Snapchat, Blab, Instagram, Periscope, Facebook Live, the list is growing… Live video has exploded onto the scene and now everyone can emulate their favorite talk show host. While video has been around for a while and we’ve witnessed YouTube sensations become legitimate celebrities, this is a whole new breed of social media.

Every day different people and businesses are tapping the potential of live video to connect with consumers, businesses, shareholders, employees and clients. The type of media consumption is changing the way businesses work.

This week, special guest host Tim McDonald and guest Brian Fanzo, millennial speaker and change evangelist, joined the #WorkTrends show and dug into the current trend and future promise of live streaming video across all industries.

Here are a few key points Brian shared:

• Live video offers an behind the scenes look into companies so consumers know what they’re getting
• Live video forces people to be real and authentic
• It is an easy and free way to connect directly with the consumer, employee or client

You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here.

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the chat with us every Wednesday from 1-2pm ET (10-11am PT). Next Wednesday, June 29, host Meghan M. Biro will be joined by Scott Thomas and Maria Orozova, a husband and wife team that has figured out the balance of working together as spouses.

The TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following the #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members; or check out our Google+ community. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

photo credit: On-Air via photopin (license)