Once upon a tweet, I was curious and a bit puzzled by the little blue bird. The social media network had a peculiar name and an even more peculiar personality.

What was once a mere chirp in the cacophony of social media channels now boasts close to 1 billion registered users.

Pretty impressive, until you find out only 30% of those registered users are active. Twitter, we have a problem.

We are in The Social Age where cloud technology, social media, and mobile are changing how we do business and live our daily lives.

We are more empowered and enabled to collaborate across time zones and cultures.

Twitter is the great global collaborator. But it will take time, knowledge, and skill to make Twitter a powerful tool for your personal and employer brand and business.

The start is the hardest part. But keep this in mind: the brightest Twitter superstars were once nebulous newbies.

My nebulous start began about one year ago. I started with a few tweets per week, followed influencers, and joined Twitter chat communities that supported my personal and professional interests. With practice, patience, and persistence, Twitter became my #1 go-to collaboration tool.

In my Twitter travels, I came across the TalentCulture #TChat community. #TChat is one of the largest and longest-running global Twitter chat communities. It was recently listed as one of the top 15 business Twitter chats.

The community’s wide arms are balanced by its ability to nurture deeper relationships and collaborations. #TChat is an inspiring example of using Twitter to grow a thriving global and collaborative community.

Building a global Twitter community, whether you’re a big brand or solopreneur, is available to anyone. In the Social Age, we have unprecedented access to connect, share, and learn.

I want to share an event dedicated to teaching you how to use Twitter in a more efficient and productive way.

The 25-hour Chirp, Chirp Extravaganza takes place February 12, from  9:00am to 10:00am ET. There will be 22 different sessions during the 25-hour event.

Global guest speakers, from superstar influencers to small business entrepreneurs, will share their stories and expertise. I am honored to be one of the speakers during this one-of-a-kind event.

If you would like to join, you can register here.

Then join us on #TChat and share your experiences with us!

About the Author: Jessica E. Roberts is the Community Manager for TalentCulture and The World of Work Community. 

photo credit: Cea. via photopin cc