The world has experienced many significant events in the last 200 years and noticeably so in the last 25. From the fall of the Berlin wall and the advent of the Internet to 9/11 and the great recession, much has … Read more
Most companies struggle with defining what makes them unique; different from their competitors. They can’t answer the question “Why should I do business with you and NOT your competition?” in a succinct meaningful way.
There are two traps they fall… Read more
BE DiFFERENT or be dead: the stand-out leaders’ mantra
NEVER has it been more important to carve out a distinctive and unique place for your organization in the market than it is today. The economy is unpredictable. Competition is intense … Read more