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Managers Need a Toolbox for the “Post-Everything” Era

July 25, 2023/Career Development, Company Culture, Employee Engagement, Employee Experience, Employee Safety, Featured, Leadership, Winner: Impact Award for Content Excellence /by Ron Ricci

Sponsored by The Culture Platform

What tools actually help managers manage their people? That’s the most important question every organization needs to ask itself as the workplace enters the “post-everything” era. Post-pandemic, post-work-from-home, post-boomers, post-engagement-software’s-failure-to make-a-difference, post-wondering-if-AI-will-affect-work. You get my drift.

I believe this new era will be defined by how well organizations adapt their approach to managing people, as well as the responsibilities they put on managers’ shoulders.

Inside the “Post-Everything” Manager’s Toolkit

“Post-everything” has created a new starting line for managers. Expectations have changed. Most importantly, the number one reason why individuals leave a job today is a lack of growth opportunities. In fact, more than any generations in history, Gen Z and Millennials are ready to quit their current job for another role that promises better opportunities.

This is why managers need to focus on setting clear expectations. But here’s the catch — it requires human-to-human communication.

I’ve managed about 5,000 people in my career. My on-the-ground experience taught me that no two people are exactly alike. Career planning is a process of ongoing communication. It’s a give-and-take conversation about strengths and weaknesses, about roles and responsibilities, about goals and metrics, about performance and results.

As every manager knows, it’s remarkably easy to make mistakes when setting expectations. Being consistent is hard. But it’s even harder if your organization is also inconsistent.

Think for a moment about your career. Ask yourself this question: Have you ever seen an employer dedicated to providing a single, consistent, unified process that helps managers set expectations about career opportunities for team members? Is this happening where you work now?

The “Post-Everything” Process

Of course, a toolbox is only as good as the process it uses.

I’ve spent a decade talking to hundreds of organizations around the world about the role of the manager. Along the way, I’ve repeatedly heard that if we want to help managers set clear expectations, inconsistency is the biggest problem to solve.

Inconsistency comes in many forms. It may come from a lack of formal goals or goals that are continuously changing. You may see it in a failure to establish metrics or metrics that mean different things. It could be about reorgs or reductions in force, weak communication, managerial changes, or language differences. The list goes on and on.

At its heart, inconsistency breeds distrust in management’s ability to be accountable and follow through on an employee’s career growth. These triggers cause people to move on in search of better opportunities. And that’s why I think organizational inconsistency is failing managers today and is the real reason employees are so disengaged at work.

3 Steps For Success

I’ve come to believe that every unified process to help managers consistently set clear expectations must include three essential steps. Individually, each step is helpful. But linking all three end-to-end is the key to empowering managers, especially at scale. So this is my call to action for leaders:

1. Embrace a Common Vocabulary

Communicate with common terms. Think of company-specific languages like V2MOM from Salesforce or standardized vocabularies like OKRs. A common organizational vocabulary eliminates communication gray zones or ambiguities. What words do people use in running your business? You need to define the meaning of those words. For example, what does strategy mean to your organization? How do you distinguish a priority from a program? What is an initiative, and how does that differ from a project?

2. Emphasize Shared Goals

To be clear about which activities matter to operational execution, develop and publish shared goals. These goals are the way people can connect their job role to what will be rewarded. Shared goals serve the important role of distinguishing what’s important from what’s urgent when communicating. Do we care about growth? Or do we care about efficiency? Shared goals help managers align job roles to what the organization actually values.

3. Focus on the Standard Metrics

Are you measuring everyone’s success the same way? A single taxonomy of metrics sets up what employees really want — a consistent accountability system. If people can’t communicate with facts about their performance and results, it leads to an insidious way of getting ahead: relying on who you know. And we all know what that leads to.

Alignment Matters in the “Post-Everything” Era

A common vocabulary, shared goals, and a single system of metrics. Together, they form an end-to-end process that minimizes inconsistency when setting expectations.

Yes, this process is more difficult than buying a software tool. It requires leaders and managers to do the hard work of agreeing on specific elements of the process. But that said, it’s no different with Six Sigma or Lean/Agile methods. And the results are worth the effort.

The “post-everything era” is defined by what the best employees want — growth and advancement. This era demands end-to-end alignment. That means every employee in an organization should be able to align their job role to current and future opportunities. It is hard work for any manager, but it’s the new “post-everything” reality.

Want to Manage Well? Alignment is the Answer

End-to-end alignment requires human-to-human communication up and down the organization. It’s why I believe employers have been getting engagement wrong. It’s upside down. Instead of being engaged, employees want their leaders and managers to be engaged in conversations about their individual career success.

The core premise of The Collaboration Imperative, which I co-authored about Cisco’s best practices, centers on the idea that any great productivity leap forward or new strategic direction requires the alignment of process, culture, and technology. In other words, it may be tempting to depend on a tool for this, but technology alone cannot substitute for a complete process.

Organizations already put significant weight on managers’ shoulders. In the “post-everything” era, it’s time to lighten the load. It’s time for leaders to carry some of the weight by giving managers what they need — a process that consistently and systematically eliminates inconsistencies in expectation-setting. Let’s give managers the toolbox they really deserve. Your people are depending on it.

I want to give you a head start with this process. Send an email request to me at TheCulturePlatform@gmail.com and I’ll send you a PDF of Chapter 4 from The Collaboration Imperative: Creating Commitment to Shared Goals.

Pay Transparency Is Here. Are You Ready To Discuss It?

July 24, 2023/DEI Diversity Equity Inclusion, Employee Benefits, Employee Experience, Hiring Bias, HR /by David Pitre

If pay transparency isn’t yet a hot topic in your organization, it soon will be. Recently, several states have passed pay transparency laws, and others are planning similar legislation. These laws require employers to post salary ranges in job listings. As a result, many employers are taking steps to get ahead of these changes — often disclosing pay range information before it’s required by law.

Sharing pay ranges externally has its own challenges. But it’s also likely to mean employees will start evaluating where they fit within the organization. Is their compensation at the top or bottom of the scale? How does their pay compare with others? Is it time to ask for a raise or search elsewhere for a better-paying job?

Benefits of Pay Transparency

For employers, this new focus on pay transparency may seem like a Pandora’s Box. Naturally, this kind of openness can cause some trepidation.

However, this is also a perfect opportunity to refresh how you share pay information with employees. Choosing to be more open about compensation can actually help your organization in multiple ways. For example, with thoughtful communication, you can:

Attract top candidates
Build internal trust and retain high-performing employees
Create a more inclusive culture
Support compliance with pay transparency laws

3 Steps for a Strong Internal Communication Plan

Before you jump into tactical action, it’s wise to take some time to be sure you’re thinking about this challenge from an employee’s perspective. Here are three steps to consider as you create your pay transparency communication plan:

1. Assess Your Situation

Compensation can be complicated. Many employees may not have a clear understanding of how pay works at your company. Baseline data about awareness and knowledge across your organization will provide powerful insights as you set objectives and create your internal communications plan. If you don’t have existing research to analyze, here are several suggestions:

Conduct a Brief Audit: Review your communication channels to understand how pay and compensation topics are currently communicated. Focus on tone, details, level of transparency, audiences (such as department managers), and frequency. Does information need to be more accessible? More coherent? More consistent? Do people managers have access to resources that can help them answer questions effectively? Use this as a jumping-off point when developing your objectives. This audit will also help you uncover communication priorities. For example, if pay-related information is not communicated regularly, you may need to build foundational knowledge into your plan.

Initiate “Reality Check” Interviews: Start with the HR team — your compensation specialists. What are they hoping to accomplish with their policies and programs? What changes are they planning, if any? Next, reach out to a few employees from various areas of your organization and ask high-level questions. Quick, casual interviews like these are an easy way to confirm how your workforce views compensation. You may even uncover issues that aren’t yet on your radar.

Research Other Companies: Because pay transparency is a trending topic, it’s easy to find examples of organizations that are effectively tackling the issue. Case studies from other organizations can be a great source of inspiration as you develop communication tactics and messaging.

2. Craft Your Compensation Story

Pay transparency isn’t just about the “what” (actually dollar amounts). It’s also about the “how” and “why” behind those numbers. Therefore it’s essential to help employees understand big-picture ideas about pay at your company. This is where a narrative helps. You’ll want to build a story or a set of key messages that:

Clearly explain your organization’s approach to pay — your philosophy and policies
Inform and focus communication so employees clearly understand your approach
Provide a roadmap for people who are responsible for communication, so they deliver consistent messaging

When creating your organization’s compensation story, start with these three questions:

What is our pay philosophy? This should describe your company’s decision framework for compensation. It should outline the pay structure and components, including overall cash compensation, benefits, and rewards. Consider how this approach aligns with company values and articulate the level of transparency you’re committed to when communicating about pay.

What are the benefits of pay transparency? Whether it’s attracting quality candidates or driving a more inclusive culture, find a way to weave in your value proposition. This will help stakeholders understand the “why” behind sharing pay information.

What actions (if any) do you want people to take? This is where you explain how employees can learn more about compensation, such as process changes, or new ways to access information. Note: Actions may differ by audience (for example, managers versus general employees).

Remember, this isn’t one-and-done. Your compensation story should be an ongoing part of communication about compensation and rewards. Consider embedding messages into onboarding, benefits discussions, performance management processes, and more.

3. Prepare Leaders and Managers

Once you’ve established your pay philosophy and developed a set of key messages, it’s time to put it in the hands of your spokespeople: leaders and managers. Employees often turn to them first with pay-related questions. Tools, resources, and guidance will not only help them deliver the message, but also prepare them to deal with potentially tough conversations.

Set up your leaders and managers for success with the support they need:

Provide answers: Everyone who fields questions from employees needs to understand their communication role. They also need to know how compensation works in your company: how base salary is set, how ranges are determined, and other factors that influence these decisions (including location, role, and experience). Create topline messages, FAQs, and detailed guides to provide answers that address a wide range of scenarios and concerns. Also, be prepared to update these resources on an ongoing basis. By empowering leaders and managers to discuss pay confidently with their employees whenever the need arises, you’ll ensure those conversations are informative, accurate, and productive.

Provide training: Host a workshop to help leaders and managers understand how to conduct effective compensation conversations. This also provides a forum for leaders and managers to discuss issues with their peers and expand their knowledge about this important topic.

A Final Note on Pay Transparency

Pay transparency is a powerful trend that can lead to a more equitable workplace, overall. But, as new external reporting requirements become a reality, employers should expect to hear many questions and concerns from employees. Organizations that prepare to address pay questions with more open and transparent internal communication are positioning themselves for success. Are you ready?

Diverse Communication Transforms Work Cultures. How About Yours?

July 18, 2023/DEI Diversity Equity Inclusion, Employee Experience, Hiring and Retention, Workplace Empathy /by Eoin Byrne

No question about it. Strong internal communication is critical to a strong business. But it’s not easy — especially when workplace dynamics are constantly fluctuating. For example, not long ago, Covid forced organizations to embrace remote work. Now, return-to-office policies and hybrid schedules are adding new layers of complexity. Change is a universal challenge. Yet, the most successful leaders keep everyone in the loop so their organizations can continue running smoothly. What’s the secret? Diverse communication.

Why Diverse Communication Matters

Every organization strives to build a work culture that attracts and retains top talent. Communication plays a key role in this process by helping employees feel recognized, valued, and supported.

When people feel more deeply connected with their employer, their work, and each other, morale and engagement naturally improve. But some ways of making this happen are more successful than others. This is where diverse communication shines.

At first glance, this strategy seems focused on tools. Certainly, access to useful tools is important. For instance, you’ll want to be sure employees can easily conduct video calls and informal digital conversations through collaboration platforms like Slack or Teams.

But the most powerful solutions reach far beyond tools like these. Diverse communication strategies look more expansively at how information flows within an organization — and what may be inhibiting that flow. For example, you’ll want to understand:

Job Roles: How do different functions and roles communicate? What’s the typical frequency and nature of these interactions? Where are the bottlenecks? What are the implications when communication isn’t effective?

Individual Styles: You’ll also want to consider various communication modes. Although people may behave similarly when performing similar tasks, each of us brings our own preferences to work.

Other Variables: Many other elements come into play. For instance, generational differences, cultural differences, and work environment differences. All these and more can influence the ways coworkers connect, interact, and share information.

Because so many variables are involved, trying to standardize communication is counterproductive. Instead, start by researching various communication needs, preferences, and styles. The more you understand your employees’ unique strengths, behaviors, and traits, the better you can serve them as individuals and teams.

Let’s look closer at several key factors…

What Shapes Diverse Communication?

1. Generational Differences

With four generations actively participating in today’s workforce, managing multigenerational teams is a growing challenge. Each generation comes to work with unique expectations and approaches to communication:

Baby Boomers grew up in an analog age, so they’re likely to appreciate direct, face-to-face communication more than virtual interaction.

Gen Xers weren’t exposed to digital devices until early adulthood, so their preferences tend toward a Boomer/Millennial blend of informal, flexible communication via phone, email, or text.

Millennials have relied on instant messaging and text communication since their teen years, so they tend to appreciate fast digital chat-style communication.

Gen Zers are comfortable with digital technology because they’ve been surrounded by it their whole lives. But interestingly, they also crave one-on-one feedback and authentic communication experiences, like those provided in team huddles and video calls.

Does this mean you should standardize communication based on what “most” Baby Boomers, Gen Xers, Millennials, or Gen Zs prefer? No. Age is only one part of the equation.

2. Team Dynamics

Each department in your organization has no doubt established distinct communication patterns and preferences. So, to communicate effectively across the organization, leaders must understand multiple group norms and provide various experiences that accommodate everyone, regardless of their department or location.

But departments can’t work efficiently in isolation. That’s why it’s also important to foster a sense of community and connection that spans groups, functions, and geographic boundaries. You’ll want to understand how individuals from across your organization consume and share information. By leveraging this insight, you can offer customized communications that also reach across differences to build a sense of shared identity and purpose.

3. Individual Work Styles

Which comes first — technology or work preferences? In the digital age, it depends. Sometimes technology leads the way. For example, mobile apps entered the workplace, not because employers drove adoption but because employees everywhere started bringing their smartphones to work.

At the same time, employees introduced another groundbreaking technology shift — the widespread use of social media at work. Now, according to the Pew Research Center, 56% of employees use social media during business hours for work-related purposes, such as connecting with subject matter experts.

Knowing where employees currently spend time communicating is helpful, because you can leverage those channels to improve other types of organizational communication. The more you rely on tools and channels employees already use, the more engaged and satisfied they’re likely to be with your strategy.

4. Technology

Weak communication only increases misunderstandings and unnecessary conflict. This erodes team cohesion and productivity. Ultimately, it jeopardizes company culture and business performance as well. Technology can help avoid these issues by letting people share information faster and more easily. But tools, alone, don’t guarantee successful communication.

For example, it’s possible to misinterpret a face-to-face conversation. But the likelihood of miscommunication increases dramatically when you rely on digital tools to conduct that same conversation. And the problem only multiplies when your entire team works remotely or on a hybrid schedule.

Another potential pitfall involves messaging itself. Although employees need and want timely access to information, it won’t have much impact without meaningful context. Do you explain how a news update is tied to your company’s vision and values? Why is it relevant for employees? What should they expect as a result of this news? Think strategically about how to frame content so it receives the attention and support it deserves.

To ensure company-wide news and information are highly available to all, many organizations provide collaboration tools like Slack and Microsoft Teams. These solutions make communicating with in-office and remote employees quick, easy, and reliable. Without these channels, people are not just less productive. They’re also likely to feel disconnected from colleagues and leaders, as well as company culture and goals.

And for in-office employees, one way to amplify communication is with digital signage displays. Their visual appeal engages people and helps them quickly digest news as they move through company spaces. Plus, you can quickly and easily update screens anytime to personalize the messaging for individuals, groups, or special events. Some companies even use digital signage to streamline their meeting room booking process or provide visual wayfinding cues to enhance the in-office experience.

These are just a few examples of endless tools that can enhance workforce communication. The tools you choose should reflect your organization’s unique needs.

Why Diverse Communication Beats Generic Methods

When budgets are tight and businesses are juggling multiple priorities, applying a one-size-fits-all approach to internal communication may seem tempting. But that won’t work. Here are several reasons why:

Digital Expectations Have Changed: Outside of work, modern employees are accustomed to receiving personalized content that fits their preferences. This shouldn’t stop when they clock in. Interacting with individuals in ways they prefer will improve engagement. Ultimately, it will improve operational efficiency and effectiveness, as well.

Leaders Can’t Afford Blind Spots: Organizations thrive when they include people from various backgrounds, cultures, and points of view. Yet many leaders struggle to accommodate others’ experiences. When communication ignores these unique perspectives, trust, team-building, and collaboration suffer. But a more customized approach can bridge these gaps and bring people closer together (without requiring them to be located in the same place).

Too Much is at Stake: Studies show that when employers tailor internal communications, their workforce is more responsive, productive, loyal, and engaged. In a tight talent market, why risk your relationship with employees by choosing not to address their unique perspectives?

Getting Started

A successful communication strategy begins with insights about the people in your organization. Rather than relying on hunches or third-party data about just one dimension of each employee’s identity, take time to gather and analyze intelligence about everyone’s communication preferences. The answers are only a few questions away. All you have to do is ask.

An internal communications survey can help you:

Identify and prioritize issues that need improvement
Reveal the most effective communication methods for various perspectives
Establish benchmarks, so you can measure progress over time

With this first-hand data, you can apply sophisticated targeting techniques to communicate with whole departments, or with individuals who are likely to be more responsive when they receive information packaged in a particular way.

By adopting a strategic approach to diverse communication, you can keep your organization running smoothly while eliminating roadblocks that hinder information access and knowledge sharing. It may take time, but if you commit to continuous improvement, you can create a more successful, inclusive culture that employees will love and others will admire.

Leading Through Change: What Have We Learned?

June 30, 2023/Company Culture, Leadership, Organizational Planning, Pandemic and Post-Pandemic, Podcast, Podcast Recap, Podcast Recaps, Remote Work /by Meghan M. Biro

Leaders, how are you doing? If you’re feeling weary, I get it. Leading through change is hard. Of course, no one promised it would be easy. But no one saw the pandemic coming, either. Suddenly, it just crashed into our lives and shook us to our collective core.

Covid disrupted everything everywhere all at once. And the virus was only the beginning. Three years later, shock waves continue to roll through the world of work, and we still feel massive reverb. In 2021, it was the Great Resignation. Last year, it was Quiet Quitting. Now, it’s about finding a viable path through the push-pull struggle between return-to-office policies vs. remote work preferences.

On that note, let’s take a brief pulse check. Employers, whatever your current remote work standards may be, how’s that working for you? Moreover, how’s it working for your people?

If you’re ambivalent, you’re not alone. Plenty of organizations are still unsure about committing to long-term flexible work options. But if you think remote work demand is just a passing phase, think again. Just check this chart from Google Trends:

In short, it means U.S. interest in remote work has never been stronger than today – as measured by the volume of Google searches people conduct each day. In fact, we’ve just reached peak historical interest – 100 on a scale of 0-100. And global interest is growing at a similar rate. Surprised?

But I digress. This really isn’t about remote work, per se. It’s about a deeper issue. Namely, how can we lead through change that’s beyond our control? How can we engage and motivate employees, even in the most difficult circumstances?

Recently, I hunted for some answers to these questions by rewinding the #WorkTrends podcast time machine to June 2020. Three years ago, the world seemed at a low ebb. We were living in isolation. Life seemed sad, volatile, and bleak. Change management felt more like crisis management. But that was the perfect time to compare notes with Doug Butler, who was CEO of Reward Gateway – an employee recognition platform provider.

Doug has seen firsthand how mission, values, and engagement can build or break businesses and work cultures. So I asked him to share some of his best advice. Looking back, his leadership suggestions are still just as useful today…

Leading Through Change: 5 Takeaways

1) Aim for a balance of caution and optimism

When things are tough and circumstances are changing rapidly, communication is everything. Remind yourself and others that you’ve been through serious challenges in the past, so you’ll find a way through this, as well.

Sometimes, the process may be painful. You need to be willing to make mistakes and keep going. But be sure people know that you’ll share what you know, when you know it. Then follow through on that promise.

2) Rebuild and reinforce connections

Be more visible. Show up regularly and be accessible to people, whether it’s virtually or in-person, or a combination. Encourage others to do the same. Video technology helps, but there are two kinds of video to consider:

Virtual meetings are common at Doug’s company. But more importantly, he writes a weekly blog for employees. And during the Covid lockdown, he started including a video summary with each update. People responded well to that personal touch. So all of the company’s leaders began adding a video to their written messages.

3) Make it your mission to sustain engagement

While you’re figuring out how to adjust, it’s important to prioritize team morale and emotional wellbeing. Change naturally takes a toll on people, especially when what’s ahead is unclear. This is another reason why open, honest communication and deliberate action are key.

Doug says this management style is actually very liberating. It’s also the best way to put trust at the center of your culture during difficult times.

4) Recognize the upside of change

Ironically, when things are changing, leaders often see new opportunities. It can open the door to doing things better or doing entirely different things. But Doug cautions leaders not to become distracted by too many opportunities.

You need to prioritize. That’s where listening to others helps. People need to feel like they’re part of the conversation. Listening is another aspect of communication that is essential for the health of your culture and your business.

5) Share your vision for the future

This isn’t about making unilateral decisions and delivering a roadmap. It’s about recognizing that people have a vested interest in the future and inviting them to participate in that discussion. That’s why Doug’s team continuously let people know what was in front of them and what they were considering.

Whatever you plan to do, always frame it with the organization’s mission and values. No one wants to change things just for the sake of change. But with the right context, change can become a powerful way to bring people together.

Leading Through Change: Top 10 “To Dos”

After revisiting that podcast with Doug, I found another source of leadership advice from 2020 that deserves renewed attention. Mark Zuppe, a serial business founder, shared a brilliant article on our blog about how to sustain employee experience during tough times.

In many ways, his advice echoes Doug’s. And I think his recommendations are just as relevant now as they were three years ago. Don’t you?

Tips to Stabilize Employee Experience During the Pandemic

Foster transparent communications
Keep communications positive and helpful
Offer employees ways to relieve stress
Adjust your internal processes to the “new normal”
Be empathetic and patient with your team
Proactively seek employee input
Expand inbound feedback channels
Promote new safety protocols
Help your team recalibrate expectations
Recognize the small things

Leading Through Change: What’s Next?

We’ve all had to find ways to keep moving through unrelenting change, for better or worse. We’ve made mistakes and we’ve learned some leadership lessons we never expected to have on our plate. It’s been overwhelming at times. But we’re all better prepared to navigate uncertainty in the future.

Now the question is, will we hold on to those lessons, or leave them behind with our supply of Covid masks? And when the time comes to demonstrate agility again, how will we apply that experience to whatever lies ahead? I hope you’ll share your leadership lessons with me on LinkedIn, or perhaps even in an article or podcast here at TalentCulture.

Want to Improve Engagement? Focus on Employee Expectations

June 26, 2023/Employee Engagement, Employee Experience, Employee Retention, Hiring and Retention, Talent Retention, Winner: Impact Award for Content Excellence /by Paul Bauer

When it comes to implementing a successful engagement strategy, HR teams can’t afford to ignore employee expectations. Yet, research suggests that too many organizations forget or overlook this pillar of engagement. For example:

According to Gallup, 53% of employees don’t clearly understand how their role contributes to their company’s objectives.
48% of survey respondents told HR Dive they’ve left a job because it did not meet their expectations.
And our own recent onboarding research found that 20% of employees think their employer’s original job listing was misleading.

If you’re an HR professional or business leader, statistics like these should alarm you. Clearly, something about the process of managing employee expectations is going awry. And if you care about engagement, the sooner you address this disconnect, the better.

A Related Issue: Labor Market Trends

To understand this challenge, it’s helpful to consider the bigger picture. For example, in the UK and elsewhere, the talent pool is shrinking, despite a sharp decline in permanent staff recruitment. This decrease is fueled primarily by demographic factors — experienced workers are retiring early, the birth rate continues to fall, and immigration rules are changing. Plus, the pandemic has caused many people to rethink their career goals.

As a result, when organizations need to recruit, finding the right people at the right time is becoming increasingly difficult. And in terms of retention, it means employers must work much harder to keep their best and brightest people engaged and on board.

In other words, recent labor market dynamics have shifted power from employers to the workforce. Individuals now have enough latitude to be more selective about their career moves. They’re also likely to expect more from their current role — for example, higher wages, better recognition, or stronger professional growth opportunities.

With all this in mind, organizations need to understand what people expect from their employment experience, and proactively address these expectations. This makes it easier to create a positive work environment and improve employee satisfaction. Both of these metrics are essential for effective talent attraction and retention. So, how can HR successfully manage employee expectations?

6 Ways to Manage Employee Expectations

To elevate employee engagement across your organization, first step back and evaluate existing HR strategies and programs. If you’re falling short in any of the following areas, this is the time to rethink the tools and techniques that support your engagement efforts, as well as broader leadership and management practices:

1. Communicate Clearly and Consistently

Access to relevant, useful, accurate information is essential, right from the start of the employment journey. When you approach candidates and new hires with clear, open communication, their job expectations are much more likely to align with yours. What’s more, it sends a powerful message about the importance of transparency and inclusion in your work culture.

Be sure you center communication activities around your organization’s vision, mission, and values. You’ll also want to be sure important company policies are readily available.

In addition, showcasing updates and insights from senior leaders is a highly effective way to reinforce priorities and build trust. In fact, as our 2023 staff satisfaction survey shows, many employees value communication from senior leaders as part of a positive workplace experience.

2. Revisit and Revise Job Descriptions

As mentioned earlier, inaccurate job listings are all too common. The problem may not be intentional on an employer’s part. Regardless, it can derail the employee experience from day one.

Candidates naturally form expectations based on the job posting that prompted them to apply. So, when actual responsibilities don’t match, new hires aren’t likely to stick around. And even for those who stay on board, this mismatch can permanently jeopardize trust and goodwill.

Now, imagine how badly your employer brand would be damaged if numerous employees experienced the same kind of disconnect. This is why HR teams must ensure that job descriptions correctly outline roles, responsibilities, and performance expectations. And ideally, these descriptions should help people envision what it’s really like to work at the company.

HR must also recognize that developing a job description isn’t a one-shot process. For best results, you’ll want to review descriptions regularly and update them as business needs change. All this will help new employees understand what’s expected and avoid misunderstandings over time.

3. Prioritize Performance Management and Feedback

When organizations are able to measure, evaluate, and improve workforce performance, they operate more efficiently and profitably. And the best way to ensure that employee expectations are on point is with support from a robust performance management program.

Underpinning this program with an integrated performance management system makes it possible for HR to establish company-wide workforce goals, track progress, and provide regular feedback. It also helps support line managers in conducting more meaningful employee evaluations.

By working in concert to set clear objectives and provide constructive feedback, HR and line managers can continuously guide and improve employee performance. Plus, they can effectively manage expectations about job roles and career progression.

4. Ensure Fair Business Practices

An HR professional’s core duty is to maintain fair, consistent decision-making across an organization. This includes adhering to fair and unbiased practices in areas such as annual performance and salary reviews, promotions, and disciplinary actions. Ensuring fairness and consistency helps manage those all-important employee expectations. It also helps build trust.

HR can’t afford to ignore the element of trust. When it comes to successful engagement strategies, the employer-employee relationship is critical. And as with any relationship, it depends on a solid foundation of trust. But trust isn’t just switched on like a lightbulb — it is earned in numerous ways, over time. Fairness directly contributes to this process.

5. Provide Ample Training and Career Development

As our research on successful company cultures reveals, staff members want more than just competitive salaries. They also expect to develop new skills, so they can grow professionally.

This is why the best employers invest in building workforce competencies and knowledge through various learning opportunities — training, mentorships, stretch assignments and more. By committing to a culture of learning, organizations demonstrate their faith and confidence in employees’ future success. As a result, these organizations enjoy higher retention rates.

6. Pay Attention to Exit Interviews

Lastly, exit interviews offer a perfect opportunity to discover if departing employees feel their expectations have been met. When people decide to move on, they’re typically more comfortable providing unfiltered feedback, for better or worse.

By conducting exit interviews, you can gather valuable insights that help the organization compare actual employee experiences with expectations. By analyzing and acting on this intelligence, your HR team will be better able to identify areas for improvement and manage future employees’ expectations.

A Final Word on Managing Employee Expectations

These suggestions offer a framework for HR planning. Still, this is only a starting point. Every company, culture, and workforce is unique. So, wherever your organization may be on the employee engagement spectrum, remember that improvement is an ongoing process. Rome wasn’t built in a day, and neither are employee expectations. Just stay focused on improvement and keep moving forward.

How to Design Internal Communications for Remote Teams

June 20, 2023/Company Culture, Employee Engagement, Employee Experience, HR Communications /by Kristopher Martinez

A strong internal communications function is essential for every company, both culturally and operationally. It helps keep employees aware of relevant news and updates, excited about how they contribute to the organization’s mission and success, and committed to continued progress.

Keeping everyone on the same page is tough enough when employees work at the same location. But now with the rise of remote work, internal communications is even tougher to manage. Distributed teams must remain connected, informed, and engaged. But how can you ensure that people are aligned and productive when they’re located in different cities, regions, countries, and time zones?

Avoid the Easy Solution

Many companies have adopted a “lift and shift” approach to internal communications. However, this is risky. You can’t assume whatever works in a physical office location will make sense in a virtual environment. For successful results, carefully consider your organization’s unique situation, issues, and needs.

As the manager of internal communications and events at a remote-first company, I understand how challenging it is to keep employees in 70+ countries connected and in the loop. Here’s what I’ve learned about leveraging internal communications to take far-flung teams to the next level of engagement, effectiveness, and wellbeing.

The Power of a Smart Internal Communications Strategy

My daily activities focus on coordinating events and communications that showcase company news, updates, and policy changes. But at a more fundamental level, I’m responsible for developing strong connections and community within the organization.

Why is this so important? According to Gallup research, 85% of the global workforce is either not engaged or is actively disengaged at work. This gap translates into a sobering $7 trillion of lost productivity.

The good news is that an effective internal communications strategy can move the meter on engagement and productivity. This is especially important in a remote or hybrid work environment, where you can’t rely on casual office interactions to facilitate social connection and cohesion. With a viable approach you can:

1. Unlock Valuable Insights

From an operations perspective, improving information flow between departments and functions breaks down information silos. This gives people clearer visibility into work priorities and progress across the organization. It also means people can work together more efficiently and productively without needless duplication of effort.

2. Separate Signal From Noise

Solid internal communications also cuts through organizational noise. This gives employees better access to essential company information. It also clears the path to resources people need to perform their job, so they aren’t overwhelmed by Slack messages and email threads. Ideally, it helps everyone feel more supported and empowered to succeed in their work.

3. Connect Critical Dots

From a culture and engagement perspective, internal communications is uniquely positioned to foster connection and community in multiple ways, by:

Facilitating connections between employees, so people develop a sense of community and belonging.
Linking people with work that is happening across the company. This helps them understand the organization’s collective progress and impact.
Connecting people with the company’s mission and vision, so they feel they’re contributing to something meaningful and purposeful. That’s the ultimate goal — to give people a sense of belonging and purpose through their work.

Designing Internal Communications for Virtual Teams

When remote-first companies rethink internal communications with inclusion in mind, employee wellbeing and engagement follow. But what does it mean to be intentional and inclusive? Here’s an example:

Imagine you’re launching a new company-wide program. You’ll want to think carefully about the purpose behind your communications. What outcome are you seeking? What kind of response do you anticipate? What’s the ideal timing and structure for your message? Putting intention behind your plan helps you determine the who, how, when, where and why of information you’ll need to share.

Also, where does inclusion fit in? It ensures everyone has equal access to the information you share and equal opportunity to participate in events. For example, you could launch your new company-wide program by announcing it at an all-hands meeting. Then you could follow-up by sharing a video recording and a written summary. This reinforces the message for attendees, while helping those who couldn’t attend come up to speed.

After the initial announcement, people are likely to have additional concerns and questions. So you may want to set up a dedicated Slack channel where employees can ask questions openly or anonymously.

These are just a few ideas to illustrate how multiple communication tools and channels can help people quickly find, consume, and respond to new information at their convenience. It gives individuals more choice and autonomy. And because they’re in control of when and how they engage, it supports workforce wellbeing. In short, it shows that your organization cares about employees.

Building a Sense of Community and Belonging

Increasingly, we hear about an “epidemic of loneliness” that is eroding workforce health and wellbeing. The impact on organizations is steep. Related absenteeism costs employers $154 billion a year, not to mention the cost of poorer job performance.

Employers can’t afford to ignore this issue any longer. Investment in promoting deeper workplace social connections makes sense, especially for remote team members who don’t see colleagues face-to-face each day.

Virtual organizations can reimagine communications and events in ways that enhance a sense of community. This contributes to a stronger, more unified company culture that spans locations, language differences, and time zones.

Paradoxically, it may actually be easier for remote-first organizations to foster social connections than their traditional in-office counterparts. That’s because working on a distributed basis levels the playing field, bringing everyone together on the same virtual terms.

For instance, think about your regular all-hands meeting format. Is it a one-way broadcast where leaders outline business updates? How could you transform this forum into a fun, engaging event people actually want to attend?

What if you set a lively, upbeat mood by playing music while people join the call? How about weaving interactive elements into the agenda, like polls or game-based challenges? Or you could ask employees to suggest topics prior to each meeting. Then you could develop content and programming based on their interests.

Imagine an all-hands that’s not just about business, but about coming together as a team to celebrate the people who make your business special. What would that look like? Intentionally redesign that event. Then start experimenting so your vision becomes reality.

Virtual community building can also happen through online spaces focused on common interests, values, or identities. For instance, you could offer informal social Slack channels where people can discuss pets, parenting, travel, mental health, and so on. When people get to know each other based on personal interests that cut across departments and geographical boundaries, it builds familiarity and trust. Ultimately, this leads to stronger, more productive work relationships.

3 Tips to Optimize Internal Communications

Essentially, internal communications professionals are marketers, responsible for keeping employees aware, interested, involved and enthusiastic about all the meaningful work happening across an organization. With that in mind, here are three tips for optimizing remote team communications and events:

1. Be Intentional

Think about the purpose of each communication campaign, event, or experience, so you’ll use employee time and attention efficiently and effectively. Keep inclusion top of mind, so people can engage and consume information when it’s best for them.

2. Build for Your People

Design and create with your audience in mind. Proactively listen and work with stakeholders to develop content and programming that resonates and enhances the employee experience.

3. Focus on Your Company’s Specific Needs

Every organization is different. What works for one won’t necessarily work for another. Consider your unique challenges, goals, and context. Then design custom solutions that are purpose-built for your organization and your people.

Internal Communications: Looking Ahead

Remote work may not be for everyone, but it is here to stay. In this new environment, organizations can elevate the employee experience by reimagining internal communications. If we do this well, employees will connect around a common purpose, regardless of their work location. And because they’re more informed, engaged and excited about work, they’ll hopefully be happier to show up and contribute each day. Now that’s something worth striving for!

Onboarding New Hires? Try These Tips to Boost Retention

January 3, 2023/Company Culture, Employee Engagement, Employee Experience, Hiring and Retention /by Brett Farmiloe

In today’s challenging talent environment, retaining employees is a must. That’s why so many organizations consider onboarding new hires a top priority. When people feel genuinely welcomed at work from day one, retention increases dramatically.

If you could suggest one way to achieve better long-term results when onboarding new hires, what would you recommend? Recently, we asked business leaders to share their answers to this question. Their collective tips read like a playbook of best practices:

Assign an Onboarding Buddy
Challenge New Team Members to Take Initiative
Make Newcomers Feel at Home
Assess Each New Hire’s Personality and Work Style
Help New Employees Feel Connected With Others
Provide Extensive Product Training
Emphasize Company Mission and Values

To learn more about these ideas, read the responses below…

7 Ways to Drive Retention When Onboarding New Hires

1. Assign an Onboarding Buddy

Effective onboarding helps make new members of your workforce feel like they’re an integral part of the organization. It drives employee engagement and reduces time to proficiency. But it can be a tedious process to manage.

Assigning an “onboarding buddy” to every new team member is one way to ensure success. When facing an unfamiliar environment, many people hesitate to ask questions or communicate about their needs. Access to a dedicated resource can help people feel at ease, knowing someone is available to offer advice and answer questions when they arise.

This kind of support leads to multiple benefits — it provides helpful cultural context, improves productivity and elevates work satisfaction.

When our organization started a buddy system, we conducted surveys to evaluate the program’s impact. Results were impressive. After the first week on the job, people with buddies were 32% happier with their onboarding experience than those without buddies. And when we followed-up 90 days later, 42% of employees with buddies were more efficient in their roles than others.

Conclusion: These early relationships help people feel safer stepping into their roles. This encourages engagement and significantly improves talent retention at our company.

Jody Ordioni, Chief Brand Officer, Brandemix

2. Challenge New Team Members to Take Initiative

Although it’s essential to introduce new employees to key tasks, routines and procedures during the onboarding process, it’s also important to avoid too much hand-holding. You need to determine if people can be resourceful and work independently, rather than encouraging them to become overly dependent on guidance from others.

Of course, you can always be there to help as a manager. But the goal is to help people feel self-empowered and help them gain confidence and competence as quickly as possible.

Nick Shackelford, Managing Partner, Structured Agency

3. Make Newcomers Feel at Home

Many employers make the mistake of expecting new hires to adopt company culture by giving them all the instructions they need to fit right in. But bringing out the best in someone starts with recognizing their strengths and helping them see how those strengths can serve organizational goals.

Give employees time to familiarize themselves with your organization’s goals. And give them space to use trial and error when developing their own work strategies and tactics. This opens the door for people to bring new, authentic ideas to the table. It also shows you believe in their abilities, you’ve hired them based on their potential, and you’re willing to let them grow.

Zachary Weiner, CEO & Founder, Finance Hire

4. Assess Each New Hire’s Personality and Work Style

When onboarding new hires, one critical step is to assess their personality and work style. Every employee approaches tasks and communication differently, so it’s helpful to learn the best methods to guide each individual and provide feedback.

If you focus on this during the onboarding process, then you give every new hire the best opportunity to develop a lasting connection with you, your team and your organization.

Raegan Johnson, Office Manager, Argon Agency

5. Help New People Feel Connected With Others

A lack of connection is the strongest predictor of attrition among new hires. Research shows that employees who lose 2-3 peers within the first few months on the job are at least 2 times more likely to resign than others. Other data shows that resignations are significantly higher among new employees who are regularly late to work or absent, compared with those who are punctual.

Team support, connection and stability are the biggest retention drivers for new hires. This is why frequent interaction with managers, peers and skip-level managers is crucial.

Initially, managers should set the tone by scheduling frequent one-on-one meetings. Then gradually reduce the pace over time. Also, right from the start, encourage team members to welcome new employees and be available to support them on an ongoing basis.

Vahed Qazvinian, Co-Founder & CTO, Praisidio

6. Provide Extensive Product Training

A company’s products and services are its center of gravity. So, the sooner new hires are acquainted with these offerings, the sooner they can be successful in their roles. This is where extensive product training helps.

Knowledgeable team members are obviously beneficial for employers. But individuals benefit, as well. Knowing every nook and cranny of an organization’s products gives newcomers more clarity, confidence and excitement about what they’re doing each day. It also builds a stronger connection between new hires and your company, your customers and your mission.

Monika Dmochowska, Talent Acquisition Leader, Tidio

7. Emphasize Company Mission and Values

As someone who has been a new hire and has also hired staff members, I don’t think employers spend enough time focusing on mission and values. Leaders might mention the overall mission, but too often they give little attention to how a new hire’s role helps the organization fulfill its mission.

At our company, we spend time familiarizing people with our values and how these values set a foundation that makes it possible for our mission to thrive. Each person knows their job description, as well as how their role moves the company forward. This helps create a deeper connection and improves engagement.

Tamara Dias, Director of Culture and Client Partnerships, Perfeqta

EDITOR’S NOTE: These employee onboarding ideas were submitted via Terkel, a knowledge platform that shares community-driven content based on expert insights. To see questions and get published, sign up at terkel.io.

How to Level Up Employee Benefits Education With Video

December 5, 2022/Employee Benefits, Employee Experience, Employee Well-Being, Healthcare and Benefits, HR Communications, Open Enrollment, Retirement Planning /by Frank Mengert

As employee engagement continues to drift downward, organizations everywhere are looking for more efficient, effective ways to connect and communicate with their workforce. This is especially true for employee benefits education, where access to clear, complete and timely information is critical.

What better way to help employees understand their benefits than with video? In this article, we’ll explore why video is such an effective form of outreach, along with five ways you can use it to improve benefits education.

Why is Video Ideal for This Purpose?

As the saying goes, a picture is worth a thousand words. But what about video? In the business world, its popularity as a communication tool has skyrocketed over the past decade. And the pandemic only added fuel to the fire by forcing employers to shift toward video for internal communications.

Now, many organizations recognize just how powerful video can be in employee education. Why?

When people see and hear information within the context of a video, they’re more likely to understand and remember the message.
Video tutorials and walkthroughs are a great way to break down complex topics into manageable, memorable “bites.”
Video content is also highly shareable, so employees can easily pass information along and discuss it with others.

5 Ways to Enhance Benefits Education With Video

1. Offer Benefits Portal Tutorials and Walkthroughs

To ensure employees know how to navigate your benefits portal, it’s important to provide proper instruction. But with video, it’s no longer necessary to bombard people with lengthy written documentation.

Instead, brief tutorials are a great way to give employees a guided tour of your benefits site. Even a few quick, easy-to-follow videos can make all the difference in introducing employees to the portal so they become more comfortable conducting research and serving themselves.

2. Create Enrollment Screencasts

Enrolling in benefits can be daunting, especially when people are unfamiliar with the process. Rather than sending out lengthy written instructions or expecting employees to figure it out independently, you can use screencasting to walk them through the entire process, step-by-step. This helps people understand the open enrollment process, so they don’t become confused or frustrated by complexity.

Offering useful screencasts requires thoughtful upfront planning and production. But in the long run, it can save your benefits administrators significant time, by reducing the volume of routine questions and issues they must resolve.

3. Focus on Key Topics of Interest

Instructional videos are a terrific option if you want to provide more in-depth information about particular benefits topics. These videos can cover anything from an overview of your company’s health insurance plans, to guidance on how to use key portal features.

This is also a smart way to address common concerns or misconceptions employees may have about selecting or managing their benefits. By providing clear, concise information in a compelling visual format, you can help employees better understand every aspect of their benefits and how to use them.

4. Conduct Virtual Benefits Fairs

If your company offers a variety of benefits, staging a virtual benefits fair can be a useful way to consolidate information into a highly accessible “all-in-one” live online experience. Plus, you can record the sessions and make them available on-demand so employees can attend at their convenience.

Your programming could involve a series of short videos covering each benefit category. These sessions could be followed by an interactive Q&A session, where employees can ask questions of an expert at your company or from a related benefits vendor. This gives participants access to the information they need to make better-informed decisions.

5. Produce Video Testimonials

One of the most compelling ways to engage employees in benefits education is to illustrate how others are using these benefits. And what better way to do this than with video testimonials that let members of your workforce tell their story in their own words?

Featured employees can talk about why and how they selected specific benefits to improve their health, save for financial goals, or improve their quality of life. This not only helps others feel comfortable about their benefits decisions, even as it reinforces your organization’s commitment to workforce wellbeing.

Video Engagement Best Practices

Now that we’ve explored ways to use video to engage your employees in benefits education, let’s look at some best practices to keep in mind when creating any video content:

Be sure to put the audience’s interests first. What are their needs? What information do they want to see? How much time are they likely to invest in consuming this content? What should their next move be?
Strive to keep your videos short and to the point. Employees are busy and often can’t devote time or attention to long-form content.
Always test videos before you launch and promote them. Make sure they work correctly from end-to-end, and that employees can understand the concepts you’re trying to communicate. This will ensure a positive, productive enrollment experience for employees and support your broader organizational goals.
Don’t forget the marketing outreach needed to make employees aware of any education resources. Unseen video has little value, so be sure you invest in communication that will lead people to your educational content.

Closing Notes

Helping employees understand their benefits is crucial for employers and human resources departments. If you haven’t considered using video to communicate this information, you’re missing an opportunity to present complex benefits information in a way that is meaningful, quick and easy for employees to access. And in the long run, this self-service content can save your HR team significant time and money.

Keys to a Successful Open Enrollment Season

October 10, 2022/Employee Benefits, Employee Well-Being, Healthcare and Benefits, Open Enrollment /by Cassandra Pratt

Open enrollment season is upon us again, and the world of work continues to shift at a head-spinning pace. This fluid environment poses benefits-related challenges that HR leaders can’t afford to ignore. For example, decision-makers are wondering:

How to address employees’ evolving needs. It’s essential now to meet individuals where they are and provide clear pathways to benefits that resonate.

How to communicate effectively in a “work anywhere” environment. Everyone deserves easy access to clear, relevant benefits information, regardless of whether they’ve returned to the office, they’re working remotely, or their schedule blends both work modes.

Why Benefits Education Counts

To illustrate how important education is for a successful open enrollment season, consider these U.S. health benefits research findings:

72% of employees wish someone would tell them the best health insurance for their particular situation. (Justworks/Harris Poll)

Nearly 90% of employers think their benefits are clear and easy to understand. Yet only 65% of employees agree. (via MetLife)

54% of employees don’t know the full scope of their health benefits. Yet nearly 65% say these offerings significantly influence their willingness to stay with an organization. (Justworks/Harris Poll)

This means education is vital—not just to help people choose relevant benefits. The truth is that, without effective benefits education, you’re putting employee retention at risk. But improving open enrollment communication doesn’t need to be overwhelming. Below are a few simple ways to help employees through the decision-making process and ensure better overall results:

5 Ways to Improve Open Enrollment Education

1) Host Multiple Information Sessions

Conducting a single all-hands open enrollment season meeting no longer covers all the bases. Even if 100% of your employees work on-site, you can’t expect full participation. Some people will be out ill or on vacation. Unavoidable business priorities will keep others from attending. It’s smart to plan ahead and assume conflicts will make it impossible for everyone to join a live session.

You can rise to this challenge by producing content in various formats (for example, an in-person meeting, a live webinar, a digital recording, and a series of podcast episodes). You’ll also want to share this content through multiple delivery channels (for example, sending email messages, sharing in Slack groups, and posting on your organization’s intranet platform).

The goal is to make information easily accessible and available whenever people can fit it into their schedules.

2) Plan Open Enrollment “Office Hours”

To augment your core benefits “broadcast” content, consider offering prescheduled office hours with an HR staff member. You can structure and promote this as an opportunity for individuals to drop by in person or online and discuss their specific circumstances with a benefits expert.

Often in public information sessions, employees hesitate to ask questions about what they don’t know. But office hours provide a private safe space for discussion. This frees employees to speak more openly about their specific concerns. At the same time, it helps the HR team provide more relevant information to ensure individuals understand the impact of their open enrollment choices.

You may also find it helpful to extend the value of these sessions by repurposing the content for broader use. In other words, you can select some of the most common questions from “office hours” visits and repost them anonymously as “frequently asked questions” on a wiki or web page.

3) Get Your Vendors Involved

Sometimes, information is best received directly from the source. Hosting virtual live and recorded benefits fairs gives vendors a platform for sharing details about their solutions and services. It also provides more time for providers to discuss specific questions in-depth with employees.

So, instead of conducting a standard 1-hour session where your HR team summarizes available health benefits, you could schedule a series of 30-45-minute sessions showcasing key vendors. (For example, you could feature each of your health insurance companies, along with sessions devoted to specialized vendors, such as onsite dental services, wellness consultants, or fertility benefits providers).

These sessions can focus on basic facts about each solution, as well as ancillary benefits that are underutilized. Then you could close each session by answering individual questions from the audience.

Also, if you’re scheduling topic-focused HR office hours, you may want to ask vendor consultants to join relevant sessions. Or you could invite key vendors to conduct their own 1:1 sessions. Sometimes, employees feel more comfortable talking to external benefits specialists. For these people, dedicated vendor sessions or 1:1 office hours are an ideal solution.

4) Integrate Micro-Learnings into the Process

Micro-learnings are brief educational events and materials targeting topics that tie in with key benefits, such as health and finance. This kind of knowledge sharing encourages more employee interaction and tends to generate deeper interest in relevant benefits.

To illustrate, here are a few micro-learning themes:

“Urgent Care vs ER: What’s the Difference?”
“The Link Between Mental Health and Overall Health”
“How to Balance Work Life with Family Caregiving“

Top online learning providers (such as LinkedIn Learning and YouTube channels) already provide excellent educational content about these topics. This means you don’t have to create content from scratch. Instead, you can curate strong programming from several online sources and then easily deliver the content to interested employees.

Packaging and promoting this kind of useful information upfront is invaluable for employees. It saves them time because they don’t have to research these topics on their own. Plus, the convenience of “anytime” access to high-quality educational content about health and benefits enhances workforce well-being.

5) Customize Educational Materials for Various Interests

Every employee is unique. And the beauty of today’s workforce is in its diversity. So everything about open enrollment season should support this reality. In other words, it’s important to appeal to various interests within your workforce.

For instance, recent grads may not appreciate benefits that appeal to new parents and vice versa. Instead of offering a generic “one-size-fits-all” menu, think about how you can categorize benefits so they align with groups that will value them most. Then present these benefits collections on your open enrollment site as packages. (For example, you could specify “Benefits that support LGBTQIA+ employees.”)

Clearly, you’ll find overlap among groups, so you don’t need to recreate an entirely new package for each community. But structuring benefits options in this way helps people more quickly identify the benefits information they’re likely to want.

If you’ve already established dedicated employee resource groups, consider creating packages for each of those ERGs and sending a customized message to each group with a direct link to their accompanying package. This extra measure ensures that individuals can quickly and easily find materials that matter most to them.

Conclusion

As we continue to navigate today’s dynamic business and benefits landscape, this year’s open enrollment season is sure to present challenges. But continually reflecting on your communication process, seeking employee feedback, and making informed adjustments can help you move forward more smoothly.

Remember to distribute information in more than one format. Also, make it as easy to find as possible, in as many places as your budget and resources will allow. And above all, focus on personalizing communication when you can. Although this is a “broadcast” communication challenge, benefits decisions are highly personal for each employee. The more willing you are to meet people where they are, the more successful you’ll be.

Photo: Omar Flores

#WorkTrends: AI, VR, and the Internal Communication Revolution

March 13, 2020/Podcast, Podcast Recaps /by TalentCulture Team

We’re all suffering from both information overload and information under-load right now. As companies struggle to communicate with their employees and navigate a global health crisis, one thing is crystal clear: communication is rarely as clear and effective as we’d like it to be. In today’s workplace, it’s a challenge we need to overcome yesterday — even in the best of circumstances. But given what’s unfolding, it’s more critical than ever – and could even mean the difference between putting employees at-risk and keeping them safe.

Meghan M. Biro brought internal communication expert Shel Holtz to #WorkTrends to talk about how to do it better. Shel has been involved in internal communication for decades — and recalled how he’d thought he’d invented the intranet for a moment back in the 90s. But fact is, he’s a pioneer who helps many organizations understand that communication is a whole new ball game now (one that’s not canceled). While countless organizations threw everything into their intranet, that was then. We don’t process or seek information the way we used to — and companies should take a lesson from media outlets.

As Shel said, “The intranet emerged during a day when people were surfing the web and it was new and interesting and fun. But these days people tend to be very task-oriented sitting down at a web page. Otherwise, they’re reading and engaging on their phones. You have to meet people where they are. If you think about the major media outlets… they have their website, but also the app, and a podcast, and they’re tweeting and letting people on Facebook know about the articles they’ve read. We have to adopt this kind of consumer-grade mentality around getting content out to people.”

That also means using technology to better communicate — AI helps drive talk-to-text and transcription apps, powers chatbots, and more. But it can also reveal trends and issues we may miss. Shel recalled a company diversity initiative involving internal referrals that wasn’t getting any traction among employees whatsoever. No one could figure out why. An AI tool was able to find the reason by sifting through all the discussions and emails — and the organization was able to course-correct, clarify, and make the program successful.

Meghan pointed out that the key to assuring that AI doesn’t cause unease among employees is being upfront about it all. “If we’re being truthful, and transparent with our employees, they are going to appreciate this, and be more likely to adopt and adjust.” We all want a way to do our work better — and that includes how we communicate. But in the end, we can’t be operating behind a curtain, no matter what tools we use. It’s not just how we say it – or being “tool-centric,” as Shel added. It’s about what we say.

Listen to the full conversation and see our questions for the upcoming #WorkTrends Twitter Chat. And don’t forget to subscribe, so you don’t miss an episode.

Twitter Chat Questions

Q1: Why do many brands struggle with internal communication? #WorkTrends
Q2: What strategies can improve our strategic communication? #WorkTrends
Q3: What can leaders do to help organizations improve internal communication? #WorkTrends

Find Shel Holtz on Linkedin and Twitter

Let’s Make Internal Communications Exciting Again

March 29, 2016/Archives /by Brendan Middleton

The conversation went something like this:

Me: “Hi Sean! I’m writing a blog post for TalentCulture.com about the benefits of creating employee-focused communications that are compelling, persuasive, and fun — the opposite of those tedious internal memos nobody reads. Do you have any colorful, exciting examples of employee communications I can share with my readers?”

Sean: “Um … nope. Now that you mention it, we’re all about those tedious memos. In fact, the only time our internal communications are exciting is when our CEO publicly calls out a department and blames them for missed sales targets.”

Me: “Wow. Thanks for letting me know. Happy to send you a link to the blog when it’s published.”

I wish this interaction had been the exception to the rule, but alas, it was not. When I called a colleague in the higher education sector, her response was similarly unenthusiastic.

“Yeah, we don’t really do stuff like that here,” she said. “We send out lots of nice mailers for the students, but the faculty and administration? They just get whatever new policies we need them to follow.”

Too often, businesses both large and small fall into the easy and comfortable trap of treating their employees like a captive audience. Because the recipients of their internal messages are on the payroll, they assume their personnel are motivated to read, absorb, and act upon every ponderous Intranet update and boring e-mail that comes their way. The reality isn’t that simple.

“Employees are as important as any audience, if not the most important,” said Janet Miller of New Jersey-based Cox Stationers and Printers, which frequently sponsors employee contests and boasts a rooftop beehive at which it holds an annual company-wide honey harvest. “Finding new ways to keep employees interested and engaged is a constant challenge, but a rewarding one.”

An effective internal communications program can do more than keep employees engaged — it can also help them avoid a broken neck.

Sweetser, a behavioral-health nonprofit in Maine, was concerned about increased employee slip-and-fall incidents in icy conditions. They dutifully issued educational materials warning of the dangers of slippery sidewalks, and advising workers to use appropriate footwear … but the accidents continued.

The following winter, Sweetser went on the offensive. Their research revealed that a special type of walk — nicknamed the “Penguin Shuffle” — had been proven to reduce falls on icy surfaces. It involved taking short, shuffling steps with the arms held out, similar to the signature waddle of the South Pole’s most ubiquitous bird.

Sweetser, a Maine-based nonprofit, reduced employee slip-and-fall incidents 80 percent with clever employee-focused messages like this one.

Sweetser’s Penguin Shuffle campaign was disseminated to more than 735 employees at facilities throughout the state. It included the distribution of a humorous educational video
developed by Alberta Health Services of Canada, and posters at employee entrances reminding staff members to shuffle like a penguin when crossing icy paths.

“We even put decals shaped like penguin feet on the floors during winter weather,” said Stephanie Hanner, Sweetser’s Communications Manager. “Our colleagues found it cute and entertaining, but more importantly, the message resonated.”

Stephanie’s creativity paid off. “Since introducing the Penguin Shuffle, we’ve seen an 80 percent decrease in slips and falls,” said Jon Mistos, Senior Director of Facilities at Sweetser, who chairs the organization’s Health and Safety Committee.

Internal communications don’t have to be lackluster. Rather than regarding your workforce as a captive audience, afford them the same attention you would give your most valued customer. Be clever and creative. Use appealing colors and bold visuals in your internal e-mails. Plan your Town Hall meetings around interactive exercises and icebreakers. Conduct surveys to gauge employee satisfaction — and when the feedback rolls in, be prepared to take action.

And for heaven’s sake, don’t be like Sean’s CEO. Is it any wonder his team’s performance isn’t up to par?

Psst! Leaders, Are You Really Listening?

December 16, 2013/Archives /by David Hassell

Listen: ˈlɪs(ə)n/

Verb: To give one’s attention to a sound.
Synonym: hear, pay attention, be attentive, concentrate on hearing, lend an ear to, and to be all ears.

We all understand the mechanics of listening. But too often today, when we have the opportunity to listen, we’re content with just passively letting sound waves travel through our ears. That’s called hearing. Listening is something entirely different. It’s essential for leaders to pay attention when others around us have something to say. Why? Because developing better listening skills is the key to developing a better company.

Lack of Listening Puts Organizations at Risk

Because leaders live in the ‘time is money’ zone, information gathering tends to focus on immediate requirements:

I need an answer! Give me a snapshot, infographic or sound-byte. GO, GO, GO!

However, when input actually arrives, how authentic are you about listening? Do you pretend to care, just for the sake of getting at what you think you need? Or are you receiving, absorbing and processing the entire message?

We’ve all had moments when we politely smile and nod throughout a dialogue. The speaker may feel heard and validated, but we miss out on potentially valuable information. Or how about those moments when we greet someone in passing with a quick, “Hi. How are you?” and continue moving forward without waiting for a response.

Occasionally, that may happen. But what if it’s a habit? What if others in your organization learn to expect that behavior from you? When people assume their ideas and opinions don’t matter, communication quickly breaks down. This kind of moment isn’t just a missed opportunity for meaningful interaction — it’s a legitimate business issue that puts your organization at risk.

Why Don’t We Listen?

When we’re part of a conversation, but we’re not paying attention, we send the message that we just don’t care. However, our intentions may be quite different. These are the most common reasons why we fail at listening:

• We’re developing a response. Instead of maintaining a clear, open mind when others speak, we quickly start composing our reply or rebuttal. Many smart people tend to jump into that response mode — usually less than 40 words into a dialogue.

• We’re preoccupied by external factors. In today’s multitasking environments, distractions abound. We’re bombarded with noise from things like open floor plans, and a constant barrage of texts, tabs, emails, calls, and calendar notifications.

• It’s not a good time for the conversation. Have you ever been rushing to prepare for a meeting when someone stopped you in the hallway with a simple “Got a moment?” While it may be tempting to comply, it’s wise to simply schedule the discussion for another time. You’ll stay on track for the meeting, and can focus on the request as time permits.

Checked Out? Ideas For Stronger Communication

I ask my team questions and invest time in discussions because I’m interested in their answers. Actually, I need those answers. After all, employee feedback is critical for a more engaged, productive, fulfilled workforce.

To foster better understanding, try asking follow-up questions to verify what people intend to convey, and discover how they feel about what they’re saying. This simple gesture will cultivate a culture of openness and camaraderie. Also, we can use tools to streamline the communication process and help us ask smart questions that reveal more about employees.

However, there’s no point asking questions if we only respond with a nod and then move on. If your mind is too cluttered and your day too busy to engage fully, be honest with your team. Assure them that you’ll get back to them when you’re able. And of course, don’t forget to follow up.

How To Make Mindful Conversation a Habit

Still, many leaders struggle with the art of active listening. That’s why it’s important to learn useful techniques and make practice a part of your life.

Deepak Chopra, MD, observes that leaders and followers ideally form a symbiotic relationship. “The greatest leaders are visionaries, but no vision is created in a vacuum. It emerges from the situation at hand.” Effective leadership begins with observation — knowing your audience and understanding the landscape. Even the most eloquent, powerful speech will fall on deaf ears if the speaker doesn’t listen to the pulse of the audience.

It’s never too soon to start practicing this art. Here are 4 easy tips to improve your ability to listen and lead:

1) Repetition. Repeat anything you find interesting. This helps you recall key points after a conversation ends. It’s also a smart technique when you meet someone new. Repeat their name throughout the discussion. This not only solidifies the name in your memory, but also helps build rapport and trust.

2) Read Between the Lines. Pay special attention when a speaker changes tone and volume, pauses, or breaks eye contact. These subtle signals are clues that can reflect emotional highlights or pain points (anger, sadness, happiness). And body language often reveals what words don’t say.

3) Mouth/Eye Coordination. Looking a speaker in the eye establishes a connection and lets them know you’re listening. But don’t hold their gaze too long. Recent research suggests that eye contact is effective only if you already agree with a speaker’s message. Instead, try looking at the speaker’s mouth. That may feel awkward, but this keeps you focused on what they’re saying — and they’ll know it.

4) Reflection. Seal the deal by thinking back to extract meaning. You may be exhilarated by a great conversation — but without a mental debrief, much of it can be forgotten. Reflection is critical in developing the takeaways (and subsequent actions) that make the discussion valuable. Try mentally organizing important points by associating them with a relevant word or two. Then, in the future, you’ll more easily recall the details.

The art of listening is about much more than exchanging facts. Active listening helps those in your company feel validated and connected with you and your organization. Genuine conversations weave their own path. Give them your time and attention. Along the way, you’ll solve problems and generate new ideas that will have a lasting impact on you, your team and your business.

Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events each Wednesday, from 6:30-8pm ET. Everyone is welcome to participate; or join our ongoing Twitter conversation anytime. Learn more…)

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How Good People Can Deliver Bad News at Work

December 10, 2013/Archives /by TalentCulture Team + Guests

Written by Sarah Colomé

Something has gone terribly wrong at work. (It happens.) You’re terrified about telling your manager. (That also happens.) Breaking bad news to your boss can feel like you’re the designated driver on girls’ night out — while it’s not easy, someone has to take the hit.

However, if you take a closer look at this situation, you may find it’s a blessing in disguise for your career.

Employers are looking for contributors who know how to think on their feet, adapt quickly and communicate effectively. If you reframe a work nightmare by offering timely, useful, well-researched solutions, you’ll demonstrate that you’re not only a smart thinker, but also a doer with management potential.

So, when that moment strikes and you have to break bad news to the person who decides your fate, consider these three strategies:

1) Bring the whole story to the table

Rushing to squeal that the keynote speaker for your annual conference just dissed your company on social media isn’t going to improve the situation.

Before you make a move, consider your source of information. Is this a credible individual or channel? Repeating uninformed, disruptive information only adds to the chaos. Research the facts (quickly!) so you can provide decision makers with relevant context. Your extra legwork can help them make an informed choice about how to proceed.

Knowing details helps frame the situation, allows for a better decision making process and makes you look like a mature, level-headed colleague rather than an reactive tattletale.

2) Think and speak objectively

Taking sides and passing blame does nothing to solve the problem. Instead, you’ll only paint yourself in a negative and self-serving manner — the complete opposite of what you want.

While this doesn’t mean you should hide pertinent information you have about the problem, you also don’t need to wrap a particular person up in a bow and pin them to a bull’s eye.

Pointing fingers isn’t necessary to solving the immediate problem. If necessary at all, it should be set aside until a solution has been found. Focusing on the fixing the problem helps you avoid looking like you’re stepping on another employee to make yourself look good. Plus, you’ll protect your working relationships with all parties involved — including the idiot who ordered 200 bottles of pineapple juice instead of Pinot Grigio for the donor banquet. Besides, if someone on the crew is truly inept, their actions will speak for themselves.

3) Offer problem-solving options

Showing up empty-handed to announce bad news accomplishes nothing. You need ammo. Prepare to suggest possible next-step ideas, so you’re less likely to become the target of a manager’s negative reaction.

Your goal is to avoid adding more stress to a difficult situation, by being ready to offer viable options. Research alternatives that save time or money, and assess the likely outcomes, so you can help determine a workable plan of action.

But keep in mind that offering effective solutions requires more than just a Google search and a few thrown-together spreadsheets. No solution can be implemented without investing employee energy, so assess the strengths, weaknesses, opportunities and threats for each path. This approach can help your manager avoid costly missteps — while simultaneously portraying you as a proactive, strategic thinker.

Delivering bad news is never easy, but reframing a negative work situation into a positive professional opportunity can be beneficial both for you and your company.

The next time someone accidentally sends detailed employee compensation data to everyone in your company, don’t fret. Get the whole story, be objective and come with a solution in hand.

Have you stepped up when there was a melt-down at work? How did you deliver the news — and did it help you grow in your career? Share your experiences in the comments area.

(About the Author: Sarah Colomé, M.S. is an educator, advocate and the SOARS Booking Director for A Long Walk Home, Inc. Based in Chicago, Sarah has traveled both nationally and internationally as a competitive collegiate public speaker. She teaches on topics related to social justice and diversity, health education, sexual violence and persuasive speaking. Connect with her on Twitter.)

(Editor’s Note: This post is adapted from Brazen Life, with permission. Brazen Life is a lifestyle and career blog for ambitious young professionals. Hosted by Brazen Careerist, it offers edgy and fun ideas for navigating the changing world of work. Be Brazen!)

(Also Note: To discuss World of Work topics like this with others in the TalentCulture community, join our online #TChat Events every Wednesday, from 6:30-8pm ET. Everyone is welcome at events, or join our ongoing Twitter conversation anytime. Learn more…)

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Anatomy Of A Leader: Not Just Skin Deep

October 15, 2013/3 Comments/Archives /by Daniel Newman

(Editor’s Note: This week at #TChat Events, the TalentCulture community is looking at what it will take to prepare the next generation of leaders — regardless of current age or organizational rank. We think the following commentary by Dan Newman, author of “The Millennial CEO,” is an ideal backdrop for any discussion about what is at the core of an effective leader. What are your thoughts? We welcome your comments below.)

By definition, leadership is grounded in action and not in title. We may tend to associate leadership with professional titles — such as president or CEO. But of course, simply holding an executive title doesn’t make anyone leader. In reality, the only way to be a leader, is to lead.

Let me explain. During the past few years I’ve been blessed with the opportunity to meet and work with some fantastic business leaders. I’ve also met some individuals with great titles who couldn’t even lead a conversation about the weather, let alone a business organization. Yet somehow these people have risen to enviable professional positions. It’s impossible not to wonder — how can that happen?

Enter The “Extroleader”

One of the most interesting leadership trends I have noticed over the past several years is the emergence of the “extroleader.” What is an “extroleader,” you ask?

The term is one that I created. It applies to leaders that operate effectively as the face of an organization to the public — customers, investors and other stakeholders. The anomaly about the “extroleader” is that many of them have no internal leadership skills whatsoever.

So, while they are able to shape public opinion and they give the appearance of success to the outside world, they may not even be able to convince their assistant to schedule a lunch appointment.

Often this type of leader is driven by ego and excessive interest in personal branding, more than by interest in developing the organization and its brand.

This can be a subtle, but deadly nuance for growing organizations.

Here’s what is most interesting about this type of leader. Typically they find a way to the top because they are so capable at driving behavior outside the corporate walls. The world at-large may be enamored of an “extroleader” CEO that looks charismatic. But looks can be deceiving.

Leadership Inside Out

Great leaders are genuinely able to drive the best from everyone around them. Because they’re human, they have deficiencies, but that’s not what sets them apart. What makes them effective is their ability to make others want to be better.

For leaders in any organization, the biggest mistake is building a leadership facade that speaks to the outside world, while inside the corporate walls, your army will not fight for you. Because organizational culture is essential to achieving your business vision, you must have all hands on deck. This starts by demonstrating and reinforcing your vision, message and values within your organization.

It requires commitment to an inside-out approach — recognizing that you’ll be paid dividends by earning the respect of your team and closest stakeholders before focusing on external constituents.

A Higher Degree of Leadership Difficulty

Coming up with witty and charming content for the outside eye can be quite easy. Think about how we are often fooled or misled by politicians, athletes and media celebrities as we hang onto their every word, wanting to believe them. It’s much harder to prove yourself, day in and day out, to those with whom you work.

This is because the things you say can’t stand on their own. Others will look to see how closely your words actually match your behavior and your value system. That is critical as your team determines whether or not to follow you.

The more difficult path actually builds a more loyal following. When you prove your vision, mission and values to your team, they will fight to build and protect your organization and its brand. Ultimately, that brand will be built on a stable platform that is far sturdier than the glass house that “extroleadership” creates.

External Leadership IS OKAY!

Having said all of the above, let me clarify one important point. There is absolutely nothing wrong with being a strong outside-facing leader. In fact, an effective public “face” is an important part of growing any organization.

But here’s the key: Outside leadership must match communication and behavior within the walls of the company. It’s all about consistency.

It isn’t egomaniacal to want to create an impressive organization, if the intent is good. However, when a leader paints a picture that the employees can’t see, trust or respect, the organization will struggle endlessly to reach to its potential.

So, if you’re a leader — or if you aspire to lead — I encourage you to take a close look at the source. Ask yourself honestly: Are you looking outside, first? Or are you starting within?

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5 Social Skills Business Leaders Must Master

September 24, 2013/4 Comments/Archives /by Meghan M. Biro

(Editor’s Note: This week, TalentCulture founder, Meghan M. Biro is speaking at the Peoplefluent WISDOM2013 Conference about a topic that is central to the world of work: “Leadership, Workplace Culture and Brand Influence.” In the spirit of her presentation, we’re sharing one of many articles Meghan has written about this topic. We hope it’s the next-best thing to being there!)

Recently, I consulted with a software company as it navigated through a treacherous sea change — the upheaval of its organizational culture. This shift was triggered when my client hired a Chief Technology Officer from another company – not exactly a competitor, but a company in an adjacent market space. However, technology market spaces aren’t entirely independent — and in this case, the overlap only added fuel to an already volatile clash of personalities. Needless to say, the change wasn’t graceful or happy. In fact, it was a nasty, stressful process. And for those of us who mopped up the mess, it was a sobering wake-up call.

Faceoff: Old Workplace Culture Meets New

The previous workplace culture was cut-throat and intensely political. However, the workforce knew and accepted those rules. The organization had been socialized.

When the new CTO arrived, he imposed his own culture – one that obscured motives and withheld explicit information from employees. Suddenly without warning, people were receiving email messages saying that their jobs had changed and their staffs had been reassigned. Plans and strategies were were not discussed. Details were not communicated. Nothing was socialized.

The company quickly began hemorrhaging top talent, much to the dismay of its puzzled CEO. This exodus was good news for industry recruiters (fresh job vacancies to fill), but it was clearly a bad scene for the company and its employer brand. Even worse, a few former employees started blogging about the drama. The message wasn’t pretty, and in today’s socially hyper-connected world, word traveled fast. That made recruiting high-caliber talent a far more challenging task. Even today, recovery remains a long, rough road.

Social Connection: The Missing Link

Of course, none of this had to happen. What could have prevented the chaos? In my opinion, if the organization’s senior executives had been socially adept, I would be telling an entirely different story. Perhaps to some people it sounds insignificant, but social leadership can make all the difference.

Socially savvy, engaged leaders share a set of skills that help protect their organizations from the havoc of sudden, devastating change. Don’t get me wrong. I recognize that change can be healthy — and often it’s necessary. But successful large-scale cultural change requires finesse and an understanding of the “human side” of business.

In this case, the company hired an outsider to change its technical direction. That part is normal and appropriate. But the CEO didn’t anticipate the painful change in culture that would follow, or the subsequent loss of valued employees. It’s not because the CEO is weak, but because he lacked critical social skills.

In my practice, I work with lots of leaders seeking to expand their teams and make their workplace culture attractive for both potential new employees and current ones. Some clients are very socially aware and engaged. Some are socially tone-deaf and isolated from what’s happening both within the walls of their own companies, and across the broader business landscape. Both types of leaders can be successful to a point – the point where trust, loyalty, values and expectations affect financial performance and company growth.

Being a socially engaged leader is not an innate skill. However, it’s increasingly necessary in today’s networked business environment, as today’s multi-generational workforce puts more strain on corporate cultures to “open up” communication, and social media creates direct channels that reveal what it’s really like to work at various companies.

No doubt about it — today’s brave new connected world of work requires brave new social leadership. Here are 5 must-have social skills that every business leader should develop:

5 Skills To Master As A Social Leader

1) Recognize non-verbal cues. A skilled social leader does not rely on only one form of communication, but is informed by all – verbal, written, non-verbal, viral and so on. Being sensitive to non-verbal cues is difficult because much of today’s communication is digital. However, to effectively interpret non-verbal cues in face-to-face interactions, you must be able to recognize how your personal perception filters input. You don’t have to be a paragon of mental health, but you do need to shut-off the noise in your head long enough to read other people and understand what’s going on with them.

2) Interact regularly. You don’t have to know everyone’s name or how many kids they have. However, you do need to be aware of how employees, peers, partners and customers are thinking, feeling and reacting. This means you must engage others proactively — even through digital forms of communication. How can you expect your organization to be cohesive internally, or build a coherent brand externally, unless everyone shows up to “represent”? You don’t need to tweet or send email round-the-clock, but you must be comfortable connecting in person and on social channels. By reaching out early and often, you’ll learn valuable insights that you’d never anticipate otherwise.

3) Openly discuss your values and purpose. People join companies for many reasons, but what’s more interesting is why they stay. They stay because they feel a sense of shared values, purpose, mission and vision. If you’re a leader and you don’t regularly reinforce the company’s value and purpose, be prepared to do a lot of remedial recruiting when you lose more talent than you’d like.

4) Encourage a community presence. Like it or not, social media is vital in the world of work. Paternalistic managers and top-down leaders sometimes have trouble with this skill, but it’s no longer an option. Companies don’t function in a bubble. They move in a social sphere, where business reputation and results can be shaped by online communities – even when they’re not your customers. Are you blogging on behalf of your company brand? Is anyone in your organization tweeting, blogging or developing a virtual community? Is that even encouraged?

5) Demonstrate authentic interest in your employees and others. You can learn some skills and fake others, but it’s tough to fake sincerity. Some might argue that this is a personality attribute, not a skill. But for me, sincerity makes the difference between a leader and a task manager. If you’re not sincere, you’ll do things that might make business sense, but eventually they’ll backfire. Think of the company snapshot at the start of this post. The CEO thought it made sense to hire new senior technology talent. But because neither he nor the CTO valued sincerity or honest communication, the company is paying a heavy price.

Social engagement is not a management overlay on a toxic culture. It’s not a Band-Aid, a work-around or a cure-all. It’s a way of thinking about business, and doing business. It’s about operating with awareness and engagement — using the power of social networks to demonstrate your brand promise in today’s dynamic marketplace. It’s how the world works. It’s how you need to work. So make your move. Your company’s future depends on it.

(Editor’s Note: Meghan M. Biro is an active contributor to Forbes.com. This article is adapted from Meghan’s Forbes.com blog, with permission.)

(Image Credit: Pixabay)

Employee Communication: 4 Ways to Engage

June 14, 2013/6 Comments/Archives /by Razor Suleman

A Too-Familiar Story

Let’s say you’re trying to buy a jacket online. There’s a problem with your purchase, so you call customer service, and they put you on hold. (Waiting…) Finally you reach a robot voice informing you that the call center is closed. You really want the jacket, so you persist.

Hours (or perhaps even days) later, you connect with a live representative who is unable to offer the assistance you need to resolve the problem. What seemed like an easy problem to fix has become a headache, a time-suck, and a shadow over your relationship with the company. Not only is this jacket transaction in jeopardy, but the next time you’re in the market for clothes, you’re likely to shop somewhere else.

What’s Wrong With This Picture?

So, what really happened in this scenario? The company failed in a critical way — it did not provide clear pathways of communication and support to resolve your issue, at the moment of need. The brand has lost credibility with a “ready-t0-buy” customer, the company has damaged its relationship with you, and the outcome will translate into lost revenue now and perhaps in the future.

How does this customer experience story translate to the human resources side of business? The audience may be different, but the takeaway is identical: For both customer and employee engagement, communication is vital — especially when issues arise. Just like customers, employees want the ability to ask question, discuss problems, offer constructive feedback and propose suggestions. They want to feel that their concerns and ideas are heard and addressed.

These are the fundamentals of employee engagement. It is HR’s job to support engagement in the workplace, from end-to-end, and clear lines of communication are the most effective way to accomplish that.

4 Workplace Communication Strategies

When I think about my own experiences, both as a customer and as an employee, it’s easy to remember the times when I felt I was heard — or not. Based on those experiences, here are my top four communication strategies for boosting engagement:

1) Be Available: To improve the way an organization works, employees need a champion — someone on the inside to share suggestions with. It doesn’t matter whether this ambassador is a manager, an HR representative, a colleague, or event a group of peers. What matters is that there is clearly a door through which individuals can bring questions, concerns and opinions.

2) Listen To My Needs: Don’t be too quick to dismiss new ideas. Every employee has a unique perspective, and although every suggestion won’t be feasible, each one should be valued. Suggestions reflect your employees’ individual experiences, and therefore, represent part of your company’s culture. Validate ideas by acknowledging contributions, as well as the spirit behind them.

3) Be On My Side: Every team needs a leader whom they can trust to represent their best interests. And every employee needs a champion who will be their advocate, even in their absence. When you demonstrate support for others, you reinforce their value within the organization. No one likes to feel unimportant — from there it’s a short step to disengagement.

4) Find A Solution: Not all feedback can be put into action — sometimes for very good reasons. However, leaders and employees can work together to examine the root causes of a key issue, or to integrate appropriate elements of a suggestion, or to brainstorm and investigate other solutions. This follow-through shows employees that their voices matter.

Have you tried these or other communication techniques to improve employee engagement? What worked for you? Share your experiences in the comments area below.

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