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Hessie Jones

Hessie Jones is a seasoned digital strategist? and intelligence analysit? having held management positions for top Ad Agencies including Ogilvy, Rapp Collins, ONE and Isobar Digital?, as well as ArCompany. She also has extensive start-up experience with launch successes like Yahoo! Answers. Hessie is the co-author of EVOLVE: Marketing (as we know it) is Doomed! She is also a? speaker and active writer for Huffington Post, Steamfeed and Marketing Insider Group. Hessie is currently with Cerebri AI, bringing data science to the art of decision-making.
Picture of Hessie Jones

Hessie Jones

Hessie Jones is a seasoned digital strategist? and intelligence analysit? having held management positions for top Ad Agencies including Ogilvy, Rapp Collins, ONE and Isobar Digital?, as well as ArCompany. She also has extensive start-up experience with launch successes like Yahoo! Answers. Hessie is the co-author of EVOLVE: Marketing (as we know it) is Doomed! She is also a? speaker and active writer for Huffington Post, Steamfeed and Marketing Insider Group. Hessie is currently with Cerebri AI, bringing data science to the art of decision-making.
Leadership

Leadership: Adapting to Today’s Harsh Realities

The world in which we live is going through fundamental shifts – simultaneous changes that are literally turning everything, as we know it, on its head. Leaders of today and tomorrow are challenged with addressing these aspects to drive the business forward. From the influence of technology, to a struggling world economy veiled in high unemployment, protectionism and a depleting middle class, most of us are at odds with these concurrent shifts in events that are disrupting our livelihoods and expectations of career paths. We must overcome our fear of fundamental shifts and learn how to adapt to the new reality.

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Can Technology Enable a More Effective and Human Business Culture?

If it isn’t obvious by now, the inherent changes in the marketplace has created a domino effect in business. Business performance is not what it once was. No industry is immune to the disruption that is happening across verticals and business functions. Deanie Elsner, President of Kraft Snacks Business Unit said this: Today there is a seismic disruption across all industry verticals. It’s unprecedented because it’s happening simultaneously across consumers, commerce and communication. It’s being driven by the consumer. The consumer is the new CEO…. it’s also leaving companies and industry paralyzed… today business needs to be comfortable with paradox and

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Four Things HR Can Learn From Marketing

With the consistent growth of concepts like “Employer Brand” and “Recruitment Marketing,” HR departments everywhere are adding another role to their already burgeoning workload: marketing. And while some elements of marketing were already there for some HR and recruiting pros, the level of expertise required has grown exponentially. So if you are finding yourself marketing without ever having cracked a textbook in that territory, here are some things to learn from marketing. Be Consistent with Messaging. Frankly, don’t be all over the place. Whether you are conveying information on open enrollment, a workplace wellness program or open positions, be clear and

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The Jobs of the Future are YET to be Written

I’ve been told I’m a fatalist. Perhaps I am. For all the research I’ve done on the Future of Work and among the amazing peers I’ve collaborated with in this category, it is so clear to me that the past definitely does NOT dictate the future. As the image implies, there was a time when we all expected to follow a common path: from school to a job for life. I’ve seen firsthand how technology has wielded its way into the marketing sector. It’s changed the way people have consumed information and how they communicate to each other. This disruption in

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Surviving the Gig Economy: When your Talent Pool Refuses to Stay Put

If the last decade has taught us something, it’s that we will live in a world that continues to disrupt. It is impacting how people behave, how they consume information and how business should operate, as a result. The economy that, in years’ past, has been the fortress of stability, is now as predictable as tomorrow’s stock market. This has spawned a domino effect concurrent with the introduction of technologies that give rise to the fickle consumer, and now…. the ever growing nomadic workforce. The one certainty we have today is change. Companies are changing because they have to. Nothing is what

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Developing The Right Company Culture

I work in a start-up business. I’ve been blessed with a great team who lives and breathes the company culture everyday – people who continue to exude the passion to try new things and develop new ways of streamlining and becoming smart in how we grow and attract the right customers. We are a small company and we listen to each other – I mean, we really listen and we respect the viewpoints that each has to contribute, no matter how harsh. I believe in transparency, no matter how much it hurts the ego. Especially mine. Continuous Change Needs To Be

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Putting Customers First Fosters Employee Collaboration

I have worked in silos… too many times.  When I worked in the Credit Card Industry, my department (Online Channels) supported all credit card products: House Cards, Premium Cards, Co-branded Cards. We drove individual and cross-sell campaigns many times at the request of the individual product manager. This process was wrought with message duplication ie customers being upsold to premium products, cross-sold to ancillary features and, in some cases, being offered promotions for products they already had. The same situation arose when I worked at Yahoo! In Marketing we managed over 16 properties at the time: News, Homepage, Music, Lifestyle etc.

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