Recruitment Marketing: Understanding and Maximizing the Candidate Journey
Technology plays a big role in the process of talent recruitment for today’s recruiters. Forward-thinking HR pros understand that success with talent acquisition today is all about understanding and maximizing the candidate journey. This requires a focus on developing marketing and recruiting strategies that are attuned to the “recruiting funnel,” as well as a focus on creating an optimal candidate experience along the way. Recruitment as Lead Generation One thing the smartest recruiters have in common is that they treat their workflow as a business development team would treat lead generation. Having a pipeline (and a process) fueled with enough candidates