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Why Annual Social Media Policy Reviews Are Necessary

With new social media platforms cropping up all the time, workplace social media rules must go beyond simply discouraging employees from putting off deadlines to play with Snapchat filters. In fact, your corporate social media policy could probably use some updating right now, and on at least an annual basis moving forward to reflect industry changes. That is—if you even have one! Only 51 percent of people said their employers have social media guidelines, according to a recent Pew Research Center survey.

No matter the size of your company, ask yourself this: When was the last time you reviewed your company’s social media policy? And if you don’t have a policy in place, what’s holding you back?

Developing a social media policy and keeping it up to date will ensure that your employees are aware of what they can and cannot do, help your company avoid violating any rules, and ultimately, serve to cover the company’s you-know-what.

Here’s a closer look at why you’ll want to make an up-to-date social media policy a priority so you:

Avoid legal scandals. All you have to do is recall Chipotle’s gaffe from 2015, in which it lost a lawsuit for firing an employee who posted negative items on social media. However, the court found Chipotle’s social media policy actually violated federal labor laws. Ouch!

Your takeaway: Work with your legal team to update your policy, so it jives with legal changes coming out of the Federal Trade Commission and the National Labor Relations Board. Your old policy needs to reflect the current legal standards. For instance, the FTC has clear guidelines regarding disclosures and endorsements, so check that out to see how it affects your social media marketing.

Protect company secrets. As the Society for Human Resource Management (SHRM) explains, a social media policy may actually help safeguard sensitive data from potential hackers and online scams, especially in a BYOD environment. Employees should also know what proprietary information about the company must never be shared—another aspect that needs to be regularly updated as the business grows.

Your takeaway: Protect your company’s information by identifying what is considered confidential, such as marketing tactics, non-public financials, future product launches, and other “for internal use only” communications. Check out GM’s Social Media Policy to see how they spell it out for their workers.

Make it clear what type of social media activity is and isn’t allowed. While it might be obvious that posting illicit, offensive, or insensitive material on a company-branded social media page is a no-no, it still happens. For the people running social for your company, what checks and balances are in place to avoid a public relations disaster? Are the rules different for each platform? Beyond that, though, there is a lot of gray area regarding if and how employees will be held accountable for what they post on their personal pages—and who will monitor that.

Your takeaway: As I’ve written before, it’s always better to err on the side of caution and be as specific as possible in your social media document. And if you needed another reason why it’s so important to continually update and periodically review your policy as new platforms come into play, this is it.

Ideally, effective social media policies should be fluid and responsive to the fast-paced digital world. But at the very least, taking the time to perform a yearly review can save your employees a lot of confusion, and help your company avoid potential pitfalls.

A version of this was first posted on Entrepreneur.com.

The Social Workplace: Nowhere To Hide #TChat Recap

“A lack of transparency results in distrust and a deep sense of insecurity.”
–Dalai Lama

Excellent point. But the Dalai Lama’s quote begs a key question: In the social workplace, how much transparency is too much? Moreover, what does “privacy” really mean today, for employees as well as employers?

Obviously, there are no simple answers. And best practices only continue to shift, as social tools and conventions evolve. However, this issue affects everyone in the world of work. So that’s why TalentCulture invited a social-media-savvy HR attorney to help our community explore these issues at this week’s #TChat forums. We were thrilled to welcome Mary Wright, former General Counsel at employment litigation firm Ogletree Deakins, and founding Editor of HR Gazette, a daily online newspaper for HR professionals and employment lawyers. (For event highlights, see the links and Storify slideshow at the end of this post.)

Social Disclosure: Less Is More. Or Is It?

Ubiquitous social media channels. Smartphones with cameras. (Does anyone remember “old school” film cartridges anymore?) Circles of “friends” we’ve never even met face-to-face. It seems like nothing is truly private anymore. Most of us share photos, post comments and tell the world whatever pops into our minds throughout the day. But how does all that activity expose us professionally in unwanted ways? And what are the implications for the organizations we represent?

Here’s the kicker question: In an open social environment, how can companies encourage employees to serve as brand ambassadors, while ensuring that those same individuals use appropriate discretion?

Knowledge Is Power

As many #TChat participants noted this week, the answers start at the top. Senior executives must lead by example and encourage others to follow. Treating employees with candor and respect means that candor and respect will likely be returned. Communicating company objectives and priorities helps employees feel valued and empowered. And clarifying social policies provides a framework that makes it easier for employees to comply. Sharing more information with employees doesn’t need to put employers at risk. Instead, it can create a spirit of collaboration and strengthen employee engagement.

At the same time, employers should respect employee privacy. Again, leading by example is key. Managers should avoid gossip around the office and outside of work. This sounds like common sense, doesn’t it? And yet, I’ve overheard managers openly discussing an employee’s personal hardships, including private medical information. When managers breach that kind of trust, it leaves a memorable impression for everyone involved.

Amplify This? Think Before You Go Social

These days, social media adds another dimension. Employers can no longer afford to operate without documented social media policies. But what should the guiding principle be? Here’s a simple idea from Dave Ryan:

And what is an employee’s responsibility when interpreting social policies? Jen Olney offered sound advice:

https://twitter.com/gingerconsult/status/383017281405853696

Or perhaps for some of us, that sequence should be Stop. Think. Stop some more…and more…and more…then send.

In other words, before posting a comment or photo, consider for a moment who may see that information. How might they perceive it — for better or worse? Ask yourself, “Would I want my grandmother or daughter to see what I am about to make public?” Remember, once you post it, you won’t have control over where it may be seen, or how it will be interpreted. So perhaps the very best policy is for each of us to take responsibility for ourselves, and err on the side of caution.

To see more about this week’s conversation, see the resource links and Storify highlights slideshow below. And if you have ideas, feel free to share a comment, or post in the #TChat stream. This is just the start of an ongoing dialogue — so please weigh-in anytime!

#TChat Week-In-Review: Workplace Privacy vs. Transparency

SAT 9/21:

Mary Wright

Watch the Hangout with Mary Wright now

#TChat Preview: TalentCulture Community Manager Tim McDonald framed the topic in a post that features a brief G+ Hangout video with our guest, Mary Wright. Read the Preview:
“TMI: A Fresh Take On Privacy By An HR Lawyer.”

SUN 9/22:

Forbes.com Post: TalentCulture CEO, Meghan M. Biro outlined 5 issues for business leaders to consider about transparency in today’s social world. Read: “Private Workplace Lives In a Public Social Age.”

MON 9/23:

Related Article: Entrepreneur David Hassell talked about why and how trust is the most precious currency for any new venture. Read: “Want to Build a Business? Lead With Trust.”

TUE 9/24:

Forbes.com Post: TalentCulture CEO, Meghan M. Biro shared compelling leadership lessons learened from a cultural clash at a software company in transition. Read: “5 Social Skills Business Leaders Must Master.”

WED 9/25:

TChatRadio_logo_020813

Listen to the #TChat Radio show now

#TChat Radio: Our hosts, Meghan M. Biro and Kevin W. Grossman spoke with Mary Wright about legal issues and implications surrounding privacy in the workplace — from multiple perspectives: employers, employees and job candidates. Listen to the radio show recording now!

#TChat Twitter: Immediately following the radio show, hundreds of community members gathered with Mary on the #TChat Twitter stream for an expanded discussion about this topic. For highlights from the event, see the Storify slideshow below:

#TChat Highlights: Transparency vs. Privacy In The Workplace

[javascript src=”//storify.com/TalentCulture/tchat-insights-transparency-vs-privacy-in-the-wor.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Mary Wright for adding your insights to this week’s discussion. Your legal and HR expertise added depth and perspective to a topic that increasingly affects us all.

NOTE TO BLOGGERS: Did this week’s events prompt you to write about information sharing in the new era of social business? We’d love to hear your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week, we tackle another “world of work” hot topic — The Dark Side of Workplace Effectiveness — along with two of the HR community’s best-known social commentators: John Sumser, editor-in-chief of HRExaminer; and William Tincup, CEO of HR consultancy Tincup & Co. So save the date (October 2) for another rockin #TChat double-header.

In the meantime, we’ll see you on the stream!

Image Credit: Pixabay

Your Digital Domain: Who's The Boss? #TChat Recap

“With great power comes great responsibility.” -Voltaire

Do you suppose this is what it felt like back in 1967, during the “Summer of Love?” Our country was weary from years of war and civil unrest, and people were searching to reconnect with their humanity. That’s when “peace” took on new meaning as a symbol of promise for individuals and a new world order.

Flash-forward to today, when many among us are weary and searching to rediscover our humanity — but in a different way. This time, it’s fueled by the digital revolution. Why? We’ve been deeply engaged for so long with so many forms of networked communication that it seems we’ve reached a point of diminishing returns. Even the most intrepid “wired” geeks openly yearn for a certain kind of peace. And now, that discomfort is leading many to pursue serenity — either by dialing back on social channels or temporarily unplugging altogether.

Defining A Digital Destiny: To Each His Own

Grand as it may be, today’s “always on” social business experiment is taking a toll. And if this week’s #TChat forums are any indicator, workplace leaders are just starting to understand and respond to the consequences of an over-extended 24×7 workforce.

When do the productivity benefits of digital connections cross the line from the sublime to the ridiculous? When does hyper-connectivity become a drain on employee engagement and performance? How can workers maintain a healthy mindset in a world of nonstop demands? And how can leaders develop and sustain a healthy “connected” organization?

The TalentCulture community has only begun to crack the code on this issue. However, this week’s discussions revealed three key considerations:

1) Employers can no longer afford to ignore the cultural aspects of unrelenting hyper-connectivity. It’s actually a big-ticket business issue with implications that reach far beyond obvious security and privacy risks. Employee health costs, productivity and turnover are all expensive factors in this complex equation.

2) There are no single silver-bullet answers. However, there are a multitude of choices. The best solution for each organization will be different. But to find that solution, decision makers must take a mindful, active part in the process. As the digital realm unfolds before us, and choices expand, that responsibility becomes increasingly important.

3) This isn’t just about employers. Certainly companies must create processes and policies that address business interests and respect employee well-being. But at the end of the day, each of us is responsible for our own productivity, performance and peace of mind. The fundamental question rests with every individual: When and how should I leverage digital connectivity to improve my professional and personal life?

With so much at stake, #TChat-ters were grateful to welcome two work-life management experts to lead the way this week:

Their insights helped us frame the issues and expose new ideas, as we engaged the community in our weekly “world of work” dialogue. Below, we’ve captured event highlights (including a tweet-by-tweet Storify slideshow from Twitter) and other resource links.

We hope this inspires further discussion within your organization and professional circles. As ideas emerge, don’t be shy! Let us know what’s on your mind. For those at the forefront of work-life integration, the responsibilities may be great — but together, this journey of digital discovery is always better!

#TChat Week in Review: Connected Work-Life Reality Check

SAT 7/6

JudyMartin2JPG

Watch the G+ Hangout with Judy Martin

#TChat Preview: On the eve of his own one-week digital sabbatical, Community Manager, Tim McDonald, asked Judy Martin to frame this week’s topic in a G+ Hangout. See “Digital Breaks: Rethinking Connectivity”

SUN 7/7

Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro, opened up about her own attempt to disconnect. Read “The Digital Realities Of Work/Life Blending.”

MON 7/8

Related Post: While preparing for her #TChat appearance, Judy offered helpful guidance about how to frame this work-life integration issue and gain a sense of control. Read “Digital Detox vs Digital Redux in the Work-Life Merge.”

WED 7/10

TChatRadio_logo_020813

Listen to the #TChat Radio show now

#TChat Radio: 30 minutes prior to #TChat Twitter, radio hosts Meghan M. Biro and Kevin W. Grossman sat down with Judy and Heidi for a lively discussion about work-life integration — what it means for individuals, as well as employers, in today’s digitally dependent world. Fascinating stuff! If you missed the session, listen now to the recording.

#TChat Twitter: Immediately following the radio show, our entire community came together on the Twitter stream to share ideas in real-time about the pros and cons of digital connections at the core of professional and personal life. Thanks to everyone who contributed opinions and ideas! To review highlights, watch the slideshow below:

#TChat Twitter Highlights: “Digital Breaks: Rethinking Connectivity”

[javascript src=”//storify.com/TalentCulture/tchat-insights-digital-breaks-rethinking-connecti.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Judy and Heidi for helping our community think more carefully about how to manage the demands of digital life in more productive and personally satisfying ways. Your passion and perspectives are inspiring!

NOTE TO BLOGGERS: Did this week’s events prompt you to write about work/life integration issues? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week at #TChat events, we’ll continue our summer “professional reality check,” as personal branding expert and author, Dorie Clark, helps us look at how to “Reinvent Your Personal Brand.”

In the meantime, the World of Work conversation continues each day. So join us on the #TChat Twitter stream, or on our new LinkedIn discussion group. And feel free to explore other areas of our redesigned website. The gears are always turning at TalentCulture, and your ideas and opinions are always welcome.

See you on the stream!

Image Credit: Stock.xchng

Your Digital Domain: Who’s The Boss? #TChat Recap

“With great power comes great responsibility.” -Voltaire

Do you suppose this is what it felt like back in 1967, during the “Summer of Love?” Our country was weary from years of war and civil unrest, and people were searching to reconnect with their humanity. That’s when “peace” took on new meaning as a symbol of promise for individuals and a new world order.

Flash-forward to today, when many among us are weary and searching to rediscover our humanity — but in a different way. This time, it’s fueled by the digital revolution. Why? We’ve been deeply engaged for so long with so many forms of networked communication that it seems we’ve reached a point of diminishing returns. Even the most intrepid “wired” geeks openly yearn for a certain kind of peace. And now, that discomfort is leading many to pursue serenity — either by dialing back on social channels or temporarily unplugging altogether.

Defining A Digital Destiny: To Each His Own

Grand as it may be, today’s “always on” social business experiment is taking a toll. And if this week’s #TChat forums are any indicator, workplace leaders are just starting to understand and respond to the consequences of an over-extended 24×7 workforce.

When do the productivity benefits of digital connections cross the line from the sublime to the ridiculous? When does hyper-connectivity become a drain on employee engagement and performance? How can workers maintain a healthy mindset in a world of nonstop demands? And how can leaders develop and sustain a healthy “connected” organization?

The TalentCulture community has only begun to crack the code on this issue. However, this week’s discussions revealed three key considerations:

1) Employers can no longer afford to ignore the cultural aspects of unrelenting hyper-connectivity. It’s actually a big-ticket business issue with implications that reach far beyond obvious security and privacy risks. Employee health costs, productivity and turnover are all expensive factors in this complex equation.

2) There are no single silver-bullet answers. However, there are a multitude of choices. The best solution for each organization will be different. But to find that solution, decision makers must take a mindful, active part in the process. As the digital realm unfolds before us, and choices expand, that responsibility becomes increasingly important.

3) This isn’t just about employers. Certainly companies must create processes and policies that address business interests and respect employee well-being. But at the end of the day, each of us is responsible for our own productivity, performance and peace of mind. The fundamental question rests with every individual: When and how should I leverage digital connectivity to improve my professional and personal life?

With so much at stake, #TChat-ters were grateful to welcome two work-life management experts to lead the way this week:

Their insights helped us frame the issues and expose new ideas, as we engaged the community in our weekly “world of work” dialogue. Below, we’ve captured event highlights (including a tweet-by-tweet Storify slideshow from Twitter) and other resource links.

We hope this inspires further discussion within your organization and professional circles. As ideas emerge, don’t be shy! Let us know what’s on your mind. For those at the forefront of work-life integration, the responsibilities may be great — but together, this journey of digital discovery is always better!

#TChat Week in Review: Connected Work-Life Reality Check

SAT 7/6

JudyMartin2JPG

Watch the G+ Hangout with Judy Martin

#TChat Preview: On the eve of his own one-week digital sabbatical, Community Manager, Tim McDonald, asked Judy Martin to frame this week’s topic in a G+ Hangout. See “Digital Breaks: Rethinking Connectivity”

SUN 7/7

Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro, opened up about her own attempt to disconnect. Read “The Digital Realities Of Work/Life Blending.”

MON 7/8

Related Post: While preparing for her #TChat appearance, Judy offered helpful guidance about how to frame this work-life integration issue and gain a sense of control. Read “Digital Detox vs Digital Redux in the Work-Life Merge.”

WED 7/10

TChatRadio_logo_020813

Listen to the #TChat Radio show now

#TChat Radio: 30 minutes prior to #TChat Twitter, radio hosts Meghan M. Biro and Kevin W. Grossman sat down with Judy and Heidi for a lively discussion about work-life integration — what it means for individuals, as well as employers, in today’s digitally dependent world. Fascinating stuff! If you missed the session, listen now to the recording.

#TChat Twitter: Immediately following the radio show, our entire community came together on the Twitter stream to share ideas in real-time about the pros and cons of digital connections at the core of professional and personal life. Thanks to everyone who contributed opinions and ideas! To review highlights, watch the slideshow below:

#TChat Twitter Highlights: “Digital Breaks: Rethinking Connectivity”

[javascript src=”//storify.com/TalentCulture/tchat-insights-digital-breaks-rethinking-connecti.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Judy and Heidi for helping our community think more carefully about how to manage the demands of digital life in more productive and personally satisfying ways. Your passion and perspectives are inspiring!

NOTE TO BLOGGERS: Did this week’s events prompt you to write about work/life integration issues? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week at #TChat events, we’ll continue our summer “professional reality check,” as personal branding expert and author, Dorie Clark, helps us look at how to “Reinvent Your Personal Brand.”

In the meantime, the World of Work conversation continues each day. So join us on the #TChat Twitter stream, or on our new LinkedIn discussion group. And feel free to explore other areas of our redesigned website. The gears are always turning at TalentCulture, and your ideas and opinions are always welcome.

See you on the stream!

Image Credit: Stock.xchng