What You Need To Know About Social Hiring

Thinking about applying for a new job? Make sure that you keep your social media profiles updated and crisp, because recruiters these days are queuing up on websites like Facebook, Linkedin, and Twitter to get the best of the lot. If on the contrary you’re hiring, then make sure that you go through a chunk of digital profiles and do extensive social hiring research on prospective applicants.

Recruitment Today – What’s Trending?

Among the wide variety of recruitment portals, corporate career sites and direct sourcing have seen a lull when compared to social networking sites, mobile sites, and industry referrals. Based on Jobvite’s annual Social Recruiting Survey, 69 % recruiters expect a surge in competition in 2015, which is why they have made plans to invest in referrals (63%), mobile strategies (51%), along with massive emphasis on social recruiting (73%).

These stats encourage recruiters to turn to social media to interact with candidates, engage in useful discussions, and check their brand loyalty. The icing on the cake is that you get to test them even before you meet them. If you’re turning to social media for full time requirement, remember to work twice as hard, because only 18 % of recruiters consider themselves to be experts at it.

Job Hunting? Try Networking Sites!

Social media wins major points in hiring due to its accessibility. Whether you’re holidaying in Hawaii, or are based in the remote villages of India, you can participate and rise up to global challenges. If you’re a job seeker looking to prep yourself during your job search, you can showcase your personal branding to recruiters by using networking sites like Facebook and LinkedIn. Give prospective employers a glimpse into your creative side by sprucing up your resume with attention-grabbing videos crazy images. When these go viral, you win brownie points as you’ll definitely be noticed by recruiters. If you’re looking to convert a hobby into your profession, then Pinterest is a great platform to build your online reputation. Blog sites are also helpful, as they carry a weightage of 7 % when it comes to being hired.

Mobile Is In 

Take a quick look around you and you’re sure to find a majority of your peers glued to their phones. According to the findings of Jobvite’s study, close to 43% job seekers are looking for employment on mobile-optimized sites, but 59 % recruiters have invested nothing in this niche segment. If you use a mobile hiring, the quality of your candidates is raised by a whopping 13%, while the quantity shoots up by 19%. You also stand a 10 % higher chance of getting referrals on mobile sites.

Who’s Leading? 

The spotlight of social media hiring is focussed on three top sites. It is no surprise that the majority of recruiters have hired candidates through LinkedIn (79 %). Facebook and Twitter are next in the line, with statistics pointing to 26% and 14 % respectively. So whether you’re hiring or looking to be hired, make sure you have a sizeable online presence that adds credibility to your brand.

#TChat Recap: How Disruptive Technologies Will Empower The Future Of HR

This week we were joined by Alexandra Levit, Future of Work speaker, author of “They Don’t Teach Corporate in College” and long time friend of #TChat. Alexandra talked with us about how disruptive technologies will empower the future of HR.

The next decade will bring huge change to the world of work. We discussed those disruptive digital HR technologies that will influence the form and function of HR in a various ways like how and where we work today, how we recruit and hire, and how we train and develop the workforce. The podcast also touched on which tools, such as email and those “sexy spreadsheets”, will likely adapt and continue.

Not every technological disruption will be adopted nor will it transform HR for the better, but the fact remains that empowering a better workplace and workforce has already started. Welcome to the future!

Did You Miss The Podcast Show? Listen On BlogTalkRadioiTunes or Stitcher.


What’s Up Next? #TChat Returns Wednesday, May 27th: #TChat Radio Kicks Off at 1pm ET / 10am PT — Our weekly radio show runs 30 minutes. Usually, our social community joins us on Twitter as well.

Next week’s topic: How Improving the Candidate Experience Empowers a Better Workforce — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights #TChat.

Join Our Social Community & Stay Up-to-Date! The TalentCulture conversation continues daily on See what’s happening right now on the #TChat Twitter stream in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!


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#TChat Recap: How True Relationship Building Rises Above Social

This week we were joined by Rob Garcia, Silicon Valley product executive, co-founder and Chief Product Officer at ConnectUp. Rob talked with us about why true relationship building rises above and beyond social media. We explored ideas around cementing relationships which often start in the digital space and move into more ‘real’ relationships.

We live in an age when social media penetrates and influences almost every area of corporate communications. Long gone are the formal protocols of the “offline” networking world – when professional and social networking took a lot more work to uncover, establish, and deepen mutually beneficial business relationships.

Social media has made connecting and networking much easier and accessible to nearly everyone with an Internet connection and a mobile device. Rob offered super insights around the hyper-connected world and how professionals can, and should, combine new and traditional communications channels to grow business relationships. Those who are able to build, maintain, sustain and leverage their entire network outside of social, he explained, can be more successful and impact the world.

In case you were wondering…Rob Garcia was a social connection of mine long before we took that all important leap and picked up the phone and then met in person and became friends. Why not make that leap with some of you connections this week?

Did You Miss The Podcast Show? Listen On BlogTalkRadioiTunes or Stitcher.


What’s Up Next? #TChat Returns Wednesday, May 20th: #TChat Radio Kicks Off at 1pm ET / 10am PT — Our weekly radio show runs 30 minutes. Usually, our social community joins us on Twitter as well.

Next week’s topic: How Disruptive Technologies Will Empower The Future Of HR — Our halfway point begins with our highly engaging Twitter discussion. We take a social inside look at our weekly topic. Everyone is welcome to share their social insights #TChat.

Join Our Social Community & Stay Up-to-Date! The TalentCulture conversation continues daily on See what’s happening right now on the #TChat Twitter stream in our LinkedIn group, and on our Google+ community. Engage with us anytime on our social networks or stay current with trending World of Work topics through our weekly email newsletter. Signing up is just a click away!


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Take Your Leadership To “Like” Button Speed

On the inside of every leader lies a sleeping superhero-like quality to lead those of Generation Y.

What is this quality, you may be wondering?

It’s the ability to save time while continuing to exceed productivity across an entire team. Now, this quality; the dynamic super power, is not out of reach. It’s available to all who are brave enough to go after it.

In this microwave culture where one won’t wait 3 seconds for a webpage to load before moving on to something else, it’s no wonder Millennials (those of Generation Y; born in the 80s and 90s) constantly seek instant gratification. They were born into this digital environment. They’ll post a video and anxiously await the viewing numbers to start climbing. They expect photos to receive likes immediately, and the speed of tweets and retweets… well, things move fast.

Social media has created a pseudo-realistic medium; one in which Millennials are able to receive feedback as soon as they post something!

This creates unrealistic expectations when they get to work. There’s no way the real world would be able to keep interactions at the same speed as the social media universe. Or, is there?

Those from the baby boomer generation are happy when leaders aren’t engaging with them. They know the lack of conversation means everything is going well. Millennials; however, would fall apart if they were not receiving constant feedback from those in leadership positions. They would assume they’re not making the cut. Neither view is right or wrong. They’re just different.

When I first started sharing this information about instant, consistent feedback with my live audiences, the first thing I’d hear was:  “Ryan, I don’t have time to pat every Millennial on the back every day.” I understand that. Though, I don’t believe people are limited by time, I think they’re limited by their traditional approach.

Traditional minds would tell us that feedback is only needed for quarterly reviews. I must warn you. If you continue to give in to this traditional way of thinking the turnover rate of Millennials will make you wish you had chosen otherwise. Nothing will get your Generation Y employees hustling harder than quick direction and immediate correction. Your feedback doesn’t have to be lengthy. It just has to be on time. Picture it this way: your feedback can happen as quickly as it takes to press the “like” thumbs up on a Facebook post.

Instant feedback doesn’t require complex thinking. It can be as simple as: “Hey Ryan, you did a great job on XYZ. Your attention to detail adds value and clients like that. Keep it up!” You’ve just stroked my ego. It took mere seconds and those words motivated me to focus and work even harder. To say those few sentences, you don’t even have to stop walking. You can say it as you’re passing by a desk. A little appreciation goes a long way.

I’ll share a real example of leadership at the speed of clicking the “like” button.

One time, an audience member shared his best practice for providing Millennials with the instant, consistent feedback they need. He told me, at the end of work day as he sat in his car before making the drive home, he would text his team of Millennials, sending positive direction and correction. He also shared his surprise to find that those team members would do work later in the evening after they received his text message.

Talk about saving time by spending a little time! As a leader today, you do have a choice. You can throw a tantrum about Generation Y’s need for instant, consistent feedback, or you can meet their desire by making a few little changes. By adjusting, you’ll be creating a more productive team and you’ll be viewed as a leader who cares.

What forms of feedback prompt you to respond the most?

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Better Communication: Sharing Yourself

There’s a repression that still runs deep in the way we communicate, even in our relatively open and liberated age. We fear that what we think doesn’t matter; that we are less right or less valuable in our opinions than the other people around us.

But this isn’t humility. It isn’t a careful, diplomatic silence that will advance our careers. It’s something that will hold you back, in work and in finding satisfaction in your own life.

Oh Captain My Captain

Many of the people we most admire as leaders are the most outspoken. Whether it’s a real life figure such as Abraham Lincoln or Steve Jobs, or a fictional leader like the plethora of upstanding captains who fill pop culture, those who use communication to stand up and are counted draw our praise.

Sharing your views with the world, even with your co-workers, can be daunting. But it can also show people that you have integrity, that you stand for something, that you are a leader worth getting behind.

Escaping Obscurity

One of the most valuable lessons to come from recent changes in the publishing industry is the importance of attention. Like musicians before them, authors at first feared that e-books piracy would damage their sales and so their income.

The reality is that the opposite is true. Independent authors have found that giving books away for free is one of the best ways to increase their audience and so their income. Award winning author Neil Gaiman saw a sharp rise in sales in Russia after his books were pirated there.

The broader lesson is clear – few things are as damaging as obscurity. Even if your idea is not followed, even if people disagree with your opinions, someone will value what you have to say and come back to you in future. Make your voice heard or have it forever ignored.

Stopping The Rot

Hiding your opinion doesn’t just hold you back, it can be bad for others and for your relationships with them.

We often hold back from offering our opinions because we fear that they will hurt others’ feelings. Perhaps you need to give negative feedback to someone you manage. Perhaps a project isn’t going ahead and you dread telling the team who’ve poured their hearts into planning for it.

But putting it off won’t make the news any easier to hear. In fact it will make it harder, allowing false hope to grow and then be crushed, or fostering an uneasy atmosphere through the discrepancy between what you say and what you know. Walking on eggshells does no-one any favors, so be tactful in speaking up on difficult subjects, but also be prompt.

Think About Your Words

This isn’t to say that you should just blurt out the first thing that comes into your head. You should plan what you intend to say, where possible grounding your opinions in a sound basis of facts and trial and error.

Nor should you make the talking all about you. Self-centeredness, trying to make every word and every situation about you and your achievements, is a toxic sort of leadership that’s ultimately self-defeating. You should speak up, but that should be as much to support others in their opinions as to put forward your own, and far more to sing the praises of others than to flaunt your own worth.

As long as you think about what your communication, as long as you balance your own interest with that of others, then there is no reason to hold back your opinions. Be loud, be proud, be yourself, and watch as others follow.

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What Is Return on Relationship?

All of those social metrics like Facebook fans, retweets, site visits, video views, positive ratings and vibrant communities are just not measurable financial assets! They aren’t reflected on the balance sheet and can’t be counted on an income statement—but that doesn’t mean, however, that they are without value.

Measuring Brand Engagement 

Instead, these are stats are leading indicators that a brand is creating value that can lead to financial results in the future. These social relationships can also be leveraged through initiatives, campaigns, and events to create real dollar value for a brand. In other words, ROR – Return on Relationship!

Understanding And Maintaining Relationships In A Digital World

Defining and maintaining our relationships In a digital world, has become hard. Social Media has enabled us to connect with an infinite number of individuals; it has given us the tools to extend relationships that years ago would have been impossible.  Yet make no mistake: “Social Media is a facilitator of relationships, but it is not the relationship itself.”  You have to give to get; it’s so simple in concept yet not always easy to wrap your arms around when online since it is not as simple as a favor, a hug or a handshake.

I believe everything we do in our personal lives and business revolves around relationships… now more than ever. With effort, an online relationship may begin from the request of a Facebook friend or following someone on Twitter; but make no mistake – that initial request or follow will never create the relationship.  Trust is built upon interaction, when you’re true to your word, authentic, and genuine.  To build relationships online, you (as a brand or individual) have to offer value in return.  Be it via valuable information or personal introductions, engagement and interaction will remain key.  By asking questions and proposing ideas, you can engage your followers in such a way to give them the ability and reason to respond.  Then when they do respond, interact with them to solidify your relationship, lest it fade away.  Directly acknowledge their response, ask follow-up questions and share their insights with others.

Follow me on Twitter and you’ll see what I mean.  The more responsive you are to your audience, the more responsive they’ll be to you.  And that’s where relationships are born.

Return on Relationship™ (hashtag #RonR)… simply put the value that is accrued by a person or brand due to nurturing a relationship. ROI is simple $’s and cents. ROR is the value (both perceived and real) that will accrue over time through loyalty, recommendations and sharing.

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The Rise of Influence in Social Business #TChat Preview

(Editor’s Note: Are you looking for full highlights and resource links from this week’s events? Read the #TChat Recap: “Can You Hear Me Now? Influence Goes Social.”)

Think for a moment about the brands that have the deepest impact on your professional life.

What companies and people do you look to for credible information, relevant insights and valuable connections? And which ones would you include on your “who’s who” list?

More importantly, how would you develop that list?

Influence Isn’t What It Used To Be. Or Is It?

In less than a decade we’ve seen a dramatic shift in the logic and tools we use to create and shape our professional circles. “Influence” is no longer limited to an elite and somewhat static class of highly prominent organizations and individuals. Today, social channels make it possible for anyone to claim a corner of the marketplace, earn a share of voice, and develop a loyal following.

So, what do these new social dynamics mean for the future of employer and employee brands? And how can we all do a better job in leveraging the “currency” of influence? That’s what we’ll explore this week at #TChat Events, with two experts in the art and science of influence:

•  Mark Fidelman, CEO of RaynForest, an influence marketing platform
•  Mark Willaman, Founder and President of Fisher Vista LLC, owners of HRmarketer software and Fisher Vista marketing services

To frame this topic, I spoke briefly with both guests in separate G+ hangouts. First, Mark Willaman discussed the “what” and “why” of influence:

Then Mark Fidelman offered a quick take on how influence is measured:

What are your thoughts about the role of influence in today’s world of work? Join us this week to share your ideas and opinions!

#TChat Events: Social Influence as a Competitive Advantage

#TChat Radio — Wed, Nov 6 — 6:30pmET / 3:30pmPT


Tune-in to the #TChat Radio show

Our hosts, Meghan M. Biro and Kevin W. Grossman talk with Mark Willaman and Mark Fidelman about the role of influence in today’s social world of work. Tune-in LIVE online this Wednesday afternoon!

#TChat Twitter — Wed, Nov 6 7pmET / 4pmPT

Immediately following the radio show, we’ll move this discussion to the #TChat Twitter stream, where Cyndy Trivella will moderate an open chat with the entire TalentCulture community. Everyone with a Twitter account is invited to participate, as we address these questions:

Q1: How can “industry influence” impact the world of work?
Q2: In what ways does social listening shape culture, marketing and branding?
Q3: Why would brand influencers make better employees? (or not?)
Q4: How do leaders know who is an influencer, and how does this impact culture?
Q5: What social tools do you use for brand marketing and talent recruiting?

Throughout the week, we’ll keep the discussion going on the #TChat Twitter feed and on our LinkedIn Discussion Group. So please join us share your questions, ideas and opinions.
We’ll see you on the stream!