First, let’s clarify — what does the term “mobile recruiting” mean? CareerBuilder defines it this way:
“The ability to market to prospective talent with or on a mobile device. More importantly, mobile recruiting is about the opportunity to connect with job seekers anywhere, and at any time; provide a better candidate experience; streamline your own process; and engage job seekers in entirely new and unique ways.”
It sounds like a lofty goal — but how do we get there from here? And how are employers overcoming key issues in implementing mobile strategies? To keep the conversation grounded, we welcomed two experts in talent acquisition:
(Editor’s Note: See highlights from the #TChat events and related resource links at the end of this post.)
Mobile Is Everywhere — Why Isn’t Mobile Recruiting?
Many #TChat participants agreed that mobile recruiting is becoming a necessity, as individuals increasingly rely on smart phones and tablets to connect with information and people in our personal and professional lives.
The convenience of mobile access is rapidly translating into job search behaviors, even though many employers haven’t yet optimized their websites for mobile access. SimplyHired says that the number of workers looking for jobs via mobile devices has skyrocketed, from 2.3 million to 9.3 million in the past year. Talemetry, says that 70% of job seekers are using mobile platforms, while Beyond.com estimates even higher, at 77%. (See the article and infographic.)
However, as the Wall Street Journal explained earlier this year, most companies aren’t moving fast enough. According to a recent CareerBuilder study, only 20% of Fortune 500 companies have mobile-optimized career sites. What is everyone waiting for? Read the full report, “Trends in Mobile Adoption: An Analysis of Mobile Recruitment Efforts Across Industries.”
Mobile Excellence: What Does It Look Like?
So, what does it take for employers to be “mobile recruitment ready”? Ideally, it starts with a website that is that is optimized for mobile interaction. SnapHop, a company that provides mobile talent management solutions, says these elements are necessary for a great candidate experience:
• Support for all mobile platforms — access to sites from anywhere using, any mobile device;
• Location awareness — automatically sense the candidate’s location and filter information accordingly;
• Personalization — tailor information and recommendations by uncovering candidate preferences;
• Social media presence — leverage social channels to connect with candidates and share relevant, timely content;
• Responsive design — ensure that on all platforms, content is easy to skim and consume, and navigation flows with a minimum of resizing, panning, and scrolling.
Upward Mobility: Advantages of Mobile Recruitment
If you’re still not convinced about the business case for mobile recruitment, CareerBuilder for Employers developed a helpful presentation that outlines key issues and opportunities:
And what did the #TChat crowd say about the pros and cons of mobile recruiting? Check the highlights slideshow and other resource links below for great facts, real-world stories and ideas from across the TalentCulture community.
#TChat Week-In-Review: Mobile Devices + Recruiting = Perfect Match?
#TChat Preview: TalentCulture Community Manager Tim McDonald framed this week’s topic in a post that featured a brief G+ Hangout video with one of our guests, Jessica Miller-Merrell, Read the Preview: “Mobile Devices + Recruiting = Perfect Match?”
Related Post: Dan Newman, author of Millennial CEO, offered a broad perspective on the changing of the leadership guard — and its implications for business. Read: “Another Kind of Revolution: Social, Mobile, Cloud.”
#TChat Radio: Our hosts, Meghan M. Biro and Kevin W. Grossman spoke with guests Jessica Miller-Merrell and Rayanne Thorn about how mobile adoption is revolutionizing the recruiting process today’s world of work. Listen to the radio recording now!
#TChat Twitter: Immediately following the radio show, Meghan, Kevin and guests moved over to the #TChat Twitter stream as I led the TalentCulture community through a conversation focused on 5 key questions. For highlights, check the Storify slideshow below:
#TChat Insights: Recruiting Is Rockin’ Mobile Platforms
Closing Notes & What’s Ahead
NOTE TO BLOGGERS: Did this week’s events prompt you to write about mobile recruiting trends or issues? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.
WHAT’S AHEAD: Next week, we dive into another fascinating topic — the role of social media in building brand influence. So save the date (November 6) for another #TChat double-header!
Meanwhile, the World of Work conversation continues. So join us on the #TChat Twitter stream, on our LinkedIn discussion group. or elsewhere on social media. The lights are always on here at TalentCulture, and your thoughts are always welcome.
See you on the stream!