Photo: Miguel A. Amutio
#WorkTrends: Acing the Metrics: Reading the Data on Engagement
Sometimes a #WorkTrends episode answers a trending question so clearly it’s as if we never have to ask the question again. That’s what happened when Meghan M. Biro sat down with Leila Zayed of Best Companies Group to talk about measuring engagement. The January 31, 2020, #WorkTrends podcast quickly went from whether or not we should measure engagement to the best strategies and benchmarks for understanding your workforce like never before.
Leila works with companies of all shapes, sizes and industries to survey their employees on engagement, and pointed out that you can’t tell if your employees are engaged if you don’t know what engagement is — and once you know what it is, you can’t find out if you’ve got it if you don’t know how to take measurements. Engagement, Meghan and Leila agreed, has to do with not only being satisfied with your employer, but really looking forward to going to work — with having a sense of meaning, purpose, and pride. “They feel you’ve created an environment where they can do their best, they’re willing to give extra efforts to see you succeed, and they plan on staying a while,” Leila added. Another sign of engagement they both agreed on: employees will recommend your brand to a loved one.
Meghan noted that Leila’s approach — measuring two sets of demographics — made far more sense than an all-in-one-bucket approach. Personal demographics include our individual identities and perspectives; workplace demographics are out of employees’ control, like department, brand and locations. The question came up about whether small companies can survey engagement effectively: “Talk to us about how this approach can work for organizations of any size,” Meghan said.
Actually, Leila offered, it can, even with a company of 15 employees.
Whatever the size, she said, the key is going outside your own company to compare yourself to other companies in the industry — or you won’t really know how you’re doing. And the more companies doing these engagement surveys, the more data we’re getting, and the more specific the benchmarks get.
Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode.
Twitter Chat Questions
Q1: Why aren’t we better at measuring engagement? #WorkTrends
Q2: What measurements work for assessing engagement? #WorkTrends
Q3: What strategies can help organizations better measure engagement? #WorkTrends