Posts

5 “Foot” Steps To Creating Brand Humanization

I’m super passionate about the importance of Brand Humanization, that mix of culture, community and corporation which can create magic for employees and shareholders, or signal trouble, not only in the ranks, but in the larger world of brand … Read more

5 Warnings for Leaders: Brand Humanization Is Not A Social Media Fad

Notice how hard brands and company leaders are fighting for your attention lately? They’re trying Brand Humanization; to position products and services to appeal to consumers, de-position the competition’s (very similar) stuff, and a million other tactics. But has it … Read more

It's Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level.

A great example is brands’ efforts with trust marketing. Trust is necessary if we are to … Read more

It’s Time To Get Real: Humanize Your Brand

These days, brands are doing everything they can to position products and services. This includes trying to appeal to customers at a human level.

A great example is brands’ efforts with Trust Marketing. Trust is necessary if we are to … Read more

One Common Touch At A Time

“I feel my spirit resist, but I open up my fist, and lay hand over hand over, hand over fist.” –Neil Peart

The last bag left the belt. Another golfer from the group of four men hauled his clubs onto … Read more

Real Brands Humanize: #TChat Preview

EDITOR’S NOTE: Want to read the RECAP of this week’s events? See #TChat Recap: Face-to-Face with Brand Humanization

Let’s demystify “brand humanization.” It’s a nice-sounding term, fluffy and a little sweet, but we need to figure out what … Read more

Face-to-Face with Brand Humanization: #TChat Recap

Social channels and tools offer a tremendous opportunity for business to create and sustain valuable relationships with customers, partners, employees and others. Digital technologies make it possible for brands to interact with their constituents in ways that are far more … Read more

When Brands & Humans Meet: #TChat Video

EDITOR’S NOTE: Want to read the RECAP of this week’s events? See #TChat Recap: Face-to-Face with Brand Humanization

The more we use social media, the more our personal interactions are crossing over into the workplace. While it makes sense to … Read more

Brand Reality of Buying Wonka Bars at Walmart: #TChat Recap

Your brand is how your company tastes inside and out. This includes your your employment brand and B2B and/or B2C corporate brand.

Used to be that all we ever saw of the inside was what was printed on the outside … Read more

Is Employer Branding Best Practice or BS? #TChat Preview

Originally posted by Matt Charney on MonsterThinking Blog

The average worker today has more brands to deal with than a Texas cattle rancher, but one that most never really give a whole lot of thought to, at least compared to … Read more

HR Demo Show Vegas – Humanizing Employer Brands Makes Me Happy

There are technologies that transform an economy (railroads), and technologies that lead to an industry (and an economy) treading water (railroads.) HR technology is a transformative set of technologies, one I can’t wait to dig in to. The place to … Read more

What Social Recruiting IS and IS NOT: Welcome to TC, Jeff!

Hello all,  Jeff Waldman here.  As my first post, I am sharing the latest article from my blog. I look forward to becoming the newest contributer to Talent Culture and hope you all enjoy my writing!

I’ve been itching … Read more

Culture Brand: Create Magical Distinction to Attract the Very Best Talent

I’ve been thinking a lot about brand abandonment lately. My next series of thoughts immediately go to how creating and maintaining a brand-based corporate culture can help businesses avoid brand abandonment, and help recruit and retain the very best talent.… Read more

Perils of Brand Abandonment: Strive for Shiny, Fresh and Authentic

Brand is something that cuts both ways in the recruiting business. Candidates have personal brands – we talk about that a lot on the TalentCulture blog – and companies have brands. A company’s brand directly relates to it’s workplace culture. … Read more