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Picture of Jennifer Davis

Jennifer Davis

Jennifer Davis is a senior executive, industry presenter, business leader, mentor and volunteer. She is the vice president of marketing and product strategy for Planar Systems, a global leader in display and digital signage technology. More information about Jennifer Davis is available at: atjenniferdavis.com.
Picture of Jennifer Davis

Jennifer Davis

Jennifer Davis is a senior executive, industry presenter, business leader, mentor and volunteer. She is the vice president of marketing and product strategy for Planar Systems, a global leader in display and digital signage technology. More information about Jennifer Davis is available at: atjenniferdavis.com.

Biomimicry in Teamwork

A lot has been written about biomimicry and the inspiration that product designers get from studying nature — the skeletal structure of a flying squirrel informing the design of drones or the layered butterfly wing to help create optical coatings for displays.  But I have recently been thinking about how interpersonal relationships also mimic the animal world (beyond the fact that homo sapiens are technically animals).  In our business relationships, especially in our teamwork where conflict is common, how do we resemble members of the animal kingdom?  Specifically, I’ve identified the five most common animal defense systems that I’ve seen in

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The Art of Marketing Marketing

Many companies devalue marketing, considering it the department that makes pretty pictures or the administrative support for the sales team.  Others strongly value the strategic involvement of marketing in product strategy, branding, strategic planning, and industry leadership.  I am blessed to work for an organization that models the latter, but I certainly am familiar with the former. This topic is a big one (worthy of more than one post).  To get the conversation started, here are four key questions that you can ask yourself to help you answer the question of how to market marketing in your organization. 1. Can you

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