The TalentCulture #TChat Show is back live on Wednesday, January 27, 2016, from 1-2 pm ET (10-11 am PT).

Last week we talked about how tech pros can help assess and hire tech pros, and this week we’re going to talk about how HR leaders achieve talent brand dominance.

Employers are constantly aware of the state of their company brand. But very few organizations realize the impact of their talent brand on both their reputation to job seekers and company morale amongst existing employees.

A talent brand is what talent (which comprises both working and non-working professionals think, feel, and share about your company) as a place to work.

Contrary to what employers believe, according to this week’s guest, less than 30 percent of the working population cares about their company’s product brand. What they are concerned with is how employers approach caring for their people and addressing their needs. Most hiring authorities aren’t coming to terms to deal with the reality that their talented employees have options.

#TChat Event: How HR Leaders Achieve Talent Brand Dominance

Tune in to our LIVE online podcast Wednesday, January 27 — 1 pm ET / 10 am PT

Join TalentCulture #TChat Show co-founders and co-hosts Meghan M. Biro and Kevin W. Grossman as they talk about how HR leaders achieve talent brand dominance with this week’s guest: Joan Graci, CEO and President of APA Solutions, a boutique employment and human capital consulting firm.

#TChat on Twitter — Wednesday, January 27— 1:30 pm ET / 10:30 am PT

Immediately following the live show, the team will move to the #TChat Twitter stream to continue the discussion with the entire TalentCulture community. We invite everyone with a Twitter account to participate as we gather for a dynamic live chat, focused on these related questions:

Q1: What is the difference between employer brand and talent brand? #TChat (Tweet this question)

Q2: How do you measure talent brand and replicate its success? #TChat (Tweet this question)

Q3: What should HR and recruiting implement now to improve their talent brand? #TChat  (Tweet this question)

Until then, we’ll keep the discussion going on the #TChat Twitter feed, our TalentCulture World of Work Community LinkedIn group, and in our TalentCulture G+ community. Feel free to drop by anytime and share your questions, ideas and opinions. See you there!

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photo credit: Choices via photopin (license)