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Social Influence and Your Brand: Connecting the Dots [Webinar]

February 24, 2014/Archives /by Maren Hogan

“Don’t try to invent a tribe. Show up to lead one that exists.”
—Seth Godin

Today’s hyper-connected digital world has opened the door to a whole new era in brand development.

Employers, HR professionals and job hunters, alike, are rapidly embracing digital channels to elevate their market presence and amplify their share of voice.

With proactive players setting a torrid pace, no one can afford to stay on the social media sidelines. But social networking doesn’t guarantee influence — and activity without strategy can put a brand at risk.

Join the Experts

So how do you create a digital brand roadmap that makes the most sense for your goals? What’s the best way to ignite your social agenda? And how do you measure its impact?

If you’re looking for expert guidance, you won’t want to miss this very special webinar event:

“Using Social Insights to Build Your Brand”
February 27, at 2pm Eastern Time / 11am Pacific Time.

TalentCulture founder, Meghan M. Biro will join forces with the social marketing and insights specialists at Leadtail to talk about how top HR and recruiting influencers are driving market awareness and engagement through social channels.

You’ll learn how social media best practices can move your brand forward and how data-based insights can inform your strategy.

For example, the session will focus on questions like these:

• What elements define a personal brand?
• Why are social channels ideal for brand building?
• Who influences the HR and recruiting community today — and how?
• How can you successfully apply these social techniques?

In addition, Meghan will reveal how she has leveraged social media to become one of the most recognized experts in the HR and recruiting space.

“Social channels have created a phenomenal opportunity to reach, engage and influence all the constituents a brand must touch — business allies, customers, prospects and employees,” Meghan says. “I’m excited to team-up with Leadtail, as we empower brands to expand their connections and strengthen their business relationships.”

Throughout the webinar, attendees are invited to join members of the TalentCulture community on Twitter, as we share ideas and questions using the #TChat hashtag.

Don’t miss this dynamic informative event! Register now, and join us February 27th.

Participating Organizations

Learn more about Leadtail, and connect with @Leadtail on Twitter.
Learn more about TalentCulture, and connect with @TalentCulture on Twitter.

Image Credit: Pixabay

Forbes Picks TalentCulture As A Top Career Site: 3 Reasons Why It Matters

September 19, 2013/Archives /by TalentCulture Team + Guests

“The people to get even with are those who’ve helped you.”
–J.E. Southard

Today it’s time for us to “get even” by expressing deep gratitude! Why? Because Forbes.com has selected TalentCulture as one of “100 Top Websites For Your Career.” Of course we’re thrilled — and not just for all the obvious reasons. So, in the spirit of lists everywhere, here are our 3 Reasons Why This Forbes List Matters:

1) It Matters For Our Mission

By including us, Forbes is acknowledging the rise of crowdsourcing and virtual communities of practice in today’s social business world. And, if you consider the breadth and caliber of the company we’re keeping, it truly is an honor to be featured.

2) It Matters To Others In The World Of Work

On this list, everyone is a winner because there are no rankings. Instead, as Forbes staff writer Jacquelyn Smith notes:

“Our goal was to assemble a comprehensive guide to smart and engaging…online destinations for interns, job seekers, business owners, established professionals, retirees, and anyone else looking to launch, improve, advance, or change his or her career.”

Forbes has developed a highly eclectic mix of sites. It’s not just about wildly popular social platforms like Twitter; professional networking sites like LinkedIn; job boards like CareerBuilder; and reference sites like the Bureau of Labor Statistics. Forbes actually adds meat to those big bones with niche services like CareerBliss and PayScale, as well as informational sites like Lindsey Pollak and Jobacle.

However, for us, the most exciting sites on the list are the many valued friends, partners and participants in our TalentCulture community. For example:

Blogging4Jobs by Jessica Miller-Merrell
Brazen Life by Brazen Careerest
Come Recommended by Heather Huhman
Keppie Careers by Miriam Salpeter
The Office Blend by Dr. Marla Gottschalk
Tweak It Together by Cali Yost
WorkLifeNation by Judy Martin
YouTern by Mark Babbitt

3) We Hope It Matters To You

Most importantly, this recognition is a positive reflection on each of you — the tens-of-thousands of monthly visitors who rely upon TalentCulture as a resource for helpful “world of work” ideas, insights, connections and conversations with professional peers.

This milestone is also an opportunity for us to express our gratitude for the hundreds of community participants who, for nearly 4 years have generously developed blog content, appeared as guests on our #TChat Radio shows, participated in our popular #TChat Twitter events, and shared knowledge and peer support continuously on our social media channels.

TalentCulture exists only because of the time, effort and skill that each of you contribute. That’s the beauty of community. This isn’t merely a “website.” This is a reflection of a continuous collaborative process that our founder, Meghan M. Biro, calls a “metaphor for the social workplace.”

Truly, in this case, we could not have done this with out you. So thanks to you all! And congratulations on what you’ve helped us create. Stay tuned to this site — and let’s see where our living learning laboratory will take us next!

Image Credit: redagainPatti at flickr

Web Content: What Does It Say About You?

July 31, 2013/1 Comment/Archives /by TalentCulture Team + Guests

Written by Nick Kellet

In today’s digital world of work, all of us are content consumers and producers. Our personal brands are defined by the thousands of ways we express our preferences and communicate our personal values. Our choices become us.

This is the power of social media in the age of self-expression. We can be anything we choose. We’re defined both by our inputs and outputs:

• We are what we create.
• We are what we consume.
• We are what we share.

What’s more, our experiences with content reveal how we learn, across multiple dimensions:

• What we know and aspire to know;
• What we like and dislike;
• What sources of information we trust;
• Who we know and want to know.

It’s useful to see how, why and where we share ideas, because this helps us understand the social learning process. I’m particularly fascinated by this “social” side of learning, because my company (Listly) exists to help others easily find, organize and share meaningful information on the web.

Let’s Look Closer at Digital Content

Recently I analyzed popular content networks like YouTube and Slideshare — comparing them to social networks like Facebook and Twitter. I concluded that both types of content sources have their own unique advantages. (For details, see my posts about Content Networks and Social Networks.) I also concluded that there are 6 key types of “sharable” digital content: Video, Audio, Slides, Lists, Graphics and Documents.

Shareable Content: Content Networks

(Infographic: Courtesy of Visually)

We can freely create and embed these types of content in blog posts. We can also share them directly with others on social media and through private communication channels. It’s now easy to track and measure activities involving any of these content types, so we can understand what works best in various scenarios. The metrics also help us decide which content is worth consuming.

I took the analysis one step further and devised a quick way to perform a blog content audit. This enables us to generate a “snapshot” of any blog’s content mix, and compare that profile with others. The results appear in a customized “trading card” for each blog.

Big Names / Top content – Video vs Audio vs Slides vs Lists vs Graphics from Nick Kellet

This initiative began by focusing on 22 top blogs, but because we’ve received such a strong response, we’re now expanding that scope and deepening our analysis.

Sample Blog Analysis: TalentCulture

To illustrate how the process works, let me explain how I audited TalentCulture.com. I reviewed the site’s most recent 25 posts, and simply tagged posts that include videos, slides and other content elements. If a post contains more than one type of embedded media, all the content elements are counted. Here are the results, in our “trading card” format:

Interpreting Results

So what does this all mean? Relative to other blogs we’ve analyzed, TalentCulture very frequently features lists, with videos as a secondary form of content. Audio, slides and graphic content play a much less prominent role, compared to benchmark sites.

What is the perfect mix of “sharable” content elements? That’s a hard question to answer, because each blog serves a different audience. However, here are results from 70+ blogs analyzed thus far:

Key Takeaways

Here are some recommendations worth noting, based on our findings to-date:

1) Consider “mixed media” a strength. There’s clearly a trend toward posts that include multiple content types.

2) Include slides and video where possible/applicable. (Don’t just embed your own content — shine a light on the work of others.)

3) Transform existing content into other forms of media, when appropriate. (For example, turn a blog post into a slidedeck or a video.)

4) Make sure you integrate some audio content — whether it’s a podcast or simply a recording of an author reading post content aloud.

5) Lists are the most frequently used form of content. Blog posts that include a list in the title are usually popular, simply because they imply that the content will be easy to skim.

6) Include “Pin-friendly” images, with meme-worthy quotes in your posts. This lends itself to sharing — images with text are much more meaningful than isolated images without written context.

7) Use embedded content to break-up your copy visually. This makes your body copy more approachable and easier for visitors to digest.

8) Consider performing a similar content audit of blogs from competitors or from thought leaders who have creative blogs that your admire.

9) Be aware of your content mix, and follow a weekly or monthly format that repeats themes. This makes it easy to manage your mix.

In summary: You are a reflection of not only what you write, but also of the content that you include in your digital space. Aim to help people think of your content as fun and easy to consume. It will create a more inviting experience for visitors, and will add a more authentic human personality to your web presence and your brand image.

(Editor’s Note: To request a content audit of your blog, “like” Nick’s “Top Content” post at Slideshare and add your URL in the “comments” area of that post. We look forward to hearing about your score!)

(Author Profile: Nick Kellet is co-founder of social curation platform Listly. He believes that effective curation is as much about listening and engaging as it is about publishing and the tools themselves. A serial innovator who loves to jump domains from board games to business intelligence, Nick also believes that passion in the company of friends and community is an unstoppable force.

Connect with Nick on Twitter, on LinkedIn and on G+, and follow his writing via his other guest posts and on his blogs at NickKellet.com and at blog.list.ly.)

Reboot: Personal Brands and the #TFT13 Conference

June 16, 2013/Archives /by TalentCulture Team + Guests

(Editor’s Note: We’re thrilled to welcome Nick Kellet to TalentCulture as a guest blogger. For more information about Nick, see his profile at the end of this post.)

For many members of the TalentCulture community, there’s only one conference this week — SHRM13, the Society for Human Resource Management annual meeting in Chicago. But I’d like to focus on another conference that happens on Tuesday. It’s called TomorrowsFutureToday (TFT).

At first blush, TFT may not seem relevant. The topic is IT service management. But TFT’s business model deserves a closer look. Founder Chris Dancy is leading a movement to rethink every aspect of conference design and management — including how speakers are recruited, how content is created and shared, and how participants engage during live sessions and beyond.

This fascinating story lives at the intersection of social business, content strategy and technology. It’s a disruptive model that signals the growing power of crowdsourcing, expert networks and personal branding. It touches on many of the same issues and opportunities that are redefining the “world of work.” And from that perspective, it’s an inspiring example for TalentCulture.

Snapshot: What Sets TFT Apart

TFT is a semi-annual, one-day “follow-the-sun” virtual conference, where 24 experts from around the globe speak for an hour each. Unlike classic conferences, the speakers are selected by professional practitioners and peers (via Listly). This replaces the “old-boy” model, where conference organizers control the agenda. Very cool.

Even cooler, all the speakers are paid. Yes, all of them. What’s more, the content “lives” long after the conference. Presentations are recorded and automatically converted into trans-media assets (slides, video, audio and transcribed text) that are reusable across a wide spectrum of digital channels. (This is accomplished via Zapier.)

Speakers are encouraged to redistribute content anywhere they wish, indefinitely

Access to all content is absolutely free to anyone who is interested, forever

The overall event experience — before, during and after — has a big impact on its perceived value

Similar to TED Conferences, the agenda development process ensures superior quality speakers and content. No pressure.

Implications for Personal Branding

The first TFT conference occurred in December 2012. That inaugural event demonstrated not only strong community engagement that won sponsorships, but also helped boost awareness and credibility of its speakers. Fact: since their appearance in December, half of the speakers have moved on to bigger and better professional roles.

So, what does that say about the power social media exposure, and its influence on personal brands? Chris Dancy took several moments to discuss this and several other related questions:

1) How do collaboration and social community relate to personal brand building?
“Collaboration and social community are the foundation of personal branding. Both depend on systems of attention, influence and altruism. Personal brands don’t transfer in hyper-digital economies without conscious consumption of community content. By serving the community first as a consumer, you then have the ability to understand the needs of that system. You have two ears, one mouth and 10 fingers — talent observes before it offers suggestion.”

2) Can you really crowdsource your way to a “brand” new career? How can others do so?
“I don’t believe you can crowdsource your ‘brand.’ You can crowdsource your values. If those values are stronger than the habits of a community, then your brand and career will reflect these systems. Others suffer from being overwhelmed by information, tech and connections. We must first teach people to make healthy tech and information choices. Healthy information diets are to the 2020’s what Tab cola was to the 1970’s.”

3) Did the speakers who landed new careers imagine this would be the outcome from a virtual conference culture?
“None of the speakers on TFT who transitioned to different careers imagined the vault in their careers. The speakers at TFT12 and TFT13 never considered it a virtual conference. In large part, speakers felt honored to be selected by their peers. It was that empowerment that moved their careers. To feel worthy of attention and time in a climate short on both, is the brand found inside of confidence and outside of hubris.”

The next LIVE round-the-clock event is tomorrow, Tuesday, June 18, 2013. Click here to follow the action in real time, or check back anytime to find content after-the-fact. You can also follow the conference backchannel at #TFT13.

In the meantime, let me know what you think about this business model. Could this work for your business domain? And how could you shape and enhance your personal brand while sitting in front of your computer?

Interesting questions — and enterprising people like Chris Dancy are helping us fill in the blanks. Share your ideas below, or connect with me on Twitter @NickKellet.

Connect with Nick on Twitter, on LinkedIn and on G+, and follow his writing via his other guest posts and on his blogs at NickKellet.com and at blog.list.ly.)

Finding Value in Enterprise Communities #TChat Preview

May 24, 2013/Archives /by Tim McDonald

(Editor’s Note: Are you interested in reviewing all of this week’s events and resources? Read “Communities of Practice and Purpose: #TChat Recap.”)

If you know me, then you know that I’m passionate about communities — digital and otherwise.

My interest in cultivating communities is what drives me as manager at HuffPost Live and TalentCulture, and as the founder of My Community Manager. It’s incredibly gratifying to help people build useful relationships, and to facilitate an ongoing exchange of ideas that is bigger than the sum of its parts.

Digital communities aren’t just a nice idea. They’re also a huge potential source of business value for enterprise organizations, according to management consulting firms like McKinsey. Yet large companies often struggle with how to connect the social dots among their various constituents — employees, leaders, customers, business partners, and beyond.

What Makes a Great Enterprise Community?

Of course, great networking and collaboration tools are helpful in creating and sustaining any kind of social community. But it takes much more than a solid infrastructure. What does it take? That’s the focus of our TalentCulture #TChat forums in the coming week. And we’ve invited two experts to lead the conversation:

Maria Ogneva, Director of Product Marketing, Salesforce Chatter Communities;
Jeff Willinger, Director of Collaboration, Social Computing and Intranets at digital consultancy, Rightpoint.

#TChat Sneak Peek Videos

Both guests briefly joined me for a G+ Hangout to set the stage. First Jeff defined key terms — explaining how enterprise communities differ from other social networking groups:

And then Maria explained why communities are essential in today’s business environment:

#TChat Events: Why and How Enterprise Communities Work

Need I say more? As you can tell from their interviews, these two experts are just as passionate as I am about exploring the benefits of business-oriented communities. And they’re eager to exchange ideas with a circle of like-minded professionals. So please join us next week, and add your unique perspective to this very special “community” conversation!

#TChat Radio — Tuesday, May 28 at 7:30pmET / 4:30pmPT — Maria and Jeff join our hosts, Meghan M. Biro and Kevin W. Grossman, for a LIVE 30-minute discussion about enterprise community issues and opportunities.

#TChat Twitter — Wednesday, May 29 at 7:00pmET / 4:00pmPT — Calling all #TChatters to join us for an open online discussion on the #TChat stream. Come on over and share your thoughts. The more, the merrier!

Q1: What are the differences between social and enterprise communities?

Q2: Why has community development and management been more difficult for the enterprise?

Q3: What are best practices for enterprise community management?

Q4: What can business leaders and internal champions do to facilitate quality enterprise communities?

Q5: What community & collaboration technologies make sense for today’s enterprise?

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our new LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.

We’ll see you on the stream!

High-Flying Talent Communities: #TChat Recap

November 1, 2012/Archives /by Kathleen Kruse

Birds aren’t known to be mental giants. After all, does anyone really want to be called a “bird brain?” Yet, when it comes to communities, perhaps one of the smartest things you can do is to think like a bird.

At least that’s one way to summarize the wisdom shared at last night’s #TChat, where the discussion focused on the role of leadership and social media in empowering successful communities. These comments sparked my imagination:

“When birds migrate south they take turns being the leader. Drafting is tough.” @DavidSmooke

“And yet, they’re orderly.” @brentskinner

“And from afar the shape looks the same. The opportunity to lead as one.” @DavidSmooke

Similarly, human birds of a feather flock together in online communities. But the model must be sustainable. It’s essential for members to contribute individually, so the group can move forward collectively — whether the community is intended purely for the pleasure of social exchange, or for professional networking and talent development. As some #TChat-ters noted…

“Both social and talent communities are about learning, connecting and engaging.” @susanavello

“More similarities between talent and social communities than differences, it seems…” @YouTernMark

“Communication, connection and collaboration: a trio that works well…” @TaraMarkus

Just as with winged migration, every community has a purpose. Birds don’t fly for the sake of movement. They are en route to a destination, using both individual skill and collective strength to move the flock to its goal.

So, what are the implications for online community leadership? What’s the best approach to move a human flock forward in a loosely-coupled, but sustainable way? Some suggested that it requires a particular type of leadership, one that doesn’t easily fit into the classic command-and-control mold:

“The leader’s sweet spot is with the community – not behind or in front but listening & pointing the way.” @AlliPolin

“Leadership within talent communities is inclusive, open and dynamic.” @ReCenterMoment

On the other hand, some participants underscored the need for social leadership that carries over from the best real world organizational settings:

“No structure = chaos.” @RichardSPearson

“Leaders who foster communities in orgs break down silos – help develop more collaborative work relationships.” @nancyrubin

“The collaborate-&-bring-out-the-best-in-all thing? To me, that’s a big part of leadership, no matter what realm.” @AnneMessenger

“The best leaders lead by knowing how to ask the right questions, no different with a talent community.” @ideabloke

However, as our own community leader, @MeghanMBiro, observes, social engagement may not be a skill that many leaders have developed.

Regardless, for a loosely coupled talent community to thrive, its leaders and participants must embrace the community’s interests. Just as with birds of a feather who aim to reach a distant destination together, sustainable communities require individual skill, combined with collective engagement, and awareness of a common purpose.

Technology can provide tools to connect us in real time. Leadership can offer guidance and direction. But ultimately, the power to propel a community forward rests in the hands of those who show up.

Want to learn more? For complete insights from the discussion stream, see the highlight slideshow at the end of this post.

# # #

Highlights & What’s Ahead on #TChat

Did you miss the #TChat preview? Go here. Are you looking for the highlights slideshow? Keep scrolling to the end of this post.

NOTE: If you’re a blogger, and this #TChat session inspired you to write about social communities, we’re happy to share your thoughts with others. Just post a link on Twitter (at #TChat or @TalentCulture), or insert a comment below, and we’ll add it to our archives. There are many voices in the #TChat community — with many ideas worthy of sharing. So let’s capture as many of them as possible!

We hope you’ll join us next Wednesday at 7pm ET / 4pm PT for another #TChat. We’ll be exploring issues related to military veterans in the workforce. Look for the preview early next week via @TalentCulture and #TChat. Enjoy your weekend!

Image credit: “Gulls Over Head,” courtesy of V Fouche

#TChat INSIGHTS Slide Show: Communities and Leadership
by Sean Charles (@SocialMediaSean)

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The Sound of a Talent Community: #TChat Preview

October 23, 2012/Archives /by Meghan M. Biro

Online social communities are the voice of your users, buyers, your sales and recruiting prospects, your employees — anyone who’s involved with your products, services or other offerings. Is this impacting the World of Work or what?

Social communities have more power than the individual customer, prospect or employee because they speak with a VERY LOUD voice, even if they’re not all saying the same thing. It’s not just volume any more; it’s reach and amplitude. And, with the number of channels across which these communities interact, you get to contend with the network effect.

One ticked off person talks to you; a ticked off community talks to you and the world. It works the other way as well, but of course we notice it more when communities are unhappy than we do when they’re pleased. This is a direct metaphor with your workplace culture. It’s tough to deny this fact anymore.

I never get tired of talking about social communities and their impact on brands and the recruiting process for the right talent. To broaden the discussion a bit, this week we’re going to add the notion of community managers to our #TChat Twitter get-together.

More companies and organizations are hiring community managers, and the job’s influence is expanding quickly. Of course some communities may organically grow to encompass the need for a community manager, but these tend to happen more with technical communities, and less so with consumer or B2C brands.

When companies decide to develop communities online, they often take a different course. Organizations need to be prepared to manage the trajectory and understand the personalities of people who fit and are passionate about these roles.

Against this backdrop, here are the questions we’ll be discussing this week:

Q1: What is the connection between a social community & a company’s brand?

Q2: What is the role of “community manager” & what does the future of this role look like?

Q3: Why do leaders & companies need social brand ambassadors & community managers?

Q4: Can you manufacture online communities, or are they best left to develop organically?

Q5: What are the pros & cons of social communities as an extension of orgs’ talent attraction & recruiting programs?

The last question is especially important, I think — we need to realize that there are pros and cons of social communities, and pros and cons for community manager roles.

Bringing much wisdom to the discussion, our guest moderator this week is Tim McDonald (@tamcdonald), community manager for HuffPost Live, founder of My Community Manager, and co-organizer of #cmgrUN. Wow! Joining us, too, will be Kevin W. Grossman (@KevinWGrossman) and the rest of the #TChat gang.

So, be prepared: Please bring your experiences and thoughts this Wednesday, Oct. 24, from 7-8pm ET (6-7pm CT, 5-6pm MT, 4-5pm PT, or wherever you are). And, be opinionated — you’re part of the TalentCulture World of Work community, after all.

We’ll chat with you soon!

Image Credit: Pixabay

Risk, Reward & The Social Workplace: #TChat Recap

September 20, 2012/Archives /by Meghan M. Biro

“It is not only for what we do that we are held responsible, but also for what we do not do.” – Moliere

Opportunity cost is a powerful concept. Finance 101 teaches us that inaction is the riskiest move of all. If you hide your money in a mattress, you remove yourself from the game, abandoning all hope of future return. Even worse, what happens if the mattress accidentally goes up in flames? Game over.

In business, as in life, every decision involves some risk. Each time an organization chooses to pursue Path X, it sacrifices the potential upside of Path Y or Z. But credible information can reduce that risk, and strong leaders look for reliable signals to guide their choices.

When deciding how social media fits into the workplace, leaders would be wise to watch and listen for signals from employees. These days the noise is deafening. New methods of organizational collaboration and communication are proliferating — not just through authorized corporate initiatives, but through ad-hoc efforts of workgroups and individuals who are pushing the social envelope just because they want to work smarter.

This isn’t heretical. It’s progress. It’s a by-product of human culture that’s as old as fire and as enduring as the wheel — and it was the upshot of yesterday’s #TChat World of Work exchange, as @Hootsuite HR Director Ambrosia Humphrey (@hambrody) and her team moderated a spirited discussion about social media’s role in work life.

The Big RT

Among hundreds of comments, which one registered highest on the retweet scale?

“Telling today’s employees not to use social media is like telling employees several years ago not to use the phone.” @MattMonge

In other words, business leaders, the social ship has left the harbor. Many of your employees eagerly climbed onboard, and it’s not too late to steer that vessel toward a desirable destination.

But which way to go next? We feel the pain of that question even here at TalentCulture.com, as we choose social platforms and tools that will best serve our mission, going forward. Recently, we’ve been exploring dozens of solutions to enhance workflow and internal communication, as well as tools to engage the TalentCulture community. Our conclusion? Even for a fearless crew of passionate social media advocates, the options can be overwhelming.

Sure, there’s a price for progress. The process can be messy. But even if you stumble, you’re still moving forward. And if our #TChat comrades have anything to say about it, environments where social connections are enhanced promise far more benefits than the status quo.

Bottom Line

The only rationale for standing in the way of social workplace progress is fear. But in this brave new socially-driven world of work, fear might as well be money in a mattress.

Did you miss this week’s preview? Look here — and look below for a swanky slideshow of yesterday’s many tasty tweets. We again thank our new best friends over at Hootsuite, who guest moderated #TChat World of Work with characteristic Twitter savvy: Joining Ambrosia were Ben Watson (@bitpakkit), Hootsuite’s vice president of marketing; Steve Johnson (@steve1johnson), Hootsuite’s chief revenue officer; and additional members of Hootsuite’s HR team, Sabrina Lavin and Kristine Naldoza.

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What’s Next on the #TChat Radar?

Be sure to join us next week (Wednesday 9/26, 7pmET/4pmPT) as we explore the dynamics of generational differences in the workplace — especially when older workers report to younger managers. (Read the preview post.)

Image Credit : Riesgo frente a recompensa, by Daniel Lobo

Channeling Crowd-Sourced Mindshare: #TChat Recap

September 13, 2012/Archives /by Kevin W. Grossman

“I don’t want to be out here doing nothing. It’s dangerous.”

This from a 14-year-old boy in Chicago who should be in school, but is not, because of the Chicago Teachers’ strike. This isn’t a rebuke of why he’s not in school, it’s just a brief commentary about the phrase itself as metaphor for the power of social and informal learning.

Many of you have heard the quote, “An idle brain is the devil’s workshop,” which comes from H.G. Bohn‘s Handbook of Proverbs, published in 1855. Its Biblical origins comes from the belief that hard work keeps us focused and out of trouble, and without it, we can only conceive evil deeds from laziness. But with the latest in neuroscience research, we now know that our frontal cortex has much smaller windows of focal strength during the course of the day, that we need idle breaks in thought, to allow the mind to rest and revitalize, letting what we’ve absorbed during the focal spikes to reengineer our synaptic pathways.

Of course I don’t literally mean that teenagers should be roaming the streets unchecked with no formal or informal learning in place. I’m segueing more to the adult world of work and how the progressive enterprise understands how we truly learn and adopt and adapt — and it is doing what it can to integrate this into the workplace, from applicant to alumni.

But we’ve got a lot of “process debt” to deal with. Similar to “technical debt” that refers to layers of outdated programming code that we just overwrite instead of starting fresh, process debt is the same thing when it comes to change management in the workplace. Our decades old learning and development processes haven’t changed much even in the light of research referenced above. We still throw the new employee handbook at new hires, make everyone sit for day-long training seminars where we check out halfway in, and then we silo ourselves in self-branded promotional kiosks with limited if any exposure outside the firewall to valuable content from informal learning channels.

I’m talking about social channels, of course — which of course we’re getting access to anyway inside and outside the firewall, via mobile and tablet devices.

The democratization of social learning is here to stay, and we should embrace the shorter bursts of quality peer-to-peer interaction and actionable insights. By letting us do what we’ve already been doing for thousands of years, the sharing and learning around relevant topics across brand agnostic open networks, organizations can channel the crowd-sourced mindshare and elevate the great global enterprise of empowerment and improvement.

“I don’t want to be out here doing nothing. It’s dangerous.”

The good news is, we’re not doing nothing. The danger is in resistance, not idleness.

Did you miss this week’s preview? Click here, and check out all the crowd-sourced mind-sharing below, channeled through a slideshow of your #TChat tweets. Thank you, Joe Sanchez (@sanchezjb), for your guest moderation of yesterday’s chat. We look forward to seeing everyone next week.

Image Credit: Stock.xchng

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#TChat Communication Tools: You Can't Use Them ALL

January 16, 2012/Archives /by Meghan M. Biro

What’s your morning communications, social media routine like? Mine’s getting more complicated every day. Personally, just email requires checking at least three accounts on three devices. At least one is Gmail, so I green-light Gmail chat and also Google+. Then it’s on to open a Skype window – many clients, friends reach me through Skype instant message. And to make sure I’m truly open, AOL Instant Messenger and Yahoo Messenger are active, too. They’re a bit old-school, but a few of my clients still use them, so it’s not really negotiable in my world. Then it’s on to Yammer to check up on the latest and greatest with my teams.

Twitter comes next. Hootsuite, Old School “regular” Twitter, and TweetChat helps me monitor multiple Twitter streams and also makes it simple to cross-populate Facebook and LinkedIn with content. Another communications tool I’ve been checking out is the open-source Trillian, which automates the management of multiple chat clients on both desktop and phone.

When it comes to corporate communications, it’s a whole new ball of wax, Facebook page admins, several WordPress log-ins, all the email and communications platforms like MailChimp, Constant Contact, AWeber and more. There are even ways to communicate via song (Spotify) and visual interest (Pinterest). Granted, not all of these apply to professionalism, but in our connected world, they sure do influence it.

The new tools can also be overwhelming; it’s a matter of choosing and experimenting. But when do we finally just pick and stop experimenting? What works best for workplace collaboration and productivity? Do you stop communicating? Ever?

Actually, no. Facebook is saved for stolen moments between calls and meetings on my end. I’m trying to use it more frequently, and in a way that does not make my friends have to deal with all my tweets (always a work in progress). Let’s not forget Facebook messaging – again, I’m trying to make it work into my weekly routine. And LinkedIn – the ole social standby – is a great business communications tool, so there’s always a browser tab open for it. Mind you, this is all before my first cup of coffee.

Does your social blend in a way that feels comfortable and consistent yet? Do you sense a theme emerging here? I think many people are trying to determine the very best way to manage communications tools both for business and for pleasure.

The irony: in this flurry of activity, there hasn’t been a single F2F social interaction, not even a cat sitting on the keyboard. Over the past year, actual live phone conversations have dropped off a tad. I’ve been making a point to schedule more meetings in person and to call people via Skype, Google Voice, or cell. Sometimes there is simply no time for in-person meetings. I live my business and social life, increasingly, in the world of social media. Some days it doesn’t seem healthy. Some days it feels just right. Some days I wonder how I ever existed without it. Some days I long for more IRL “In Real Life” contact with people.

In this week’s TalentCulture World of Work #TChat – brought to you through the wonders of social media, of course – we’re looking at the good, the bad and the ugly of social communication and workplace collaboration tools. The beauty of Twitter Chats are clear – hundreds of people worldwide can have a discussion in real time, regardless of physical location – but it’s not clear which other social and workplace communications tools deliver a similar value.

And we have a hashtag where people can show up and share content, insight and fun with us 24.7. It’s become a unique online community and we look forward to continuing the conversation this year. We are going with the connection flow and enjoying every moment.

So let’s come together to explore which communications tools add value and which merely distract us from being productive. Because you can’t use them all. Or can you? Join us Wednesday night on #TChat The World of Work January 18th from 7-8 pm ET (6-7 CT, 4-5 pm PT), where social media and communication topics are in the hot seat. Join me, Kevin Grossman, Maren Hogan, Sean Charles and Kyle Lagunas for a very special #TChat.

Questions we’ll be discussing this week are here:

A Talent Community for Angels

September 27, 2011/Archives /by TalentCulture Team + Guests

Post written by Thom Haslam

One of the most beloved movies of all time, It’s A Wonderful Life is a favorite of every cable station during the holidays. This heart warming story of a Guardian Angel earning its wings is also one of the greatest movies about careers in the history of Hollywood. The story revolves around George Bailey, who has dreams of doing big things in his career, with hopes of “lassoing the moon.” He reaches his goal eventually, but not in the way he dreamt it would happen. No, George never leaves his home town of Bedford Falls, but over the years he builds a company Talent Community that helps him overcome career hurdle of becoming, as his brother says at the climax of the film, “The richest man in town!”

Social Recruiting

Unfortunately, we’ve been drinking too much Egg Nog during all those reruns and the message has been missed. Instead, companies have joined the stampede to Social Recruiting by establishing a “talent community” on Facebook or LinkedIn and attracting as many followers as possible. As George demonstrates, it’s the quality of interactions he has over the course of his career that earns him all his riches. The giant Fan Page Communities are great places for people who have applied for a job to get their voices heard, but are not great for meaningful exchanges that will cultivate a talented person who is not looking for a job.

In its current form Social Recruiting is labor intensive. A company that builds a Fan Page with a promise of interaction for all comers, finds it impossible to stop the constant flow of chatter that is needed. The millions spent for this purpose is breathtaking, but the Return On Investment has been called into question – rightfully so. These activities probably shouldn’t be considered Talent Communities as they’re more appropriate for marketing products. To be successful, a Talent Community needs a more structured engagement program that cultivates people of interest and provides an Employment Message with justified expectations.

Talent Community Difference

The promise of Talent Communities to provide a more efficient employment process can be huge, with recruiting time spent, talent quality, hiring costs and “time to hire” metrics drastically altered from what we have all come to expect over the last 40 years. By maintaining a specific Community goal, a company has a real opportunity to attract workers like George Bailey who aren’t looking for a new job, but are focused on taking on greater challenges instead. The elusive “other 80%” of the workforce, that have been difficult to attract with employment advertising and referrals, can be cultivated with a Talent Community. This can be a major break through that if fully embraced can change the employment landscape forever.

Talent Neighborhoods

The broader Talent Community’s main focus is to increase the exposure of the Employment Value Proposition or Branding on an industry wide pool of talent, while smaller Talent Neighborhoods provide for development of targeted hiring Short Lists. A company can get the most out of their Neighborhoods by segmenting them into numerous functional areas of need. In this way, a recruiting organization can tailor their message to a more targeted group, and the size of the company wide Community can be pared down to a more manageable level for interaction and engagement with the various division or team based hiring authorities.

Obviously, it makes sense to create Talent Neighborhoods for roles within a company that experience a high degree of turnover or that come open several times during the year so a “renewable recruiting” program for these jobs is created, saving time and money.

Heavenly Hiring

Taking lessons from a fictional character like George Bailey may not always be a good recipe for success, but the desire for career consumers to want an upwardly mobile work life at a job they love should not be left to fiction. For the past 40 years we have screened out nine out of ten workers for every req we filled, mostly with little to no explanation except, “you weren’t good enough,” and workers haven’t appreciated it. With Talent Communities we have the opportunity to eliminate decades of neglect and change the way our country’s work force view their career so that bells are heard jingling throughout the economy and talent shortages of angels in heaven are a thing of the past…

Social Media Meets Lightning Workplace Learning: #TChat Recap

January 19, 2011/Archives /by Kevin W. Grossman

Two camps.

One that digs social media as THE engine driving recruiting, learning and organizational development.

And the other that does not.

That was pretty clear during last night’s #TChat about social media in the workplace. Some of you may have tired of the social conversation, but many of us have not.

Remember the resistance to e-mail and the Internet? Good Gosh — what business value do those time-wasters and secret sharers have?

So much fantastic input last night — like workplace laser word tag. Zap. Zap.

Zap.

For me, “social” has always been about networking and learning outside and in the organization and taking the conversation offline to “live” to further discuss:

That job opportunity
That sweet hire opportunity
That business opportunity
That learning opportunity
That sharing knowledge opportunity
That mentoring opportunity
That business birth opportunity
That consulting opportunity
That collaborative R&D opportunity
That partnership opportunity
You know, these opportunities and more

Again, the key is taking these conversations offline to “live.” The anecdotal statistics are there for me and many others; I’ve generated many of those opportunities above as I’m sure many of you have as well.

But, the business metrics are still all over the place and underreported and overestimated. Such is the life of a business metric, right? I wrote a little about that yesterday in my post I say recruit how we do business, and do business how we recruit.

With the rise of the mobile/virtual workforce, I can’t imagine the world without organic and holistic social connectivity.

The “does not dig” camp is choking on the words organic and holistic right now. We are here to share different views. Like a real workplace. Like a real social community.

Here were the questions we asked last night:

Q1: How has #SM specifically impacted the way you conduct a job search and manage your career?
Q2: Within your org, how have #SM platforms/tools been used to enhance HR/recruiting initiatives?
Q3: Within your org, how have #SM platforms/tools been used to enhance learning initiatives?
Q4: How have #SM platforms/tools been effective – or not – at any or all levels within your org?
Q5: What business metrics have you established to measure how effective your #SM efforts are?
Q6: What specific barriers do you see within your org that impede top to bottom acceptance of platforms/tools?
Q7: Be honest – how do you see yourself improving your efficacy in utilizing #SM platforms/tools within your org?

Thank you to all who participated. It’s good folk like you who make every #TChat a lightning learning round of workplace laser word tag.

Zap.

Social is about us, not the technology.

Here were the top contributors from last night:

@talentculture – 172
@meghanmbiro – 129
@KevinWGrossman – 105
@IanMondrow – 89
@JeffWaldmanHR – 79
@gregoryfarley – 77
@LevyRecruits – 77
@CyndyTrivella – 64
@dawnrasmussen – 53
@Kimberly_Roden – 52

See you next week, January 25, 2011, 8-9 pm ET (5-6 pm PT).

Communities Go Mobile With Real World Exploration Apps

October 20, 2010/Archives /by Eric Leist

Thanks to a new set of location-based mobile applications that have cropped up over the past year, our social interactions online are beginning to impact our real world lives in very real ways. Here’s how they work now:

Users open a location-based mobile application like Whrrl, Foursquare or SCVNGR and find recommendations from other users for how to experience different places near them.
Within the applications, users bookmark recommendations that they want to do.
Users then use their virtual to-do lists to explore the world around them.

Here’s a use case: I’m waiting in line at the ticket booth of the San Diego Zoo. To kill time, I open my Whrrl application. I view a few recommendations from other users who have been to the zoo. One recommendation from a friend of mine says, “Get to the back of the zoo right when it opens. You’ll get to see the lions eating their breakfast.”

I think to myself, “I don’t want to miss that!” and I dog-ear that recommendation. Forty minutes later, I’m watching the lions chow down with a few other spectators who were wise enough to download Whrrl. The rest of the park is waiting for the sloth exhibit in the front of the zoo to open. I click the “I did this” button on Whrrl and my friend who made the recommendation about the lions receives a reward within Whrrl.

That reality is evolving quickly, and with it, affiliate marketing is about to change forever.

Recently, Foursquare released its “Add to Foursquare” button, which allows anyone to tag places (and eventually recommendations) into the Foursquare network from anywhere on the web. Here’s where the fun begins. Remember that old pay-per-click model affiliate marketers used to base their income on? It’s about to be taken to the real world. Here’s how these location-based exploration apps are going to work after a couple of more years of innovation:

An affiliate marketer or influencer will be given designated links to specific recommendations and will plant those links using technology like the Foursquare button.
Users will add those recommendations to their virtual to-do lists, and the marketer or influencer who planted the recommendation will be compensated for the real world “click.”
If a user acts on the recommendation on his/her to-do list, the marketer will be paid even more.

When this world becomes a reality, my friend who made that recommendation at the San Diego Zoo will be compensated with a real world reward (monetary or otherwise). That new incentive may be enough motivation for mass adoption of mobile applications that guide real world experiences.

This is how technology will drive real world action. This is how social influence online can translate to the real world. So what does it mean for your social community? It means that with every new innovation in location-based technology, we are closer than ever to breaking down the boundaries between online and offline experiences.

Twitter chats and LinkedIn groups are on the verge of becoming experience-based, not just interest-based. Niche social networks on Ning will provide digital incentives for real world experiences. Facebook groups will be married to verticals of exploration and activity. As community managers, we no longer need to limit our thinking to what our communities can talk about on discussion boards, chats and blogs. We can now start to strategize about enriching our community members’ lives while they aren’t sitting at their desks pounding away on their laptops.

If you haven’t tried out a location-based app like Whrrl or Foursquare, I highly recommend it. Understanding the dynamics those applications use will be key to running a successful community in the very near future.

10 Tips To Building a Social Community

October 15, 2010/4 Comments/Archives /by TalentCulture Team + Guests

The human resources, career, and recruitment communities are communities in the truest sense of the word. Social media communities are popping up everywhere these days. Why do some work, and some don’t? How do we build stronger communities? Where do you go for advice and resources for community development?

First, the success of any social media community depends upon engagement, interaction, and positive reinforcement for participation. Back in February, I started a job search community called #HireFriday. It spread to 3 Countries within the first 3 months, and went viral throughout the web. HireFriday is not just a community, it’s a movement with grass root supporters, volunteer community leaders who act as stewards, and evangelists to grow our community.

I attribute this to the pay it forward aspect of our social community. I believe it is hunan nature to want to be kind, and helpful. In the down turned economy, people seek out ways to make a difference.

Here’s what I’ve learned:

1. Engage-give people a reason to be part of your community. Reach out to your industry leaders and enlist their support.

2. Interact-be a conversation starter. People appreciate making contact – particularly when the banter is positive and upbeat.

3. Reinforce interaction with public recognition. Retweet on Twitter. Create a blog post noting and linking the people who are engaging with you community. This encourages other people’s participation.

4. Find people who need your help and help them. Enlist others to do the same. For instance, job seekers appreciate it when you amplify their search with a retweet, or tweet.

5. Make sure you are listening and responding to participants in your community.

6. Be prepared to address negative comments immediately. Rapid response is crucial to building a better relationship. A problem resolved quickly and attentively builds community loyalty.

7. Provide excellent content.

8. Be consistent in your content by staying on message and reinforcing your core brand values, goals, and mission.

9. Don’t spread yourself too thin-find the space where the interaction is greatest and focus your attention there.

10. Stay positive. Garner support from your community and build those relationships.

The relationships I’ve built over the past few years in social media communities have grown dear to my heart. Nothing builds community loyalty like deepening relationships with your participants. The top ten tips I’ve mentioned have helped me focus my community building efforts. I hope they help yours. Mashable and Techcrunch are staples in my Google Reader. I like these topical articles – Enjoy:

How To: Use Social Media to Connect With Other Entrepreneurs

Entrepreneur People & Lists

The Fastest Growing Social Sites

8 Things to Avoid When Building a Community