We used to be swayed by traditional advertising and clever campaigns, but in the social age that has all changed. If you talk about yourself or your company too much, you are labeled a self-promoter or a spammer. It’s time to let other people do the talking for you.
Think about the last time you bought something online. Did you read reviews? Did you research products until you found enough five star reviews that you were satisfied with your selection? This is how customers behave today.
Building “relationships” is no longer enough. Today we are living in the ‘Testimonial Economy,’ where we must earn the trust and respect of our customers and employees. Organizations need to relate to these groups and as our guest, Mark Babbitt stated, “speak to them, not at them.” as this helps them to better identify with the organization and organically become champions of our brands.
Here are a few key points Mark shared:
- Talking about your brand might put a small bump in your sales revenue but it makes a bigger dent in credibility
- Without social proof, your brand will be in trouble
- We are now more aware of how to filter out the bad opportunities
- You need to be checking out what people are saying about your brand every day
- If you don’t reach out over negative reviews, people are going to assume the reviews are true
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