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#WorkTrends Recap: Benefits of Measuring Your Candidate Experience

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The truth is simple: your candidate experience can make or break your hiring process and potentially impact your business.

According to the latest Global Talent Board research, 41% of candidates will take their allegiance, product purchases and brand relationships elsewhere because of it. This directly impacts an organization’s bottom line and reputation.

In other words, a good candidate experience is smart marketing for an organization. A negative candidate experience is like a black eye and may cause the right candidate to turn down the job. Because if management doesn’t care about the recruiting process, what else is falling through the cracks?

This week on #WorkTrends, host Meghan M. Biro welcomed Kevin W. Grossman, Talent Board President of Global Programs discussed the research from the latest Talent Board survey.

Each year, companies who participate in the Candidate Experience Awards and Benchmark program send surveys to hundreds of thousands employment candidates to assess the recruitment process. Kevin has studied the survey results first-hand and knows what it takes set a company apart.

Here are a few key points Kevin shared:

  • 64 percent of candidates who have a great experience will increase the relationship
  • Candidates are the customers. We need to use customer survey methods to improve hiring process
  • You need to collect feedback from candidates whether they got the job or not.

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here:  http://bit.ly/2t3sqRa

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT).

Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter

Photo Credit: s.knellesen Flickr via Compfight cc

Benefits of Measuring Your Candidate Experience – #WorkTrends Preview

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Hiring is a fact of business for companies, whether it be a consistent part of their process or an occasional effort. The one thing for certain is that all industries want star candidates to fill vacant positions. However, a disconnect can occur when companies don’t create a great experience for many candidates.

Exactly what is the business impact of a poor candidate experience? According to the latest Global Talent Board research, 41% of your candidates will take their allegiance, product purchases and brand relationships elsewhere because of it. This is big and directly impacts an organization’s bottom line and reputation.

A good candidate experience is smart marketing for an organization. A negative candidate experience may cause the right candidate to turn down the job. If management doesn’t care about the recruiting process, what else is falling through the cracks?

On Wednesday, July 12, 2017 at 1pm ET, #WorkTrends host Meghan M. Biro and her special guest Kevin W. Grossman, Talent Board President of Global Programs will discuss the research from this latest survey and how brands can easily implement alternative ways of engaging job candidates to reinforce a strong candidate experience and support a healthy business bottom line.

Benefits of Measuring Your Candidate Experience

Benefits of Measuring Your Candidate Experience Join Kevin and Meghan on our LIVE online podcast Wednesday, July 12 — 1 pm ET / 10 am PT.

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

 Q1: Why should brands care about the candidate experience? #WorkTrends (Tweet this question)

 Q2: What are the benefits of measuring candidate experience? #WorkTrends (Tweet this question)

Q3: How can brands implement candidate feedback for positive change? #WorkTrends  (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. Check out the #WorkTrends Twitter feed or join our TalentCulture World of Work Community LinkedIn group. Share your questions, ideas and opinions with our awesome community.

Photo Credit: minecigg Flickr via Compfight cc