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Could Employee Appreciation Transform Your Hiring Strategies?

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Employee retention is an important business consideration because high turnover rates are costly and often detrimental to overall team performance. However, even with the best retention rates, companies usually need to hire new workers once in a while. Whether they’re expanding or filling the holes left by retirees, leaders seek talented candidates who are excellent fits for the open roles. Anyone who’s been involved in the hiring process can attest to the fact that the whole ordeal can be quite a hassle, often with less than optimal results.

So are you stuck with the traditional routine, even if you’ve had lackluster candidate pools in the past? Perhaps not. The old strategies of posting a job description, sifting through piles of usually unpromising resumes, interviewing select candidates and choosing the best of the bunch might not be the only option. That’s what Zappos is banking on: Rather than relying on people to take interest in a job description and come to them, the company is taking advantage of an engaged, passionate workforce to be recruiting partners.

Hiring: The Zappos way 

According to the Boston Globe, Amazon-owned, Las Vegas-based online shoe retailer Zappos has decided to do away with the traditional job postings in favor of a more personal, relationship-based approach. The company created a new career site and is utilizing social media to showcase its culture and opportunities. Interested candidates can chat with current employees to gain an inside perspective on life within the organization.

The company’s HR manager, Michael Bailen, explained in a blog post on ere.net that this change reflects the business’s commitment to focus more on people. To do so, he added, Zappos needed to depart from what he considers a “fundamentally broken process” that constitutes most recruiting approaches.

“Recruiting has become a walking contradiction. We care about the candidate experience, but we spend five to seven seconds looking at a resume. We are dedicated to get back to all candidates in an effort to provide great service, but the vast majority of candidates get a rejection email,” he wrote. “I want our recruiters to build long-term, sustainable relationships with people.”

Building on a foundation of company loyalty

In order for such a people-centric approach to work, Zappos had to create a corporate culture that would be attractive to candidates as well as foster company loyalty among employees to be able to have confidence that they’d participate effectively in the recruiting platform. Zappos created such a culture by focusing on employee appreciation and engagement. By offering rewards — most of which were non-monetary — to recognize and inspire employees, Zappos put its people at the forefront of the company.

By motivating workers based on intrinsic, value-driven incentives, rather than superficial cash or prizes, companies can foster the type of organization that draws top talent because it’s known as an excellent place to work. Additionally, employees become ambassadors for the firm, which is often a more effective form of recruitment since current workers are likely to identify friends and acquaintances who will be well-suited to the realities of the job.

About the Author: As Vice President of Client Strategy for TemboStatus, David Bator works with growing companies every day and helps them bridge the gap between assessing employee engagement and addressing it with action.

photo credit: kenteegardin via photopin cc

Zappos Says Farewell To Job Postings

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Zappos, an online retailer, has been one of the most talked about companies in the HR and recruiting space mainly because of their unique practice in offering employees bonuses to quit the company. Now, Zappos is changing their hiring process beginning with the very first step: the job posting.

The job description is one of the first interactions a potential candidate has with the company, and while most companies rely on job descriptions to explain to candidates what the position entails, Zappos has a different opinion. “Job postings are a conversation killer,” stated Zappos’ candidate experience and engagement strategist, Stacy Zapar, “Gone. Poof. Done.” And done they are.

“A job posting is that bright shiny object in the room that distracts from the real conversation and networking to be had. It’s a dead-end road, a recruiting black hole where applicants go to die or leave with a negative experience and impression of your company. They’re one-way conversations where your candidates don’t really have a voice. They’re that sore thumb sticking out as we make this evolution back to old-school, relationship-based recruiting.” – Stacy Zapar.

Now What?

Zappos has a new program called Zappos Insider, which can be found on their careers page. The Zappos Insider was created as a place for candidates to reference so they can learn more about the company and its culture. To do so, the candidates will need to become members of Zappos Insider.

By becoming a member, candidates have the opportunity to chat with Zappos Ambassadors. This interaction places them in a position of higher consideration when openings become available. The candidates who invest the time to enroll and learn more about the company are given preference. This process eliminates candidates who apply anywhere and everywhere. The Zappos Insider program encourages a more engaged relationship between the employer and prospective employees.

Take A Look

I had to see this for myself, so I traveled to the Zappos Career page here. At first glance, it seems to target the millennial generation. The images are bright, enticing, and less corporatey. I actually want to click around and learn more about the careers at Zappos. At the bottom of the page, Zappos Insider encourages you to join in on the Twitter conversation. Just one month ago, @InsideZappos only had around 1,200 followers, according to Twitter Counter. As of the time of this writing, that number has more than doubled. This is a great way for a company to build their brand through social recruiting.

Is This The Future?

Companies may be apprehensive about doing away with job postings completely but even Zappos is hedging their bets for now (the company is keeping job postings for their technology jobs as a control group to measure success). From a user perspective, I spent more time on their career page than I have on the retail site!

If your company’s culture is fresh, fun and appealing to Millennials, then represent it on your career page. This year, 36% of the U.S. workforce will include Millennials, and in 6 years, Millennials are expected to grow to nearly half the workforce. Now that a new generation is entering America’s workforce, it’s time to revamp our recruiting and hiring processes, and what better place to start than the first step candidates take?

(About the Author: Maren Hogan is the CEO of Red Branch Media, a full-service B2B marketing agency that primarily serves HR and global workforce clients in the U.K., Africa, China, Israel, Europe and North America.

With over 14 years of marketing experience and as a community builder in the HR and recruiting industry, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the global recruitment and talent space. Her clients include Fortune 500 companies and SMBs around the globe, and she has served as chief marketing officer, advisor, and board member for over ten companies in the last seven years.

You can connect with Maren on LinkedIn, Facebook and Twitter, as well as read her latest posts on Marenated.com and RedBranchMedia.com)

photo credit: betsyweber via photopin cc

Your Corporate Culture: What’s Inside?

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“No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” –-Jack Welch

Jack Welch isn’t alone in this opinion. Many of today’s most successful business leaders agree — culture is a powerful force that can make or break a business.

So, what is this elusive culture thing, anyway?

It is a topic the TalentCulture community obviously takes seriously. (After all, it’s at the core of our identity.) But even among culture specialists, the concept isn’t easy to define. Perhaps it’s best to think of it as an experience — created and shaped by the collective values, beliefs, attitudes and behaviors of your workforce.

You can’t necessarily “see” culture. But evidence of it is often easy to spot. Similarly, culture can’t be manufactured, manipulated or imposed upon employees. But without clarity, consistency and communication, it can rapidly erode.

Looking Closer Look at Corporate Culture

MIT Management Professor, Edgar Schein, presents culture as a series of assumptions people make about an organization. These assumptions occur at three levels — each is more difficult to articulate and change. Schein’s three-tier structure includes:

• Artifacts (Visible)
• Espoused Beliefs and Values (May appear through surveys or other narrative)
• Underlying Assumptions (Unconscious beliefs/values. Not visible; may be taken for granted)Culture 3 LevelsIllustration via Chad Renando

The Business Case for Culture: Zappos

In recent years, Zappos has become known for its deep commitment to culture as a competitive advantage. Tony Hsieh, CEO of Zappos, often speaks about the importance of workplace culture, and why it is his company’s chief priority. To understand Tony’s perspective, watch this brief video:

Below are Zappos’ “10 Commandments” — the core values that drive culture, brand and business strategies:

1) Deliver WOW through service
2) Embrace and drive change
3) Create fun and a little weirdness
4) Be adventurous, creative and open-minded
5) Pursue growth and learning
6) Build open and honest relationships with communication
7) Build a positive team and family spirit
8) Do more with less
9) Be passionate and determined
10) Be humble

What do you think of “commandments” like these? How does your organization articulate and reinforce cultural norms across your workforce? How effective are your efforts?

Beyond Zappos: 100 Great Company Cultures

Of course, Zappos is only one of many organizations that invest deeply in culture. Last week, Fortune Magazine offered 100 other examples in its 2014 “Best Companies to Work For” List, developed by Great Place to Work Institute.

Even before the list was revealed, Great Place to Work CEO, China Gorman, shared several key observations about the cultural characteristics that help great companies attract top talent.

And yesterday, China talked with us in greater detail about lessons learned — first in a #TChat Radio interview (hear the replay now), and then in a lively community-wide #TChat discussion on Twitter. (For a full recap of the week’s highlights and resource links, read: “Workplace Greatness: No Guarantees.”)

As the moderator of this week’s Twitter event, I’d like to thank the hundreds of professionals who literally contributed thousands of ideas about what makes organizations “tick.” Your input is always welcome — the more, the better. So let’s keep this conversation going…

Image Credit

Your Corporate Culture: What's Inside?

/7 Comments/ /by

“No company, small or large, can win over the long run without energized employees who believe in the mission and understand how to achieve it.” –-Jack Welch

Jack Welch isn’t alone in this opinion. Many of today’s most successful business leaders agree — culture is a powerful force that can make or break a business.

So, what is this elusive culture thing, anyway?

It is a topic the TalentCulture community obviously takes seriously. (After all, it’s at the core of our identity.) But even among culture specialists, the concept isn’t easy to define. Perhaps it’s best to think of it as an experience — created and shaped by the collective values, beliefs, attitudes and behaviors of your workforce.

You can’t necessarily “see” culture. But evidence of it is often easy to spot. Similarly, culture can’t be manufactured, manipulated or imposed upon employees. But without clarity, consistency and communication, it can rapidly erode.

Looking Closer Look at Corporate Culture

MIT Management Professor, Edgar Schein, presents culture as a series of assumptions people make about an organization. These assumptions occur at three levels — each is more difficult to articulate and change. Schein’s three-tier structure includes:

• Artifacts (Visible)
• Espoused Beliefs and Values (May appear through surveys or other narrative)
• Underlying Assumptions (Unconscious beliefs/values. Not visible; may be taken for granted)Culture 3 LevelsIllustration via Chad Renando

The Business Case for Culture: Zappos

In recent years, Zappos has become known for its deep commitment to culture as a competitive advantage. Tony Hsieh, CEO of Zappos, often speaks about the importance of workplace culture, and why it is his company’s chief priority. To understand Tony’s perspective, watch this brief video:

Below are Zappos’ “10 Commandments” — the core values that drive culture, brand and business strategies:

1) Deliver WOW through service
2) Embrace and drive change
3) Create fun and a little weirdness
4) Be adventurous, creative and open-minded
5) Pursue growth and learning
6) Build open and honest relationships with communication
7) Build a positive team and family spirit
8) Do more with less
9) Be passionate and determined
10) Be humble

What do you think of “commandments” like these? How does your organization articulate and reinforce cultural norms across your workforce? How effective are your efforts?

Beyond Zappos: 100 Great Company Cultures

Of course, Zappos is only one of many organizations that invest deeply in culture. Last week, Fortune Magazine offered 100 other examples in its 2014 “Best Companies to Work For” List, developed by Great Place to Work Institute.

Even before the list was revealed, Great Place to Work CEO, China Gorman, shared several key observations about the cultural characteristics that help great companies attract top talent.

And yesterday, China talked with us in greater detail about lessons learned — first in a #TChat Radio interview (hear the replay now), and then in a lively community-wide #TChat discussion on Twitter. (For a full recap of the week’s highlights and resource links, read: “Workplace Greatness: No Guarantees.”)

As the moderator of this week’s Twitter event, I’d like to thank the hundreds of professionals who literally contributed thousands of ideas about what makes organizations “tick.” Your input is always welcome — the more, the better. So let’s keep this conversation going…

Image Credit