Posts

Just Because I Like You Doesn’t Mean I’ll Stay

When we associate ourselves with brands, we are associating ourselves with a feeling.

Maybe it’s the way it makes you feel or the way it makes your niece or nephew feel that in turn makes you feel a certain way. … Read more

Learn to Love Your Customers

On its face, this is a ridiculously high standard, but in practice it’s the most rewarding and resilient way to build a business. Working with and for customers that love your company — rather than hate it or couldn’t care … Read more

Why High-Level Client Service Truly Matters

More often than not, when you’ve attracted a potential new client, they’ve either already done their research or they will. Either way, what previous and current clients have to say matters. The one thing they will remember above all … Read more

Community: A Brand's Most Powerful Friend

Perhaps nothing drives a brand forward more than its community.

An estimated 55% of consumers are willing to recommend companies that deliver great experiences, and 85% are willing to pay a premium for great services. But who are the … Read more

Community: A Brand’s Most Powerful Friend

Perhaps nothing drives a brand forward more than its community.

An estimated 55% of consumers are willing to recommend companies that deliver great experiences, and 85% are willing to pay a premium for great services. But who are the … Read more