Engaging Top Talent: Employee Perks Just Aren’t Enough Anymore
There is a movement developing in the corporate world that many businesses still don’t understand: Consumer grade communication. Although its growth has been so silent many don’t realize how widespread it is. It arrived in the U.S. via apps like Facebook Messenger and WhatsApp, but it’s pervading other countries as well: Kik is very popular in Canada (among other countries), China has WeChat, and India has Nimbuzz. All told, the number of users is well into the billions. But what do social networks, apps, and messaging have to do with recruiting top talent and engaging current employees? As it turns out,