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Using Ethical AI Technology to Champion DE&I Efforts

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Anyone can launch a DEI initiative. The big challenge is to succeed.

What’s the biggest roadblock? Human unconscious biases.

Psychologists have shown over and over in research studies that our biases are ingrained and automatic. Even if we think we’re champions of equality, the associations are likely still there. For example, studies show that it’s not just men that associate being male with being smart. Women do it too.

Why do we have unconscious biases? And why is it so hard to shake them?

Biases are shortcuts. They are quick ways to make choices. That doesn’t make them good ways to make choices. They just help us navigate our world quickly in a way that feels good. These biases become particularly prominent in situations where we have to make a high volume of decisions quickly. There is simply no time to be thoughtful in these cases.

In the world of HR, the steady stream of resumes and constant pressure to hire is the perfect setup for unconscious biases to have free reign. Recruiters hire candidates that feel like the “right fit” and base these choices on biases. There is really no other way for the human brain to process that volume of information in a more effective or objective manner.

So how do we move towards hiring equity and remove these biases? Embrace AI technology.

Using AI technology in HR can be off-putting for two reasons:

  1. Some feel concerned about the “ick factor” of having not enough humanity in the HR process. In other words, who are machines to tell us how to hire?
  2. Others feel concerned about having the worst of humanity hard-wired into the HR process. They wonder: What if the technology learns our bad choices and implements them more broadly?

In either case, the AI technology underpinning any HR solution must stay ethical. In the HR space, there are many AI solutions. But not all of them are created equal. To ensure the technology you’re selecting is part of the solution and not an unethical part of the problem, you must be an active consumer of these technologies.

How to find the ethical AI technology for your team

To keep AI tech providers honest and their solutions ethical, you’ll need to avoid the following common pitfalls:

  • Baked-in biases: Unethical AI can embed inequity into the HR system itself. Make sure you are not codifying biases in hiring and making them more pervasive.
    • How to avoid them: Start with good, bias-free data. Be choosy with the data that your AI learns on. Bad data is worse than no data.
  • One-size-fits-all approaches: Unethical AI tries to be the universal solution for everything. AI doesn’t work well when its expertise is spread too thin.
    • How to avoid them: Narrow your AI’s focus. AI is at its most powerful when targeted to a specific space like human resources. This keeps AI-driven answers fast and accurate.
  • “Black box” systems: Unethical AI lacks transparency and may have unclear or opaque scientific methodology and/or output. This can lead to legal defensibility issues.
    • How to avoid them: Create a feedback loop where the humans that make up your HR team and the AI tech they rely on can learn from each other. Make sure you understand both the science behind the technology and its output.

How to partner with AI technology

We shouldn’t be using AI tech to replace humans, but to augment them. AI can radically alter how work gets done and who does it. It can help humans amplify their strengths, extend their capabilities, and free up their time.

But humans also need to do their part to support AI in return. They need to:

  • Help AI train to perform its tasks
  • Be able to explain these tasks to relevant stakeholders (which sometimes includes the AI itself)
  • Have a level of oversight to make sure these tasks are being completed responsibly

Creating a collaborative process where AI plays an objective gatekeeper role that is focused and transparent will help HR personnel feel confident adding ethical AI to their processes. It will also reassure HR professionals that the humanity of Human Resources will remain intact and can even be enhanced by incorporating AI. When AI and humans stay in the lanes that they excel in, everybody wins. AI gets to do what it does best, and so do humans.

Make sure to keep the lines of communication open between your AI technology and your human team. When AI and humans learn from each other, the people that you hire will feel the difference. And you’ll be confident you’ve hired the best person for the job–bias-free.

Hiring for Startups: 6 Practices to Build a Winning Team

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Google consistently ranks as one of the top companies to work for. It offers attractive compensation packages and tons of perks, like free food and onsite gyms. The company even has a “20 percent time” policy, where employees can spend 20 percent of their time on side projects.

It’s no surprise that Google receives an astounding three million applications per year. Needless to say, Google and other major corporations have no problems attracting talent. But startups face significant challenges right off the bat when it comes to hiring.

Challenges of Hiring for Startups

Startups don’t have the same reputation as more established companies. This makes attracting talent difficult in the early stages.

Most startups also lack the funding to invest in HR. Without a department to handle recruitment, company founders often have to take on hiring duties on top of their workloads. Even if they do find qualified candidates, they might lack the skills to assess their abilities.

A lack of hiring experience and an inability to offer competitive compensation packages make hiring all the more challenging for startups. So how can you overcome these hiring challenges?

Top 6 Practices to Build a Winning Team

Hiring the right people is crucial for the success of any startup. A survey by CB Insights revealed that one of the top reasons startups fail is because they don’t have the right teams.

It’s not an understatement to say that your hiring decisions could make or break your company. Follow these best practices to build a winning team for your startup.

1. Hire slow, fire fast.

Bigger companies can afford to leave positions vacant until they find the right person. Startups don’t have that same luxury. A skills gap can hamper growth and put projects at stake. But rushing through the hiring process can result in poor decisions.

“Hire slow” means hiring with intention, and “fire fast” means parting ways with employees who don’t work out sooner rather than later. Evaluate what positions you need to fill and get clear on the qualifications that new hires need to succeed in their roles.

For any documents you and your employees will need to sign, consider using document signing software. This will help shorten the time to productivity for new hires.

2. Don’t hire based on hard skills and experience alone.

It makes sense to hire the most qualified candidates you can. But hiring solely on skills and experience can limit your talent pool. Don’t shy away from hiring qualified and passionate candidates when building your team.

Passionate employees are highly engaged. They’re enthusiastic about the work they do and have a vested interest in helping your startup succeed.

Deloitte defines three characteristics of passion:

Commitment to the domain: Employees are committed to the work they do.

Questing disposition: Employees are always seeking new challenges.

Connecting disposition: Employees seek deep interactions with others.

Look for employees who exhibit these characteristics. During the interview process, ask potential candidates why they chose this particular industry and what kind of challenges they’re looking for.

3. Decide when to hire generalists vs. specialists.

One important decision you’ll make when hiring for startups is whether to hire generalists or specialists. Hiring a combination of both is crucial to building a winning team.

A generalist is a “jack of all trades” individual with a wide range of skills. They could pitch prospective clients one day and contribute to a marketing campaign the next. Generalists are valuable hires, as they can draw from their vast experience to solve different problems.

Specialists, on the other hand, are experts in their respective fields. While specialists cost more to hire, they can contribute to key growth areas in ways that generalists can’t. For example, when choosing an appropriate business structure for your startup, you’ll want to work with a specialist to help you navigate this complex process.

4. Hire based on company culture fit.

Hiring candidates based on company culture fit is just as important as finding employees with the right skills. Employees whose values align with their employers are more likely to enjoy their jobs and perform better. This ultimately leads to a more productive workforce.

Define your company culture and identify the core values that your startup represents. Have these core values ready as you interview candidates and highlight them in your job postings. Consider using behavioral assessment tests to determine whether candidates will fit in with the company culture and the rest of the team.

5. Diversify your potential hires.

Hiring people from different backgrounds offers numerous benefits. Workplace diversity fosters creativity as each team member can share their own unique perspectives. This inclusiveness makes employees feel more valued and willing to contribute.

Employees who also speak different languages can contribute to the team from their diverse cultural backgrounds. While it’s best to speak business English if you’re based in the U.S., you should also encourage your bilingual and multilingual employees to enlighten other team members about their language and customs.

Ways to diversify your workforce include writing more inclusive job descriptions, advertising listings on different job boards, and turning to existing employees for diversity referrals.

6. Consider investing in a recruiter.

Taking on recruitment duties takes you away from other responsibilities like reaching out to investors, developing product roadmaps, researching new markets, etc.

To help with your hiring efforts and save a great deal of time, consider working with a recruiter. These individuals do a lot of the legwork to find qualified candidates. Alternatively, you can also work with a PEO company (Professional Employer Organization) to help with employee recruitment and retention. Hiring such an organization will provide the data and tools that you need to save time during this process.

What happens next?

Employees are perhaps the most valuable asset for any company. They carry out your vision and work directly with your customers. As you build your team, it’s important to exercise strong leadership and practice team building to encourage collaboration.

Provide opportunities for growth and ongoing education. This will motivate employees to work harder and increase retention rates.

Finally, continue to refine your hiring process. Even if you’re not hiring right now, you most certainly will be in the future. Solicit feedback from current employees and work on your content using content optimization software to make it easier for potential candidates to find you online.

Hiring can be a complex process for any organization, but hiring for startups comes with its own set of challenges. The people you hire now can mean the difference between growing your startup or seeing it stagnate. Implement the tips outlined here to build a winning team and hit the ground running.

Photo: Ricardo Resende

Is Diversity Baked Into Your Hiring Process?

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A few years ago, we were asked to help a market leader that was intent on changing its culture to be more creative and innovative. (Sound familiar?) The company was spending a million dollars on messaging and elaborate company meetings to help “get the word out” and create excitement for this new, transformative initiative.

But even as its leaders spoke eloquently about the need for change — even hiring a guru to guide their efforts — few process changes were made, and they were hesitant to reconsider the kind of people they hired. They talked of needing people who were “cultural fits” even as they held meetings in which they touted the need for cultural change and disruption.

Why traditional hiring practices backfire

The company’s hiring practices were similar to those we see in most organizations, perhaps even your own. After candidates were identified, an internal team of “high performers,” along with HR representatives, reviewed the applicants’ résumés to ensure they had the requisite experience. Unfortunately, this meant most applicant experiences were similar. The unintended result? A candidate pool with little experiential diversity.

But it didn’t end there. After “qualified” candidates interviewed with the hiring teams, they were ranked by the group. If any members of the hiring team had a concern about a person, those concerns were noted. Strong objections by a couple of group members, as a practical matter, were enough to give a candidate the boot.

Predictably, the least objectionable candidate — who typically looked, acted, and thought like other members of the group — became the team’s preferred choice.

If we want change, we need to expect challenges

When we asked the hiring team how the hiring process supported a culture of innovation, team members told us that their hiring criteria included experience in helping organizations change.

Pushing back, we asked the team to consider which types of people would contribute different and creative ideas. What employee characteristics would help the organization change? For instance, had they valued people who were:

  • Diverse in race, ethnicity, and background?
  • Rarely satisfied with the status quo?
  • Impatient and not always willing to take “no” for an answer without significant debate?
  • Disruptive, at times disagreeable, and willing to question authority?
  • Not easily managed?
  • At times, slow and hesitant to make decisions based on what was done last year? (Creativity takes time.)
  • Unwilling to go along just to get along?

 Their response neatly framed their hiring challenges:

“Why would we hire someone who is hard to manage, never satisfied, and always questioning what we do? We’re pretty good here, you know. If we hired people who we knew would consistently challenge what we learned yesterday, we’d never get anything done.”

We say we want change, but do we?

Yes, we say we want to change. We say we want creativity. We say we need diversity, but do we honestly believe it?

The truth is, even if we’re committed to recruiting more diverse teams, we’re often painfully unaware of how our hiring processes give preference to people who are more like us. As a result, we often allow the long-term effects of our biases, knowingly or unknowingly, to be hidden in our collective consciousness, in our culture. Over time, groups that cling to such processes tend to become more homogeneous, not less.

Even when we manage to hire authentically diverse teams — composed of different backgrounds, races, genders, ages, perspectives, and beliefs — we expect everyone to come together in a fabled “kumbaya” moment.

True diversity begins with intention

Recruiting a more diverse and successful team begins with intention. The kind of intention that’s required is more than a desire or wish. It’s a conscious, mindful choice based on a belief that diversity is critical to the team’s success. It requires that we create processes that are built for diversity. Our preference for people who look and think and act like us is strong and can only be overcome with a structured commitment to embrace people who often make us uncomfortable.

So, where should we start? Here are a few ideas:

  1. Start early. It’s easier to become diverse before biases have become ingrained in our hiring practices.
  2. Be clear on the type of people you hope to hire. Do they share your values? Are they competent? Good thinkers? Willing to change? Ready to speak truth to power? Confident? Good leaders? Having clarity is a necessary first step to building a successful hiring process.
  3. Recruit blindly. Superficial aspects of a person’s bio often outweigh an applicant’s talent or potential. The fix? Implement a blind submissions process — stripping away names, ages, and gender. Create a process in which people cannot “see” the applicants when initially judging their competence.
  4. Put more diversity, of all types, on your hiring team. The research on this is clear: a diverse hiring team will recruit more diverse members.
  5. Expand your personal and professional networks. Our personal preferences are affected by our experiences. For example, research shows that fathers with daughters are more likely to hire women. Having more experience with an unrepresented group makes their inclusion more likely.
  6. Confront bias when you see it. When we tolerate bias, we teach that it’s acceptable.

Learning to appreciate our differences — and to embrace diversity — is what ultimately fuels an organization’s competitive advantage. Only when people challenge us to think and act differently can we create the remarkable. So, let’s get to it.

Photo: Meagan Carsience

Diversity, Equity, Inclusion and the Bottom Line

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The events of the last few months have brought increased attention to the value that diversity, equity, and inclusion (DEI) bring to the workplace and to society at large. Increasingly, organizations are engaging in discussions around flexible working, social justice, privilege, equity, and about what this all means for the future of work. 

For those who work in the DEI space, these conversations are not new. The strong connections between workforce diversity, inclusion, and engagement have been documented for years. When organizations build diverse cultures where everyone can succeed and thrive, business results also flourish. 

A recent report from The Conference Board outlines how building a stronger connection between inclusion and engagement initiatives can help human capital leaders improve the employee experience while increasing trust and feelings of belonging. As organizations rely more heavily on team-based models, these links become crucial to driving performance and sparking innovation. 

Yet many organizations still struggle to put DEI into practice. Effective DEI strategies and initiatives often require changes in norms, talent processes, and leadership styles, all of which may encounter resistance. Change is difficult. Hence, this period of turmoil constitutes both an ideal and a challenging time for human capital leaders to take action and strengthen DEI within their organizations.  

It’s the ideal time because DEI is top of mind among leaders. There is strong executive support to create positive change that drives resilience; in many cases business leaders are reaching out to their HR teams for the first time to ask for DEI solutions. It is also a challenging time because these important conversations are happening as leaders juggle multiple considerations around the COVID-19 health and economic crisis, and their business needs — and they often are doing so with fewer resources. 

What can human capital leaders do to advance DEI, build resilience, and drive positive organizational change? Building on insights from executives across industries and regions who participated in Conference Board research, we recommend the following four steps:

1. Create a common vision around what DEI means for your organization, and why it’s especially important now.

Enhance communication and encourage consistent messaging across the organization. Help leaders and colleagues understand how DEI can improve the work environment and increase resilience during times of change.

Practical tips from DEI leaders:

  • Create organization-wide definitions of DEI that align with the organization’s culture and values.
  • Identify measurable behaviors and clear expectations that help hold people accountable for those behaviors.

2. Encourage collaboration and broader participation in your DEI initiatives.

As recent events increase DEI’s visibility, they also amplify opportunities to engage employees and leaders more broadly across the organization. Now is the time to boost interest among those who typically do not participate in DEI, to create shared accountability, and to help ensure that the burden of driving change doesn’t fall solely on underrepresented groups.

Practical tips from DEI leaders:

  • Provide resources on how people can participate and take action both at work and within their broader communities.
  • Communicate and set clear expectations, which can go a long way toward people feeling supported during times of change. Encourage dialogue over conflict and make it OK to make mistakes; this will help build trust.

3. Invest in inclusive leadership skills development.

Inclusive cultures do not just happen by chance. They require intentionality and willingness to change how we work and interact with our colleagues, as well as identifying the inclusive leadership behaviors to help drive your people strategy. At times, this will require leaders to learn new skills and to “unlearn” how they manage their teams in order for them to fully integrate different perspectives. The good news: these new skills can improve both leadership effectiveness and business results.

Practical tips from DEI leaders: 

  • There are multiple models of inclusive leadership to help identify key behaviors. You don’t have to start from scratch, leverage existing models of inclusive leadership in the field.
  • Work with both formal and informal DEI champions across the organization to outline key inclusive behaviors that are meaningful to you. Some organizations may want to highlight how diversity and inclusion improve decision-making, whereas others may focus on the connection between DEI and innovation. The key is to make inclusion relevant to your business and work.

4. Enhance accountability. 

To drive effective change, holding people accountable for their role in creating a more inclusive culture is key. Accountability helps establish clear expectations about how everyone can participate, including specific behaviors (e.g., team or leadership behaviors) and, for people managers, metrics (e.g., diversity representation, engagement). Without clear accountabilities to help us keep the goals in mind, we’re all bound to go back to our “old ways” of working.

Practical tips from DEI leaders: 

  • Ask for input on your strategy from, and conduct regular follow-ups with, leaders about DEI accountabilities and progress. Having a voice helps increase ownership and buy-in.
  • Engage your human capital analytics team to identify patterns, trends, and examine the impact of your DEI efforts. Assess what is and isn’t working, such as by comparing promotion and attrition rates for employees who participate in a program or activity and those who do not.

This is the time for human capital and business leaders to drive positive organizational change, increase DEI, and create more effective ways of working across differences. Follow these guidelines to capitalize on this moment to improve workplace culture and business results.