Image by Arturs Budkevics
The 21st Century has seen enterprises across all industries scramble for the latest technologies and team-building strategies to enhance workforce development. For a good reason: It’s no secret that efficiency begins with an efficient workforce.
Virtual Reality (VR) and Augmented Reality (AR) have become popular powerhouses for employee training, recruitment, and several other HR processes. These new technology waves have made it easier to evaluate employees’ performance, test their knowledge, improve training and strengthen their teams.
What are AR and VR Technologies?
Simply, augmented reality is a highly interactive experience of a real-world environment. It enhances objects in the real world by computer-generated perceptual information. Think Snapchat filters, Pokemon Go, and even Waze.
Virtual reality, a similarly interactive experience, is a simulation of a completely different environment from the real world. The computer-generated simulation of a 3-D image or environment can be interacted with in a seemingly real way. For a truly immersive sensory experience, users must wear appropriate electronic equipment, such as a headset and gloves fitted with sensors.
Using AR and VR in Recruitment: A Two Way Street
Companies are deploying AR/VR technologies in their recruitment processes to maintain a competitive edge in the market. They need the best talent the labor market has to offer, and these technologies can help filter candidates by the most relevant skills. However, it works both ways; the best talent will look for the best and most inspiring work opportunities. And VR, in particular, helps candidates experience work environments remotely.
Recently, Lloyds Bank implemented VR into its assessment process for the Graduate Leadership Program. During the screening process, Lloyd’s asks candidates to solve puzzles in a simulated environment. Based on their results — which clearly demonstrated their strengths and weaknesses — the company more easily made recruitment decisions.
By providing a simulated view of the company, AR and VR can play another vital role in the recruiting process. After all, prospective employees can spend considerable time commuting to and from, as well as being in, a company’s workplace during the interview process. Virtual reality-based simulated environments can reduce that time and expense by providing candidates with a virtual yet holistic understanding of the working environment and team they could join. With AR and VR, a candidate can now be sitting in Shanghai as they gain a genuine feel for a company’s culture in Manhattan.
Gamification for Job Applicants
In today’s ultra-competitive job market, it’s never been more important to use innovative ways to engage with the best talent in a limited pool of qualified workers.
The use of gamification has proven to stand firm against the traditional application process since it offers something new, exciting, innovative, and — perhaps most importantly — efficient. Gamification significantly increases the interactivity of the recruitment process. Consider this, rather than gather essential candidate information through manual forms and resumes — such as qualifications, experience, and skills — a gamified approach can interactively reveal this information.
Innovative augmented reality platforms have grown to serve this growing application in recruitment screening. ActiView, for example, uses AR technology to help recruiters detect various behavioral habits and attributes required for the job.
AR and VR for General Training
Once employees are on board, training them can be costly, time-consuming, and ineffective. Virtual reality (VR) can help orient employees with all the technical skills related to their roles. By providing an immersive environment for new employee induction and training, new team members can familiarize themselves with new processes without wasting resources. Additionally, companies naturally expect employees to become more efficient in their roles with time. VR can help speed up these processes, and workforce development in general, as they get new employees more engaged and efficient faster.
For example, the hands-on training experiences opened up by VR allow employees to enter an immersive environment and gain experience using and navigating complex machinery and technical parts within a training room. By eliminating the boundaries between the real and virtual environments, employers take advantage of both realities in one setting — generating efficiencies and enabling faster learning.
As the graph above shows, the trade-off associated with traditional corporate training is offset by VR technology and immersive training. As illustrated, one-on-one expert mentor training is indeed an effective method. However, it’s time-consuming and expensive, which hinders a company’s ability to scale. On the other hand, reading a quick manual and watching a 2D video might be cost-effective. But precedent shows us this is the least effective training method.
AR and VR for Safety Training
Many industries, more than we initially imagine, operate to some degree in unsafe environments. This is particularly true within plants and facilities with heavy-duty machinery, chemicals, and life-threatening procedures. Virtual reality can play an essential role in facilities where safety is key.
For example, in the firefighting industry, VR-based training on new challenges has been massively beneficial. Specifically, it curbs training accidents and helps eliminate underperformance while demonstrating real-life scenarios. Trainees can apply the lessons learned anywhere an associated risk is part of the job spec.
Employers and organizations can provide a virtually created life-threatening or risky situation within an immersive environment to trainees. There, they can learn best practices and remedies and be better prepared to take on the challenge in real-life.
AR and VR for Team Building
Business managers, HR specialists, and young entrepreneurs have long since recognized the importance of building and maintaining company culture. Themes have shifted towards connectivity, embracing differences, inclusivity, and team-building strategies. Now, more than ever, they have turned to remote options to sustain a culture in a forced work-from-home environment.
When planning an in-person team-building event, of course, there are many options — from bars to restaurants to bowling alleys and pub quizzes. In these relaxed environments, team building can take many forms with different goals. Of course, these venues also come with their own sets of challenges — especially during a pandemic.
On the other hand, virtual reality is a notable and powerful team-building tool where anything is practically possible. Hang out with the team in virtual gathering rooms where everyone can join in playing games, get competitive and collaborate — from anywhere. The Rec Room is an excellent example of a multipurpose VR-based gaming resource. The platform provides companies with access to thousands of user-generated and custom gaming events that enable team building.
Workforce Development in a Nutshell
Ultimately, AR and VR eliminate the workforce development challenges faced — from recruiting to team-building — in a pre-technological world.
To strengthen your company, start leveraging the immense capabilities of AR and VR today.