Building a More Inclusive Workplace with SurveyMonkey

#WorkTrends: Building a More Inclusive Workplace with SurveyMonkey

While inclusion is the new buzzword, do companies really know what it means? How many companies are truly creating an inclusive work culture? How many even know how to?

This week on WorkTrends, we’re talking to Leela Srinivasan, chief marketing officer at SurveyMonkey. She has impressive chops in the world of HR tech and can share advice that any leader can use to build a more inclusive workplace.

You can listen to the full episode below, or keep reading for this week’s topic. Share your thoughts with us using the hashtag #WorkTrends.


Inclusion Doesn’t Happen By Chance

SurveyMonkey takes a variety of approaches to create an inclusive work environment. “We have four employee resource groups (ERGs), which are designed to provide support and inspiration to different populations within SurveyMonkey who are underrepresented minorities,” Srinivasan says. There is a Latinos group, which was founded to support black and Latin employees, an LGBTQ plus group, a women-in-the-workplace group and a separate group for “women who tech,” designed to further the careers of self-identified female engineers.

But even with those four ERGs, the company believes it’s everyone’s responsibility to ensure that SurveyMonkey is a diverse and inclusive workforce. It’s not just an HR program — the company engages the entire organization. In addition to the ERGs, there are four office committees — at the headquarters at San Mateo, California; in Portland, Oregon; in Ottawa, Ontario; and in Dublin. “The idea is to make sure that we, on a local level, celebrate important and culturally significant events.”

For instance, Pride Month is celebrated across all four offices. Also, the Goldie Speaker Series — named for Dave Goldberg, the company’s late CEO — provides an opportunity to discuss diversity and inclusion issues as a team, and hear from inspiring trailblazers.

Companies often struggle to measure their inclusion efforts, SurveyMonkey worked with Paradigm and Stanford University to develop a template of three drivers that are fundamental to building an inclusive workforce.

Inclusion Driver 1: Growth Mindset

Organizations that have a growth mindset believe that talent isn’t necessarily fixed and that people, whoever they are, can evolve and learn. “The converse of that growth mindset is a fixed mindset, which means you think people are either talented or they’re not, and it creates what we would call a culture of genius.” A culture of genius hinders true inclusion, because not everyone will feel that they can learn, grow and have the best opportunities at the company.

Inclusion Driver 2: A Culture of Belonging

When SurveyMonkey was in the process of building the template, it surveyed about 10,000 people to ensure the methodology was sound. “When we ran this survey, 25 percent of workers told us that they feel like they don’t belong at their organization. That jumps to nearly a third for black workers,” Srinivasan says. If you haven’t created a culture where everyone truly belongs, Srinivasan says this is going to run counter to your efforts to build an inclusive culture.

Inclusion Driver 3: Objectivity

The third driver, objectivity, is the perception that people can advance based on fair and transparent criteria. Take compensation, for example. In the survey, 60 percent of employees thought their compensation was fair. “However, when we looked at the data and sliced it by ethnicity, we found that less than half of black employees agreed that compensation was fair,” Srinivasan says.

“Those were the three drivers, and it’s very clear from the stats, the survey, and what we know to be true that we really do have our work cut out in building truly inclusive cultures.”

Let’s continue the conversation. Join us on Twitter (#WorkTrends) for our weekly chat on Wednesdays at 1:30 p.m. Eastern, 10:30 a.m. Pacific or anywhere in the world you are joining from to discuss this topic and more.