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Photo: Anika Huizinga

How to Stay Productive During the COVID-19 Crisis

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Remote work isn’t new. In fact, working from home been on the rise since 2010. But this new decade brought with it COVID-19, triggering a complete paradigm shift for remote work, school and life — worldwide. As a result, how we communicate, learn, teach, and conduct business has changed. And staying productive has become a challenge all it’s own.

Back in April, FlexJobs reported more than half of all Americans were working from home. Since then, 65% said their productivity increased. In June, Stanford reported that 42% of the U.S. labor force was working from home full-time, signaling a return to the office for many. But in July, COVID-19 cases soared by more than a million globally. More than half of all states in the U.S. that reopened (or planned to), closed in an effort to curb the virus. Given this ever-evolving context and data, we soon knew it would be a tough summer. 

How Do We Stay Productive?

Now that we roll into the fall, families and students grapple with how to return not just to school, but to some sense of normalcy. At the same time, organizations struggle with re-entry to the workplace. While Twitter says they’ll begin reintegrating employees into their offices soon, major companies like Amazon have decided to remain remote until the end of 2020. Google and Facebook have announce their employees will work remotely until mid-2021. 

So amid this ongoing crisis and uncertainty, how exactly do we keep stay productive? In the workplace, how can we find the balance between completely safe and fully engaged?

For many leaders, these seven strategies now serve as a roadmap that helps teams stay productive during the COVID-19 pandemic…

1. Focus on Priorities

Location shouldn’t matter as long as the work gets done, especially now. Employees should think about what work needs to get done, in what order, and how they should tackle that work. Managers, on the other hand, should think about the work that must be produced today while keeping an eye on what’s on the horizon. Combined, this strategy helps set realistic priorities while reducing stress and burnout.

2. Boost Communication

For a remote workforce to be successful, strong communication is key. So managers must integrate communications technology like Slack, Trello, Basecamp, and Zoom. By leveraging these tools effectively and in a balanced manner (no Zoom calls at 6:15am!), managers can easily check-in with employees – perhaps even more often than they did when sharing an office. The win-win: this boost in communication builds even stronger working relationships across the organization.

3. Adopt New Approaches

As the world of work changes, managers must change their approach. True, we’re no longer in the same office. But that doesn’t mean we can’t continue to build mutually-beneficial, one-on-one relationships. One example is making remote work feel more human. Other approaches range from more informal meetings (just to connect), to co-created checklists and to-do lists (to build autonomy). Bottom line: The same rigid approaches to work we used to rely on may not work well now.

4. Set Clear Expectations

Clearly stating expectations and setting common goals is more important now than ever. Just as vital: A clear of understanding of how work will be measured. This will help ensure everyone understands what productivity looks like. At this time, being autocratic may not be the right answer. So welcome input and questions. After all, when managers encourage curiosity it naturally empowers each of us to do good work.

5. Offer Respectful Radical Candor

Managers and leaders must lead by example. So, no more excuses to others — or ourselves — as to why we can’t get work done. To excel, we must be honest about why we can’t be efficient during these times. Let’s accept responsibility and ditch the lies to hack productivity. Let’s consistently offer respectful radical candor. We can then co-create solutions to the challenges we face. By working together, we can overcome whatever keeps us from being productive.

6. Use Stress to Your Advantage

Not all stress is bad stress. Some stressors actually motivate us to better maintain our focus, stimulating a better work performance with goals and deadlines at the forefront. Of course, sometimes stress becomes too overwhelming. When that happens, take a deep breath. Refocus on the highest priorities. Where possible, reset expectations. By focusing on an employees strengths rather than what feels like a weakness during stressful moments, managers can help reduce the bad kinds of stress. And use the good for good.

7. Employ Empathy

Remote work has always meant a flexible work location, work schedule and dress code. But now, empathy plays a role in flexibility. Today, many of us must think about the pressures of working from home. We must integrate family responsibilities, distance or hybrid learning for children, and other life commitments. Showing empathy, and specifically knowing what each of us might be going through during the COVID-19 crisis, helps maintain – and even improves – our work culture.

Leverage these seven strategies. Help team members and leaders stay productive. Enable a positive company culture. Do it well, and you’ll help everyone feel more at ease during a complex time.

What's Your Personal Social Media Policy?

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Googling “social media policy” returns nearly 5 million hits – obviously a topic getting lots of attention. Modifying the search to “personal social media policy” reduces the hits by 99%. That’s relatively scant attention to how individuals could or should formalize how we conduct ourselves personally across various social media channels.

My sensitivity to this grew recently when the opportunity developed to meet a couple of people in a city I was traveling to for business. Each of them had reached out and tweeted with me quite actively leading up to the trip. Our Twitter conversations had been very friendly and both appeared quite outgoing online. Out of a real interest in getting together, I suggested a tweetup along with another local person. Given how visible they appeared to be in the community (based on their online interactions), I composed a tweet inviting others interested in joining us which included their Twitter names, the location, and the start time.

Something must have told me I was pushing the boundaries since I scheduled the tweet for the next day to allow time to think about sending it. My thoughts obviously moved on to other topics, however, and the tweet published the next morning. This led to a rapid direct message from one of the participants expressing concerns about the tweet and the tweetup’s broad disclosure.

I apologized profusely (via direct message and later phone call) and deleted the tweet, but not before it had already been retweeted and shared on Facebook. Suffice it to say, this additional round of sharing led to more concerns, and a negative spillover from someone else who saw the message on Facebook.

My initial hesitation was obviously well-founded. This tweet felt like it was in the social media grey zone, but based on cues from their online activities, I determined my new friends would be comfortable with it. My conclusion was based on very incomplete information, however, and could have seriously damaged a budding online friendship.

So how do you approach personal social media guidelines? What directs what you communicate and how you interact with others through via social media?

Since it’s clear I don’t even have all the answers for me, let alone for you, here are some questions I’m revisiting:

Can I explain who I follow / like / link to?

The answer differs by social media platform. My short answer for Twitter is “people who are intriguing.” Pretty vague, but on LinkedIn, I expect to have met someone or have a traceable tie to them. Occasionally, I’ll go through my network on LinkedIn and undo connections with people whose connection history I can’t readily recall. Facebook is sketchier for me. I’ve kept my total number of friends small, and there’s no rhyme or reason to the group. My favorite Facebook guideline was from a conference speaker who said he only friended people he “loved.”  If you’re using Facebook for personal interactions predominantly, that’s a pretty clean standard.

What specifics do you share about yourself?

Some people share seemingly every detail – career, personal, location, etc.  I know some people who contend this level of sharing is a part of online transparency. Not me. What I share is a single view of my thinking and professional life. If details and specifics aren’t necessary to help someone understand the context or meaning of what I’m sharing, they’re just unnecessary characters taking up precious space.

What specifics do you share about others?

You don’t have to share much content online to traipse over into potentially disclosing information about your family, employer, friends, etc. On Twitter especially, I try not to draw others into the social media fray any more than they have already done themselves. As the opening story showed, however, this is far from a fool-proof criterion. The challenge is to avoid disclosing details unwittingly in the course of having online conversations. It requires a pretty active filter, continually asking what could be read into any mention of someone else. As I’ve learned, if there’s any hint of a question about what another person would be willing to share about themselves, avoid specifics, or better yet, ask them directly what’s in and out of their comfort zone.

How often do you participate on social media channels?

Regularity and frequency are vital factors in establishing a successful social media presence. There are clearly different frequency expectations by platform.  Tweeting 10 times a day might be fine, but Facebook or LinkedIn connections aren’t likely looking for updates anywhere near that frequently. It’s important however, to get to an ideal update frequency and become predictable with it over time. Nothing worse than making a splash online, building relationships, then letting them evaporate after you disappear for weeks or months.

What steps are necessary to deepen the level of interaction?

Generally, Twitter connections can seem much more sketchy than those on LinkedIn or Facebook. If Twitter interactions are your basis to get a sense of someone, what makes you comfortable deepening the relationship? Doing it in stages (i.e., email, then phone, then maybe in person) or jumping directly to an offline meeting? While I’ve moved from tweeting/direct messaging to an in-person meeting without even an email in the interim, that doesn’t make sense for everyone. Proceed with caution and the patience to build a connection over time.

How do you put the brakes on heat of the moment responses?

You see lots of passive-aggressive behavior played out online. You have to know the steps to keep yourself out of this pattern since social media interactions tend to cultivate more aggressive interactions than might be typical. Even if it’s not your usual interaction pattern, it’s important to know your potential trigger points, and harness the emotional intelligence, self-discipline, or other circuit breaker to keep you from responding harshly online.

Summary

That’s my starting point for formalizing what I’m doing after a number of years of heavy online activity. How about you? Does it make sense for you to formalize your personal social media guidelines? If so, what questions will you be asking yourself?