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#WorkTrends: Why You Need a Talent Brand, Not an Employer Brand

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This week on #WorkTrends, agency founder and author Lee Caraher has a wake-up call for all of us. Her message? We need to stop focusing on our “employer brand” and start building a talent brand.

You can listen to the … Read more

Your Talent Brand Matters More Than You Think

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It’s not enough to think of your company brand. Or your product brand. Or, actually, your employer brand. Think about it: being an employer implies having employees. But much of what we really have these days — partially influenced by … Read more

Why Talent Acquisition Should Own Recruitment Marketing

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Recruiters and marketers used to sit in different areas of the office, playing distinctly different roles. But as we all know, that’s shifted quite a bit with the focus on recruitment marketing. A marketing hat is now an essential … Read more