Brand Reality of Buying Wonka Bars at Walmart: #TChat Recap
Your brand is how your company tastes inside and out. This includes your your employment brand and B2B and/or B2C corporate brand. Used to be that all we ever saw of the inside was what was printed on the outside — the pretty packaging and marketing spin as well as what was regulated by the Federal government (which most of us never really read, and if we did, we didn’t understand it and still don’t). The brand tastes were still pretty much similar and controlled by the company. In fact, until recently it was only the sugar coating we ever really