#WorkTrends Recap: Benefits of Measuring Your Candidate Experience
The truth is simple: your candidate experience can make or break your hiring process and potentially impact your business.
According to the latest Global Talent Board research, 41% of candidates will take their allegiance, product purchases and brand relationships elsewhere because of it. This directly impacts an organization’s bottom line and reputation.
In other words, a good candidate experience is smart marketing for an organization. A negative candidate experience is like a black eye and may cause the right candidate to turn down the job. Because if management doesn’t care about the recruiting process, what else is falling through the cracks?
This week on #WorkTrends, host Meghan M. Biro welcomed Kevin W. Grossman, Talent Board President of Global Programs discussed the research from the latest Talent Board survey.
Each year, companies who participate in the Candidate Experience Awards and Benchmark program send surveys to hundreds of thousands employment candidates to assess the recruitment process. Kevin has studied the survey results first-hand and knows what it takes set a company apart.
Here are a few key points Kevin shared:
- 64 percent of candidates who have a great experience will increase the relationship
- Candidates are the customers. We need to use customer survey methods to improve hiring process
- You need to collect feedback from candidates whether they got the job or not.
Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2t3sqRa
You can also check out the highlights of the conversation from our Storify here:
Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT).
Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter
Photo Credit: s.knellesen Flickr via Compfight cc