#WorkTrends Recap: Millennial Attraction Factors

There are more millennials among today’s applicants than any other generation, and they’ll be 75 percent of the workforce by 2025. On this week’s #WorkTrends show, we were joined by CEO of The Muse, Kathryn Minshew, who shared insights on what attracts millennial talent.

Kathryn discussed the challenges all businesses face in finding what resonates with millennials. She helped the audience set aside common misconceptions and shared what to focus on in order to engage the Digital Generation.

Here are a few key points Kathryn shared:

  • Millennials are looking for the 3 Ps for their future business. People, Purpose, and Path. They want to know about the people they will work with, what their value will be to the company, and what growth opportunities they will have within the organization.
  • Instead of just telling prospective employees about your company’s greatness, give the megaphone to your employees and have the employees explain what they love and why.
  • Potential employees need to demonstrate that they’ve done their homework on the company and come prepared to describe what they bring to the table and why they would love to work there.

Missed the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here:

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT). Next week, on Oct 19, best-selling author and speaker Michelle Tillis Lederman will join host Meghan M. Biro to discuss “The 11 Laws of Likability.”

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members, or check out our Google+ community. Engage with us anytime on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

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#WorkTrends Preview: Millennial Attraction Factors

There are more millennials among today’s applicants than any other generation, and they’ll be 75 percent of the workforce by 2025. On this week’s show, we’ll talk about what attracts millennial talent. The challenge all businesses face is finding that sweet spot between the myths and the truth — and what resonates with millennials may surprise you. Time to set aside those misconceptions and focus on the must-haves: an optimized mobile portal, social media-linked application processes, and an authentic employer brand to pull it all together. That’s what it takes for this Digital Generation to engage, apply, interview and ultimately, perform.

Host Meghan M. Biro will be joined by special guest Kathryn Minshew, CEO and Founder of The Muse, a career platform used by 50+ million people to advance in their careers.

Be sure to tune in to get an expert view of what’s millennials what to see from companies, where to find top talent and much more! Millennials are the future of business so this live podcast and Twitter chat should not be missed!

Millennial Attraction Factors

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Tune in to our LIVE online podcast Wednesday, Oct 12 — 1 pm ET / 10 am PT

Join TalentCulture #WorkTrends Host Meghan M. Biro and guest Kathryn Minshew as they discuss how to recruit top millennial talent.

#WorkTrends on Twitter — Wednesday, Oct 12 — 1:30 pm ET / 10:30 am PT

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1: What misconceptions do companies have about new talent?  #WorkTrends (Tweet this question)

Q2: How can millennials showcase their talent to prospective companies? #WorkTrends (Tweet this question)

Q3: What actions should companies take to highlight their value proposition to new talent? #WorkTrends (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. We invite you to check out the #WorkTrends Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. Share your questions, ideas and opinions with our awesome community any time. See you there!

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