Posts

Facebook: Filling The Word “Friend” With Value Again!

Let’s take back the word “friend” and fill it with value again! Why? Well.. It seems to me that Facebook has done an amazing thing – they now own the word “friend”.  The problem is that they have devalued the … Read more

What Is Return on Relationship?

All of those social metrics like Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are just not measurable financial assets! They aren’t reflected on the balance sheet and can’t be counted on an income statement—but that … Read more

For The Sake Of Social Reciprocity

“Hangin’ out
Down the street
The same old thing
We did last week
Not a thing to do
But talk to you…”

—Cheap Trick, “That 70’s Song”

When I saw it for the first time, my heart filled with love … Read more