We’re thrilled to announce that our newly revamped website is now live! In keeping with our mission, it offers the insights that empower HR, the community, and workforce to become better leaders and partners in the modern workplace. But now it offers much more.
We kicked off the redesign with some key objectives: to feature our expanding services, boost site navigation and accessibility, add more relevant articles and inspiration, and put HR innovations at your fingertips. You’ll find plenty new and improved, from the HR Tech Awards to the Newsletter Archives; from Webinars to the great featured content so many of you come to TalentCulture to read. You can still download our #WorkTrends podcasts wherever you listen, customize your search, and access our media kit and contributor guidelines as well. HR Resources gives even more opportunities to immerse yourself in TalentCulture — and become part of our extended and treasured community of writers, leaders, thinkers, experts and practitioners.
We understand that user experience is vital — more so than ever — and we’re so proud of this new platform. So please, go explore. We cordially invite you to click around, learn, experience the site, and grow your network by joining our community. We’re excited you’ve stopped by, and we’d love to hear from you!
https://talentculture.com/wp-content/uploads/2020/06/tc-blog-new-website.png6001018TalentCulture Teamhttps://talentculture.com/wp-content/uploads/2020/05/TCLogo_web-272x60-1.pngTalentCulture Team2020-06-16 11:25:222021-02-16 20:48:30TalentCulture’s New Look: Announcing Our New Website!
“The ability to market to prospective talent with or on a mobile device. More importantly, mobile recruiting is about the opportunity to connect with job seekers anywhere, and at any time; provide a better candidate experience; streamline your own process; and engage job seekers in entirely new and unique ways.”
It sounds like a lofty goal — but how do we get there from here? And how are employers overcoming key issues in implementing mobile strategies? To keep the conversation grounded, we welcomed two experts in talent acquisition:
(Editor’s Note: See highlights from the #TChat events and related resource links at the end of this post.)
Mobile Is Everywhere — Why Isn’t Mobile Recruiting?
Many #TChat participants agreed that mobile recruiting is becoming a necessity, as individuals increasingly rely on smart phones and tablets to connect with information and people in our personal and professional lives.
The convenience of mobile access is rapidly translating into job search behaviors, even though many employers haven’t yet optimized their websites for mobile access. SimplyHired says that the number of workers looking for jobs via mobile devices has skyrocketed, from 2.3 million to 9.3 million in the past year. Talemetry, says that 70% of job seekers are using mobile platforms, while Beyond.com estimates even higher, at 77%. (See the article and infographic.)
However, as the Wall Street Journal explained earlier this year, most companies aren’t moving fast enough. According to a recent CareerBuilder study, only 20% of Fortune 500 companies have mobile-optimized career sites. What is everyone waiting for? Read the full report, “Trends in Mobile Adoption: An Analysis of Mobile Recruitment Efforts Across Industries.”
Mobile Excellence: What Does It Look Like?
So, what does it take for employers to be “mobile recruitment ready”? Ideally, it starts with a website that is that is optimized for mobile interaction. SnapHop, a company that provides mobile talent management solutions, says these elements are necessary for a great candidate experience:
• Support for all mobile platforms — access to sites from anywhere using, any mobile device; • Location awareness — automatically sense the candidate’s location and filter information accordingly; • Personalization — tailor information and recommendations by uncovering candidate preferences; • Social media presence — leverage social channels to connect with candidates and share relevant, timely content; • Responsive design — ensure that on all platforms, content is easy to skim and consume, and navigation flows with a minimum of resizing, panning, and scrolling.
And what did the #TChat crowd say about the pros and cons of mobile recruiting? Check the highlights slideshow and other resource links below for great facts, real-world stories and ideas from across the TalentCulture community.
#TChat Week-In-Review: Mobile Devices + Recruiting = Perfect Match?
#TChat Twitter: Immediately following the radio show, Meghan, Kevin and guests moved over to the #TChat Twitter stream as I led the TalentCulture community through a conversation focused on 5 key questions. For highlights, check the Storify slideshow below:
#TChat Insights: Recruiting Is Rockin’ Mobile Platforms
GRATITUDE: Thanks again to Jessica Miller-Merrell and Rayanne Thorn for helping us explore the potential of mobile platforms in the recruiting process. Your knowledge and passion are infectuous!
NOTE TO BLOGGERS: Did this week’s events prompt you to write about mobile recruiting trends or issues? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.
WHAT’S AHEAD: Next week, we dive into another fascinating topic — the role of social media in building brand influence. So save the date (November 6) for another #TChat double-header!
TalentCulture is a trailblazing HR marketing company offering advertising, media, executive and corporate branding, research, and social promotions via our global learning community.