Jeff is a senior HR strategist who integrates web technology into traditional HR solutions. His work emphasis is on social recruiting, employer branding, employee engagement, performance management, rewards and recognition, emotional intelligence and talent management. He works with small to medium size growing and entrepreneurial companies, focusing on sustainable growth and maximizing employee talents.

Jeff focuses helping organizations to "Socialize HR" - uncovering unique ways to leverage social media within the workplace to create unparalleled business value.

He co-authored "The HR Trailblazer---Unlock the Potential of Your Employer Brand in a Digital Age."