Change. For better or worse, it’s a constant in today’s workplace. And in an uncertain future, it will remain a strategic priority for organizational success. But encouraging people to change is also one of the biggest challenges leaders face.

How can we leverage internal communications to make change initiatives work? Could we find the answer in something as simple as everyday meetings? Join me as I explore this question in depth on the latest #WorkTrends podcast episode.

Meet Our Guest:  Lindsey Caplan

Today, I’m excited to speak with Lindsey Caplan, organizational psychologist, communication strategist and founder of The Gathering Effect. By blending her experience in education, entertainment and business, Lindsey offers practical tools to help drive lasting workplace change. Here are highlights from our conversation:

Keyword: Gathering

Welcome, Lindsey! I’m looking forward to talking with you about how organizations can drive more lasting change today. Let’s start with the concept of “gathering.” Tell us, what does this term mean to you?

I define gathering as bringing people together to match a message with a moment for a specific effect. Those of us in HR are very familiar with gatherings. They’re happening all the time, whether they’re virtual or in-person or hybrid.

They come in many forms: town halls, all-hands meetings, off-sites, retreats, conferences, classes, and new hire orientations. These are all tools we can use to communicate about change and help employees do things differently.

Connecting People with Change

Why do gatherings play such a central role in the change process?

Just like a hammer, we can use gatherings for different purposes. There are four different effects that gatherings can produce, depending on the choices we make. The key is to start with the effect you want, rather than the content you want to share.

Know Your Objective

So you’re saying we should begin at the end? Interesting…

That approach may feel a little different, but it really is a significant strategic difference that determines how gatherings can make change stick. So I teach people to diagnose and define the effect they want to achieve, and then adjust their gatherings to align with the effect they want.

What Matters When We Gather

What should we consider as we plan gatherings designed to drive lasting change?

We need to look at multiple factors. Do we know the needs of people that will attend? Do we know what they care about? What’s at stake for them? Often, as leaders, we probably know. But maybe we don’t have a sense of what employees really care about.

How Culture Fits In

You say gatherings are “culture on display.” I think that’s so powerful, Lindsey. But can you explain what you mean by that?

Especially in a remote or hybrid environment, logging into a company-wide meeting, town hall or training class is rare. Right? These are high stakes moments. Often they’re important points in an employee’s journey when everyone is  together. People are listening. They’re paying attention to what leaders say and how they’re saying it. So these are excellent moments to reinforce and build your culture.

What’s Ahead

As we look ahead to the post-pandemic era, what do you see next for work gatherings, communication, and change?

I hope the pandemic workplace has given us awareness about the opportunity to do better. And I think it has revealed what we’re really gathering for—which is not information, it’s connection.

Brilliant! Yes, it’s about becoming more human, collectively. It’s about simplifying. And it’s about being mindful of what’s at stake when we make choices about when, where, how, and why we show up and communicate with others.

I love Lindsey’s perspective and her practical how-to advice, don’t you? I hope you’ll find this #WorkTrends episode useful as you plan change-related communications in your organization. It’s always here as a resource if you want to replay it again in the future.

In addition, you can learn more about how to leverage gatherings to drive lasting change by visiting Lindsey’s website, TheGatheringEffect.com.

For more advice from other world-of-work experts, don’t forget to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher. Also, to continue this conversation anytime on social media, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.