This is a time of synergy: Viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. They’re leveraging the selling power of their most valuable spokespeople: employees. … Read more
“You can never really live anyone else’s life, not even your child’s. The influence you exert is through your own life, and what you’ve become yourself.” – Eleanor Roosevelt
Influencer. This is a word bandied about quite a bit. It’s … Read more
There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely feel their presence in written word and spoken word.
Branding isn’t something you craft so … Read more
How Body Language Powers Your Brand
I think etiquette is old school. There, I said it.
With so many ways to communicate, is the idea of etiquette too confining in the Social Age?
Etiquette may be old school, but good … Read more
Building a brand that stands for something is challenging; it takes time and, most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their … Read more
This year’s World Cup was without a doubt the best tournament I can remember in years. It was full of exciting games, dramatic outcomes, standout performances and unexpected surprises. What more could futbol fans ask for? After a month of … Read more
Let’s be honest. Some leaders make a difference, and some leaders just take up space. Lou Imbriano is definitely one of the former. As we well know leaders comes in a variety of personality flavors. As CMO of the New … Read more