Posts

Improve the Candidate “Shopping” Experience

I’ve written before about my passion for the candidate experience…quite a bit, actually. As a board member for the Talent Board, you’ve hopefully witnessed my advocacy for candidates; Of course I also offer kudos to employers who are taking … Read more

Improve the Candidate “Shopping” Experience

I’ve written before about my passion for the candidate experience…quite a bit, actually. As a board member for the Talent Board, you’ve hopefully witnessed my advocacy for candidates; Of course I also offer kudos to employers who are taking … Read more

Four Things HR Can Learn From Marketing

With the consistent growth of concepts like “Employer Brand” and “Recruitment Marketing,” HR departments everywhere are adding another role to their already burgeoning workload: marketing. And while some elements of marketing were already there for some HR and … Read more

Why Talent Acquisition Should Own Recruitment Marketing

Recruiters and marketers used to sit in different areas of the office, playing distinctly different roles. But as we all know, that’s shifted quite a bit with the focus on recruitment marketing. A marketing hat is now an essential … Read more

6 Recruitment Marketing Trends Changing Talent Acquisition

It’s a very exciting time to be a talent acquisition professional: Talent acquisition is becoming more strategic, adding new responsibilities and investing in new technologies. It’s not just about the job anymore, it’s about the brand. It’s not just about … Read more

Key Points from LinkedIn’s Global Recruiting Trends 2016 [Report]

Each year, technology brings new recruiting trends to the HR world that impact both how we recruit, and retain, employees. It’s up to businesses to stay on top of these changing trends if they want to acquire the best talentRead more

Think Beyond Mobile Apply for a Stronger Mobile Candidate Experience

For more insights on recruitment marketing best practices employed by the world’s leading organizations, including mobile candidate experience, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500

This September, SmashFly researched and evaluated … Read more

How to Better Use Employee Stories in Your Recruitment Marketing Strategy

For more insights on recruitment marketing best practices employed by the world’s leading organizations, get a free download of SmashFly’s Recruitment Marketing Report Card for the 2015 Fortune 500

This September, SmashFly researched and evaluated every 2015 Fortune 500 … Read more

Recruitment Marketing: Your Key to Recruiting Success [Webinar]

Recruitment marketing has never been more important. Why? Today’s hiring economy is highly complex and competitive–and finding top talent is harder than ever. Unemployment is at a seven-year low, and it’s taking increasingly longer to hire. If you’re Read more

Recruit and Hire with the Real Atmospherians

“Some world views are spacious, and some are merely spaced.” —Rush, Grand Designs

 

Scene 1: Pacific Avenue was closed for Halloween. Throngs of families dressed up for the holiday, passed one another while children chased each other in circles, Read more

Selling the Recruiting Process Isn’t a Gamble

“Wheel goes round, landing on a twist of faith
Taking your chances you’ll have the right answers
When the final judgment begins
Wheel goes round, landing on a leap of fate
Life redirected in ways unexpected
Sometimes the odd number Read more

Recruitment Marketing: Understanding and Maximizing the Candidate Journey

Technology plays a big role in the process of talent recruitment for today’s recruiters. Forward-thinking HR pros understand that success with talent acquisition today is all about understanding and maximizing the candidate journey. This requires a focus on developing marketing … Read more

Engage Passive Candidates: The Three Rules of Recruitment Marketing

Longer job vacancies and slower time-to-fill can derail an organization’s ability to reach business goals, making it imperative to have a robust talent pipeline at the ready to stay well connected to high-quality candidates. Technology, such as a recruitment marketing … Read more

What is Recruitment Marketing and How Your Business Can Use It

While recruitment and marketing may traditionally have been thought of as separate entities, they can actually work hand in glove. Recruitment marketing uses elements of both traditional recruitment strategies and brand marketing. The appeal that is created by powerful marketing Read more

The ATS Alone Is Not Enough

This is the final part in a four-part series on why talent acquisition doesn’t need to reinvent the ATS. Read Part 1, Part 2 and Part 3

In my last post, I outlined the parallels between marketing … Read more

How To Train The “Mr Know It All” Type

Some recruiters avoid hiring the “over-qualified” employee in fear they will lose interest in the position they are given, demand high wages or leave the company soon after being hired. Usually these common recruitment fears don’t prove true.. In fact, … Read more

Hiring Culture: Creating A Recruitment Ecosystem

Written by David Smooke

Every organization has its own unique “hiring culture,” in addition to its core company culture. Hiring culture deserves just as much attention as company culture, because the two are deeply intertwined. The way an employer acquires … Read more