We used to be swayed by traditional advertising and clever campaigns, but in the social age that has all changed. If you talk about yourself or your company too much you are labeled a self-promoter or a spammer. It’s time to let other people do the talking for you.
The last time you bought something online, did you read the reviews? Did you research the product until you found enough five star reviews to make the purchase? This is how customers behave now and building relationships with your target market is no longer enough.
In the ‘Testimonial Economy,’ a company has to earn the trust and respect of their customers, so they organically become champions of their brands, either personal or organizational.
On Wednesday, July 26, 2017, at 1 pm ET, #WorkTrends host Meghan M. Biro and her special guest, Mark Babbitt, CEO at YouTern will discuss the importance of building your reputation through brand evangelism.
The Testimonial Economy
Join Mark and Meghan on our LIVE online podcast Wednesday, July 26 — 1 pm ET / 10 am PT.
Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:
Q1: Why is it difficult for some brands to build relationships with customers? #WorkTrends (Tweet this question)
Q2: How can brands create brand evangelism with employees and customers? #WorkTrends (Tweet this question)
Q3: What do customers need to know about building relationships with brands? #WorkTrends (Tweet this question)
Don’t want to wait until next Wednesday to join the conversation? You don’t have to. I invite you to check out the #WorkTrends Twitter feed and our TalentCulture World of Work Community LinkedIn group. Share your questions, ideas and opinions with our awesome community.
Photo Credit: Marc_Slavin Flickr via Compfight cc