The average worker today has more brands to deal with than a Texas cattle rancher, but one that most never really give a whole lot of thought to, at least compared to the ubiquitous (if ambiguous) concept of “personal brand” is that of employment branding.
Which makes sense; after all, many talent acquisition and HR professionals don’t pay a whole lot of attention to it, either, with many companies often outsourcing or ignoring this brand management function. By contrast, other employers spend millions of dollars a year building and managing carefully crafted and focus group tested campaigns that look more like a Super Bowl ad than a classified employment listing.
With practitioners seemingly split on the importance, or even existence, of employment brand, it begs a few questions: which side are you on? What side should your company be on? And, most importantly: does it matter to the workers to whom these efforts are targeted in the first place?
We’ll be exploring these questions, and their implications for the evolving world of work, in tonight’s #TChat: “Is Employer Branding BS?” No matter which side of the fence you’re on (or, like most, neutral or undecided), if you’ve ever visited a company career page or read an industry blog (like this one), you’ve been exposed to employer branding – that is, if it really exists.
Join moderator Meghan M. Biro (Twitter: @meghanmbiro) of @talentculture along with #TChat co-hosts @kevinwgrossman @monsterww @monster_works and @focus tonight at 8 PM ET/5 PM PT and let us know: is employer branding B.S.?
#TChat Questions & Recommended Reading (07.12.11)
To help prepare, and inform, your participation in tonight’s conversation (or even if you can’t make it), here are the questions we’ll be discussing, along with some recommended reading designed to give you background – and perspective – on employer and company culture branding.
Tonight’s sure to be a lively discussion; we look forward to seeing you (and your brand) for #TChat at 8 PM ET/5 PM PT!
Q1. What’s your definition of company or employer brand?
Q2. How does employer brand differ from a consumer brand? Personal brand?
Q3. What makes a strong employer brand? A weak one?
Q4. How does employer brand play into talent acquisition? Retention?
Read: Attract the Right Candidates With Consistent Company Branding by John Rossheim
Q5. What effect does social media have on employer branding?
Q6. Who controls employer brand: the company, employees, public, etc.?
Visit www.talentculture.com for more great information on #TChat, as well as other great resources on careers and hiring.
Monster’s social media team supports #TChat’s mission of sharing “ideas to help your business and your career accelerate — the right people, the right ideas, at the right time.”