Posts

Dear Leaders: Humanize Your Brand

Back in ancient times (let’s go with 1970s or 1980s) when mainframes ruled the world and “friends” were people you actually knew, the rules of engagement were very different. Companies and customers met when a transaction was taking place. Otherwise, … Read more

Who Owns Your Company’s Brand

I’ve written a lot about the positive aspects of brand, brand humanization, allowing employees to be brand ambassadors, and to free up their personal brand to evolve just as real people do.

What I haven’t talked about as much is … Read more

It’s Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level.

A great example is brands’ efforts with Trust Marketing. Trust is necessary if we are to … Read more

Community: A Brand's Most Powerful Friend

Perhaps nothing drives a brand forward more than its community.

An estimated 55% of consumers are willing to recommend companies that deliver great experiences, and 85% are willing to pay a premium for great services. But who are the … Read more

Community: A Brand’s Most Powerful Friend

Perhaps nothing drives a brand forward more than its community.

An estimated 55% of consumers are willing to recommend companies that deliver great experiences, and 85% are willing to pay a premium for great services. But who are the … Read more

2014: Year of the Social Employer Brand Ambassador

We already know that social media is extremely powerful for business communication. Essentially, anyone with an internet connection has the potential to cultivate and grow a brand. Corporate brand, product brand, personal brand, employer brand — the possibilities are limitless.… Read more