Sponsored by Radancy
Generative AI has risen to the forefront of work technology at a staggeringly rapid rate — bringing opportunities for employers to achieve powerful productivity gains. But, as with other disruptive technologies, it is also raising some serious concerns. For example, what are the implications of generative AI in recruiting?
AI-based content creation tools may be relatively new, but they’re clearly here to stay. That’s why it’s important for employers to understand how this technology is changing HR ecosystems, and prepare for its impact on recruitment and hiring processes.
Meet Our Guest: Todd Maycunich
Please join me in welcoming Todd Maycunich, a driving force behind Radancy, a leading talent acquisition platform. During his 17 years at Radancy, Todd has held multiple strategic roles, including VP of Product Innovation and Director of Platform Development.
Currently, Todd serves as SVP of Radancy Labs, where he leads a global insights team that leverages primary and secondary data to understand and address key trends that are shaping the future of talent acquisition. Join us as Todd and I dig deeper into the promise and pitfalls of generative AI in recruiting…
Behind the Rise of Generative AI
Todd, welcome to #WorkTrends! Why such a massive interest in generative AI now?
ChatGPT was released to the public on November 30, 2022. It wasn’t the first conversational user experience that demonstrated the ability to reason — but it was the most popular by far. In fact, it reached 100 million users faster than any other application.
These tools are capturing the imagination. People are suddenly having experiences they haven’t had with conversational bots. And they’re wondering if we are at the precipice of the next paradigm shift in computing. So I understand the hype.
The Downside of Generative AI in Recruiting
What are some of the risks of using these tools in HR – particularly in the recruitment process?
When new technology emerges, so do new problems. That’s particularly true when the pace of technology moves as quickly as AI is today.
But after six months of studying and using this technology in the context of hiring, here’s one of my concerns:
We’re using AI now in many ways to generate content. And that content is training the AI that will ultimately generate content in the future.
I think this poses more risks than opportunities. It creates a homogenization effect, so it’s harder to stand out. This can have a negative impact on brands, among other things.
Avoiding AI-Induced “Sameness”
That’s so scary. I think this tech is wonderful, but the risk isn’t just to recruiting and hiring. It will touch everything, yes?
There’s a lot of energy focused now on making sure some guardrails are put in place. Most companies are already thinking about how to protect their brand and their voice when AI helps generate content.
So the good news is that this is top-of-mind now. And companies like ours are integrating it safely into the talent acquisition process, as opposed to being a little bit fast and loose.
Implications for the Hiring Process
Can this technology make candidates seem indistinguishable by obscuring certain characteristics or attributes?
Yes, this is fascinating. Will it make a hiring manager’s job easier, or harder? I’m torn.
For example, what happens when a candidate uses AI-based writing suggestion tools to communicate with an employer, instead of directly researching the company, the job, or even the hiring manager? Will it make suboptimal candidates seem optimal?
This is a good example of how these tools can make it difficult to see people as individuals…
For more insights from Todd about how your HR team can make the most of generative AI in recruiting, listen to this full podcast episode. And be sure to subscribe to the #WorkTrends Podcast on Apple Podcasts or Stitcher.
Also, to continue this conversation on social media anytime, follow our #WorkTrends hashtag on Twitter, LinkedIn, and Instagram.