his Humanize co-author, Maddie Grant (@MaddieGrant). We look forward to exchanging ideas about this topic with the entire TalentCulture community – so come on over and let’s chat!
Image Credit: CaptCreate on Flickr