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Employee Development: 5 Flexible Approaches That Work

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Over the last three years, flexible and agile work models have been at the forefront of workplace disruption. Emboldened by work-from-home standards enforced during the pandemic, companies across numerous industries stopped requiring employees to be present at the office everyday. Now, many of these organizations are enjoying improved productivity and performance. But how does employee development fit into these new work scenarios?

Recognizing it’s time for large-scale change, more business leaders are willing to try new work methods, tools and solutions. With agility and flexibility at the heart of this ongoing workplace transformation, an increasing number of firms are now turning to flexible development strategies, so they can help members of their workforce realize their full potential.

With widespread talent shortages still posing recruitment obstacles, personal and professional development has become a strategic priority. But organizations that embed flexibility and adaptability into their development process will fare better at retaining people and equipping them for the future.

The Case for Flexible Development

Flexible employee development makes it possible to combine diverse learning methods that meet individual and organizational needs. This is gaining traction for several reasons:

1. More organizations are embracing inclusion as a core value. As a result, respect for individual needs and preferences is being reflected in business practices of all types. For development, this translates into personalized training and resources that accommodate diverse learning habits, skill requirements, and professional interests.

2. Key characteristics of the Industry 4.0 era include broader skill gaps, increasing automation, shifting workforce demographics, hybrid jobs and the rise of non-linear careers. A one-size-fits-all approach to employee development doesn’t address these factors.

Indeed, within modern work environments, rigid development paths are counterintuitive. They leave people feeling bored, disengaged, and ultimately excluded. In contrast, flexible learning options are the most effective way to enhance the value of every employee.

Ideas for Implementing Flexible Development

Over the last 12 months, we have been watching the various ways companies in different sectors are implementing flexible employee development, as well as its impact on talent acquisition, retention, and performance. Below are several noteworthy examples:

1. Design an EVP for Every Discipline

It’s easy to find companies that rely on a generic Employee Value Proposition (EVP) to recruit and retain top talent. But smart employers know this isn’t sufficient. Instead, define compelling career pathways and clearly communicate how employees actually grow and progress within your organization. Also, keep in mind that employee motivations often vary across different professional disciplines.

This was the strategy of Atom Bank – the UK’s first digital bank – during its campaign to hire more senior engineers to deliver core services. In the highly competitive tech talent market, a unique EVP enabled the business to stand out from the crowd and attract highly qualified people.

2. Build Depth Across Functional Roles

The ideal way to expand anyone’s capabilities is to challenge them to complete tasks and projects outside of their standard responsibilities. The objectives are twofold:

  • Offer experiences that help individuals add desired skills that align with their career aspirations.
  • Fill organizational talent gaps and ensure operational continuity.

In the beverage manufacturing industry, for example, Coca-Cola identified an HR staff member’s interest in manufacturing operations and created a hybrid HR/plant management role in response. The outcome was so successful, it became a catalyst for broader implementation. The company began moving more employees into different roles and establishing lines of progression for other career opportunities across the local business unit.

3. Offer Job Rotations and Stretch Assignments

Employees in similar functional areas can learn new skills by rotating jobs and tasks. This method is popular in food manufacturing. For instance, at Nomad Foods, plant managers encourage production workers to gain engineering skills so they can perform basic machine maintenance. Nomad says it not only helps people build new skills, but also improves cross-functional teamwork.

At more senior levels, stretch assignments are a highly effective way to help employees push the boundaries of their current role, so they can improve and expand their professional skills and become better prepared for next steps. In the tech industry, for example, organizations are challenging developers to step out of their comfort zone and take on project management and other client-facing responsibilities.

4. Support Academic Learning

Often, employers lose strong talent when younger workers resign to continue academic studies on a full-time basis. Employers are responding with a variety of attractive alternatives. For instance, some companies pay educational expenses for people who remain onboard. They may also reduce an employee’s work hours. And some employers are offering these options even if people are seeking qualifications that don’t directly relate to their current role.

Here’s how this is working at consumer goods retailer, Iceland. A recent job share arrangement made it possible for two staff members to work reduced hours, so one could return from maternity leave and another could continue university studies. Building flexibility like this into the employee experience demonstrates a serious commitment to employee wellbeing and ongoing development.

5. Emphasize Shared Leadership and Mutual Accountability

Shared leadership and accountability can help different divisions work together more effectively. With this approach, organizations assign common objectives to separate functions or business units, and then measure their collective impact. This enables division heads to gain important skills, knowledge, and experiences that help them become more agile leaders.

Nomad Foods firmly believes in encouraging different division heads to work together, while giving them flexibility in how they achieve mutual objectives. According to Nomad, expanding a leader’s influence in this way tends to drive employees’ overall willingness to take ownership and accountability for outcomes.

Conclusion

These examples are only some of the ways organizations are successfully introducing more flexibility into their employee development strategies. If you’re just starting to implement these methods, first try a limited test case or pilot program and evaluate its impact before committing to wide-scale change.

Regardless, it’s important to recognize that organizations are moving aggressively in this direction. So, the sooner you can identify flexible alternatives that will enhance your classic development offerings, the better.

How to Build a Learning Culture From the Ground Up

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The great resignation, the rise of hybrid work, and the fear of recession are making one thing certain — today’s talent must be agile and adapt quickly. A culture of learning is vital now because it helps organizations thrive when moving through change. But this kind of culture doesn’t happen spontaneously. It requires intentional effort. This article offers guidance for leaders who need to build a culture of learning that will stand the test of time.

What is a Learning Culture?

Culture is the combination of beliefs and values that drive organizational behavior. In other words, “how stuff gets done around here.” When you center beliefs and values on behaviors that encourage continuous growth and development, you can create a foundation for ongoing innovation and improvement.

A strong learning culture encourages and rewards both individual and organizational growth. It takes time and dedication to build a learning culture, but the outcomes can be transformational. What else does this process require? Focus on these factors:

8 Steps to Build a Learning Culture

1. Plan Effectively

Start by assessing your organization’s recruiting and hiring practices to be sure you’re attracting talent with a growth mindset. This should include a careful analysis of your onboarding process. Do you emphasize the importance of learning? Onboarding often focuses on what employees need to learn. But new employees also need to know who they should learn from and with.

Also, examine your approach to upskilling, reskilling, and cross-skilling current employees. This will give you better insight into how prepared your organization is to support future needs. 

Use these findings to plan for retention. Keeping employees onboard is critical now. According to The New York Times, “The rise in turnover since the pandemic started has a cost in productivity: It’s taking longer to get stuff out the door.”

Meanwhile, the talent pool remains limited. Currently, for every person seeking a job, 1.7  positions are available. In today’s competitive environment, employers can’t afford to lose top talent. And one of the most powerful ways to keep people committed is through a culture that supports learning and growth.

In a recent report about what we call Work 3.0, we explain how some talent models are more effective than others at achieving these outcomes. For example, organizations with remote and hybrid work models must be careful to ensure that learning opportunities are inclusive and equitable.

Smart leaders rely on the planning process to guide their decisions about learning priorities. This includes careful data gathering and analysis to verify the organization’s current state, define its future goals, and establish a strategic roadmap to bridge this gap. 

2. Ensure a Receptive Environment

Successful learning cultures begin with psychological safety. In a workplace where this is high, people feel comfortable asking questions, voicing their opinions, and taking responsibility for their mistakes.

In fact, after studying nearly 300 leaders over 2.5 years, we found that teams with high degrees of psychological safety had higher performance outcomes and lower interpersonal conflict. This kind of environment encourages employees to learn more fully from their mistakes and from one another.

3. Align Learning With Business Imperatives

What matters most to your organization? This should inform your culture. The most effective learning strategies align with business priorities. Alignment helps scale learning while keeping it relevant, meaningful, and applicable.

Environments that welcome open, honest discussions (including respectful disagreements) are more likely to align learning with the organization’s vision, mission, and goals.

You’ll want to emphasize opportunities to develop mindsets and behaviors that move your agenda forward. This should include incentives and rewards for employees who embrace desired growth.

4. Model the Change You Want to See

It’s essential to recognize continuous learning as a key to better business results. Because culture is shaped by leadership behavior, it’s critical to exhibit the actions you want to see in others. Leaders who exhibit an interest in learning and in rewarding others for their growth will inspire employees to focus on these activities.

Leaders play a significant role here by communicating expectations and modeling behaviors they want to see. For example, it’s important to regularly express curiosity, offer feedback, admit mistakes, and share knowledge.

Effective communication and storytelling by leaders can also help your workforce understand what’s expected and why it’s important for everyone in your culture. This includes engaging in authentic conversations, sharing personal learning experiences, and proactively seeking feedback.

5. Integrate Accessibility Into the Process

It’s vital to scale development opportunities so learning is accessible to everyone, not just high-potential individuals. This is particularly important in today’s environment, where employees don’t necessarily work onsite in a central location.

To improve accessibility, offer development through a variety of modalities. This can include a mix of formal in-person training, virtual courses, asynchronous informal learning, micro-learning, experiential learning, self-paced e-learning content, as well as social and collaborative learning options.

Offering a library of resources can also help keep workforce knowledge and skills up-to-date. For example, you can provide resources such as books, articles, podcasts, and videos through a central digital repository.

A learning management system (LMS) or learning experience platform (LXP) with enterprise licensing can help you scale this kind of learning content. This also makes it possible to track consumption and tie learning to individual and team performance.

6. Invest in the Right Tools and Support

A strong learning culture naturally emerges when development becomes integrated into daily work habits. Leaders can play an important role here, by regularly encouraging staff to devote sufficient time to absorb, practice, share, and apply whatever they learn.

One standard is based on the 70-20-10 rule: This approach suggests that 70% of learning comes from working through challenging assignments and experiences, while 20% comes from developmental relationships, and 10% from formal training and coursework. The process is reinforced when employees take time to reflect on their learning endeavors. You can support this reinforcement phase through mentoring as well as “reverse mentoring.”

7. Customize Appropriately

Today’s employees — especially those in remote and hybrid work settings — prefer development opportunities tailored to their needs. When considering how to elevate your learning culture, be sure to ask employees what they want to learn and how they prefer to engage in learning. Then consider how to provide “core” learning opportunities for all, combined with various options that any individual can pursue. 

Ideally, a customized approach delivers learning experiences that address each employee’s unique needs and interests over time. Research shows that offering various delivery methods tends to boost learner engagement and knowledge retention. Ultimately, that can improve job performance, satisfaction, and commitment.

8. Measure Effectively

Finally, plan to measure your progress and use that intelligence to improve on a continuous basis. 

Formal evaluations can help you track trends, learn from the data, and adjust accordingly. Less formal options, such as the agile review methodology of, “Liked, Lacked, Learned, Longed For” can give you immediate feedback while also changing mindsets.

Strive to make after-action reviews a natural part of work routines. Regularly ask for feedback and use pulse surveys. Also, don’t forget to establish metrics that help you determine how well leaders are advancing the overall learning agenda.

Conclusion

When you build a learning culture, you’ll see how all of these elements are interconnected. If the atmosphere is hostile or complacent, or if content isn’t accessible to all, your mission is likely to fail. If you don’t understand your objectives, measuring progress will be impossible.

Recognize that changing any aspect of an organization’s culture is easier said than done. Progress takes time, patience, support, and persistence — especially from leaders and managers. To secure buy-in, tie improvement metrics to each leader’s performance objectives. Also, to keep learning top-of-mind, publicly celebrate early wins, and keep the cadence rolling.

Eventually, any organization can lead with learning. But it won’t happen until you invest in thoughtful planning and consistent implementation. Remember, it’s a process.