Authentic Storytelling & Talent Strategies Define Your Culture
Authentic storytelling. Sounds like another buzzword, doesn’t it?
Or is storytelling the new tenet of talent focused business in 2015?
I believe stories build thriving communities and engage people to share. One might say #TChat is an example of a homegrown community of engaged people. A metaphor for what many future thinking brands see as a valuable form of communication for employees and customers alike.
Authentic storytelling can be an amazing way to impact talent strategies. It takes commitment from leaders and teams to make this a reality.
From leadership to employees, authentic storytelling gives organizations a defined and meaningful purpose: a crucial element of a successful talent strategy.
Talent strategies have never been more valuable to the World of Work. Talent not only dictates business success, it dictates organizational culture.
Authentic storytelling means that an organization has a defined purpose and it’s actively lived by employees and leadership. #tchat
— Christoph Trappe (@CTrappe) January 29, 2015
Authentic storytelling isn’t content marketing. Storytelling is alive, real, and organic.
— Carlos Gil (@CarlosGil83) January 29, 2015
Great storytelling inspires and ignites the kind of motivation and action that attracts talent.
Telling a compelling story as an employer helps people see how they fit in, builds emotional connection, engagement. #tchat
— Cheryl Fullerton (@cherylannmc) January 29, 2015
Integrating effective storytelling into talent strategies builds bridges for talent to cross. Stories create opportunities for people to connect and relate to an organization.
— Corinne Torres (@Corinne_Torres) January 29, 2015
When you’re authentic, and your talent is your reference, your reputation can fuel recruiting, productivity, and your bottom line.
Storytelling is about sharing goals, expectations, and experiences. For an organization’s talent strategy, storytelling has a multi-tiered payoff.
Are you ready for it?
See What #TChat-ters Said About Authentic Storytelling!
What’s Up Next? #TChat Returns Next Wednesday, Feb. 4th!
#TChat Twitter Kicks Off at 7:30pm ET / 4:30pm PT — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights #TChat.
Join Our Social Community & Stay Up-to-Date!
The TalentCulture conversation continues daily on Twitter, in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!