A lot has been written about biomimicry and the inspiration that product designers get from studying nature — the skeletal structure of a flying squirrel informing the design of drones […]
About Jennifer Davis
Jennifer Davis is a senior executive, industry presenter, business leader, mentor and volunteer. She is the vice president of marketing and product strategy for Planar Systems, a global leader in display and digital signage technology. More information about Jennifer Davis is available at: atjenniferdavis.com.
Articles by Jennifer Davis
Many companies devalue marketing, considering it the department that makes pretty pictures or the administrative support for the sales team. Others strongly value the strategic involvement of marketing in product […]