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#WorkTrends: Why You Need a Talent Brand, Not an Employer Brand

This week on #WorkTrends, agency founder and author Lee Caraher has a wake-up call for all of us. Her message? We need to stop focusing on our “employer brand” and start building a talent brand.

You can listen to the … Read more

Your Talent Brand Matters More Than You Think

It’s not enough to think of your company brand. Or your product brand. Or, actually, your employer brand. Think about it: being an employer implies having employees. But much of what we really have these days — partially influenced by … Read more

Why Talent Acquisition Should Own Recruitment Marketing

Recruiters and marketers used to sit in different areas of the office, playing distinctly different roles. But as we all know, that’s shifted quite a bit with the focus on recruitment marketing. A marketing hat is now an essential … Read more