Posts

Personal Branding 201: Make Experience Work For You

Personal branding is a buzzworthy phrase that has significant applications to the corporate world. And when people discuss it, they typically are focused on an audience of college-aged or young professionals who are starting their careers. But what if you … Read more

5 Ways To Grow Employee Brand Advocates

This is a time of synergy: Viral is the new normal, everyone is a brand (whether they know it or not), and smart organizations are turning to employee advocacy. They’re leveraging the selling power of their most valuable spokespeople: employees. … Read more

Culture, Brand, Engagement: How Benefits Support HR’s Three-Legged Stool

You know the old three-legged stool metaphor: you can’t sit down if one of those legs is off. In HR, that means culture, brand and engagement. All three are closely, intrinsically related; even more so given the new world … Read more

Be The Influencer You Admire

“You can never really live anyone else’s life, not even your child’s. The influence you exert is through your own life, and what you’ve become yourself.” – Eleanor Roosevelt

Influencer. This is a word bandied about quite a bit. It’s … Read more

Discovering Your Brand

There is something powerful about someone who knows who they are and what they are all about. It’s even more attractive when you can genuinely feel their presence in written word and spoken word.

Branding isn’t something you craft so … Read more

#TChat Recap: How Body Language Powers Your Brand

How Body Language Powers Your Brand 

I think etiquette is old school. There, I said it.

With so many ways to communicate, is the idea of etiquette too confining in the Social Age?

Etiquette may be old school, but good … Read more

Building An Authentic Brand: A Case Study

Building a brand that stands for something is challenging; it takes time and, most importantly, authenticity. Almost all companies hope to impart a positive emotion or gain immediate recognition upon someone viewing their logo, hearing their name or considering their … Read more

Futbol, The World Cup And Brand Performance

This year’s World Cup was without a doubt the best tournament I can remember in years. It was full of exciting games, dramatic outcomes, standout performances and unexpected surprises. What more could futbol fans ask for? After a month of … Read more

Lou Imbriano "Turns Customers Into Fans" His New Book

Let’s be honest. Some leaders make a difference, and some leaders just take up space. Lou Imbriano is definitely one of the former. As we well know leaders comes in a variety of personality flavors. As CMO of the New … Read more