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Networking: 5 Ways To Work It Into Your Life

Written by Lynn Dixon, co-founder & COO, Hourly

Networking. Some people consider it a guaranteed way to connect with industry luminaries. Others believe it’s the ideal way market your professional capabilities and build brand awareness. Still, others dread the concept, and try to avoid it at all costs.

Truth is, networking remains one of the most effective techniques for selling yourself, as well as uncovering new business opportunities, projects and jobs.

But there’s a key to networking success that isn’t often discussed — knowing how to conduct yourself in various social situations is essential.

While handing out business cards may work wonders for you at a designated networking event, the same strategy might not work in a different atmosphere. Is there a way to predict what techniques will be effective in a specific setting?

Let’s look at several common social scenarios, and consider an appropriate networking plan of action for each:

1) Work Events

Work events come in all shapes and sizes, from professional development courses to off-site meetings with colleagues. These events tend to be more formal and task-oriented. Typically these settings are not ideal for aggressive networking, primarily because your participation is tied to other business goals.

How to play it: Although you may know most people at a work event, you can subtly network by introducing yourself to other attendees. When it fits into the flow of conversation, you might also mention recent accomplishments or challenges you’ve overcome. This helps people in your internal network see where you shine, and helps them envision how you could contribute to future projects with them or others they know.

2) Office Parties

Events like the annual holiday party or your boss’s birthday don’t usually scream “networking.” Conversations are often focused on personal life, and you may not want to think about business. Although no one wants to “talk shop” throughout an entire office party, it can be an awesome opportunity diplomatically reinforce your strengths.

How to play it: Put the alcohol down and get to know colleagues you don’t know well, especially those in other departments. You don’t have to brag about your accomplishments, but you can weave in your expertise. Chances are, one day they may need your skills on a project. Be memorable and focus on how you add value.

3) Family Events

You probably believe family events are the last place to whip out your resume and market yourself, but these events can be a networking goldmine. Think about it. Your family wants you to do well in your career. It’s like preaching to the choir. You just have to know what songs to sing.

How to play it: Although members of your family probably don’t work in your industry, they’re likely to know someone who does. That’s why it’s advisable to touch base about business with as many people as possible while you “work the aisles” at reunions, weddings and other family gatherings. Bring a stash of business cards, in case someone expresses interest. In the future, if someone they know needs someone with your skills, you’ll be the first person on their radar.

4) Industry Conferences

Conferences are a great way to establish excellent connections who can help you expand your network. Sometimes the premise of a conference centers on networking. Other conferences are developed for you to learn more about your industry by listening to speakers, attending workshops and sharing ideas with professional colleagues.

How to play it: This is one of those obvious networking situations where you’ll need lots of business cards, a stack of resumes, and a variety of portfolio samples. Since conferences attract a plethora of industry colleagues, you never know who you’ll run into — so you need to be prepared. It’s also smart to refresh your LinkedIn profile before the event, so anyone who checks your profile afterward will see your most current information.

5) Running Errands

Picture this: You’re at the grocery store when you see an influential member of your industry. You don’t want to throw business cards at this important person, but you do want to make a connection. How do you approach a power player in public without appearing to be desperate?

How to play it: Look for an appropriate opening. Briefly introduce yourself and explain why you admire this person. Try to mention a recent article they wrote or compliment them on a recent accomplishment. Then, close quickly by asking if you could connect via email or on a social network. This opens the door to future conversations while downplaying what could otherwise be an awkward situation.

The ability to market yourself in any situation is a skill that should be practiced and polished. You never know who you’ll bump into and how they could help you out in the future. Look at every situation as a chance to boost your network and provide a possible stepping stone for your career.

What do you think about the power of networking in social settings? How have you marketed yourself at various events? What has been effective for you?

Lynn-Dixon(About the Author: Lynn Dixon is the co-founder and COO of Hourly.com, an employment network that quickly matches people who are interested in flexible positions with the right opportunities. Connect with Lynn and Hourly on Twitter and LinkedIn.)

(Editor’s Note: This post is republished from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or to join our ongoing Twitter conversation anytime. Learn more…)

Image Credit: Pixabay

Digging Deep into Social Learning #TChat Recap

Why in the world of work would anyone sit online for an hour and share serious answers to a list of questions – along with random bits of wit and wisdom that come to mind?

No, I’m not talking about watching “Game of Thrones” and tweeting with my friends. I’m talking about our chat — #TChat — the weekly Twitter chat where TalentCulture community members come together to talk about today’s “world of work.”

Learning Together: A Surprise Inside

No subject is off limits, except maybe “Game of Thrones” (which, by the way, trended lower than #TChat on Twitter last night). No offense to that show, or to this week’s historic #MarriageEquality trend line (which also was less active than #TChat during our session last night). In fact, we’re honored to trend with both of these popular topics.

But I digress. Once again, I ask, why would anyone devote an hour each week to a Twitter chat like ours? I remember asking myself that question when we launched #TChat over two-and-a-half years ago. I never thought it would last a month. I love telling that story because, well, I couldn’t have been more wrong.

Collective Knowledge: Sharing Adds Value

This week, the TalentCulture community dug deep into the concept of “learning.” In particular, we’ve been exploring social learning — that amorphous, organic, continuous, “knowledge sharing” activity that was originally ignited in the Garden of Eden. (“Adam, would you like a bite of this juicy apple?”) Or if you prefer, that point in human evolution when our frontal lobes sparked cognitive thought, we began hunting for information, exchanging it with others, and making decisions on behalf of ourselves and those in our social circles.

Social learning can be as simple as a single moment: an incremental yet transformative interaction where one person shares a piece of information that another receives, absorbs, adopts and applies in a new context that propels him or her forward. This process of information exchange, reinforcement and transformation lights up pleasure centers in the brain, as ideas pass from one person to another in an “additive” way. With each hand-off, information evolves, and is modified by the next person who absorbs, adopts and applies…

Layers of Learning That Live On

And so it goes. This is the beauty of social learning. And this is why I participate in #TChat forums.

It is why I’ve found value in showing up nearly every week for over two-and-a-half years. Participants offer ideas that continue to build on one another. As I step back and look at this community’s body of work it’s similar to the formation of rock over a geological span of time.

We can dig through #TChat archives and see the layers of growth and progress. We can see how continuous interaction has created a context that helps our community evolve – absorbing the bad with the good, and establishing more useful understanding as we move forward. It’s a community where a better world of work emerges every week from the layers below — generating a new level of wonder and wisdom.

The beauty astounds.

#TChat “Social Learning” Week-in-Review

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Watch the sneak peek interview with Michael Clark

To dig deeply into organizational learning and talent development issues this week, we joined forces with two brilliant experts: Michael Clark, CEO of ReCenter, and Justin Mass, Sr. Manager of Learning Technology & Design at Adobe. The richness of their contributions added tremendous value throughout the week.

We invite you to revisit insights on this topic anytime! Just follow the links below…

SAT 3/23  “Sneak Peek” Video: ReCenter’s Michael Clark kicked-off the week by defining key terms with our community manager, Tim McDonald.

SUN 3/24  TalentCulture CEO, Meghan M. Biro, outlined 5 ways that professionals can leverage learning in her column at Forbes.com.

MON 3/25  #TChat Weekly Preview “Igniting Social Learning” laid out the week’s premise and questions.

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Listen to the recorded #TChat Radio show

TUE 3/26  #TChat Radio: “The Social Learning Show.” Our hosts joined forces with organizational development experts, Michael Clark, and Justin Mass, to examine social learning innovation and its role in optimizing talent in today’s workplace. It’s a fascinating 30-minute session for anyone interested in improving professional and organizational performance through learning.

WED 3/27  #TChat TwitterJustin and Michael gathered around the Twitter stream with hundreds of other participants to expand and amplify key issues in workforce learning and development. See highlights from the conversation in the slideshow below…

#TChat Twitter Highlights Slideshow: Igniting Social Learning

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Closing Notes & What’s Ahead

SPECIAL THANKS: We extend our gratitude to Michael Clark, and Justin Mass for leading our community through the social learning discovery path this week. Your expertise in learning tools and techniques is inspiring and invaluable.

NOTE TO BLOGGERS: Did this week’s events prompt you to write about social learning and talent development? We’re happy to share your thoughts. Just post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week, we move to yet another level of talent discovery, as we explore the notion of “Humans as a Service (HaaS), with Jason Averbook, Chief Business Innovation Officer at Appirio, and Richie Etwaru, Group Vice President of Cloud and Digital Innovation at Cegedim Relationship Management.

Until then, we’ll continue to tackle World of Work conversation each day. So join us on the #TChat Twitter stream, or on our new LinkedIn discussion group. And feel free to explore other areas of this redesigned blog/community website. TalentCulture is always open and the lights are always on.

We’ll see you on the stream!

Image credit: Stock.xchnge