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Photo: Josh Calabrese

Empathy, Action: What HR Can Do Now

Recently I published an article on Forbes.com about the elephant in the room. It was one of those pieces I had to do. I had to go out on a limb and just say it

We talk about diversity all the time — and on TalentCulture we’ve published many articles on improving diversity and inclusion. One offered seven tips on “managing diversity” in the workplace, and included wisdom from people working on the front lines of diversity, including diversity and inclusion consultant and author La’Wana Harris and Amy Cappellanti-Wolf, CHRO at Symantec. The post listed ways to improve more than manage, including building pipelines to more diverse talent, and letting go of seeing diversity not as a state of being but a buzzword. The step that struck me the most was examining policies to root out systemic inequality. As Harris noted, “Workplace policies, systems and processes can disproportionately impact historically marginalized populations.”

Of course, she’s right. But what strikes me now is that she didn’t put it in the past tense then, and it wouldn’t be in the past tense now. Between that post and the article on Forbes is the better part of a year, and a lot has happened to say the least. We’ve witnessed the murder of African-Americans at the hands of police and learned of one in which she was killed in her house, in her bed, and by mistake. You don’t usually see me get into these kinds of details, but the circumstances are so shocking I think they bear repeating, and repeating again. And we’ve seen — and millions have participated in — some 21 days and counting of protests spurred by outrage. 

AI and VR: Tools for Fairness

The one piece of good news is that we are being forced to reckon with that elephant. And the elephant for everyone in HR is this: we can’t improve diversity with any kind of commitment and intent if we don’t first address racism. And by addressing racism, I mean working as hard as we can to undo it in our own workplaces. It means looking hard at what we produce and offer, and asking whether it’s helping or not. IBM recently put the brakes on its facial recognition program. As CEO Arvind Krishna said, “We believe now is the time to begin a national dialogue on whether and how facial recognition technology should be employed by domestic law enforcement agencies.” He went on to note that AI systems need to be subject to far more scrutiny regarding bias. And that’s something that’s come up again and again, in a hiring context, on this site.

Is that where we start? We actively celebrate technology on TalentCulture: we just wrapped the HR Tech Awards for 2020, and among the many innovations there’s certainly AI. Another innovation that came up recently is VR, and I had a fascinating discussion on a recent #WorkTrends with clinical psychologist Robin Rosenberg about how VR can help radically improve empathy among diverse work teams. The podcast focused not just on diversity but on work culture as a whole — but it’s the potential to decrease unconscious bias, microaggressions and intolerance that stays with me. If we can put on a headset and literally experience what that feels like to someone else, maybe it should be part of everyone’s training — make it a required component of onboarding or skill development.  

Undoing the Status Quo

Do I expect my clarion call on Forbes to have an affect? Perhaps it will. Sometimes a post goes viral for reasons completely beyond our control, as when I talked about emotional intelligence and leadership just when EQ was getting on our radar, or more recently, when I predicted the key trends we’d see in 2020. (I’m lucky to have great readers, and grateful.) In the trends article, I mentioned a shift to tending rather than managing our workforce, advocated for leaning harder on AI for recruiting so long as it was programmed without bias, and pointed out that more of us would be working remotely. But that was written well before the pandemic threw up all into a tailspin, or survival mode, or just home, before the nation exploded, and before it became clear that we tend to stay entrenched in our own status quo. 

But we can’t accept the status quo anymore, and this is the opportunity to snap out of it. I wasn’t surprised when 63% of respondents to our June 3 newsletter survey said they’d experienced racism in the workplace either directed at themselves (39.7%) or a coworker (23.8%). But I was shocked to find out that less than 5% had reported it. HR, I’m looking at you.

HR Has a Role to Play

So let’s have real conversations about the bias that may be stuck within our work cultures (conscious or unconscious). Let’s push back against complacency or just inertia when it comes to examining and improving workplace policies. Let’s keep asking the hard questions — we just ran a follow-up survey question this week, asking who is now having discussions about racism among their coworkers. I’m very interested in those results. I’d like to challenge the top innovators to find the best means to systematically detach AI from potential bias. I’d like to know who’s reviewing accounts of unfair treatment in their workplace, and having a new reckoning to set things right. 

In the end, every business will be better and more sustainable in the future if it works to be more equitable, diverse, and fair in the present. Knowledge is power, as we well know. And HR is a field that wants to evolve — and indeed, it can’t stop evolving. We’re made for this. So let’s get to it.

Gustavo Frazao

How to Establish a COVID-19 Safety Policy

The spread of COVID-19 is changing how we all operate, and businesses are no exception. With cases mounting across the United States, we’re watching the “world’s largest work-from-home experiment” unfold. Many companies that normally work in office spaces are requiring employees to work remotely, including Google, Amazon, Microsoft, Twitter, and my own company, Influence & Co.

Under the Occupational Safety and Health Administration’s General Duty Clause, employers are required to provide employees with workplaces free from recognized hazards that are causing or likely to cause death or serious physical harm.

During any infectious disease outbreak, we have a shared responsibility to prevent spread. And if a company fails to take the necessary steps to protect team members? More employees may fall ill, leading to increased absenteeism and decreased productivity. Illness costs American employers $530 billion in lost productivity each year under typical circumstances. Putting in place policies that protect employee health is essential right now. In fact, this is the best way for companies to protect themselves and to retain their existing teams.

Employees who don’t have paid sick leave will be torn. They’ll need to choose between staying home to prevent spreading illness and supporting themselves and their families. So evaluate your policies. Specifically, ensure they provide adequate support during situations like the COVID-19 outbreak.

Now is the time to review your policies to ensure they promote a safe workplace. React now — because you need to — and in doing so, you can build trust with your employees. You can also set up your company to respond to similar threats in the future.

6 Considerations When Updating Policies

At Influence & Co., we’ve taken some steps to make sure our employees know what to expect while we need to adjust our work policies.

One of our core values is “treat others with trust and respect,” so in light of that value, we already trust our people to do their work remotely when needed. Because of this, it was easy for us to take the next step of requiring all three of our offices to begin remote work full-time.

When you begin updating your company policies to lessen the impact of COVID-19 among your workforce, consider the following questions:

  • Can the work be performed remotely?
  • If work can be done remotely, are there tools you can use to prevent the disruption of communication and collaboration? No? Then do you have the resources to purchase, implement, and train your staff on the new tools?
  • If going fully remote isn’t an option, what are ways you can reduce the number of employees in the workplace at any given time?
  • What are the expectations you have for employees regarding the changes?
  • Is additional sick leave available? If yes, what must employees do?
  • Are these updated policies temporary, or will they be kept in place indefinitely?

Considering these questions will help you make the right decisions for your unique workforce, and help you maintain clarity and structure for your team.

9 Steps for Revamping Workplace Policies

While revamping your company’s policies in light of COVID-19, here are some steps you can take to create a supportive, safe work environment for employees:

1. Stay Calm

This is one of the most important things you can do. With the always-on media cycle and social media, your employees are being bombarded with information (and misinformation) about COVID-19. Keep your workers grounded and build trust with them. How? By providing the facts and letting them know what steps you’re taking to protect them.

2. Knowledge is Power

Review applicable laws and regulations, such as the Americans With Disabilities Act, the Family and Medical Leave Act, and those set by OSHA. And stay up-to-date on the latest information from reputable sources, such as the Centers for Disease Control and Prevention, the World Health Organization, and the departments of Labor and Health and Human Services.

3. Consider Remote Work and Mandatory Quarantines

If possible, allow employees to work remotely, and consider mandatory quarantine under certain circumstances. To avoid the spread of illness throughout your workplace, allow everyone to work from home if that’s a possibility. Also, if any employees have recently traveled to geographic locations with known cases of the illness, have been in an airport with flights to and from those locations, or have been in contact with anyone who’s been diagnosed, consider implementing a mandatory quarantine.

4. Be Forthcoming

Inform employees about health concerns and steps they should be taking in the workplace to reduce spread. Armed with insights from the above sources, provide employees with accurate information on COVID-19, how it’s known to spread, and how they can prevent transmission. Make it clear where they can find disinfectants in your workplace, how to properly wash their hands and how often, and what other steps they can take to ensure the workplace stays sanitary.

5. Provide Updates

Notify your entire team of any temporary changes to policies or expectations. Send an email to your entire team outlining important information, like prevention measures you’re taking to ensure a safe workplace, temporary policy changes, healthcare policy updates, and details about the illness and how it’s passed from person to person. I sent an email to our team that you’re welcome to customize for your own company — just click here to access it.

6. Require Full Disclosure

It’s important to request that employees disclose whether they’ve been diagnosed with COVID-19 or have been in contact with someone who has. Should you receive such notice, it will be necessary to let your company know that a contagious illness may be present in the workplace. Maintain all information about the employee’s illness as a confidential medical record in compliance with the ADA.

7. Reduce In-Person Meetings

Decrease the number of in-person meetings, or eliminate them altogether. Utilize the wealth of technology at our disposal to have essential meetings without the risk of spreading illness. Google Hangouts Meet, Cisco Webex (a client of ours), or a good old-fashioned phone call are great options. Our marketing team has even been experimenting with doing brainstorm sessions in its Slack group and has seen great results.

8. Schedule for Distancing

Adjust scheduling so fewer employees are in the same space at the same time. If in-office workers are essential, try to stagger the times when employees need to be in your workplace to reduce exposure. This also means large events that would normally bring lots of people together should be postponed.

9. Review Your Mental Health Policy

Health goes beyond the physical. Employers should care about their employees’ mental health as well — especially during a time when everyone seems to be in crisis mode. Review your mental health policy, and make sure employees are aware of the mental health resources at their disposal.

An infectious disease outbreak can touch businesses in so many ways: Employee health, company culture, productivity, and revenue may all become concerns where company leaders had none before. Thankfully, there are tangible things companies can do to protect employees. Take these steps into consideration as you’re re-evaluating your company’s policies to ensure you’re providing a safe workplace for your team.