Image by Olena Yakobchuk
In 2020, 82 percent of business leaders surveyed by Gartner pledged to continue remote work arrangements permanently. This translates to millions of people working from their homes and the need to improve how we hire people virtually. So how do we conduct better online job interviews?
Virtual hiring has risen as an enormous concern for organizations going partially and fully remote. Most human resources professionals and recruiters have extensive training in interviewing. However, their experience tends to be limited to an interview process that includes at least one in-person component. And evaluating applicants without the advantage of face-to-face interactions brings unique challenges.
Odds are, your business will grapple with this issue sooner or later, particularly with today’s penchant for remote working. To ensure better outcomes, try adopting the following tactics for your online job interviews.
Leverage Position-specific Tech Platforms
Every job requires specific skill sets. Case in point: An entry-level customer service representative needs different talents than a marketing manager. In your role, you must design interviewing journeys that allow you to clearly evaluate candidates based on the position available. Fortunately, plenty of SaaS providers have created portals to help you meet your placement goals.
For instance, your organization routinely might need more IT professionals. How will you confidently evaluate each candidate? The answer lies in the right tech stack additions. Daniel Borowski, a founder of Coderbyte, says to look at code assessment platforms that contain libraries of pre-programmed coding challenges, as well as virtual interviewing rooms with video and whiteboards. Take the time to investigate cloud-based software for your most common online recruitment needs. You’ll feel more comfortable with your selections.
Expand Your Interviewing Steps
If your company has been around for a while, you probably have a standard in-person interviewing process. For example, maybe you post job descriptions on Indeed, use HR tools to identify top candidates, arrange interviews, and then decide. Yet what works in more traditional recruitment may not provide you with enough information about virtual applicants.
So dust off that old process and map out possible new steps.
Look for specific gaps in your current process:
- Could you add more online group interviews?
- Perhaps change the flow of your interviewing process?
- Conduct phone and Zoom interviews before making offers?
Adding extra steps can fill in the blanks and make you feel better about your choices. Just resist the temptation to lengthen the process timeframe too much – or you could lose talented job seekers to competition ready to move quicker through the hiring process.
Develop and Deploy Pre-hiring Tests
Around eight out of 10 companies already use automated pre-assessment testing software in the earliest stages of their virtual interviewing, according to research from SHRM. Predictive assessments streamline top-of-funnel recruitment strategies, allowing you to concentrate your efforts on high-quality candidates. Yet you should feel free to initiate pre-assessment testing in later-stage segments of the online job interviews, too.
The right testing method allows you to gauge everything from an applicant’s commitment to core ability. Just make sure you test consistently for each role to avoid hiring bias. As an example, you might ask your top sales team candidates to generate online proposals. You would give them parameters, need-to-know information, and a due date. Once you receive all the proposals, you can evaluate them based on fit. As a bonus, you’ll know which applicants can hit the ground running and which would need extensive training.
Revisit Your Employer Brand
Even to a candidate who may never set foot in your headquarters, workplace culture matters.
Every organization maintains cultural norms and expectations—even 100 percent remote businesses. Consequently, spend time refining and defining your cultural standards. If you have trouble putting them into words, ask current remote, in-person, and hybrid employees for feedback. The information you gather can help inform your job descriptions and interviews.
Once you’ve refined your employer brand, ask yourself how you can tell if someone will mesh with that brand and their work team. More specifically, determine how you’ll know if they’re a fit if you only see them on a screen?
Experience shows that asking thoughtful questions about their working preferences is a great place to start when gauging fit within a brand, culture, and team. Next, ask what they want from their job experience. Then, sit back, listen, and take notes.
Remember to factor in the importance of cultural adaptability, too. An analysis evaluated by Harvard Business Review asserts that adaptability plays a huge part in an employee’s overall success. Therefore, even if a top candidate has limited immediate “fit factors,” the candidate may adapt to your culture rapidly.
Even after a year of experimentation, conducting online job interviews may not feel yet intuitive. Give yourself more time to adjust. Simultaneously, put strategies in place to make your online job interviewing process better and your choices easier. You’ll end up putting more of the right people into your open positions.