AI in HR - Creating Value With New Technology

AI in HR: Creating Value With New Technology

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As artificial intelligence becomes more deeply embedded in everyday workflows, it is rapidly transforming the way businesses operate. For example, the recent rise of generative AI and data-driven insights provide an exciting glimpse into future possibilities. In fact, McKinsey estimates that AI could contribute an additional $13 trillion to the global economy by 2030. But what does this mean for AI in HR?

Many employers are eagerly embracing new AI-driven capabilities. And as the co-founder of an innovative HR tech platform, I’ve had a front-row seat in witnessing AI’s early impact.

But despite the enthusiasm, a central question remains: While navigating these uncharted waters, how can employers make sure AI has a meaningful, positive impact on their workforce as well as their business results? Here’s my perspective…

Moving From Hype to Measurable Value

In the HR tech sphere, many tools and service providers are racing to integrate AI into their platforms and processes — often to demonstrate tech prowess. But this, alone, doesn’t create business value.

That’s why problem-solving must be a top priority. Especially now, in this early adoption phase, it’s paramount for solutions to address the real needs of HR leaders, practitioners, managers, and employees.

If this is the goal, what truly matters? AI isn’t just about automation — it’s also about helping organizations save time, improve performance, enhance the employee experience, and provide actionable insights when and where they’re useful. In our world, this translates into feedback processes that are more responsive, managers who are more effective at coaching their teams, and employees who are more engaged and empowered to grow and perform their best.

Mapping AI to Employment Cycle Stages

To understand the tangible benefits of AI in HR, it’s helpful to look through the lens of the employee lifecycle. From talent acquisition to performance management, and from training to retention, AI is shaping each step in the employee journey. Let’s examine what that means for each stage:

1. Rethinking Talent Acquisition: Beyond the Resume

As the initial touchpoint in the employment cycle, hiring is pivotal in defining the employee experience. Traditional recruiting methods may be effective, but they often fall short in capturing the intricate nuances that determine a candidate’s fit for a particular role. This is where the transformative power of AI can propel employers beyond the limits of a conventional resume.

An excellent case is HireVue. This platform uses AI-driven predictive analytics to evaluate a candidate’s suitability based on numerous factors, including facial expressions and tone of voice during interviews. These innovative capabilities work hand-in-hand with recruiters to complement and enhance their human observations. This leads to a more comprehensive assessment that looks beyond surface-level qualifications and reduces unconscious bias.

How AI Adds Value

In a world where first impressions and gut feelings tend to drive decisions, AI adds a more objective layer of analysis. Plus, it helps “read between the lines” of a candidate’s responses for a more holistic, data-driven approach to talent acquisition.

As a result, employers can feel more confident they’re hiring people with personal attributes that fit their company culture and long-term objectives, as well as the right skills and experience.

But the true magic of AI lies in its potential to help decision-makers rethink their perceptions of candidates. Suitability indicators shift from qualifications, alone, to a nuanced combination of skills, culture fit, and long-term potential.

Ultimately, this promises to improve employee satisfaction, engagement, and retention by making it easier to find the strongest talent for each role, right from the start. However, AI can’t run on autopilot. For the best outcomes, employers and platform vendors will need to work together so they can avoid bias in AI algorithms while preserving the human touch that elevates the candidate experience.

2. Redefining Performance Metrics: Objective Evaluation

Performance assessment has long been a foundational HR function. But now, AI adds a new dimension to this process, reshaping how we track and evaluate employee contributions.

With AI algorithms, employers can extract insights that were once beyond reach. This means organizations can more quickly and accurately pinpoint high-potential talent, predict employee burnout, create a comprehensive analysis of any individual’s performance, and identify where they’re making the biggest impact.

How AI Adds Value

To illustrate how this works, consider the case of Fractl, a fast-paced digital marketing firm that relies on the WorkStory platform to drive employee pulse surveys, streamline performance reviews, and support continuous development for its fully distributed workforce.

What’s next? According to MIT Sloan, some organizations are taking this a step further by using AI to generate employee key performance indicators. These KPIs are carefully calibrated and dynamically adjusted to consider each employee’s past performance, while also considering their team’s objectives and their organization’s broader mission.

Although momentum is growing for AI-supported employee evaluation, several fundamental challenges remain. Employers need to foster workforce trust by ensuring their process is transparent and free from bias. As success stories become more widespread and best practices emerge, these barriers to adoption should diminish.

The shift to AI-enabled performance evaluation marks a pivotal moment in the evolution of HR practices. By providing more objective, dynamic, data-driven assessments, it’s possible to unlock new levels of employee potential and improve productivity, while significantly enhancing employee engagement and retention.

3. Empowering Growth: Tailored Learning Experiences

Continuous learning is vital in today’s fluid business environment. And AI is already transforming employee development from a formal one-size-fits-all experience to a personalized and highly adaptive journey.

For instance, imagine tailoring training modules and performance support resources to an individual’s organizational role, career aspirations, and learning patterns. With AI-enabled tools like Degreed, Coursera, EdCast, Docebo, and Cornerstone OnDemand, you can easily identify relevant skill gaps and deliver targeted learning, assessments, and coaching.

How AI Adds Value

These AI-powered platforms curate personalized learning paths, recommend relevant courses, and analyze individual learning behaviors, so employees can develop the knowledge and skills they need to thrive in their current roles. At the same time, they can prepare for future opportunities.

Organizations are rapidly embracing AI-based learning strategies because they see tremendous value in helping employees take charge of their professional growth while remaining aligned with existing business goals.

4. Fostering Retention: Finding the Pulse of Employee Engagement

Employee engagement is the lifeblood of every organization. With AI-based analytics tools, employers can gain deeper insight into subtle engagement indicators. By analyzing informal and formal feedback and communication patterns, organizations can better understand the strength and direction of workforce sentiment and proactively work to improve engagement.

How AI Adds Value

Organizations like KPMG are using an internal AI chatbot and predictive analytics to identify employees who are at risk of quitting, so they can intervene. And in 10-20% of cases, these interventions succeeded.

In this context, predictive analytics depends on historical data and AI algorithms to forecast future outcomes. For employee engagement, it can mean predicting which employees are more likely to leave based on their interactions, sentiments, and previous work patterns.

When the system identifies “at risk” employees, HR can take timely action to address underlying issues. For example, to resolve conflicts with a manager, a disaffected employee may respond to job restructuring, reassignment, coaching, or new development opportunities.

This proactive, personalized approach contrasts with traditional talent management methods that rely on periodic pulse surveys and subjective assessments, both of which may miss real-time fluctuations in employee sentiment.

Fusing AI and HR: Beyond Today’s Challenges

Integrating AI with HR is a journey filled with endless possibilities. But despite the benefits and buzz, HR professionals need to recognize the risks and ensure AI tools are used ethically and effectively.

This isn’t just about efficiency. It’s also about building a workplace that is more empathetic, empowered, and engaged.

In a few short years, AI-enabled HR tools will be ubiquitous. The burden of routine, repetitive tasks will fall more heavily on machines. At the same time, information will flow much more freely, giving business and HR professionals the ability to better understand their work environment, anticipate the need to adjust, and prepare for the road ahead.

As Harvard Business Review says, “These new capabilities remove barriers of expertise and time from the process of data preparation, insight discovery, and analysis and make it possible for ‘citizen data analysts’ to create insights and take actions that improve their businesses.”

We will learn and adapt. New jobs and industries will emerge that we haven’t even anticipated yet. In fact, The Institute for the Future predicts that most of the jobs that will exist in 2030 haven’t been invented yet — and many of those jobs will be created as a result of AI.

As employers move toward a world where AI is seamlessly integrated into HR processes, I think one guiding principle will determine the difference between failure and lasting success. When you’re trying to balance tech innovation with the human touch, ask yourself, “Will this truly help members of our workforce feel more connected, valued, and supported in their professional journey?” If so, you’re on the right track.

HR enters the metaverse. What are the pros and cons?

HR Enters the Metaverse. What Are the Pros and Cons?

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As technology continues to evolve, so does the way we connect and work with others. One of the newest advances in technology is the metaverse, a virtual world where users can interact with each other and with digital objects in a three-dimensional space. Because this immersive world has tremendous potential to transform the way we work, future-minded HR professionals are actively exploring its potential, and technology companies are helping them understand the possibilities.

Meta, Microsoft, Google, and Apple are just a few well-known innovators that are investing heavily in metaverse technology. Fortunately, these players and others are prioritizing workplace collaboration solutions. For example, Meta Horizon Workrooms and Microsoft Mesh VR technology are both designed to help teams collaborate in the same virtual room, regardless of an individual’s physical location.

The upside is significant for vendors developing business-related metaverse tools and technologies. In fact, the enterprise virtual reality market is expected to grow from $829 million in 2018 to $4.26 billion this year. So, it’s easy to see why Bill Gates says he is confident that work teams will soon shift from Zoom calls to Microsoft’s more advanced 3-D experience.

5 Ways HR Can Leverage the Metaverse

Because the metaverse makes it possible for employees to interact with each other and with digital objects in a virtual environment, the experience is more engaging and immersive than traditional video conferencing or messaging platforms. This offers HR a range of possibilities, from virtual recruitment and onboarding to team-building activities and training sessions. Let’s take a closer look at some of the most promising HR applications…

1. Workforce Inclusion

One of the strongest benefits of the metaverse is its ability to enable a more inclusive work environment. In the virtual world, employees can interact with each other regardless of their physical location. This makes it easier for remote workers to feel included and engaged. This, in turn, opens the door to a much more diverse and inclusive work culture, with better opportunities for collaboration and innovation.

2. Recruitment

Another potential HR application for the metaverse is virtual recruitment. With the ability to create a three-dimensional space, companies can create a virtual office or work environment that helps candidates experience what it’s like to work within their organization. For example, employers can offer virtual tours, interactive experiences, and the ability to interact directly with current employees. This means candidates will discover a more authentic, immersive recruitment process. As a result, employers are likely to attract higher-quality candidates and accelerate the talent acquisition process.

3. Onboarding

HR can also leverage the metaverse for virtual onboarding. Instead of a traditional one-dimensional orientation process, new hires can enter a virtual environment that simulates their new workspace and introduces them to their team and their role. For example, this could include virtual tours and interactive experiences, as well as the ability to ask questions and interact directly with colleagues. Because this onboarding approach is highly engaging and effective, it can help new hires more quickly understand and embrace the work culture, while accelerating time-to-competency and ultimately increasing employee retention.

4. Team-Building

The metaverse can also help transform the way organizations conduct team-building activities. With the ability to create an immersive virtual environment, HR professionals can create a range of interactive experiences that promote trust and teamwork. This can include virtual games, simulations, and challenges that require communication, collaboration, and group problem-solving. By offering far more engaging digital team-building exercises, organizations can continuously develop stronger, more effective teams.

5. Training

Training is another area where the metaverse can make a significant impact. By creating a virtual learning environment, HR professionals can deliver training simulations that develop employee skills and competencies in a more engaging, immersive way. This can include simulations of real-world scenarios that make it possible for employees to practice, test, and build knowledge and skills in a safe, controlled environment. It’s also a more convenient way for distributed employees to access training from a distance, rather than requiring them to travel to a central in-person facility. As a result, this approach can improve training efficiency and cost-effectiveness without compromising learning outcomes.

Concerns About HR in the Metaverse

Although the metaverse presents numerous opportunities, HR professionals must also consider potential challenges. For example:

1. Safety, Privacy, and Data Security

Employers must ensure the privacy and safety of employees who participate in the virtual world. This includes protecting sensitive information and preventing inappropriate behavior and harassment. HR professionals will need to anticipate potential behavioral and data management issues that can arise in a virtual world. They’ll also need to develop relevant procedures, policies, and guidelines to prevent these issues. In addition, they’ll need to provide ongoing communication and training to ensure that employees understand these expectations, as well as the consequences of any harmful actions.

2. Accessibility

Another concern focuses on the need for employers to ensure that virtual environments are accessible to all employees, regardless of their physical abilities. HR professionals will need to consider how virtual environments can be designed, deployed, and maintained to accommodate diverse needs over time. This can ensure that employers remain in compliance with standards that promote equal access and participation in the virtual world.

A Final Note on HR in the Metaverse

Clearly, the metaverse has tremendous potential to transform the way we work, connect, and collaborate with others. HR professionals are beginning to explore possible use cases, from virtual recruitment and onboarding to team-building activities and training sessions.

However, there are also potential issues and concerns employers cannot afford to ignore, including privacy and accessibility. These are complex issues that require careful consideration and technical expertise. But with a thoughtful approach, HR professionals can leverage the metaverse to create a more engaging and rewarding work environment that supports employee growth and development for all.

 

The Business Value of Recruitment Process Automation

The Business Value of Recruitment Process Automation

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Automation is a red-hot topic in business circles, and HR is no exception. For instance, to compete in today’s challenging labor market, many employers are looking for new ways to streamline and improve talent acquisition. As a result, recruitment process automation is rapidly changing how recruiters connect with candidates. But what does this mean for the human side of hiring?

Successful employers know that a personal touch is integral to a positive candidate experience. This is why they don’t want automation to replace recruitment staff. Instead, they prefer technology that works side-by-side with recruiters.

What makes this approach so effective? Let’s look closer by exploring these topics:

  • Why Candidate Experience Matters
  • How Recruitment Process Automation Enhances Candidate Experience
  • Implementation Best Practices
  • Features to Look for in Recruitment Automation Software

Why Candidate Experience Matters

With qualified talent still in short supply, employers can’t afford to overlook how they treat potential employees during the hiring process. Why? Nearly 4 in 5 job applicants believe overall candidate experience indicates how deeply an organization values its people. A stellar experience can help your company can benefit in multiple ways by:

1. Elevating Your Employer Brand

Employer brand plays a vital role in the hiring process. In fact, 82% of job seekers consider an employer’s brand and reputation before submitting an application. A positive candidate experience can significantly enhance your brand. Conversely, a negative experience is likely to tarnish your image and send fewer candidates in your direction.

2. Attracting and Retaining High-Quality Talent

A solid applicant experience can be instrumental in attracting and retaining top-tier talent. When prospective employees experience a positive recruitment process, they’re more likely to accept a job offer and stay on board longer. This decreases staff turnover and reduces overall hiring costs.

3. Creating a Competitive Advantage

Think of candidate experience as a differentiator that sets you apart from competitors. When applicants are considering multiple job offers, a positive experience can be the factor that helps them choose you. On the other hand, if their experience with you is negative, they’re more likely to choose another employer, no matter how attractive your offer may be.

4. Boosting Brand Advocacy

Most importantly, a positive hiring experience lays the groundwork for stronger long-term relationships. Even if a candidate doesn’t land an open position, they’re more likely to apply for future positions with your company and refer others to you down the road. What’s more, satisfied candidates are more likely to become brand ambassadors, spreading positive word-of-mouth that can lead to new business opportunities.

5 Ways Recruitment Process Automation Enhances Candidate Experience

At its core, recruitment automation streamlines and automates manual processes that are repetitive, time-consuming, and prone to human error. This includes steps involved with candidate sourcing, job description optimization, resume parsing, interview scheduling, applicant tracking, hiring logistics, employee onboarding, and more. For example, automation can help you:

1. Drive Ongoing Communication

Automation facilitates continuous communication with applicants, which is crucial for engagement and transparency. Features such as automated email notifications and updates can provide candidates with timely information about their application status and progress. Also, with interactive AI-powered chatbots, recruiters can offer real-time assistance and immediately answer applicant questions for a more responsive and supportive candidate experience.

2. Customize Interactions

Automation might sound like a robotic “one-size-fits-all” concept. But you may be surprised at how simple it can be to personalize communication through every stage of an applicant’s journey. Recruitment platforms make it easy to customize email templates and personalize each message, so you can keep in touch, even when applicant volumes surge. You can also generate dynamic assessments and evaluations based on each applicant’s unique profile.

3. Streamline Interview Scheduling

An automated applicant tracking system can simplify interview scheduling, reducing logistical headaches for both recruiters and candidates. For instance, you can implement self-service scheduling tools and AI-driven systems to sync dynamically with recruiters’ calendars. This enables candidates to choose interview slots that fit their availability.

4. Manage Candidate Feedback

Automation also makes it easier to collect useful feedback. By distributing automated surveys — along with reminders and follow-up notices — you can gather, organize, and analyze relevant data about any aspect of your recruitment process. This provides valuable insights you can use to continuously improve the applicant experience.

Best Practices For Implementing Recruitment Process Automation

1. Understand Your Organization’s Needs

Before automating various stages of recruitment, it is crucial to assess your organization’s unique goals and requirements. Start by investigating issues with your recruiting process to pinpoint top priorities. Then document the objectives you want to achieve through automation.

This can help guide your decisions on which tools to adopt, how to use them, and where to focus your efforts for the biggest impact. It can also jumpstart discovery discussions with software vendors.

2. Select the Right Automation Technology

A plethora of talent acquisition software is available, with each platform offering its own unique capabilities. Your choice should align with your organization’s needs, budget, and long-term goals. In addition to core recruitment automation software, you may find it useful to leverage complementary tools, such as:

  • AI-powered chatbots
  • Automated text messaging technology
  • Candidate pre-screening tools
  • One-way video interviewing platforms

When choosing software, focus on factors such as cost-effectiveness, user-friendliness, support and maintenance, alignment with your existing process, and flexibility to adapt and scale with your organization’s needs over time. In-depth demos, hands-on trials, and pilot programs are all viable ways to gauge how well a tool fits your needs.

3. Integrate Automation With Your Workflow

When you invest in new recruitment tools, you’ll want to make the most of their capabilities. This means you’ll want to integrate the software into your existing recruitment process and HR ecosystem. The goal is to streamline and simplify your workflow, not complicate it.

Remember that automation should enhance your current process, not replace vital human interaction, analysis, and decision-making. Also, to avoid disruptions and maintain a cohesive workflow, look for tools that easily integrate with your existing software and systems.

4. Emphasize Training and Upskilling

User adoption is the key to software success. Even the most user-friendly platform relies on training to maximize its potential. This means every team member should understand how the platform can enhance their daily work activities and how to use relevant features effectively.

Investing in training and upskilling accelerates adoption, which in turn leads to more frequent and efficient use of the platform. Ultimately, this increases ROI.

5. Evaluate and Optimize Continuously

Automation is not a set-it-and-forget-it solution. For best results, you’ll want to evaluate your automated processes on an ongoing basis. Use the data and feedback from your automation tools to understand what’s working and what needs refining. This includes identifying areas for improvement, adapting to changing technology, and ensuring an optimal candidate experience as your organization changes over time.

Features to Look for in Recruitment Automation Software

How does innovative software like Recruit CRM use the power of automation to manage the complex dynamics of recruitment? Look for features like these:

1. Automated Candidate Communication

Does the platform make it easy for recruiters to schedule periodic email messages and updates to ensure that candidates are informed at each step in their journey? This kind of proactive communication fosters candidate engagement and trust, setting the stage for a positive recruitment experience. In addition, look for capabilities that streamline client communication. You’ll want to keep everyone in sync throughout the hiring process.

2. AI-Powered Candidate Matching

The best solutions available today are integrated with resume parsers. This significantly improves the candidate matching and screening process. For example, Recruit CRM integrates AI technology with Sovren resume parsing software to automatically analyze each applicant’s profile, skills, and experiences. This makes it much faster to identify the ideal fit for each role. What’s more, with OpenAI integration, key insights from interviews and interactions are captured accurately. This further streamlines the hiring process and enriches the candidate experience.

3. Privacy Assurance

Personal privacy is a top priority for applicants as well as employers. To ensure strong data integrity, insist on automation software that is GDPR compliant. This can help you build trust with candidates by ensuring their data is secure and transparent. It also safeguards your firm from potential legal challenges.

A Final Note

Recruitment process automation is not just about streamlining operations. It’s also about making the candidate experience a more productive, rewarding journey for both recruiters and applicants.

As organizations continue to invest in digital solutions, this is an ideal time to embrace recruitment automation. Smart choices can elevate your brand by helping recruiters do a better job of attracting, engaging, and supporting potential talent.

Employers, Is Your Talent Pipeline Prepared for Turbulent Times? Learn how you can operate with more resilience in this #WorkTrends podcast

Is Your Talent Pipeline Prepared for Turbulent Times?

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Sponsored by Toptal

In today’s fluid business environment, employers are still struggling to find the right kind of talent when they need it. But what does it take to build a truly flexible, modern workforce? It takes a creative strategy and a nimble game plan. For example, a growing number of companies rely on a remote talent pipeline that scales up or down with their organization’s requirements.

In this podcast episode, we explore how employers can improve organizational resilience by tapping into a diverse pool of qualified specialists whenever the need arises…

Meet Our Guest: Vicky Mackie

This week, I’m excited to speak with Vicky Mackie, SVP of Talent Operations at Toptal — the world’s largest fully remote workforce of top talent that enables companies to scale their teams. Vicky plays a central role in matching clients with talent who have specialized expertise, on-demand.

Prior to joining Toptal, Vicky honed her strategic and operational acumen as a management consultant at Bain and Company, where she helped executive teams in multiple industries tackle their most pressing issues.

With her depth of experience, I know Vicky has loads of helpful advice to share about talent strategies that support business agility. So let’s get started!

Why a Flexible Talent Pipeline Is Essential

Welcome, Vicky. The concept of a flexible workforce seems to be gaining even more popularity now. Why do you think this model works so well, especially in an unstable business climate?

When building a talent pipeline, great leaders rely on data. What metrics are we trying to hit? What projects will help us reach those goals? From there, you can build out your recruiting pipeline over the next 6 months, 12 months, 18 months.

But although planning is still very valuable in an unstable environment, you can’t always predict the future. So the option of a flexible workforce helps supplement full-time workforce planning. It also helps fill gaps when things are uncertain or unexpected.

For example, you can flex capacity up and down as needed. Or you can tap into highly qualified talent much more quickly. Or you can find a new type of talent that matches growing demand for emerging technologies, like AI and Generative AI.

Linking Flexible Talent With Remote Work

How do you see talent management evolving with the shift to remote work and the need for flexible talent?

Research by Manpower Group says almost 80% of companies face talent shortages today. And with the pandemic, companies saw firsthand how effective remote work can be, right? Now, more processes and technologies are available than ever to make that experience incredibly smooth.

So, to attract talent that will differentiate your company, you need to leverage remote work. You’ll not only find and attract the best talent, but also retain them.

And because you’re not limiting yourself to a specific geography means you’ll have access to capabilities you may not have had in the past.

Staying Productive Through Change

While building a flexible remote pipeline, how can employers maintain quality and productivity?

First, make sure you rely on a vetted network. By ensuring the people in your talent pool are really experts in their field, you remove the risk of working with contingent talent.

Also, you’ll want to be sure you’re considering the broadest, most diverse pool you can find, so you’re able to choose the best available talent for each role.

Lastly, it’s important to build a culture around outcomes and results. When you’re in the office, you can see people doing the work. A remote environment is different. So focusing on outcomes helps people produce high-quality work without micromanagement.

How Work Culture Fits In

That point about culture is key. It’s important from the outset, right?

That’s right. You want to treat flexible talent as part of your team. They are part of the solution to the problem you want to solve. They’re the experts. And they want to be partners with you.

So you’ll want to be very clear about what success looks like. Investing in that kind of onboarding will improve the experience for everyone.

 

Learn More About Building a Strong Talent Pipeline

For more insights about how your organization can benefit from a flexible talent pipeline, listen to this full podcast episode. And be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts and Spotify.

You’ll also find a wealth of helpful insights and resources for employers on the Toptal Blog.

And anytime you want to continue this conversation on social media, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram. Let’s talk!

How to Bridge Hiring and Wage Gaps with DEI Analytics - TalentCulture

How to Bridge Hiring and Wage Gaps with DEI Analytics

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In recent years, diversity, equity, and inclusion (DEI) has become a red-hot topic among employers and human resources professionals who plan and manage these initiatives. The tumultuous past few years have reshaped perceptions about when, where and how we work. Meanwhile, ongoing social unrest is challenging organizations everywhere to more deeply consider how their policies, practices, values and norms affect people from all walks of life. As a result, interest in DEI analytics is skyrocketing.

With diversity initiatives on the rise, employers recognize they must have the ability to measure progress. Currently, DEI programs are underway at an estimated 80% of U.S. companies. And although the business world is seeing some improvement, there’s still a long way to go.

For instance, organizations that don’t prioritize a culture of inclusion continue to put their brand at risk. Some have already faced serious public backlash — not to mention costly legal ramifications from discriminatory hiring, compensation, and management practices. In short, no matter where your organization is on the DEI investment spectrum, access to relevant analytics is essential.

Defining DEI Analytics

Every organization can benefit from knowing if employees are experiencing unfair or inequitable treatment. DEI analytics tools and processes add value by converting HR data into actionable insights about related issues. For example, these tools can help you:

  • Develop metrics to detect decision-making bias, unequal access, unfair treatment, and discrimination based on gender, race, disability, religion and/or sexual orientation.
  • Analyze data patterns to discover where employees face opportunity barriers. In other words, you can compare staff development and mobility statistics across groups with different traits and compensation levels, independent of individual performance or other factors.
  • Track and compare key DEI indicators to determine if your workforce is representative of the labor market in your industry.

Together, these capabilities make it possible to identify and resolve specific DEI issues and also evaluate your organization’s performance over time.

The Value of DEI Analytics

As Jeff Higgins, CEO of HCMI says, “Leveraging diversity data to empower decisions or action is perennially easy to say but hard to do.” True. Developing a coherent, reliable dashboard can be a complex process. But organizations can no longer afford to get by with hunches or incomplete data. Too much is at stake.

There are many other reasons to embrace DEI analytics. Here are three examples:

  • Data-based analytics reports make it possible to enforce discrimination laws in Title VII of the U.S. Civil Rights Act. By protecting fundamental civil rights, employers play a vital role in preserving our society.
  • For organizations that want a talent acquisition edge, DEI intelligence is highly beneficial. Younger generations expect workplace equality. And inclusive cultures attract top talent. If candidates think your employee base lacks diversity or your track record in advancing underrepresented groups is weak, they might conclude that you’re out of touch. But data that highlights DEI strength can prove that you stand by your values.
  • Improving diversity policies and practices can directly boost your bottom line. In today’s business world, investors see greater value in companies with strong environmental, social, and corporate governance propositions. And the most effective, efficient way to benchmark these policies and track improvement over time is with DEI analytics.

How DEI Misconceptions Hinder Analytics

Several fallacies in the HR community sometimes keep businesses from implementing DEI analytics initiatives. The primary misunderstanding is that DEI policies enforce “hiring quotas” and place a premium on race or gender, rather than candidate quality.

On the contrary — proper diversity plans ensure that hiring and advancement opportunities for underrepresented groups are proportionate to the pool of available candidates. Combined with appropriate employee selection and promotion assessments, organizations can have confidence that they’re making these decisions with a high degree of fairness and equity.

Bottom-Line DEI Statistics

For employers who want to measure DEI performance, countless metrics are available. For example, “pulse” surveys are a popular way to calibrate employee sentiment about belonging and inclusion. What matters most when choosing baseline metrics is that they accurately reflect the state of equity and inclusion across your workforce.

Below are three measures that can help ensure that you are prioritizing DEI in an effective and legally compliant way. Once these metrics confirm that you’ve reached parity with comparable organizations, you can move on to more advanced and nuanced options such as pulse surveys.

1. Recruitment

When setting DEI goals, it’s important to consider representation in your talent pipeline, relative to the labor market at-large. A great way to apply DEI analytics in recruitment is to measure whether your efforts actually reflect the qualified labor market in your area.

For example, if 20% of your local population includes qualified African-American candidates, then you would expect about 20% of your company’s candidates to be African American. However, if you’re hiring for remote roles, your labor market could be nationwide or even global.

2. Hiring and Promotion

Simply hiring diverse candidates is not enough. To truly address diversity representation, you’ll want to ensure that women and people of color are distributed throughout all levels of your workforce.

A common mistake employers make when trying to boost diversity representation is to ignore where women and people of color are located in their organizational structure. It might be easier to achieve broad representation goals when women and people of color dominate your lowest ranks. But for DEI success, all tiers of your organizational structure should reflect the available labor market.

3. Compensation and Pay Equity

It’s also important to know if employees in similar roles are being compensated equally, after considering relevant factors such as time on the job and overall performance. For example, in the U.S., women earn about 20% less than men, on average. But employers are increasingly addressing disparities like this with pay equity initiatives. In other words, all employees performing the same type of work at the same level in an organization receive the same compensation, after relevant pay practice factors are considered.

The right metrics can help you ensure that all employees are paid fairly. While discrimination in the workplace continues to remain a significant issue, today’s biases are largely unintentional. If you don’t track DEI metrics properly, you may not even be aware that implicit discrimination like unequal pay is an ongoing issue.

A Final Note on DEI Analytics

Advancing DEI initiatives is simply the right thing to do. But organizations can no longer leave inclusion to chance. The best way to ensure that you’re on track is to make decisions based on hard data and accurate analysis. As the old adage goes, you can’t improve what you don’t measure.

By including DEI metrics in recruiting and compensation discussions, your company can maintain modern business standards while gradually becoming more diverse and inclusive. Along the way, you can make better-informed decisions that will keep existing employees happy, engaged, and committed to fairness and inclusion.

People-First DEI is High-Impact DEI. Why? A diversity expert shares her perspective

People-First DEI is High-Impact DEI. What’s the Secret?

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Diversity, Equity, and Inclusion (DEI) is by definition a people-centered business endeavor. So at first glance, the phrase “people-first DEI” may seem redundant. But that’s not always the case. Numerous factors shape DEI initiatives. But not all of these factors are beneficial. In fact, some even derail DEI progress. Why is this happening?

In recent years, many organizations have invested heavily in DEI endeavors, primarily in response to growing societal pressure, evolving customer expectations, and increasing competition for qualified talent. However, research reveals mixed results.

For instance, according to Deloitte, 86% of business leaders think embedding DEI into their work culture is very important. Yet only 25% say their organization is ready to move the needle. And only 30% link inclusion with business outcomes like productivity or profitability.

In this environment, it’s easy to find employers that are struggling to succeed at DEI. Plenty of programs land flat or wind up amplifying the issues they’re trying to solve. So, how can employers fix this?

Where DEI Goes Wrong

Inclusion challenges clearly are people-driven issues. But often (and ironically) organizations view DEI through a technical or data-focused lens. For example:

  • Many organizations see DEI as a layer of additional commitments and activities, rather than a comprehensive transformation that starts with embedding people and culture into business strategy and objectives. As long as a specific “target” percentage of employees are from underrepresented populations, leaders see DEI as a success.
  • Well-meaning executives invite inspirational DEI speakers to deliver presentations once a year at company meetings. They believe these stories will make a lasting impact on employees. Then they’re surprised when it doesn’t happen.
  • Similarly, some organizations hire a specialist to spearhead their DEI efforts. But if that position is a title in name only, and lacks appropriate responsibility, authority, and budget, nothing changes.

Although choices like this can contribute to stronger DEI outcomes, they won’t make a difference without employee buy-in. That’s where people-first strategies make all the difference.

Marissa Andrada, a self-described culture master and kindness catalyst, counsels companies on DEI. As a chief people leader and board director, she’s found that integrating people-centered DEI strategies with business strategy unlocks opportunities for growth in individual performance, corporate performance, and beyond.

Andrada says, “Diversity is rooted in the practice of inspiring people to feel confident in bringing exactly who they are to the table, which is unique for every individual. Overlooking the potential and value of individual talents defeats the purpose of building a company culture with diversity at its core.”

She adds that leaders who develop emotional connections with staff are better able to hear their voices and “grow the company through growing people.”

Of course, the road to embedding deeper people connections into your DEI program requires deliberate, thoughtful action. Try the following steps to make sure your efforts are designed and delivered with true human needs in mind…

3 Keys to People-First DEI

1. Close Gaps in Career Opportunities and Pay Practices

Many companies still struggle with pay gaps among people from different gender and race populations. In fact, Pew Research over the past two decades reveals that women still don’t earn equal pay for equal work. And SHRM says race-based salary inequities are just as disappointing.

It’s very difficult for employees to believe your company cares about DEI if you ignore existing pay gaps. Staff members won’t get behind internal DEI efforts if they’re being discriminated against in their paychecks. On the other hand, if you identify and close discriminatory pay gaps, you’ll open the door to DEI program acceptance and momentum.

Don’t forget that opportunity gaps and pay gaps are closely related. Equal pay is not enough. Your job is to also remove barriers to advancement and professional development across the board. By leveling the financial and opportunity playing field, you’ll speak volumes about DEI. Plus, you’ll get more people excited about diversity and inclusion as a broader work culture concept.

2. Ask Employees to Share Meaningful Changes They Want

Rather than play a guesswork game with DEI, go right to the source. Survey employees to determine what matters most to them. Where do they see openings for DEI to help make your workplace more inclusive? What do they want the DEI team to do for them and their colleagues? I guarantee the answers will be both eye-opening and informative.

For example, you may discover that employees want your organization to invest in employee resource groups (ERGs). Company-supported ERGs give people common ground and a chance to feel more “at home” on the job. Healthy ERGs are naturally inclusive and open to all members, including those who want to be better allies.

Another DEI program your people might appreciate is formal mentoring. Many up-and-coming workers from underrepresented groups feel isolated. They may want to climb the corporate ladder but have few (or no) internal role models to follow. Mentorships can be a way for them to grow within a supportive system. They can also attract talent from diverse candidate sources. That’s yet another reason to get staff members involved in developing your DEI strategies.

3. Keep Updating Your DEI Vision, Mission, and Approach

DEI doesn’t work as a standalone “set it and forget it” campaign. It’s not an automatic process. It’s a moving target that requires fine-tuning every step of the way. As your culture changes and becomes more inclusive and diverse, your people’s needs will change, too.

If you’re a leader, this means you’ll also want to take a flexible stance toward DEI. For instance, instead of building a formal, structured 12-month, 3- or 5-year DEI plan, consider taking a page from the agile playbook.

On a quarterly or semi-annual basis, evaluate what’s happening across your company related to DEI. Are things working well, or are tweaks in order? What’s missing? What’s no longer needed?

It’s best to assign a committee of employees to own this responsibility. Just be certain you empower them to conduct regular reviews and recommend appropriate adjustments.

By constantly refining and retooling your DEI efforts, your organization will stay ahead of the curve on DEI, in general. The field has experienced significant transformation — particularly since 2020 — with increased social injustice awareness. If your DEI is stuck in a pre-Covid era, you’re probably not connecting with your current employees’ needs and expectations. A refresh can resolve this issue and help you get back on track.

Final Thoughts on People-First DEI

When handled well, a commitment to DEI can be a huge asset for any company. It builds a sense of camaraderie that improves a brand’s reputation and appeal, while enhancing a company’s value in the marketplace.

But lasting change doesn’t happen unless employers design, implement, and manage DEI efforts around what truly matters to their people, rather than trying to force everyone into a one-size-fits-all mold. For successful results, start by connecting with your people, reassessing your culture, and moving forward from there.

Hiring Outsourced Labor? Here's How to Maximize ROI

Hiring Outsourced Labor? Here’s How to Maximize ROI

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In a world filled with uncertainty, one thing is certain. “Business as usual” is no longer a realistic strategy. So, during unusual times like this, is it wise for companies to continue hiring? Many employers say yes. But others are turning to creative alternatives like outsourced labor. Here’s why:

Despite lower inflation and a temporary pause in lending rate hikes, the U.S. economy remains shaky. Some experts still say a recession is likely. Yet even though job growth has recently gained some steam, layoffs continue to spook employees — especially in the tech sector. And who can blame them? After all, technology companies have laid off nearly 211,000 people this year. At the same time, the number of open tech jobs has plunged from a high of 477,000 last August to only 168,000 this month. Chilling.

Even so, employers continue to grapple with the country’s ongoing labor shortage. In May, the unemployment rate remained low at 3.7% (about 6 million people), while job openings inched up to 10.1 million. In other words, many more jobs are available than today’s unemployed Americans can fill.

All these variables are making workforce planning especially difficult. So, rather than debating whether to downsize or expand your workforce — why not consider doing both? This strategy may seem counterintuitive. But it actually lets you retain valued employees while hiring talented candidates who want more work stability.

Of course, for this to succeed, your company’s reputation, benefits, and culture must be top-notch. U.S. employees are interested in organizations with a vibrant work culture backed by strong core values. In fact, 75% of employees say it’s “very important” to work for a company with well-defined values. And almost 20% of employees consider it the most important factor for job satisfaction.

If your company neglects these things, you could lose current employees. What’s more, attracting strong new talent will be much more difficult. For ideas about how to make the most of this strategy, keep reading…

How to Hire Quality Talent Amid Labor Shortages

When hiring, prioritize quality over quantity. The importance of hiring the right people can’t be overstated. It may feel good to receive hundreds of applications for an open position, but it won’t necessarily make things easier. If only a few applicants are qualified, you’ll need to spend many more hours of review and deliberation to find them. This unnecessary effort only makes your hiring process less efficient. 

If you choose to hire full-time employees, seek out candidates who have worked at startups or other scrappy environments. This kind of work experience suggests that a candidate is resilient, resourceful, and comfortable wearing multiple hats. 

Alternatively, consider hiring contingent workers. Because outsourced labor is ubiquitous and inexpensive, this is an attractive solution during talent shortages. Outsourced workers can focus on repetitive, easy-to-learn tasks so your full-time, in-house employees can spend their time on more strategic activities. This increases organizational efficiency and effectiveness. It also enhances the employee experience, which should improve workforce retention.

It’s also worth keeping in mind that the current labor shortage is expected to persist. If so, employee hiring and retention challenges are likely to continue. As a result, many companies could turn to outsourced staffing as a long-term solution. That’s a compelling reason to put successful outsourcing practices in place from the start.

5 Ways to Boost Workforce Performance With Outsourced Labor

Keep in mind that managing outsourced labor differs from managing in-house staff. To make the most of your outsourced workforce, try these tactics:

1. Invest in Structure and Quality Control

Designate one or several points of contact to manage outsourced labor roles, responsibilities, check-ins, and quality standards. This creates structure, which in turn prevents confusion, missteps, and other problems. It ensures that your contingent team members are aligned with your organization’s objectives and functional needs. Plus, it encourages two-way communication that helps minimize disengagement, quiet quitting, and excessive turnover.

2. Schedule Regular Check-Ins

Touching base with outsourced staff and outsourcing partners helps maintain accountability, transparency, and trust. By conducting weekly or biweekly check-ins, you can identify and address issues more quickly and keep the relationship moving forward smoothly.

I’ve seen several clients hire and onboard outsourced staff, and then treat it as a “set and forget” business arrangement. Soon, expectations became unclear, and clients didn’t get what they needed. Keeping in touch with contingent employees is vital to be sure everyone stays on the same page.

3. Don’t Overlook Onboarding and Training

An effective onboarding and training plan sets up outsourced workers for success. By providing the information, resources, guidance, and support needed to perform well alongside in-house employees, you can optimize the business value of contingent staff.

Unfortunately at many companies, onboarding is lackluster — even for in-house hires. In fact, according to Gallup, only 12% of employees think their organization does a great job of onboarding new people. With so much room for improvement, effective onboarding is likely to become a key trend in the future of outsourcing.

In my experience, new hires don’t start strong without complete information and training. They’re less likely to understand their role, and often they’re unsure where to go for answers when questions arise. This can lead to unnecessary mistakes.

However, when organizations plan and deliver thoughtful onboarding, they’re rewarded with motivated people who feel empowered to hit the ground running. So taking time to onboard both in-house and outsourced staff can quickly boost your team’s overall efficiency, productivity, and effectiveness.

4. Watch for Hidden Costs

An outsourced labor strategy is often a budget-friendly move. However, hidden costs can potentially erode any financial advantages. For example, you’ll want to pay close attention to the cost of communication and coordination with outsourced workers, as well as the cost of compliance with local labor laws and regulations.

When selecting an outsourcing provider, choose one that is transparent about prices. Also, look for a provider that adds value with payroll, human resources, and compliance services. This reduces management complexity for your organization and minimizes unexpected additional expenses.

5. Protect Against Security Risks

Unfortunately, data security risks are a modern business reality — especially when you rely on outsourced labor. Of course, some security breaches are unintentional. This is where proper upfront training can build awareness and help staff protect sensitive data and systems.

Regardless, intentional threats still exist. Although your trust in contingent staff will naturally increase over time, proactively protecting your business is mission critical. Some of my clients have experienced security breaches because they shared a little too much data and information before new hires settled into their roles. You don’t want that to happen.

To minimize exposure, carefully review outsourcing provider agreements for indemnification clauses that protect you in the event of a security breach. Also, your organization should use password-sharing tools that make it easy to detect and lock out workers who pose a threat.

A Final Note on Outsourced Labor

For most organizations, business uncertainty and talent shortages continue to play havoc with workforce planning. In this environment, it’s critical to determine how your organization can operate effectively and efficiently, no matter what. Hiring the right people is essential. But if you’re reducing headcount or slowing your hiring rate, outsourced labor is an attractive alternative. Relying on contingent staff to augment your in-house team can help you cut expenses and improve business efficiency without compromising core functions. And when managed well, this solution can help your organization effectively weather today’s economic challenges.

Nontraditional Career Paths Could Be Your Next Talent Goldmine. Here's Why

Nontraditional Career Paths Could Be Your Next Talent Goldmine. Here’s Why

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For decades, higher education has been considered the best way to gain the knowledge and experience employees need for a successful career. (At least, that’s what many people assumed.) For hiring managers, a college degree has long been a baseline for candidate qualifications. But what about people who pursue nontraditional career paths? If you overlook these candidates, are you missing out on a talent goldmine?

The Truth About Nontraditional Qualifications

All too often, resumes from people without a traditional education are immediately dismissed. This practice is so prevalent that applicants with any bachelor’s degree are more likely to get an interview, even if they didn’t study relevant subjects. In other words, you may have related skills and experience, but if you don’t have some kind of college education, you probably won’t be considered.

These hiring habits are antiquated and harmful. Exclusionary practices limit the candidate pool to a select group of people who can afford the financial burden of higher education. And those who can’t afford a degree but pursue one anyway will accrue a massive debt burden just to be competitive.

Frankly, focusing solely on people with a college education is not only bad for candidates — it’s also bad for business. Here’s why. When you reject nontraditional applicants up front, you’re arbitrarily excluding qualified candidates from interviews. As a result, you’re likely to miss perfectly qualified, eager candidates with the right skills and experience. It also means your recruiting process may be longer and more costly. What’s more, it can lead to weaker hiring decisions.

Fortunately, employers are starting to soften their stance on higher education. Large companies such as Google, Bank of America, and General Motors have been removing college degree requirements from certain jobs. Not surprisingly, younger workers are welcoming these changes. For example, 75% of Gen Z workers already believe college isn’t the only way to get a good education. And as more younger workers enter the workforce, their influence on hiring practices will increase, as well.

Bur hiring managers who want to hire the best candidates don’t need to wait for prevailing trends to change. There are concrete steps that can open your organization to more qualified applicants, regardless of their educational background. So, what exactly can you do to destigmatize nontraditional education in hiring decisions, and strengthen your businesses in the process?

4 Ways to Support Nontraditional Career Paths

1. Make Sure Change Starts at the Top

To transform a hiring culture that’s deeply ingrained in your organization, everyone needs to get involved. Start by ensuring that leaders accept new hiring standards and consistently champion these changes.

Get senior executives and middle managers to buy-off on talent acquisition methods that attract candidates from alternative sources. This is especially true for leaders in charge of hiring decisions. Broadly communicate your commitment by advertising new methods internally and externally. And prepare to prove the impact of this approach by ensuring that nontraditional hires have sufficient resources and support to succeed in their role.

2. Follow Other Employers’ Lead

An increasing number of companies across a broad spectrum of industries are already letting go of four-year degree requirements. When this occurs, skills and experience requirements also tend to expand. One useful tip is to research businesses with similar talent needs so you can learn from them.

For example, analyze how organizations like yours have adjusted their job requirements and evaluate the impact of these changes. For example, if you’re in the tech industry, Dell is an excellent example. Dell actually abandoned its university recruiting program. Now, the company offers apprenticeships and certificate programs to help develop talent with a wide range of desired qualifications.

3. Build Your Own Nontraditional Education Opportunities

One of the best ways to find top job candidates is to train them in-house. There are many ways to foster nontraditional talent from within, including career development opportunities, apprenticeships, upskilling, and reskilling programs. In fact, upskilling alone can improve a company’s culture and boost CEO confidence in measurable business results.

Many companies are already using these strategies to move their hiring practices away from a traditional focus on college degrees. For instance, Accenture launched an apprenticeship program in 2016. This program has helped the company hire hundreds of productive, qualified candidates from nontraditional education paths.

4. Get Involved in Your Local Community — And Stay Involved

Have you tapped into your local community as a sourcing channel? Many organizations have discovered that hiring locally removes relocation obstacles and makes it easier to verify candidate references. By sourcing local candidates, you can also increase the likelihood that new talent will fit well into your company culture.

For the best results when hiring locally, it’s important to conduct ongoing community outreach. By building your local networks and expanding awareness and knowledge of local sources, you can more easily build a more reliable, qualified talent pool.

Final Notes on Elevating Nontraditional Career Paths

The days of hiring managers demanding degrees are numbered. Candidates don’t always have equal access to higher education — or the money and time to complete a college education. Degrees still have their place in the talent acquisition process. But increasingly, employers are seeing better results by adjusting their sourcing and hiring methods — starting with degree requirements. By leading the charge, HR and business managers can reduce skills shortages, overcome talent obstacles, and improve organizational performance.

Generative AI in recruiting - peril, promise, or both?

Generative AI in Recruiting: Peril, Promise, or Both?

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Sponsored by Radancy

Generative AI has risen to the forefront of work technology at a staggeringly rapid rate — bringing opportunities for employers to achieve powerful productivity gains. But, as with other disruptive technologies, it is also raising some serious concerns. For example, what are the implications of generative AI in recruiting?

AI-based content creation tools may be relatively new, but they’re clearly here to stay. That’s why it’s important for employers to understand how this technology is changing HR ecosystems, and prepare for its impact on recruitment and hiring processes.

Meet Our Guest: Todd Maycunich

Please join me in welcoming Todd Maycunich, a driving force behind Radancy, a leading talent acquisition platform. During his 17 years at Radancy, Todd has held multiple strategic roles, including VP of Product Innovation and Director of Platform Development.

Currently, Todd serves as SVP of Radancy Labs, where he leads a global insights team that leverages primary and secondary data to understand and address key trends that are shaping the future of talent acquisition. Join us as Todd and I dig deeper into the promise and pitfalls of generative AI in recruiting…

Behind the Rise of Generative AI

Todd, welcome to #WorkTrends! Why such a massive interest in generative AI now?

ChatGPT was released to the public on November 30, 2022. It wasn’t the first conversational user experience that demonstrated the ability to reason — but it was the most popular by far. In fact, it reached 100 million users faster than any other application.

These tools are capturing the imagination. People are suddenly having experiences they haven’t had with conversational bots. And they’re wondering if we are at the precipice of the next paradigm shift in computing. So I understand the hype.

The Downside of Generative AI in Recruiting
What are some of the risks of using these tools in HR – particularly in the recruitment process?

When new technology emerges, so do new problems. That’s particularly true when the pace of technology moves as quickly as AI is today.

But after six months of studying and using this technology in the context of hiring, here’s one of my concerns:

We’re using AI now in many ways to generate content. And that content is training the AI that will ultimately generate content in the future.

I think this poses more risks than opportunities. It creates a homogenization effect, so it’s harder to stand out. This can have a negative impact on brands, among other things.

Avoiding AI-Induced “Sameness”

That’s so scary. I think this tech is wonderful, but the risk isn’t just to recruiting and hiring. It will touch everything, yes?

There’s a lot of energy focused now on making sure some guardrails are put in place. Most companies are already thinking about how to protect their brand and their voice when AI helps generate content.

So the good news is that this is top-of-mind now. And companies like ours are integrating it safely into the talent acquisition process, as opposed to being a little bit fast and loose.

Implications for the Hiring Process

Can this technology make candidates seem indistinguishable by obscuring certain characteristics or attributes?

Yes, this is fascinating. Will it make a hiring manager’s job easier, or harder? I’m torn.

For example, what happens when a candidate uses AI-based writing suggestion tools to communicate with an employer, instead of directly researching the company, the job, or even the hiring manager? Will it make suboptimal candidates seem optimal?

This is a good example of how these tools can make it difficult to see people as individuals…

For more insights from Todd about how your HR team can make the most of generative AI in recruiting, listen to this full podcast episode. And be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher.

Also, to continue this conversation on social media anytime, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.

Which HR trends matter most in 2023 and beyond? Check this list from an industry insider

HR Trends That Matter in 2023: An Insider’s Guide

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People often ask me which HR trends should be on their radar. It’s a fair question, because I organize two of the HR profession’s most popular conferences, UNLEASH America and UNLEASH World. During the programming process, I work closely with hundreds of human resources leaders and industry influencers, as well as HR technology and services providers. Spotting key trends is easy, because patterns appear as I reflect on the topics speakers pitch, along with themes that emerge among exhibitors, attendees, and startup competitions.

This year, 7 closely related HR issues and opportunities are trending:

  1. Asynchronous work
  2. Distributed, remote and hybrid work
  3. Upskilling and reskilling
  4. Diversity, equity, inclusion, and belonging
  5. People analytics
  6. Employee experience
  7. AI and automation

These HR trends probably sound familiar, but they continue to define the future of work. That’s why they’ll take center stage at our conferences in the year ahead. For details on what I’m seeing and hearing about these hot topics, read on…

7 HR Trends That Matter Now

1. Asynchronous Work

Asynchronous work is the future of work. It’s an environment where people collaborate and complete tasks without real-time presence or communication.

Some industries have relied on asynchronous work for decades. For example, in the software sector, developers often work from wherever it’s convenient. They rely on a blend of standards, practices, and tools that support distributed project management, team problem solving, and interactions. This improves productivity in various ways — especially by reducing interruptions when people want to focus on their primary tasks.

Asynchronous work also improves the accuracy of strategic planning and decision making. Without accuracy, running a business is very difficult.

Many companies are still striving to enable asynchronous work. This includes connecting systems of record so relevant data is secure but also highly available. The goal is to ensure that information isn’t scattered, so people don’t need to call or message others whenever a question arises. Speed bumps like these can create huge volumes of reactive work.

An asynchronous work infrastructure is the foundation of another key HR trend: distributed, remote and hybrid work…

2. Distributed, Remote, and Hybrid Work Models

The pandemic was like a time machine. It instantly catapulted much of the world into a variety of work models that many of us discussed for decades, but hadn’t implemented. Now, these work models are here to stay.

For example, consider one of our biggest clients. At the start of 2020, this company was planning an 18-month global roll out of Microsoft Teams. But when the pandemic struck, they actually rolled-out Teams within only a few days!

This wasn’t an isolated incident. Organizations of all types suddenly had to embrace flexible work  arrangements. Now, although some teams are returning to the office, remote work structures remain. This is driving demand for hybrid work, where people can engage remotely at least one day a week.

Another HR trend emerging from the pandemic is the four-day work week. Previously, this was also widely discussed but not widely implemented. Then, during quarantine, flexible work arrangements became a necessity. This paved the way for ongoing adoption of the four-day work week and other innovative scheduling models.

Pandemic-era flexible work arrangements also helped many employees improve work/life balance. This is yet another HR trend that received attention in the past, but was rarely achieved.

Flexible work models aren’t perfect. But I doubt we’ll ever return to a world where people go to the office and work from 9-5 all week. We’ve seen flexible work succeed, even under the most difficult circumstances. We now know it doesn’t make sense to endure long, expensive commutes and childcare struggles. And why limit creativity and productivity to a prescribed time and place?

3. Upskilling and Reskilling

Although tech industry layoffs are rampant and a recession is looming, the war for talent continues to escalate. But this isn’t really news. It’s been building for years. So, what is the HR trend to watch here?

Many workers who perform repetitive tasks increasingly feel frustrated by a lack of career growth. For decades, we’ve discussed the gap between these jobs and knowledge work. But now, the gap is growing even wider, as technology continues to advance and employers invest more heavily in upskilling and reskilling knowledge workers.

To keep top talent onboard, employers are making learning and development a priority. Professional development is also a powerful way to attract new talent in an increasingly competitive hiring climate. But what does this mean for people with jobs that are likely to become obsolete or automated soon?

Professional growth is increasingly important to people in every line of work. So employers are investing in learning programs to help attract and retain a future-ready workforce. HR departments are finding that implementing and maintaining effective learning programs is much faster, cheaper, and easier now. That’s because learning systems are adding innovative tech like AI-driven capabilities, interactive video, and augmented reality to improve learning experiences. They also offer APIs to connect learning platforms with other HR and business systems, so employers can more easily assess employee skills, track development progress, and measure learning outcomes.

Ultimately, this means employers are becoming better-equipped to help individuals grow in their careers, while helping their organizations succeed.

4. Diversity, Equity, Inclusion, and Belonging

Another key HR trend focuses on workforce diversity, equity, inclusion, and belonging (DEIB). This isn’t just lip service. It has been a serious priority for years, and the commitment continues. Here’s why:

Studies show that diverse companies outperform others. That’s partially because they can tap into a broader range of employee perspectives — spanning age, race, gender, religion, sexual orientation, ethnicity, and more.

In healthy cultures, all employees are paid equally for similar roles. But that’s not the only requirement. People also need to feel welcome, respected and included in relevant meetings and decisions. These pillars of DEIB are more important than ever in today’s dynamic work world, and they’re becoming even more integral to the fabric of vibrant organizations.

5. People Analytics

For decades, data analytics has played a central role across business disciplines — finance, logistics, e-commerce, sales, marketing, and information technology. Now it is becoming common for HR applications such as learning, recruitment, performance management, and employee experience platforms.

Going forward, HR teams will increasingly rely on people-oriented analytics systems to make evidence-based decisions. For example, when relocating an office, decision makers will want to assess talent, performance, and many other data points to determine who should staff that office.

Also, look for AI to play an increasingly important role in people analytics applications, so organizations can improve decision support, performance analysis, and predictive processes.

6. Employee Experience

Now more than ever, organizations are emphasizing employee experience — including onboarding, workflow, culture, career development, and other aspects of work life. This is because a positive work experience correlates with higher engagement, productivity, satisfaction, commitment, and retention.

Also, employee experience is gaining traction because analytics systems are becoming more prevalent. This means more organizations have the capacity to evaluate the impact of employee-focused initiatives. Measurement typically focuses on onboarding, training, and other career experiences such as project assignments and promotions.

Employee experience is derived from customer experience and personalization initiatives used in marketing to assess customer preferences and develop relationships based on those interests. Similarly, the more an HR organization learns about employees and their preferences, the more effectively it can design custom work experiences with a more positive impact on engagement, performance, morale, and commitment.

7. AI and Automation

I’ve mentioned AI previously, but AI and automation deserve a separate discussion. That’s because both are transforming HR processes by dramatically streamlining tasks and enabling HR teams to focus more on strategic priorities.

AI and automation are critical to people analytics and employee experience initiatives. For instance, they can help detect when an employee is unhappy and at risk of resigning. Then, they can recommend ways to correct the issue before it’s too late.

In addition, these tools can alert HR and business managers when employees aren’t receiving appropriate onboarding or learning support. They can also assess and recommend an employee’s unique training path based on the market’s changing demands and the organization’s talent realities.

AI and automation will increasingly permeate HR, reduce the burden of administrative tasks, and offer invaluable insights regarding employee growth, performance, engagement, satisfaction, and commitment.

Final Thoughts on Current HR Trends

The pandemic unleashed work changes no employer could predict. But that’s only the beginning. Now, changes that started several years ago are leading to even more challenges and opportunities ahead.

In today’s volatile talent market, workers continue to place new demands on employers. Meanwhile, HR tech innovation continues to accelerate, giving organizations even more powerful and effective tools to improve all facets of work. As employers rapidly adopt new tools and techniques to improve organizational impact, the future looks bright across the HR landscape.

Suddenly, ChatGPT is everywhere. But how can recruiters use it to improve the hiring process? Try this guidance from HR tech company founder, Ray Guo.

How to Use ChatGPT as the Ultimate Recruitment Tool

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What is ChatGPT?

It’s no secret — recruiting professionals are still struggling to find strong candidates for job openings. Competition for top talent remains fierce, and skilled workers are in short supply. No wonder many recruiters are turning to innovative tools to identify the right candidates more quickly and efficiently.

One of these tools is ChatGPT. This AI-powered chatbot uses advanced natural language processing techniques to communicate with users in a conversational way. It is trained on a massive dataset of internet text, which makes it proficient at discussing a vast spectrum of topics.

Why Recruiters Like ChatGPT

Why is this tool becoming so popular so quickly? Recruiters recognize it is a groundbreaking solution that can transform the speed and quality of talent acquisition. For example, if you ask ChatGPT about a candidate’s qualifications, experience, and skills, you’ll receive rapid responses that can help you make better-informed decisions.

ChatGPT is particularly useful at addressing the challenges posed by remote and hybrid work. During the pandemic, virtual hiring naturally accelerated. Now, as this trend continues, recruiters are finding that ChatGPT is a convenient solution for communicating with candidates from a distance.

Below, we’ll look closer at several ways employers are leveraging ChatGPT to improve recruitment. Specifically, we’ll cover how to use this powerful tool for:

  • Sourcing
  • Screening
  • Interviewing
  • Candidate Experience

4 Ways to Elevate Recruitment Results with ChatGPT

1) Increasing Sourcing Efficiency

Today’s hiring landscape is particularly complex and competitive. This makes it difficult to find the right candidates at the right time. However, tools like ChatGPT are revolutionizing this process.

One of ChatGPT’s most notable advantages is its ability to create personalized messages. In other words, automation in ChatGPT can help develop communications tailored to each candidate’s unique interests and characteristics. This means recruiters can differentiate themselves in sourcing outreach and increase their response rate.

How it works:

Enter specific information about the position and candidate qualifications. For instance, if you’re looking for a software engineer with experience in Java and Python, enter the job description and a descriptive profile of your ideal candidate. ChatGPT can generate messages that highlight the skills and experience you find most valuable.

Similarly, you can rely on ChatGPT to generate messages for marketing managers, data scientists, front-end developers, or others with specific qualifications. Your messaging can showcase your company’s strengths in these areas and appeal to candidates with relevant experience. Naturally, for best results, you’ll want to provide ChatGPT with the most complete information you’re able to share about your organization, open positions, and candidate qualifications.

ChatGPT isn’t the only AI-powered tool available for recruiters. In fact, you may want to use a tool designed specifically for talent sourcing. For example, Noon AI combines powerful language generation capabilities with data aggregation across LinkedIn, GitHub, and Crunchbase to help employers land the best candidates at a fraction of the typical cost per hire.

2) Improving Candidate Screening

Recruiting talent can be a daunting task, particularly when recruiters must process countless resumes. However, ChatGPT’s natural language processing and machine learning capabilities can dramatically streamline screening tasks. This makes it faster and easier to identify top talent.

One way ChatGPT improves this process is by extracting critical information from resumes. Instead of spending time analyzing each resume for relevant experience and skills, recruiters can input the resume data into ChatGPT. Then they can ask the bot to extract information that is pertinent to specific job requirements.

How it works:

For instance, say you’re looking for people with social media management skills. After you input these requirements into ChatGPT, the AI will highlight relevant experience and skills in a candidate’s resume.

Here are some prompts to help you get started:

  • “Please extract all relevant social media management experience and skills from this resume.”
  • “Can you help me identify any experience or skills related to project management in this candidate’s resume?”
  • “Please extract all relevant experience and skills related to customer service from this resume.”

In addition, ChatGPT can help prioritize candidates by providing AI-generated insights. By analyzing data such as past job performance and social media activity, it can help you quickly determine a candidate’s suitability for a particular role. If a candidate has a successful track record in similar positions, ChatGPT can prioritize them over other candidates with less relevant experience.

Here are some prompts to help you get started:

  • “Based on the candidate’s past job performance, can you provide insight into their potential fit for this role?”
  • “Please prioritize candidates with the most relevant experience for this role, based on your analysis of their resumes and job history.”

3) Enhancing the Interview Process

ChatGPT also significantly improves recruitment by assisting in the initial interview stage. Recruiters can leverage ChatGPT to create customized interview questions that align with each candidate’s experience and skills. This approach guarantees that each interview is more specific and targeted, leading to better-informed hiring decisions.

Here are a few sample prompts to help you get started:

  • “Hi ChatGPT. Can you help me generate interview questions tailored to this candidate’s experience and skills?”
  • “What are some interview questions I can ask to assess this candidate’s proficiency in Python programming?”
  • “Please provide me with interview questions that can help me evaluate a candidate’s communication skills.”

One of the most significant benefits of using ChatGPT for initial interviews is that it automates the evaluation of a candidate’s responses. In other words, it can analyze answer data and provides insights into each person’s strengths and weaknesses. This help you quickly identify which candidates are the best fit for a role.

Here are some example prompts to help you get started:

  • “Can you analyze this candidate’s responses to the interview questions and provide insights into their strengths and weaknesses?”
  • “Please give me an assessment of this candidate’s problem-solving skills, based on their interview responses.”

4) Elevating the Candidate Experience

ChatGPT is a robust tool that not only improves recruitment workflows but also enhances the overall candidate experience. For example, recruiters can automate the process of addressing candidate questions and concerns. This makes responding to inquiries quicker, easier and more reliable. It also helps candidates feel recognized and valued throughout the hiring process.

Here are a few sample prompts to help you get started:

  • “I want to improve candidate satisfaction by offering more transparency throughout the hiring process. ChatGPT, can you generate a message explaining next steps in the hiring process and what candidates can expect?”
  • “ChatGPT, can you help me craft a message to a candidate who wasn’t hired, but might be a good fit for future openings? I want to thank them for their interest and let them know that we’ll keep their resume on file.”
  • “ChatGPT, can you help me create a personalized welcome message for new hires? I want to provide them with information about our company culture, benefits, and onboarding process.”

ChatGPT also makes it possible to provide candidates with a seamless recruitment experience by guiding them through the application process — answering their questions and providing feedback. This reduces the amount of time and effort candidates must put into the application process, which leads to a stronger overall candidate experience.

Here are some sample prompts to help you get started:

  • “Can you help me create an application process that is user-friendly and easy to navigate?”
  • “Please provide candidates with feedback on their application status and next steps in the recruitment process.”
  • “Can you generate a message that expresses gratitude to candidates for their interest and the time they invested in our application process?”

Final Thoughts

In summary, ChatGPT helps bring a new level of efficiency and personalization to recruitment workflows. This kind of AI-driven tool makes it possible to receive and process resumes more rapidly, identify the best candidates with greater confidence, and improve transparency and responsiveness throughout the hiring process.

By making it easier for people to apply for jobs and interact with recruiters, ChatGPT ultimately contributes to stronger hiring decisions, even as it leads to a more engaging and satisfying candidate experience.

WOTC Prescreening Employer Tax Credit Compliance

The WOTC and Prescreening: How Employers Can Stay in Compliance and Reap the Benefits

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Sponsored by ADP

The WOTC (Work Opportunity Tax Credit) offers businesses a tremendous opportunity for tax credits based on hiring. But for organizations to participate and leverage the advantages of this federal program, they have to be in compliance. That means prescreening applicants. Given the recent update released by the IRS that clarifies the need to prescreen, the time is now to learn more.

As with so many complex tax credits and other regulations today, successfully navigating them requires not only understanding how to stay within the bounds, but then how to create a process to make it part of your hiring system.

A Tax Credit and a Boost

The Work Opportunity Tax Credit (WOTC) was first introduced in 1996. Since then it’s gone through a number of changes and extensions, including incorporating a credit for long-term welfare recipients in 2006. It’s authorized to stay in effect until December 31, 2025, so it’s anything but a flash in the pan: it’s a well-institutionalized regulation.

It’s designed to be both a tax credit for employers and a boost for employees, a combination of business advantage and social good. Companies who hire those American job seekers who consistently face barriers to employment can see up to $9,600 per employee — depending on a number of factors. In turn, qualifying new hires get the chance to break free from depending on government assistance and become self-supporting, steady earners and contributing taxpayers.

Leveraging the WOTC means respecting it: in its intent, the WOTC is designed to lift the barriers to employment among specific groups, and that’s why it includes specific criteria for compliance. It’s also opening up wider talent pools for employers at a time when hiring is tight, to say the least — and this should be seen as an added opportunity.

For larger companies that hire in numbers, it could be a windfall if done right. For smaller businesses it can make a tangible difference in a hiring budget: for every 4 or 5 new hires who fit within the target group, you may have the means to hire another employee as well.

Who Qualifies

Employees need to belong to a list of targeted groups, as specified by the IRS, and jobs must entail a minimum of working hours. Pay attention to the descriptions as well as the durations specified in each (adapted here):

 

Qualified IV-A Recipient:

  • A member of a family that receives state assistance under IV-A of the Social Security Act providing Temporary Assistance for Needy Families (TANF)
  • Assistance must be received for any 9 months during the 18-month period, ending on the hiring date.

Qualified Veteran: 

  • A member of a family that receives assistance under the Supplemental Nutrition Assistance Program (SNAP) (food stamps) for at least a 3-month period during the 15-month period, ending on the hiring date, or
  • Unemployed for a total of at least 4 weeks (consecutive or not), but less than 6 months in the 1-year period, ending on the hiring date, or
  • Unemployed for a total of at least 6 months (consecutive or not) in the 1-year period ending on the hiring date, or
  • Entitled to compensation for a service-connected disability and hired not more than 1 year after being discharged or released from active duty in the U.S. Armed Forces, or
  • Entitled to compensation for a service-connected disability and unemployed for at least 6 months (consecutive or not) in the 1-year period ending on the hiring date.

Qualified Ex-Felon:

  • Hired within a year of either being convicted of a felony, or
  • Released from prison for the felony.

Designated Community Resident (DCR): 

  • At least 18 and under 40 years of age, with a principal residence either in an Empowerment Zone (EZ) or
  • A Rural Renewal County (RRC).
  • The WOTC credit doesn’t cover wages paid or incurred for services performed while the person lived outside of an EZ or RRC. (You can find the latest list of EZ and RRC designations here.)

Vocational Rehabilitation Referral: 

  • Has a physical or mental disability and was referred to the employer while receiving or upon completion of rehabilitative services under:
  • A state plan approved under the Rehabilitation Act of 1973, or
  • An Employment Network Plan under the Ticket to Work program, or
  • A Department of Veteran Affairs program.

Qualified Summer Youth Employee:  

  • At least 16 but under 18 years of age on the hiring date or on May 1 (whichever is later), and
  • Only working for the employer between May 1 and September 15 (not employed prior to May 1) and
  • Lives in an Empowerment Zone (EZ).

Qualified Supplemental Nutrition Assistance Program (SNAP) Benefits Recipient:

  • At least 18 but under 40 on the date of hire, and
  • A member of a family that received SNAP benefits for either the last 6  months or at least 3 of the last 5 months.

Qualified Supplemental Security Income (SSI) Recipient:

  • Received SSI benefits for any month ending within the 60-day period that ends on the hire date.

Long-Term Family Assistance Recipient: 

  • At the time of hiring, is a member of a family that meets one of the following conditions:
  • Received assistance under an IV-A program for a minimum of the prior 18 consecutive months, or
  • Received assistance under an IV-A program for a minimum 18-month period beginning after 8/5/1997, and it has not been more than 2 years since the end of the earliest of such 18-month period, or
  • Ceased to be eligible for assistance under an IV-A program up to but no more than 2 years before because a federal or state law limited the maximum time those assistance payments could be made.

Qualified Long-Term Unemployment Recipient: 

  • Unemployed for not less than 27 consecutive weeks at the time of hiring
  • Received unemployment compensation during some or all of the unemployment period.

How to Certify

Eligibility for WOTC is not as simple as just hiring a member of one of these underrepresented talent pools and receiving a credit. As with many federal programs, the devil is in the details — and you can’t certify after the fact.

The IRS recently published additional guidance that clarifies the need to prescreen, and how to do it. As the update notes, “​​To satisfy the requirement to pre-screen a job applicant, on or before the day a job offer is made, a pre-screening notice (Form 8850, Pre-Screening Notice and Certification Request for the Work Opportunity Credit) must be completed by the job applicant and the employer.

To reiterate, both employer and job applicant need to complete Form 8850 in advance. Certification has to happen before you can claim this tax credit, which means establishing that the employee you hired is indeed a member of one of the targeted groups on the list.

And there’s more: employees in the targeted list qualify as long as they work at least 120 hours — any less, and the hire isn’t in compliance. Employers also can’t claim the tax credit for rehired employees (it’s not that much of a stretch to imagine that some employers might think they could rehire an employee in order to certify them for the WOTC).

While the maximum credit is $9600 for an eligible employee, the amount of credit an employer receives depends on the WOTC target group identified, as well as how many hours the employee works:

  • If the employee works at least 400 hours during the first year of employment, the tax credit equals 40% of the employee’s qualified wages.
  • If the employee works less than 400 hours but at least 120 hours, the credit equals 25% of the employee’s qualified wages.
  • Eligible employees MUST work a minimum of 120 hours to qualify.

Reading Between the Lines

It means something that the IRS releases an update clarifying its rules on prescreening. Clearly, there were issues being found in terms of when employers were screening: noncompliance was on the radar. Compound that with wanting to increase participation in the program, and likely a decision was made that it was time to set the record straight. Again, complying with the WOTC could mean a major windfall for a larger employer and a key difference in the budget for a smaller one.

But many employers may have been caught in a blind spot. Some have been customarily conducting certain screening processes post-hire, considering the practice a viable shortcut. The intention may be to assume the new employee qualifies, since there has been some due diligence on the part of the employer already. Another assumption may be that by certifying after the hire is complete, the credits will come sooner. But both approaches are wrong.

For one thing, Form 8850 covers specific information in a specific way in order to certify a hire — and as such, is far more effective in terms of fact-finding for WOTC compliance. From an HR standpoint, since both employer and job applicant need to fill out the form, there may be more incentive for the applicant to get all the information right if it helps boost their getting hired. And minor missteps can really add up, putting companies at greater risk, and great costs stemming from an accumulation of noncompliant hires.

Getting the Process Right

Simply making the shift to when an employer conducts screening and sends in their certification request, and then keeping clear and adequate records to stay in compliance would make all the difference. Here’s what you need to know:

Recruit potentially eligible candidates through the state workforce agency (SWA) or the local employment office. Then, screen them: the applicants need to answer the questions on page 1 of IRS Form 8850 on or before the job offer date. 

If the applicant is eligible (they qualify for one of the WOTC target groups), the next step is up to the employer. Employers must sign and submit the IRS Form 8850 — as well as Department of Labor (DOL) ETA Form 9061 or 9062 to the state workforce agency (SWA) within 28 calendar days of the new hire’s start date. 

Keep careful records of hours worked and qualified wages paid. Remember: WOTC-certified employees need to work at least 120 hours in the first year of hire.

Claim the tax credit using IRS Form 5884, and make sure you have not only accurate records but copies of all the forms and supporting documents submitted to the SWA. Keep tracking your employee’s hours in case the IRS wants to conduct an audit.

Better Practices, Better Results

Remember: audits potentially contributed to the IRS’ decision to publish an update with clarifying language on the need to prescreen. It’s clear some employers weren’t being compliant. The line in the sand has already been drawn. But it’s also possible that not all employers are aware of the ramifications of being out of compliance with the WOTC.

Not only does post-screening forfeit initial benefits, but there’s an overall risk of having the WOTC credit revoked if an employer is found to have systematically not complied with prescreening requirements. In a big company that is always hiring, that could be a disaster.

The solution isn’t to hope for the best here. It’s to lean on solutions that help you make the shift without adding complexity. An integrated solution can make it far easier to change a long-held process consistently across the board. But given the historic lack of clarity on compliance and why shortcuts won’t work, this may be the time to look for better guidance.

The Benefits of an Outside Provider

Consider partnering with an outsourced solution provider who has experience with prescreening. A solution provider who has a solid track record with successful prescreening will be able to create a better process that’s streamlined and efficient. They can help get your organization over the common hurdles and build better ways to ease the pain points.

Given the pressures organizations are under — from intensely competitive hiring to a need to scale and adapt within shorter windows than ever — being able to leverage the advantage of the WOTC could be a key differentiator.

Minimizing your organizational exposure to risk is never a bad idea. But having a well-run, successful, WOTC-compliant hiring program may do even more. It’s a huge boost to its employer reputation that could pay off in a steady talent pool and a great workforce.

EDITOR’S NOTE: ADP has developed additional information about the WOTC and how employers can apply it. Learn more here

Employers, what can you do to achieve talent acquisition success in 2023? Try these 8 tips from HR and business leaders

8 Ideas for Talent Acquisition Success in 2023

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Every employer’s definition of talent acquisition success is different. But many employers have learned valuable lessons over the years. Recently, we decided to capture some of those lessons so other hiring organizations could benefit. That’s why we asked business and recruiting leaders to share tips for talent acquisition success in the year ahead.

Tips for Talent Acquisition Success

From using predictive analytics to cultivating a sense of community among team members, we received a collection of answers that reads like a practical “how to” playbook. Below, we share the top answers to our question, “What’s your best strategy to gain a competitive advantage in talent acquisition this year?”

  •   Re-Engineer Your Brand as a Recruiting Tool
  •   Share Engaging Video Content
  •   Be Flexible
  •   Use Predictive Analytics
  •   Deepen Your Diversity Initiatives
  •   Assess the Market and Develop Appropriate Goals
  •   Audit Your EVP and Culture from a Prospect’s Perspective
  •   Create a Sense of Community

To learn more about how you can make these ideas work for your organization, read the full responses below…

8 Ways to Achieve Talent Acquisition Success in 2023

1. Re-Engineer Your Brand as a Recruiting Tool

We all know how important employer branding has become in the age of social media. But we sometimes overlook it as a true recruiting channel in the overall talent acquisition strategy.

Often it’s used as a marketing tool for selling a company brand. But my best tip is to re-engineer your employer brand so it acts as a recruiting tool. For example:

  • Develop lead magnets that link to employee stories.
  • Conduct career-building webinars for industry newbies and collect emails or resumes from interested registrants.
  • Create quizzes or surveys targeting people who are open to job opportunities, and use these teasers outside your career page to gather more leads.

If you’re an HR or recruiting professional, employer branding challenges you to put on your marketing hat. This year, add a sales hat to that mix so you can attract more qualified candidate leads and close more job offers.

Kelly Loudermilk, Talent Innovator, BuildHR, Inc.

2. Share Engaging Video Content

How many of us would decide to buy a house or a car without knowing vital details? Yet most employers still expect candidates to settle for this kind of hiring experience.

The problem is that smart people don’t have the time or desire to jump through all the traditional job application hoops to find out what’s on the other side. That’s why savvy employers are including more detailed information about jobs on the front end of the recruiting process, so they can attract better talent.

But what about nuanced questions where the answers won’t fit into a tidy bullet point on a job description? Questions like, “What types of challenges does your team solve regularly?” or “What is it like to work with the manager?” This is where video can help.

By recording video answers to these critical questions, recruiters have an indispensable new set of assets that can make candidate outreach more effective. Video also helps employers seem more transparent, which helps them stand out in competitive hiring situations.

Justin Vajko, Principal & Chief Strategy Guy, Dialog

3. Be Flexible

If your company expects to attract and retain talent, you must offer employee experiences that support real flexibility and build your culture around this way of working.

Our new “Work Now” research report found that leaders view the workplace as flexible because of the freedom associated with their role and stature. However, employees don’t experience the same level of flexibility.

Leaders who expect to attract and retain great employees need to listen carefully, move past assumptions based on their personal experience with the organization, and design more connected, flexible experiences for other members of the workforce.

Also, if you’re tempted to rely on pulse surveys for feedback, here’s another tip. While these tools may be helpful, remember you may be viewing results through a biased lens that doesn’t tell a true story.

Instead, move beyond pulse surveys. Engage with employees, listen to their stories, invite them to the table, and co-create the future together. That’s how you can fundamentally improve the way you work.

Douglas Ferguson, President, Voltage Control

4. Use Predictive Analytics

I believe predictive analytics is key to talent acquisition success this year. Predictive analytics is the practice of using data to make predictions about future events. With these tools, you can identify potential candidates for open positions, before jobs are even posted. That means you can get a jump on the competition and hire the most qualified candidates before other organizations can snap them up.

In addition, you can use predictive analytics to assess an individual’s probability of success in a particular role. This means your recruiters can focus on candidates who are most likely to succeed. Ultimately, advanced analytics can help you hire the right people for the right roles, and that can lead to a significant advantage in the war for talent.

Antreas Koutis, Administrative Manager, Financer

5. Deepen Your Diversity Initiatives

The emphasis on workplace diversity has continued to gain momentum. It’s now essential to consider candidates you might otherwise overlook because of their race, gender, or other factors. This isn’t about fulfilling quotas. It’s about expanding recruiting reach by tapping into a more diverse talent pool. Ultimately, this adds depth and dimension to your culture.

Try reaching out proactively to attract candidates from diverse communities. Get out of the office and connect with groups that are underrepresented in the workforce. For example, you can host recruitment events in locations that are convenient for people in these groups.

Partnering with schools in these areas is another way to introduce students to your industry and educate them about related career paths. Internships can also help you connect with young people from diverse backgrounds and help them prepare for future roles in your organization.

Matthew Ramirez, CEO, Rephrasely

6. Assess the Market and Develop Appropriate Goals

Establishing a competitive advantage for talent acquisition success requires a laser focus on both short-term and long-term hiring needs.

Be prepared to investigate the current labor market and integrate leading-edge technologies into your recruitment processes. By investing in data-driven insights, you can develop innovative strategies that differentiate your company from the competition. For example, you can:

  • Evaluate the job market in real-time,
  • Leverage AI and machine learning to source talent more efficiently and proactively,
  • Create proactive employer branding campaigns to showcase your company culture
  • Engage with passive candidates through targeted outreach strategies.

In addition, focus on developing a comprehensive remote hiring strategy, because more companies are moving or expanding their operations away from traditional office locations.

Linda Shaffer, Chief People Operations Officer, Checkr

7. Audit Your EVP and Culture from a Prospect’s Perspective

In a highly competitive job market, standing out and showcasing your culture is the biggest competitive advantage you have in attracting new talent.

Now is a great time to be sure your EVP shows prospective employees why they should work for you, what you offer, and how they can contribute. An EVP is simply your shop window for people you want to attract, retain, and help you grow your business.

I recommend auditing your EVP to put fresh eyes on all your candidate touch points. Review your culture, identify your strengths, and analyze your exit survey data. What can you improve? Does your “careers” website accurately reflect your desired EVP?

Get your whole team involved in this assessment process – HR, Talent Acquisition, and Marketing should work together to showcase your organization in the right light across multiple channels.

Charlie Southwell, Marketing Director, Let’s Talk Talent

8. Create a Sense of Community for Talent Acquisition Success

If your company offers remote work, you have a substantial competitive advantage.

Research indicates that remote work opportunities influence candidates’ salary requirements. But remote work structure isn’t the whole package. Candidates are also interested in knowing how employers create an environment that fosters connection among team members who may not work onsite. For instance, it’s critical to create a sense of community in a remote-based organization with practices like these:

  • Quarterly strategic team meetings
  • In-person team training
  • Regular video lunch and learns
  • Video town halls
  • Hackathons
  • Employee resource groups (ERGs)

Research indicates that people with at least 7 work friends are 35% more likely to stay with their employer. In recent interviews with employees who’ve been at our company for more than 2 years, most told us that interacting with their team is a key reason they enjoy coming to work.

Remote is a terrific way to attract new employees, but creating a sense of community is what keeps employees engaged.

Pat Mulvey, Director of Talent Acquisition, Saatva

 

EDITOR’S NOTE:  These talent acquisition success ideas were submitted via Terkel, a knowledge platform that shares community-driven content based on expert insights. To see questions and get published, sign up at terkel.io.

IT Recruiting is still a struggle These strategies can help

IT Recruiting is Still a Struggle. These Strategies Can Help

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Recent headlines are shining a bright light on high-profile layoffs in the technology industry. But for many employers, IT recruiting is still an uphill battle — largely because the IT talent shortage continues to dampen hiring plans.

For years, organizations have posted more job openings than qualified candidates could fill. The opportunity cost is staggering. To put this into perspective, consider that by 2030, at least 85 million jobs could go unfilled. In financial terms, this shortfall could translate into $8.5 trillion in unrealized annual revenues.

Fortunately, the pandemic-era shift to remote work helped expand the global pool of candidates. But it also increased competition for the strongest candidates.

What can you do if your competitors are offering higher salaries or better benefits? It doesn’t mean your organization is out of the running. How can you gain an advantage? In this fierce IT recruiting marketplace, you can attract and retain the best global talent by focusing on three key priorities:

Strategies for Global IT Recruiting Success

1. Define Audiences and Create Candidate Personas

It’s essential to know your target audiences. This includes thinking carefully about the personas of candidates you want to attract, and understanding their career drivers.

First, your talent acquisition team and hiring managers should take time to explore the different cultures related to your target markets and understand what is important to these potential candidates. This insight will help you develop messages and incentives that resonate with the various types of people you want to draw into your organization.

For instance, messaging that a software developer in India considers important and engaging won’t necessarily interest a software developer in Bulgaria or any other country. The same principle applies to nearly every other position and region, across the board. 

Also, a large pool of talent isn’t yet ready to enter the workforce but will become a priority in the future. Don’t wait. Start considering now what it will take to reach those young candidates and appeal to their interests.

For example, an internship program is one way to build a pipeline of candidates who will soon be prepared to enter the workforce. When college students perform effectively and have a positive work experience as interns, you can build a bench of people who are ready to be hired when they graduate.

2. Develop Your Employer Brand and Showcase Your Culture

To attract and retain top global IT talent, it’s especially important to publicly showcase your employer brand and company culture in an authentic way. 

Social media is one of the easiest, most effective tools to accomplish this. Ideally, your social media presence provides visibility into your organization’s culture, mission and values, professional development opportunities, diversity initiatives, corporate social responsibility, and team bonding activities. This helps potential candidates envision what it could actually be like to work there. 

Your social media presence is especially important when attracting younger talent. In fact, The Harris Poll says 58% of Gen Z and Millennial job seekers with work experience rely on social media to research potential employers. And 48% have applied for job opportunities they found on social media.

And other research reveals that most candidates who are seriously considering a job offer will carefully review a potential employer’s social media profiles for red flags before they decide to accept.

BREATHE LIFE INTO YOUR EMPLOYER BRAND

Clearly, Gen Z and Millennials are turning to social media when looking for jobs. They’re also willing to get involved as employees if employers simply ask.

For example, an employee brand ambassador program could significantly amplify your organization’s social presence. By crowdsourcing social media activity internally, you can generate higher-quality content, increase audience reach, and drive much deeper engagement.

Employee brand ambassador programs can also capture behind-the-scenes “magic” that makes your organization a unique place to work. This could include everything from feel-good stories about managers who recognize team members in fun ways and internal team traditions like weekly trivia contests, to candid videos of silly work moments and community volunteering events. Your employees are uniquely positioned to showcase your brand in ways that no one could communicate alone.

From Instagram, Facebook, and Twitter to LinkedIn and Glassdoor, the content posted by and about your organization reflects your overall employer brand. So it’s important to work closely with your marketing and social media teams to ensure your efforts support the organization’s brand identity across all platforms and channels.

3. Prioritize and Personalize Candidate Experience 

The last (and perhaps most important) piece of the global IT recruiting puzzle is to provide the best possible candidate experience. This is vital because it helps distinguish your organization from other companies that are vying for the same talent.

Your candidate experience is essentially your brand experience. In fact, 78% of job hunters agree that the candidate experience they receive directly indicates how much an employer values its people.

Not surprisingly, a weak candidate experience has caused some job hunters to withdraw from the hiring process. Their top 3 issues:

  • Disrespect during interviews
  • Poor rapport with recruiters
  • The process simply took too long.

Ultimately, a negative candidate experience can harm your brand. For example, 72% of candidates that encounter a negative candidate experience will tell others about it directly or online. That’s not the kind of word-of-mouth any employer wants to spread.

ELEVATE YOUR CANDIDATE JOURNEY

How can you ensure a strong candidate experience? Focus on each stage of the process:

  • First, carefully review and evaluate the entire journey. Start with the moment someone learns about a role at your organization. Then, move through each step until a new employee arrives for the first day on the job.
  • When candidates initially apply, is the process as easy, accessible, and straightforward as possible? Can people apply quickly online, or do you require them to go through multiple steps and submit excessive amounts of information?
  • During the interview cycle, your hiring team has a chance to shine. How do you assure candidates that you’re interested in them and you value their time? Is everyone in the hiring process able to prepare for interviews? Do they develop relevant questions, so candidates can provide useful answers? Does your process give candidates ample opportunity to ask about job expectations, organizational culture, and other key decision criteria?
  • Throughout each stage of the journey, clear, consistent communication is key. Are you keeping candidates in the loop with regular updates and next-step information? And if you choose not to move forward at any point, do you explain why in a timely, thoughtful way?

These steps may seem obvious, but if you want better results, you won’t leave them to chance. Why? According to a U.S. survey, interviews trigger anxiety in as many as 93% of job seekers. A great candidate experience can help relieve stress. This means candidates will be able to focus on discussing their strengths, demonstrating their skills, and determining if the position is a good fit.

Final Notes on Global IT Recruiting

In today’s candidate-driven global IT market, applicants have the power to choose which employer they prefer. That’s why it’s crucial for hiring managers and talent acquisition teams to know their audience, develop their employer brand, and perfect the candidate experience. When these three components work well together, your organization has the best chance of attracting and hiring the right kind of talent for every job.

Hiring in a Recession 3 Strategies for Business Resilience

Hiring In a Recession: 3 Strategies for Business Resilience

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The global economic climate is in a precarious state, with experts now predicting a 70% likelihood that the U.S. will enter a recession this year. No doubt, this news is unsettling for business owners. But it’s important to remember that recessions are a natural part of ongoing economic cycles. They can even present opportunities for organizational growth and resilience if you know how to capitalize on them.

So, how can leaders navigate today’s challenges and emerge even stronger on the other side? By strategically hiring in a recession. If you want to build bench depth on your team during tough times, here are three strategies to consider:

3 Strategies for Hiring in a Recession

1. Go Global With Remote Hiring

We’re in a much different position now than during The Great Recession of 2008. So is the global workforce. Thanks to technological advances and the prevalence of remote work models, it’s much easier now for hiring managers to tap into the vast global talent pool.

Compared with local hiring strategies, seeking out top talent internationally offers multiple advantages. Not only can you gain access to a much larger source of candidates, but you can also achieve significant overhead cost savings if you hire people in locations where labor costs are lower.

In addition, sourcing job candidates from around the world can help you develop a much more diverse team. If you are careful to hire skilled professionals, an international approach can inject your work culture and business deliverables with fresh perspectives. This can help your business operate more effectively and efficiently while supporting long-term growth.

That said, hiring globally isn’t without its challenges. To succeed, hiring managers need to be aware of hiring laws and regulations in their chosen countries, as well as cultural differences. It’s also important to ensure that hiring practices are fair and equitable, regardless of where potential employees may be located.

The importance of remote work leadership also needs to be taken into consideration here. Your organization should be prepared to develop and support management skills and practices that will help remote teams stay connected, engaged and motivated.

2. In an Era of Mercenaries, Focus on Your Missionaries

The last few years have been like a game of musical chairs for the labor market. The Great Resignation resulted in 44% of workers hopping from job to job, searching for higher pay, better benefits, and more flexible work options.

This led to a new trend known as “mercenary hiring,” where employers use inflated compensation packages to recruit highly skilled candidates without regard for the company’s mission or culture. However, this recruiting practice can be very risky. While it may be an effective way to attract top talent in a tight labor market, it can also lead to increased workforce churn and damage company culture.

Fortunately, there’s an antidote to mercenary hiring. Hire “missionaries” instead. Focus on people who share a passion for your company’s mission, purpose, vision, and values. These job seekers are more likely to invest in long-term success with your organization, so they’ll also be more invested in your company’s growth.

Of course, it’s one thing for employers to identify, attract and hire these “missionaries.” But it’s even more important to focus on creating an environment that nurtures them and encourages them to thrive. For example, this can include competitive salaries, consistent recognition, and generous professional development opportunities, as well as incentives like flexible scheduling and remote work options.

3. Find Opportunity in Adversity

The hiring landscape may have changed, but one thing remains the same: Hiring during a recession is an opportunity to tap into highly qualified talent you might not find as easily during better economic times.

During the last recession, the U.S. lost 2.6 million jobs. And in 2022, we began seeing some very prominent companies announcing major layoffs. While this news can be disturbing, hiring managers should see it as an opportunity to find the best and brightest talent amidst the chaos.

History has shown us some iconic instances of hiring when the job market was at low ebb. For example, in the 1940s, Hewlett-Packard famously capitalized on the closure of military labs to beef up its workforce. And during one of the nation’s worst 16-month economic cycles, Microsoft took the initiative to hire some of its most influential engineers. Both cases offer powerful business lessons.

Key Takeaways

So, what’s the moral of this story? Here are the three key takeaways to keep in mind about hiring in a recession:

1. Top Talent is Only a Zoom Call Away

With the rise of remote work and virtual hiring tools, it’s easier than ever to find top talent in all corners of the world. Don’t limit your search to local candidates. Consider expanding your talent acquisition reach to a global scale. This can open you to a broader pool of qualified, motivated candidates while giving you access to diverse skills and experiences.

2. Resilience in Hiring is More Than Just Hiring More People

In a recession, it’s important to be strategic about who you recruit. Look for individuals who share your goals and understand your company’s mission. People who sincerely want to advance your agenda are much more likely to stay with your company during difficult times. Focus on building a team of dedicated employees who are willing to be flexible during uncertain times. This will help you weather the storm and emerge stronger on the other side.

3. When Others Freeze Hiring, Be Bold

During a recession, it can be tempting to react with a hiring freeze. Although that approach may save costs in the near term, it is also likely to be a mistake. Investing in talent during tough economic times can set you apart from competitors and position you for success in the long term. Don’t be afraid to be brave and continue investing in your team, even when times are tough. This can help retain your best existing employees, while also helping you attract strong new talent. That combination can build the foundation your company will need to drive future growth.

Final Note

Overall, the key to successful hiring in a recession depends on three factors – your ability to be adaptable, strategic, and focus on building a team that is willing and able to weather the storm with you. By keeping these principles in mind, you can navigate even the toughest hiring climate and make your organization more resilient in the face of any economic downturn.

Screening Job Candidates Online - What recruiters should know 1-9-23Alexey Boldin Shutterstock.com

Screening Job Candidates Online: Risky Business?

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Sponsored by: Fama.io

It’s no secret. On a daily basis, recruiters and hiring managers are screening job candidates online by simply entering their names in search boxes at Google, Facebook, LinkedIn, Twitter and beyond. Experienced professionals know they shouldn’t be doing this, but many do it anyway. Why?

The Slippery Slope of DIY Candidate Screening

Publicly available online information can reveal a lot about potential employees. It gives employers insight into an individual’s hobbies, interests and personality traits. It also shines a light on controversial opinions, political affiliations and protected class information. 

Gaining unrestricted access to a candidate’s public social media profiles may be easy. But instant access isn’t a free pass to engage in unethical or potentially illegal hiring practices.

That’s why it needs to stop. Screening job candidates without permission is an invasion of their privacy rights — especially the right to consent to the search.

Catching Up With the Rules

To be fair, most recruiters and hiring managers don’t fully understand laws involving online background screening. That’s partially due to the relative novelty of this practice, as well as a lack of updated guidance.

But now that online screening has become so widespread, employers need to know how to protect their organization as well as job candidates. That’s why it’s important to understand the Federal Fair Credit Reporting Act (FCRA).

Learning how to comply with these regulations is worth an employer’s effort. Online screening can be a powerful tool to determine an individual’s hireability. And when performed correctly, an online background check is an effective and perfectly legal hiring practice. 

How can you make this process work better for your organization? Let’s look closer at key legal aspects of screening job candidates online. First, I’ll explain how problems tend to arise. Then, I’ll suggest steps for a fully compliant, worry-free screening process. 

Understanding the Controversy

Why exactly is social media screening so controversial? Calling it an invasion of privacy is hard to defend, since many social media profiles are publicly available. Furthermore, applicants freely choose what, when and how they share on their social media profiles.

Much of this information may reflect positively or negatively on a candidate’s ability to perform in a work-related capacity. For example, education, work history, extracurricular activities and hobbies are often prominently featured on social media profiles. And employers typically evaluate this kind of information during the interviewing process, anyway.

However, the issue isn’t about employers using information that would otherwise be discussed during a standard interview. Instead, it’s about access to information that organizations are legally and ethically obligated not to consider.

We’re talking about legally protected categories such as race, ethnicity, gender identity, sexual orientation, disability status or religion. This is where issues arise, because the moment anyone views a social media profile, it may inherently reveal details about protected categories.

How Widespread is This Practice?

In a 2018 CareerBuilder survey, 70% of employers said they regularly review social media profiles as part of the hiring process. Furthermore, 54% acknowledged that they’ve rejected applicants based on a social media review.

However, the survey does not indicate how often social media reviews were being conducted by hiring managers who are legally obligated not to consider protected information. 

When used correctly, online screening can highlight positive work traits like compassion or open-mindedness. But it can also reveal negative traits. For example, what if a candidate threatens others in a post or shares a video while committing a violent act? This kind of behavior isn’t welcome in the workplace and would likely hinder the candidate from performing effectively in any role.

Steps to Achieve Better Outcomes

For a fully compliant screening process, consider these best practices:

1. Clarify the Rules

Defining a clear set of guidelines is essential for all background check methods — including online screening processes. According to leading U.S. employment attorney, Pam Devata, “In general, the same rules apply, whether you are using social media or more traditional methods for conducting background checks.”

In a recent interview, Devata explained, “The keys are consistency, accurate record keeping, ensuring that any data accessed is not legally protected information prohibited from being used in employment decisions, and that any decisions are rooted in business necessity.”

2. Focus on Documentation

Before attempting to navigate the nuances of social media screening, it’s important to establish consistent, generalized hiring practices across the organization. This includes putting a process in place to record and track all pre-employment decisions and FCRA-required disclosures.

Although it can be challenging to document online screening activity, consistent, accurate record-keeping will put your organization in a better position to address any issues that may arise. 

3. Partner with a Specialized Service Provider

One of the easiest ways to address the complexities surrounding online candidate research is to rely on a trusted online background screening partner like Fama.

With a proven, independent team managing the screening process, employers can gather only the information needed to assess an applicant’s job potential, without the risk of revealing protected categories. In fact, the strongest digital screening solutions include compliance filters. This ensures that reports shared with hiring teams focus solely on job-relevant information.

At Fama, we go beyond bare-minimum compliance protections by applying ethical AI and machine-learning technology. Also, a team of skilled humans reviews our screenings to ensure their legitimacy and accuracy. This helps us continuously improve our screening capabilities and our results.

Final Thoughts

No doubt, social media screening is bound to remain a controversial topic. But when you’re not sure about the legal implications, it’s important to avoid the false assumption that it’s safe to assess a candidate’s online presence on your own.

Guaranteed compliance is always possible by working with an objective, third-party screening solution. This means your team will benefit from a fully compliant screening process. And ultimately, it means your organization can focus on finding the best candidate for every job.

Employers - Are you being ghosted by job candidates? Try thi advice from a recruiting industry executive

Are Job Candidates Ghosting You? Try This Recruiter’s Advice

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Spooky season is upon us! People are carving pumpkins, dressing in crazy costumes, and swapping scary stories. So, in the spirit of Halloween, we’re taking on a truly horrifying subject. This is so frightening it can make a hiring manager’s hair stand on end at the very mention. That’s right. We’re talking about candidate ghosting. Beware!

Is Ghosting For Real?

Oxford Languages defines ghosting as “the practice of ending a personal relationship with someone by suddenly and without explanation withdrawing from all communication.”

When somebody ghosts you, they stop replying to your messages, they don’t answer calls, they stop all forms of communication. There’s never any explanation—they simply disappear without a trace.

Originally a dating term, ghosting is becoming increasingly common in business, especially in the context of recruiting. For example, a 2021 survey by Indeed found that 28% of job applicants had an employer—10% more than in 2019. And today’s reality seems much worse. In fact, a U.K. poll earlier this year found that more than 75% of job hunters admit to ghosting in the past year. Scary statistics, to be sure!

Why Do People Act So Creepy?

There’s no single reason why candidates ghost potential employers. But ghosting clearly seems more common when job vacancies are prevalent in a particular sector. 

When more opportunities are available, applicants have less incentive to keep in touch. They will often receive viable offers more quickly, so when they do, they’ll accept the most attractive option and move on.

However, ghosting also happens when vacancies are few and far between. We’ve seen it up close at our own recruiting agency, even in niche roles where very few opportunities exist. 

In a discussion with our team, one brave team member confessed to ghosting a prospective employer in the past. She explained, “I was pretty far into the interview process when a few issues raised concerns for me. These were mainly about time off, travel expenses—things that probably should have been resolved up front.”

The truth is, we can make some educated guesses about a candidate’s motivations, they can ghost us for any reason. Without an explanation from the candidate, you’ll never know for sure what happened—and that’s what makes it so frustrating.

The Business Impact of Ghosting

Probably the worst impact of ghosting is that it wastes time. You could spend months sourcing credible talent and conducting interviews. You may even get to the stage where you’re negotiating a package. And then without warning—poof!—that top candidate goes silent. 

Ghosting is not only time-consuming—it is expensive as well. Consider this:

The average U.S. cost per hire is $4,700 for a non-executive role and $14,936 for an executive, according to Zippia. Most roles are filled within roughly 42 days, but it can take much longer when ghosting comes into play.

And it’s not just about the extra cost of a delayed hiring process. It’s also important to take into account the business cost of an unfilled role, which can cost employers dearly in terms of lower business productivity, quality, and responsiveness.

How Can You Combat Ghosting?

Although it’s impossible to shut down ghosting altogether, we’ve learned some techniques to help employers prevent candidates from vanishing into thin air.

1) Invest in the Relationship

Put yourself in a candidate’s shoes. As one recruitment specialist told the BBC earlier this year, “Candidates are being approached all the time with an abundance of jobs to choose from […] if they have multiple applications on the go, it can be easier to simply ignore one of them.”

If a candidate is in contact with multiple recruiters or hiring managers, it’s easy for several to fall off of the radar. But if you develop a working relationship with candidates, you’ll remain top-of-mind. Just as you would with a friend or colleague, make sure you stay in regular contact with candidates. Show that you care by touching base when you say you will and by keeping them updated throughout the hiring process.

2) Be Transparent From the Start

Before you move forward, strive to clarify what a candidate is seeking in a role, and reflect on whether your offer will meet those expectations.

People may feel uncomfortable telling you they’re unhappy or unsure about an aspect of a role. Instead, they may find it easier to simply move on. So be sure you understand their job requirements from the start of your working relationship.

In particular, don’t keep the details of an offer secret. For example, if a candidate is interested only in working remotely, an in-office location will likely be a dealbreaker. It’s best to be upfront about every aspect of the role before you make an offer. This saves time for both you and the candidate.

3) Establish a Long-Term Connection

Smart hiring managers and recruitment specialists help candidates recognize the value of maintaining a relationship throughout their careers. Rather than just completing an immediate transaction, recruiters can introduce candidates to influential people within their industry and help build their professional network over time.

Ghosting can cause unintended reputational damage. So, if you help candidates see the long game, they’ll be less likely to abruptly end your communication. 

4) Respond Kindly to a Rejection

We’ve seen employers lash out at candidates who decline an offer. This is a surefire way to encourage more ghosting! If a candidate rejects a job application, remember they’re doing you a favor by responding at all.

Keep responses polite and professional. Thank the candidate for their transparency, wish them well, and keep the door open for the future. It’s a surprisingly small and very well-connected world. So think about how much goodwill a gracious response can help your organization, in the long run.

5) Ask People Not to Ghost

Sometimes the best way to encourage candidates not to ghost you is just to…ask! Tell people upfront that if they change their mind about the opportunity at any point, you would really appreciate a heads-up.

This approach has often worked for our team. It lets us be more proactive in filling roles for our clients. Because we have spent time nurturing trust with our candidates, they tend to be candid in sharing their thoughts.

Of course, this may not work every time, but it can’t hurt to try.

6) Recognise When You’re Being Ghosted

…and move on. Don’t assume that a candidate will eventually get back in touch with you to seal the deal. If a candidate is wasting your time, then your energy is better spent on finding a more suitable applicant elsewhere.

Similarly, you should never put all your recruiting eggs in one candidate basket. With ghosting on the rise, it’s crucial to have at least one active candidate at any given time. But ideally, you should keep two or three more high-quality candidates in the running for an open position, as well.

7) Don’t Ghost

You may have been ghosted, but there’s never a reason for an employer to be a ghost. Employers who blow off applicants can quickly develop a bad reputation for ghosting and wasting candidates’ time, too. 

If we expect candidates not to ghost, we must treat them the way we would like to be treated. Recognizing the time and effort unsuccessful candidates have put into their applications is a must.

Employers should keep all candidates informed of the outcome of their application, whether it is positive or negative. Otherwise, that negative candidate experience may come back to haunt your organization in the future.

All this Ghosting Talk Is Kind of Scary!

But don’t worry, you made it to the end. And now you’re much better equipped to avoid those wicked ghosts. Poof!

social background checks

How Social Background Checks Preserve Work Culture

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Sponsored by: Fama.io

Every employer wants to provide a safe, supportive environment where people can do their best work. That’s a key reason why social background checks have become so popular. But many organizations don’t talk openly about how they make this happen.

I get it. This can be tricky to manage. But workforce wellbeing and your brand reputation are on the line. So, it’s wise to include a strong social media screening solution in your HR toolkit.

What kind of services are leading the way? And what should you consider when seeking a provider you can trust? Join me as I explore these questions on the latest #WorkTrends podcast episode.

 

Meet Our Guest:  Ben Mones

Today, I’m speaking with Ben Mones, Founder and CEO of Fama.io, the world’s largest provider of social background checks, and a leader in applying artificial intelligence technology in workforce screening services. As an expert in this process, Ben is an excellent source of advice for HR practitioners and business leaders.

Linking Culture With Social Background Checks

Ben, welcome! Let’s dive right in. How do you see social background checks tying into the employee experience?

Too often, employers don’t talk about background screening because they think it’s a “dirty” job at the front of the candidate funnel or during the onboarding process.

But that’s not what we do. We look at publicly available online records to detect behavioral patterns associated with intolerance or harassment. We look at things that, if left unchecked, could find their way into a company culture and create some damage.

Remote Work Raises the Stakes

Many of us work virtually now, so the stakes are higher. I mean, how are we getting to know people?

Agree. We often meet our coworkers by friending them on Facebook, following them on Twitter, or exchanging DMs on Instagram. So, if we’re interacting in these digital spaces, the importance of digital identity naturally follows.

Digital Screening Adoption Rate

How many companies are screening candidates or employees?

CareerBuilder and SHRM say 70% of employers perform some sort of social media or online profile check before bringing people on board. For example, they may be Googling someone before hiring them.

Risks of Social Background Checks

Compliance is a big concern with this process. What are the risks?

I think the risks of doing it yourself scare people away.

For example, you could be exposed to things you shouldn’t see. If a recruiter does this internally, they’ll see a person’s gender, ethnicity, pregnancy. You’ll see all these protected classes.

EEO says you can’t unring that bell. You can’t unsee that information. So because bias naturally occurs within all of us, you consider these sorts of things in your hiring process.

Avoiding Compliance Pitfalls

How can employers deal with these risks?

Managing the process through a third party helps squash those risks because you can configure the solution to filter only for job-relevant information.

This means you’re blind to all the protected class information you’d see if you were conducting social background checks on your own.

Key Screening Factors

What core behaviors do you look for in social screening? 

Here’s what we don’t do. We don’t do a yes/no recommendation on a person. Instead, think of flags for things like intolerance, threats, harassment, violence, crime and drugs.

 

For more advice from Ben, listen to the full podcast. And for detailed information about how your organization can benefit from social background screening, visit the Fama.io website, where you’ll find benchmarking reports and other resources for employers.

Also, be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher. And to continue this conversation on social media, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.

Onboarding and Retention

How to Up Your Onboarding and Retention Game

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How do you up your employee onboarding and retention game amid (yes, it is true) The Great Resignation? The onboarding process often goes overlooked until it’s too late. But with a strong process in place, you can set up new hires for success from day one.

In fact, Glassdoor research says organizations with a strong onboarding process improve new hire retention by as much as 82% and productivity by 70%. Those are big numbers. And in today’s tight talent market, they make onboarding hard to ignore.

So, how can employers make sure onboarding efforts are up to snuff?

Our Guest:  Laura Lee Gentry

On this latest episode of the #WorkTrends podcast, I speak with Laura Lee Gentry, Chief People Officer at Enboarder. At Enboarder, Laura Lee is responsible for talent acquisition and onboarding, total rewards, talent management, leadership development, internal communications, and employer branding.

Let’s talk about onboarding and retention. Why is it so challenging these days? And why does there seem to be a disconnect between candidate experience and employee experience, Laura Lee?

“It’s about communication and perception. The things that aren’t said can lead to a disconnect between expectations and the reality of a new job. Being less than explicit can create the wrong interpretations. Hiring managers and recruiters need to be transparent about the company and the opportunity. They also need to be super clear that business needs might call for a pivot to avoid the whole like, ‘Well, that’s not my job’  conversation.”

Focusing on Retention

It’s clear we need to rethink hiring strategies and focus on retention…

“It’s interesting that people are following the market as opposed to getting out in front of it. For example, recruiting versus retention. It costs a lot more money to hire a new employee rather than retain your best talent. It costs between 50 and 150% of an employee’s salary to replace them. Beyond the cost of losing and replacing an employee, you’ve got all sorts of additional costs, like productivity and team morale. It can even impact revenue if it’s in a revenue-generating function.”

Managing The Great Resignation Challenges

As companies shift focus from hiring to retention, they need a true employer brand. For a company to build an employer brand based on integrity, it’s important to focus on offering a fantastic experience across the entire employee journey. This helps people become more passionate and engaged in their work.

What are HR leaders investing in right now to address hiring and retention challenges during The Great Resignation?

“A lot of HR leaders are turning to technology to support their hiring, onboarding, and employee engagement needs. Trying to not only create a more high-impact experience but also to increase the impact of their HR teams without adding headcount.”

Beyond Onboarding

Onboarding never really stops. Companies must deliver great experiences in the initial onboarding phase and beyond—throughout the employee journey…

“If you think about an employee’s career journey with a company, there are many opportunities around what I call defining moments, focusing on any moment of transition. There are peaks and pits, but also beginnings and endings. We all remember the first and last day of school, the first day of a new job. These are all defining moments or moments of transition, which is why they’re so memorable.”

How can we turn defining moments for employees into absolute peak experiences?

“Transitions inherently carry an element of risk and uncertainty. So they’re often the moments when employees feel the most vulnerable, which is why they’re so powerful. Leaders have the power to turn someone’s defining moments into positive defining moments with the right training, development, and understanding of what best practices look like in those moments.”

Excellent advice from Laura Lee Gentry!

I hope you found this #WorkTrends podcast episode helpful. To learn more about effective onboarding and retention, and how to improve the impact of your people programs, visit Enboarder at:  https://enboarder.com/.

Also, subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher. And be sure to follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram, too, for more great conversations!

 

smart recruiting

Great Hires Are Better Than Frequent Fires: How Smart Recruiting Helps

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Sponsored by: RocketReach

Hiring teams know just how hard it is to find candidates who hit the mark with both soft skills and technical skills.  Ideally, a new hire brings the majority of the hard skills required to do the job well. But soft skills are equally important, if not more important, depending on your company’s philosophy. In combination, hard and soft skills allow for a highly productive team and culturally rich environment.  So, how do you identify these powerhouse candidates? This is when smart recruiting tactics can make a strategic impact.

Why? Finding and placing high-performing candidates should be every HR professional’s primary goal. But if recruiting focuses more on an individual’s experience than their ability to enhance your culture or have the right attitude to learn, that hire could likely be a mismatch long term. How can you avoid this? To illustrate, let’s look closer at how we approach hiring at RocketReach…

Smart Recruiting: Why Prioritize Soft Skills?

Of course, every job depends on a core technical or business skill set. However, we over-index on culture and behavioral skills because a candidate’s character matters, here. Well, not just here, but in all successful, people-first organizations.

A candidate with great skills requires less on-the-job training. But someone who’s a great cultural fit often possesses untrainable qualities that embody an organization’s values and vision. So it’s wise to get a read on each candidate’s potential to adapt to your culture and perform well with the team. 

What exactly is at stake? Well, according to a new SHRM report, over the past five years, 20% of Americans left a job because the company culture was bad. In fact, the cost of this turnover is estimated at more than $223 billion.

Here are several more findings to consider: 56% of Americans now say they feel less-than-fulfilled at work, while 26% say they dread going to work each day. In today’s talent market, finding an ideal candidate may not be easy. But hiring a strong candidate who also fits your company culture is arguably just as important (if not more so!) as hiring someone just because they have the desired level of experience.

How Smart Recruiting Leads to a Stronger Culture

Clearly, it’s important to build and sustain a people-first company culture. But how can smart recruiting help determine if a candidate is (or isn’t) a good “fit”?

1. Understand Your Work Culture

When considering your company’s culture, don’t just analyze intangible items like general employee vibes. Also include your leadership structure, core mission, and vision, office environment, feedback and performance review processes, as well as overall interpersonal communication styles. These and other factors contribute to the relationships within your team and how the company is investing in its people. They also influence employee retention and how others perceive your organization.

Harvard Business Review agrees that a carefully crafted positive company culture helps develop workforce well-being. At this point, we all know how important culture is for working professionals. Every employee touchpoint, from onboarding to offboarding, influences how your organization’s culture affects your employees. As a result, people rank workplace well-being higher in importance than monetary compensation or material benefits. So, culture deserves to be top-of-mind with each new hire. 

2. Identify Characteristics That Map to Your Culture

Once you’ve clarified your company culture, let’s assume you want to sustain it. Using your analysis, you can identify the characteristics of current employees who are thriving. You can also compare and contrast those characteristics with previous employees who are better suited to a different culture. 

On the other hand, if you’d like to improve your culture, you can start identifying candidates whose soft skills align with your desired organizational direction.

For example, say your workforce is fully remote. This means collaboration is probably more challenging than in a traditional office environment. You may want to focus on candidates who demonstrate that they’re self-starters with a strong sense of resourcefulness, self-efficacy, and proactive ownership

Or, if your company’s mission and values emphasize diversity and inclusion, you may want to focus on candidates who are open-minded, adaptable, and have a curious approach to problem-solving. Try targeting candidates who seem resistant to change and more accepting of those with different backgrounds and ideas.

Of course, the idea of cultural alignment isn’t new. For example, a popular 2005 personnel study still cited today concludes that when employee characteristics align with company culture, their job satisfaction and performance are also stronger.

3. Interview With Alignment In Mind

After you understand the qualities a candidate needs to be successful in a given role, it’s time for interviews. Along with questions that evaluate hard skills, what are some questions you should ask to determine a candidate’s soft skills?

  1. What about our organization made you want to apply for this position?
    Pay attention to the enthusiasm and focus of each candidate’s answers. Did your benefits seem particularly attractive? Was it your company brand or careers page? Or was it the job description, itself? Do the candidate’s personal values align with your company’s? Each answer is a clue about the individual’s perspective, motivations and interests. This can determine how closely a candidate’s values align with your team’s and how you can sell them on these things down the line if they are a great fit.
  2. What does your ideal next role look like?
    This can tell a recruiter tons about the type of environment in which a candidate will thrive. Do they envision working independently or in a group? What main responsibilities does this person want to own and enjoy most? Are they hoping to grow in mentorship or people management?? This can show you if your current team and environment fit the candidate’s needs.
  3. If one of your colleagues disagreed with you in front of a group during a board meeting or a meeting with leadership, how would you handle this?
    Sharing a hypothetical question about a challenging situation and asking for a suggested solution can reveal someone’s ability to listen and collaborate, think critically, and have the right attitude under pressure.
  4. Tell me about a time when you felt an employer’s culture didn’t suit your needs. Why do you believe it wasn’t the right fit for you?
    Sometimes a direct approach is the best approach. Pay careful attention to see what the answer reveals about the potential fit with your current culture (or the culture you’re working to achieve).

There are a million ways to ask interview questions that focus on soft skills and culture. But whatever questions you choose, make sure you tailor each to your company’s values and needs.

Hiring managers will understand the characteristics that align with an open position and the overall company culture. This frees you to get creative and keep interviews candid and human. The less “cookie cutter” your questions are, the better they will serve your talent strategy in the long run. More importantly, ensure that your interview teams are trained to over-index on culture and company values – that way everyone is looking through a people-first lens. So whether you’re conducting a pre-screening interview, or you’re in a final-round group interview, put your culture front and center. 

Hiring

Traditional Hiring Practices Are Inefficient for Hiring Leaders

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There hasn’t been a time in recent history when the development and application of smart hiring practices has been more important. Companies are struggling to hire the best and the brightest while facing a unique set of challenges. We’ll explore if we are meeting this inflection point effectively — and what companies can do to improve their response.

Our Guest: Lou Adler

On the last Worktrends Podcast, I spoke with Lou Adler. We discussed hiring practices and how businesses can take it to the next level.

‎Lou Adler is a well-known hiring expert, who turned the recruitment industry on its head through his performance-based recruiting model. With over 40 years in the recruiting industry, Lou’s company, the Adler Group has trained over 40,000 hiring managers and placed 1500 executives for many of the fastest-growing companies.

He is a top LinkedIn influencer and author, known for The Essential Guide for Hiring and Getting Hired and the Amazon top 10 best seller Hire With Your Head, Using Performance-Based Hiring to Build Great Teams, translated into multiple languages.

Hiring Decisions: Are We Making Progress?

You contend that hiring results haven’t improved much in the past 25 years. What is the basis for this claim after tens of billions have been spent on new HR tech?

Well, the biggest claim is… I look at the Gallup satisfaction report, which comes out monthly and it hovers around 30 to 33% of people who are actually satisfied with their jobs. And that number hasn’t changed in 25 years since they started taking it.

So as far as I’m concerned, things have not only not gotten better, they have gotten worse. And I contend, I know the reasons why, but that’s least sufficient proof to say, “Hey, maybe we do have a problem.”

The Great Resignation & Job Satisfaction

Let’s talk about the great resignation. In all of the implications, what are you seeing here? And do you have suggestions for companies, recruiters, and job seekers around this?

To me, and it goes back to the underlying problem of why people are dissatisfied and it really comes down to the point that people take jobs and they don’t really know what the work is. And they don’t know what the style of the manager is, they don’t know the quality of the team, and they’re not a hundred percent sure of what the expectations are.

The satisfaction is driven by the work itself, the people, the company, the manager, the projects, the impact they’re making, and people give that to a shrift. They focus too much on the start date, not enough on the actual work they’re doing.

So to me, that’s the underlying problem of dissatisfaction. And it’s gotten worse because people are now trying to hire faster for more money. So now you have the great resignation, et cetera, et cetera, et cetera.

The Solution: Recruiters Need to Understand the Roles

Recruiting, with no understanding of the role, won’t help us recruit and retain the contributors. It’s time to change the mindset about how we approach discussions with candidates. Quick hiring, without deep consideration of the roles, is fueling negative outcomes. 

I have the knowledge that I believe is correct, but I think you have HR leaders and companies that have a strategy designed, “Hey, let’s fill jobs as fast as we can.”

And yet I believe the process of making that decision, “Should I hire this candidate?” And from the candidate’s perspective, “Should I take this job?” That is a much more detailed, thorough evaluation. That’s an investment on the company’s standpoint in hiring this person and an investment on the candidate, “Hey, should I invest my time in this company?”

And I don’t think the tools that both sides use to make that decision are evaluated properly. I think people have competency models. They’ve got behavioral interviewing. I think that’s a band-aid solution, and I don’t think they’ve really addressed the core problem.

The Solution: Take the Time to Define the Work

There are steps to improving hiring. However, more time on the front end of the process is necessary. This requires a close look at critical performance objectives — and incorporating these into a method, a “scorecard”, that can direct the entire recruiting process.

If you want to implement performance-based hiring, you have to only do two things. Number one is you don’t take a requisition filled with skills, experience and competencies. Instead, you take a requisition that lists the five or six key performance objectives the person taking that job needs to do over the course of the year to be considered successful.

We call that a win-win hiring outcome. Meaning the candidate says, “I’m so glad I had this job over the year and I’m enjoying this work.” And hiring manager says, “I’m so glad I hired that person.” So, defining the work is that core thing.

The other bookend is, don’t accept or don’t hire anybody unless they meet the standards on a tool. We call it the Quality of Hire Talent Scorecard, which determines the 10 best predictors of on the job success. If you just put those two bookends in, don’t hire anybody who doesn’t meet these performance requirements and define those performance requirements up front, you’ll figure out what you’ve got to do in the middle to get there.

In Summary: When Hiring, Emphasize Key Performance Indicators & Consistently Apply That Strategy

Overall, we cannot hope to improve hiring decisions without taking the time to understand the specifics of the role. The ensuing process should not be a race to hire, but a race to capture the important aspects of the role and communicate this effectively to candidates.

The issue to get to that though, requires a lot more work. It’s not just, “Will you take this offer at this point in time?” I have to understand the job, I have to understand the environment, the candidate has to understand, “Is this the right career move? Is it work that I’m intrinsically motivated to do? Can I work with this team? And can I work with a manager’s style?”

I hope you found this episode of #WorkTrends helpful. I know that I found the discussion fascinating.

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