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Picture of Maren Hogan

Maren Hogan

Maren Hogan is the CEO of Red Branch Media, a full-service B2B marketing agency that primarily serves HR and global workforce clients in the U.K., Africa, China, Israel, Europe and North America. With over 14 years of marketing experience and as a community builder in the HR and recruiting industry, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the global recruitment and talent space. Her clients include Fortune 500 companies and SMBs around the globe, and she has served as chief marketing officer, advisor, and board member for over ten companies in the last seven years. You can connect with Maren on LinkedIn, Facebook and Twitter, as well as read her latest posts on Marenated.com and RedBranchMedia.com
Picture of Maren Hogan

Maren Hogan

Maren Hogan is the CEO of Red Branch Media, a full-service B2B marketing agency that primarily serves HR and global workforce clients in the U.K., Africa, China, Israel, Europe and North America. With over 14 years of marketing experience and as a community builder in the HR and recruiting industry, Hogan has built successful online communities, deployed brand strategies in both the B2B and B2C sectors, and been a prolific contributor of thought leadership in the global recruitment and talent space. Her clients include Fortune 500 companies and SMBs around the globe, and she has served as chief marketing officer, advisor, and board member for over ten companies in the last seven years. You can connect with Maren on LinkedIn, Facebook and Twitter, as well as read her latest posts on Marenated.com and RedBranchMedia.com
authentic leadership #TCHAT

#TChat Preview: The Authentic Side Of Leadership

The TalentCulture #TChat Show is back live on Wednesday, March 26, 2014. #TChat Radio starts at 6:30 pm ET (3:30 pm PT) and the convo continues on #TChat Twitter chat from 7-8 pm ET. Last week we talked about the power of professional prospecting via LinkedIn, and this week we’re going to discuss authentic leadership and why it’s needed more than ever. Authentic leadership is all about developing yourself in a manner that helps others see the complete you. This includes all your strengths, imperfections and accomplishments. We all crave authenticity and you have to be real in order to be

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Content Marketing Freshness Comes With True Relevance

Content Marketing Freshness Comes With True Relevance

On the morning of the vernal equinox, the crazy cool converged. Actually, according to my mother-in-law, the vernal equinox is equivalent to at least four full moons, which means the crazy isn’t necessarily cool and only falls from trees like overripe fruit that children can’t help but to throw at one another. That’s an appropriate analogy if you compare it to the way too many companies and candidates still market to one another. A spoiled twist on the spray and pray approach to the recruiting pitch (have you ever been hit with an overripe peach, for example?). Content marketing best practices

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Social Recruiting Trends and LinkedIn

Social Recruiting Trends And LinkedIn

Even though LinkedIn has long been known as a recruiter and job seeker social media site, it is extremely under-utilized as a recruitment search AND marketing source. I think most recruiters still just think of it as a place to source and research candidates. And candidates barely know how to use it, not realizing they can be actively marketing themselves to the recruiters and businesses interested in hiring them. With the Recruiter Lite membership abolishing messaging to group members, I think it’s more important than even for recruiters, hiring manager and others in Talent Acquisition to make use of LinkedIn free (or cheap) features. Beyond LinkedIn’s great

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The Power of Professional Prospecting

#TChat Preview: The Power Of Professional Prospecting

The TalentCulture #TChat Show is back live on Wednesday, March 19, 2014. #TChat Radio starts at 6:30 pm ET (3:30 pm PT) and the convo continues on #TChat Twitter chat from 7-8 pm ET. Last week we talked about creating a “world of work” culture of optimism, and this week we’re going to talk about the power of professional prospecting via LinkedIn. Since its launch, LinkedIn has been known as a recruiter and job seeker professional networking site, but it’s been extremely under-utilized as a recruitment search and marketing resource. LinkedIn prospecting takes talent acquisition “lead generation” to whole new levels.

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Maximizing Latest HR Trends

Maximize On The Latest HR Industry Trends

Ah, HR. While it’s undoubtedly phenomenal that this industry has undergone so much progression, it’s sometimes easy to forget why I fell in love with it in the first place. However, once you’ve taken away all the advanced technology-driven tools and social media, and you are left with the tried and true key role HR plays in business: driving workplace culture, for great people, in great organizations. When done right, this key role greatly bolsters employee engagement. Simply put, HR changes lives. Yet, technology has exemplified our current global trends, and data-mining software has generated exponential possibilities in regards to talent management. Indeed,

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Building relationships

8 Leadership Lessons from Billionaires

Being rich doesn’t mean you’re wise, and it doesn’t mean you’re good. All it means for sure is that you’re rich. With that caveat firmly in place, let me share some of my favorite leadership tidbits. I’ve gathered these nuggets of wisdom from some of our most famous business leaders with the notion that you can learn something from anyone. Often, all you need is one truly useful lesson, not the person’s entire worldview. Some people on this list fall into that category. Titles don’t mean squat. John Rockefeller never owned controlling interest in Standard Oil, and his official job title was

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StartUp Nation: Recruiting at SXSW

Events-based recruiting is fun, let’s face it. Sure, it can be hectic and crazy but going to a massive event–like oh, say… South By Southwest Interactive (SXSWi)–to recruit tech talent, marketing mavens, PR pros or product gurus is a super smart move. Overwhelming? Yeah a little, with last year’s capacity at nearly 13,000 people and analyst saying this year will be nearly double, the tech event certainly draws a crowd, making it prime recruiting ground for some very smart recruiters. Here we talk to some seasoned recruiting pros to find out what works when recruiting at large events. Chris Hoyt is

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Cut! Video Leaves Leaders Scratching Their Heads

If we learned anything during our moving pictures–focused #TChat, it’s that new forms of video are exciting, new and innovative, but it hasn’t really entered the global business discussion in the way that many had hoped. We all understand the intrinsic business benefits of working with video, but few in our audience see relevance from a job seeker’s and hiring manager’s perspective. Even fewer are convinced that anyone other than a digital media or video production candidate might need a video resume. Among those who are convinced, many, including our own Sean Charles, tweeted that it’s more about the quality and passion of the

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TC Digest: Culture Beats Strategy, User Adoption and Transform HR

If you haven’t noticed, TalentCulture.com has been going through a lot of changes. We’re introducing a new editorial calendar, we’re hard at work on a media kit and the core team is working on a redesign! Why not introduce a new column at the same time? While it’s not consistent yet, we’ve gotten a lot of great feedback on our TC Digest and want to keep bringing them to you as often as we can. If you simply can’t wait for the next installment, I highly recommend following @talentculture on Twitter or our Facebook page! (email is coming patient Jedi). We

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TC Digest: Social Media Policies, Talent Community Definitions and True SaaS

Hey there, welcome to the TC Digest. There is so much content around the web worth highlighting, especially in our industry. This is our small way of attempting to sum it up for you. We hope you keep coming back for more. We’ve been wondering how it would all shake out folks and well, we’re still wondering, but at least the issue has come to a head. Who will own the big ol’ Twitter account? In one corner, mobile phone news site PhoneDog, big bad capitalist company who’s doin’ it wrong? And in the other corner, ex-worker Noah Kravitz who amassed

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