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#TChat Preview: How to Create the Ultimate Hiring Experience

The TalentCulture #TChat Show is back live in the New Year on Wednesday, January 6, 2015, from 1-2 pm ET (10-11 am PT).

In the last show of 2015, we talked about the power of relationships, and this week we’re going to talk about how to create the ultimate hiring experience.

While still figuring out what he wanted to do with his life, writer and film-maker Heath Padgett quit his software sales job and convinced his new bride to hit the road on their honeymoon in 2014 and work a different job in all 50 U.S. states.

They called their quest “Hourly America” and they filmed the entire experience for a documentary to be released later this year. During his journey, Heath Padgett pitched over 200 companies and experienced a myriad of hiring practices both good and bad.

His tale includes how a company that rejected him turned him into a huge fan, how one business surprised him with the best hiring experience of his life, how he used online job search techniques to find the best companies to work for — and much more.

#TChat Event: How to Create the Ultimate Hiring Experience

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Tune in to our LIVE online podcast Wednesday, January 6 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman along with Heath Padgett, as they talk about how to create the ultimate hiring experience.

#TChat on Twitter — Wednesday, January 6— 1:30 pm ET / 10:30 am PT

Immediately following the radio show, the team will move to the #TChat Twitter stream to continue the discussion with the entire TalentCulture community. We invite everyone with a Twitter account to participate as we gather for a dynamic live chat, focused on these related questions:

Q1: Describe the difference between having a career path vs. job experimenting. #TChat (Tweet this Question)

Q2: What’s been the best and worst hiring experience you’ve had to date? #TChat (Tweet this Question)

Q3: How would you create the ultimate hiring experience? #TChat (Tweet this Question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. So feel free to drop by anytime and share your questions, ideas and opinions. See you there!!!

Subscribe to our podcast on BlogTalkRadio, Stitcher or iTunes:

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Join Our Social Community & Stay Up-to-Date!

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Image: TookaPic

#TChat Recap: How Social Recruiting Makes the Talent Business Case

Do you ever wonder how prevalent social recruiting is today – especially versus five years ago? Or what are considered best practices for reaching out to candidates on social sites? Social recruiting is no longer a trend. It’s the new norm. According to new Dice research, 9 out of 10 recruiters are using social media in talent acquisition.

This week, the TalentCulture community enjoyed a fast-paced and high-energy discussion about how social recruiting makes the talent business case with this week’s guests: Stacy Zapar, Founder of Tenfold, and recruiting strategist, trainer & advisor; and Allison Kruse, Senior Manager of Social Media and Talent Acquisition at Kforce.

Social media has become the tool for promoting jobs, building brands, sourcing candidates, creating relationships, and vetting applicants. Dice research also shows that social has improved or is greatly improving tech recruiting results including quality of candidates, referrals, and time-to-hire.

Think social media is big now? It’s only getting bigger, along with its importance to tech recruiters looking for results. However, there is some art and science to doing it right. Listen to the recording and review the #TChat highlights to learn more.

Thank you to all the TalentCulture sponsors, partners and supporters!

#TChat returns Wednesday, Dec 9, 2015 @ 1 pm ET/10 am PT. The TalentCulture team will be talking about our favorite #TChat shows from 2015. Join us and share your favorite #TChat moments from this year.

Join our social communities and stay up-to-date! The TalentCulture conversation continues daily. See what’s happening right now on the #TChat Twitter stream, in our LinkedIn group and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics on our website or through our weekly email newsletter.

photo credit: 3D Social Networking via photopin (license)

Web Content: What Does It Say About You?

Written by Nick Kellet

In today’s digital world of work, all of us are content consumers and producers. Our personal brands are defined by the thousands of ways we express our preferences and communicate our personal values. Our choices become us.

This is the power of social media in the age of self-expression. We can be anything we choose. We’re defined both by our inputs and outputs:

• We are what we create.
• We are what we consume.
• We are what we share.

What’s more, our experiences with content reveal how we learn, across multiple dimensions:

• What we know and aspire to know;
• What we like and dislike;
• What sources of information we trust;
• Who we know and want to know.

It’s useful to see how, why and where we share ideas, because this helps us understand the social learning process. I’m particularly fascinated by this “social” side of learning, because my company (Listly) exists to help others easily find, organize and share meaningful information on the web.

Let’s Look Closer at Digital Content

Recently I analyzed popular content networks like YouTube and Slideshare — comparing them to social networks like Facebook and Twitter. I concluded that both types of content sources have their own unique advantages. (For details, see my posts about Content Networks and Social Networks.) I also concluded that there are 6 key types of “sharable” digital content: Video, Audio, Slides, Lists, Graphics and Documents.

Shareable Content: Content Networks

(Infographic: Courtesy of Visually)

We can freely create and embed these types of content in blog posts. We can also share them directly with others on social media and through private communication channels. It’s now easy to track and measure activities involving any of these content types, so we can understand what works best in various scenarios. The metrics also help us decide which content is worth consuming.

I took the analysis one step further and devised a quick way to perform a blog content audit. This enables us to generate a “snapshot” of any blog’s content mix, and compare that profile with others. The results appear in a customized “trading card” for each blog.

This initiative began by focusing on 22 top blogs, but because we’ve received such a strong response, we’re now expanding that scope and deepening our analysis.

Sample Blog Analysis: TalentCulture

To illustrate how the process works, let me explain how I audited TalentCulture.com. I reviewed the site’s most recent 25 posts, and simply tagged posts that include videos, slides and other content elements. If a post contains more than one type of embedded media, all the content elements are counted. Here are the results, in our “trading card” format:
TC TradingCard

Interpreting Results

So what does this all mean? Relative to other blogs we’ve analyzed, TalentCulture very frequently features lists, with videos as a secondary form of content. Audio, slides and graphic content play a much less prominent role, compared to benchmark sites.

What is the perfect mix of “sharable” content elements? That’s a hard question to answer, because each blog serves a different audience. However, here are results from 70+ blogs analyzed thus far:

Blog Audit Benchmarks

Key Takeaways

Here are some recommendations worth noting, based on our findings to-date:

1) Consider “mixed media” a strength. There’s clearly a trend toward posts that include multiple content types.

2) Include slides and video where possible/applicable. (Don’t just embed your own content — shine a light on the work of others.)

3) Transform existing content into other forms of media, when appropriate. (For example, turn a blog post into a slidedeck or a video.)

4) Make sure you integrate some audio content — whether it’s a podcast or simply a recording of an author reading post content aloud.

5) Lists are the most frequently used form of content. Blog posts that include a list in the title are usually popular, simply because they imply that the content will be easy to skim.

6) Include “Pin-friendly” images, with meme-worthy quotes in your posts. This lends itself to sharing — images with text are much more meaningful than isolated images without written context.

7) Use embedded content to break-up your copy visually. This makes your body copy more approachable and easier for visitors to digest.

8) Consider performing a similar content audit of blogs from competitors or from thought leaders who have creative blogs that your admire.

9) Be aware of your content mix, and follow a weekly or monthly format that repeats themes. This makes it easy to manage your mix.

In summary: You are a reflection of not only what you write, but also of the content that you include in your digital space. Aim to help people think of your content as fun and easy to consume. It will create a more inviting experience for visitors, and will add a more authentic human personality to your web presence and your brand image.

(Editor’s Note: To request a content audit of your blog, “like” Nick’s “Top Content” post at Slideshare and add your URL in the “comments” area of that post. We look forward to hearing about your score!)

015_img_2801(Author Profile: Nick Kellet is co-founder of social curation platform Listly. He believes that effective curation is as much about listening and engaging as it is about publishing and the tools themselves. A serial innovator who loves to jump domains from board games to business intelligence, Nick also believes that passion in the company of friends and community is an unstoppable force.

Connect with Nick on Twitter, on LinkedIn and on G+, and follow his writing via his other guest posts and on his blogs at NickKellet.com and at blog.list.ly.)

The 3 "Rs" of Hiring "A" Players

Recruitment + Referrals + Retention

If you want to attract top talent, and keep those high performers on your team (as I assume every employer does), it’s important to create a virtuous cycle. You’ll find it in cultures driven by passion, where employees are treated with respect, and candidates are treated like employees. There’s a continuous loop of positive reinforcement.

It sounds simple enough. So, when companies miss the mark, where do they go wrong? I think many organizations approach recruiting as an isolated objective. But the most effective talent strategies are built on three components that work together to complete the loop:

1) Recruitment

Today the employee experience starts long before the first day at work. With the growth of Glassdoor and other “talent marketplace” sites, anyone can comment about you as a prospective employer, even if they never receive or accept an offer. Your reputation is critical in attracting top talent, so it’s essential to treat candidates with the same level of attention and respect that you extend to employees.

2) Referrals

Unhappy, disengaged employees typically don’t refer friends to their employers. On the other hand, smart employees won’t refer weak candidates to an employer they like. That psychology naturally favors referral programs for organizations devoted to employee success. With the right structure and nurturing, a referral program can help develop a vibrant culture, where people are committed to working toward a common purpose. You can empower your workforce to select for cultural fit, while dramatically reducing recruiting costs, and decreasing the time needed to help new employees achieve peak performance.

Check out the SlideShare presentation below for more insights about the power of referrals.

3) Retention

When building your recruiting strategy, don’t neglect your organization’s current workforce realities. For example, is your employee turnover rate unacceptably high? If your company faces a retention problem, accelerating recruitment is like shoveling water out of a sinking boat. It’s smarter to focus on plugging the hole. If you address the problems that cause employees to leave, you’ll not only have fewer positions to fill, but you’ll also attract top performers more easily. Savvy candidates quickly sense a toxic or chaotic culture. On the other hand, passion and engagement are contagious, and will draw qualified candidates to your door.

Integrated Approach = Business Benefits

WR_247Recruit_SM_404x404

Attend the on-demand webinar now

In HR, we know better than anyone that the quality and commitment of people on your team are the foundation of business success. If your talent strategy considers what happens before, during and after every hire, you’ll create a sustainable framework for top performance.

For more talent acquisition and retention advice, listen now to Achievers’ recent “24×7 Recruiting” webinar, featuring TalentCulture founder Meghan M. Biro.

Image Credit: Stock.xchng

The 3 “Rs” of Hiring “A” Players

Recruitment + Referrals + Retention

If you want to attract top talent, and keep those high performers on your team (as I assume every employer does), it’s important to create a virtuous cycle. You’ll find it in cultures driven by passion, where employees are treated with respect, and candidates are treated like employees. There’s a continuous loop of positive reinforcement.

It sounds simple enough. So, when companies miss the mark, where do they go wrong? I think many organizations approach recruiting as an isolated objective. But the most effective talent strategies are built on three components that work together to complete the loop:

1) Recruitment

Today the employee experience starts long before the first day at work. With the growth of Glassdoor and other “talent marketplace” sites, anyone can comment about you as a prospective employer, even if they never receive or accept an offer. Your reputation is critical in attracting top talent, so it’s essential to treat candidates with the same level of attention and respect that you extend to employees.

2) Referrals

Unhappy, disengaged employees typically don’t refer friends to their employers. On the other hand, smart employees won’t refer weak candidates to an employer they like. That psychology naturally favors referral programs for organizations devoted to employee success. With the right structure and nurturing, a referral program can help develop a vibrant culture, where people are committed to working toward a common purpose. You can empower your workforce to select for cultural fit, while dramatically reducing recruiting costs, and decreasing the time needed to help new employees achieve peak performance.

Check out the SlideShare presentation below for more insights about the power of referrals.

3) Retention

When building your recruiting strategy, don’t neglect your organization’s current workforce realities. For example, is your employee turnover rate unacceptably high? If your company faces a retention problem, accelerating recruitment is like shoveling water out of a sinking boat. It’s smarter to focus on plugging the hole. If you address the problems that cause employees to leave, you’ll not only have fewer positions to fill, but you’ll also attract top performers more easily. Savvy candidates quickly sense a toxic or chaotic culture. On the other hand, passion and engagement are contagious, and will draw qualified candidates to your door.

Integrated Approach = Business Benefits

WR_247Recruit_SM_404x404

Attend the on-demand webinar now

In HR, we know better than anyone that the quality and commitment of people on your team are the foundation of business success. If your talent strategy considers what happens before, during and after every hire, you’ll create a sustainable framework for top performance.

For more talent acquisition and retention advice, listen now to Achievers’ recent “24×7 Recruiting” webinar, featuring TalentCulture founder Meghan M. Biro.

Image Credit: Stock.xchng