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#WorkTrends Recap: The Testimonial Economy

We used to be swayed by traditional advertising and clever campaigns, but in the social age that has all changed. If you talk about yourself or your company too much, you are labeled a self-promoter or a spammer. It’s time to let other people do the talking for you.

Think about the last time you bought something online. Did you read reviews? Did you research products until you found enough five star reviews that you were satisfied with your selection? This is how customers behave today.

Building “relationships” is no longer enough. Today we are living in the ‘Testimonial Economy,’ where we must earn the trust and respect of our customers and employees. Organizations need to relate to these groups and as our guest, Mark Babbitt stated, “speak to them, not at them.” as this helps them to better identify with the organization and organically become champions of our brands.

This week on #WorkTrends, host Meghan M. Biro and her special guest, Mark Babbitt, CEO at YouTern, discussed the importance of brand evangelism.  .

Here are a few key points Mark shared:

  • Talking about your brand might put a small bump in your sales revenue but it makes a bigger dent in credibility
  • Without social proof, your brand will be in trouble
  • We are now more aware of how to filter out the bad opportunities
  • You need to be checking out what people are saying about your brand every day
  • If you don’t reach out over negative reviews, people are going to assume the reviews are true

Did you miss the show? You can listen to the #WorkTrends podcast on our BlogTalk Radio channel here: http://bit.ly/2tAtPuI

You can also check out the highlights of the conversation from our Storify here:

Didn’t make it to this week’s #WorkTrends show? Don’t worry, you can tune in and participate in the podcast and chat with us every Wednesday from 1-2pm ET (10-11am PT).

Remember, the TalentCulture #WorkTrends conversation continues every day across several social media channels. Stay up-to-date by following our #WorkTrends Twitter stream; pop into our LinkedIn group to interact with other members. Engage with us any time on our social networks, or stay current with trending World of Work topics on our website or through our weekly email newsletter.

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#WorkTrends Preview: The Testimonial Economy

We used to be swayed by traditional advertising and clever campaigns, but in the social age that has all changed. If you talk about yourself or your company too much you are labeled a self-promoter or a spammer. It’s time to let other people do the talking for you.

The last time you bought something online, did you read the reviews? Did you research the product until you found enough five star reviews to make the purchase? This is how customers behave now and building relationships with your target market is no longer enough.

In the ‘Testimonial Economy,’ a company has to earn the trust and respect of their customers, so they organically become champions of their brands, either personal or organizational.

On Wednesday, July 26, 2017, at 1 pm ET, #WorkTrends host Meghan M. Biro and her special guest, Mark Babbitt, CEO at YouTern will discuss the importance of building your reputation through brand evangelism.

The Testimonial Economy

 #WorkTrends Preview: The Testimonial EconomyJoin Mark and Meghan on our LIVE online podcast Wednesday, July 26 — 1 pm ET / 10 am PT.

Immediately following the podcast, the team invites the TalentCulture community over to the #WorkTrends Twitter stream to continue the discussion. We encourage everyone with a Twitter account to participate as we gather for a live chat, focused on these related questions:

Q1: Why is it difficult for some brands to build relationships with customers? #WorkTrends (Tweet this question)

Q2: How can brands create brand evangelism with employees and customers? #WorkTrends (Tweet this question)

Q3: What do customers need to know about building relationships with brands? #WorkTrends   (Tweet this question)

Don’t want to wait until next Wednesday to join the conversation? You don’t have to. I invite you to check out the #WorkTrends Twitter feed and our TalentCulture World of Work Community LinkedIn group. Share your questions, ideas and opinions with our awesome community.

Photo Credit: Marc_Slavin Flickr via Compfight cc