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Picture of Tom Pick

Tom Pick

Tom Pick is a digital marketing consultant, working with Kinetic Data, a provider of enterprise service request management, workflow automation, and collaboration software. He writes about content and social media marketing topics on the Webbiquity blog.
Picture of Tom Pick

Tom Pick

Tom Pick is a digital marketing consultant, working with Kinetic Data, a provider of enterprise service request management, workflow automation, and collaboration software. He writes about content and social media marketing topics on the Webbiquity blog.
Will a Robot Take Your Marketing Job

Will a Robot Take Your Marketing Job

Are you panicked yet that artificial intelligence (AI) will soon put you out of work? Could a robot take your marketing job? Some of the brightest minds in Silicon Valley are warning of massive job displacement across the economy in the next decade. But there remain good reasons not to be terribly alarmed. At least, not for a while. First, the bad news: according to ThinkGrowth.org, “Between 9 percent and 47 percent of jobs are in danger of being made irrelevant due to technological change (in the next 15 years), with the worst threats falling among the less educated.” Some panelists at SXSW this

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Customer Experience Starts with Your Employees

Providing a great customer experience creates sustainable competitive advantage and higher profits. Here’s why that starts with designing a great employee experience — and how to do that. There’s a solid argument to be made that “customer experience” isn’t just another business buzzword. As products, stores, and services increasingly begin to look alike, customer experience will increasingly define and differentiate a brand. Features, quality, and even price are (relatively) easy to match. Customer experience — not so much. The term is (almost) impossibly broad, covering potentially everything from design, packaging and promotion through the sales transaction, use, reliability, and customer service. Is the product thoughtfully

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Eleven Skills to Robot-Proof Your Career

Will a robot take your job within the next decade? The answer is absolutely, unequivocally … it depends. Mechanization and automation have, of course, been eliminating or drastically reducing employment in various professions for more than two centuries now. During the industrial revolution, artisans were replaced by factory workers (many of whom have more recently been replaced by industrial robots). Telephone operators (who numbered more than100,000 at their peak early in the last century) were replaced by switching systems—first mechanical, then digital. In the 20th century, perhaps nowhere was the impact of technology on employment more dramatic than in farming. In

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