Tweet Naked: Using Social Media to Build Your Brand

Social media is one of the best marketing tools available when it comes to building and a brand. However, people and companies are missing an opportunity to connect with consumers by not utilizing it effectively.

Today’s #WorkTrends guest, Scott Levy, author of “Tweet Naked”, shared tips and tricks to help you get the most from your investment of both time and resources in social media marketing. Scott also touched on the brands that have mastered social media marketing and why we need to emulate what they do. Here are a few great takeaways shared by Scott:

  • If you want to continue seeing great content on social media, reward people with likes and shares
  • The brands that we should copy are the ones focusing on customer service and social listening
  • Contribute – not for likes and followers – but because you genuinely want to help

The #WorkTrends conversation that ensued was insightful, especially Scott’s advice on personal branding and bringing value to a conversation online.

Check out the highlights of the conversation from our Storify here:

Haven’t had the chance to tune into a #WorkTrends show? Don’t worry, you can tune in and participate in the chat with us every Wednesday from 1-2pm ET (10-11am PT). Next Wednesday, May 11, we will be joined by Rebecca Macek, Director of Recruitment of CareerBuilder, to discuss why we should rethink the candidate experience to get better hires.

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.


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Want the Best for Your Business Social Media–Tweet Naked

Social media is one of the best marketing tools available when it comes to building and developing personal brands or company brands, yet many people are not utilizing social media effectively. Want the best for your business from social media? Well, we’ve got you covered!

We’re excited to feature Scott Levy, author of “Tweet Naked” on this week’s #WorkTrends show and can’t wait to hear the tips and tricks he’ll share to help you get the most from your investment of both time and resources into social media marketing. We’ll talk about favorite tactics, best tools to explore, how to manage your business social media presence without going crazy, and also what you need to consider when thinking about having an agency manage your social media presence.

Scott is a fantastic presenter and he’ll bring real-life examples of companies using social media correctly and incorrectly. He’ll also share with you what he does personally to build his brand and his business across multiple platforms, including Facebook, Google+, Pinterest, LinkedIn, YouTube and, his favorite, Twitter. You are sure to walk away with some actionable insights that you can put immediately to use in your business’s social media marketing efforts, so make it a point to join this don’t miss episode of #WorkTrends.

Want the Best for Your Business Social Media–Tweet Naked

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Tune in to our LIVE online podcast Wednesday, May 4 — 1 pm ET / 10 am PT

Join TalentCulture #WorkTrends Host Meghan M. Biro and guest Scott Levy as they discuss how to use social media effectively for business.

#WorkTrends on Twitter — Wednesday, May 4 — 1:30 pm ET / 10:30 am PT

Immediately following the radio show, the team will move to the #WorkTrends Twitter stream to continue the discussion with the entire TalentCulture community. We invite everyone with a Twitter account to participate as we gather for a dynamic live chat, focused on these related questions:

Q1. How does social media impact your daily life? #WorkTrends (Tweet the question)

Q2. How does social media enhance organizational brands? #WorkTrends (Tweet the question)

Q3. Where do you see social media in 10 years? #WorkTrends (Tweet the question)

If you can’t wait until Wednesday we invite you to keep the discussion going on the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ communityShare your questions, ideas and opinions with our awesome community any time. See you there!

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