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Which Corporate Fitness Trends Will Shape 2023?

Content Impact Award - TalentCulture 2022As a corporate fitness professional, one of my favorite activities at the end of each year is to set aside time to look back at what has unfolded over the past 12 months. It helps to review what has worked for our clients (as well as what didn’t work so well). An open-minded, reflective analysis is always a good way to put things into perspective before considering new possibilities and mapping a game plan for the New Year.

As part of this process, I’m constantly tracking what’s happening with corporate fitness trends. So much has changed over the past few years, thanks to the pandemic and the increase in remote work, it’s important to keep ahead of what no longer seems as relevant or useful and what is gaining traction. And in looking toward the year ahead, all the signals indicate that much more change is still to come! 

So, fasten your seatbelts and let’s look at how employers can prepare for the future. Based on trends I’ve been following, along with my direct experience with our teams and our clients in recent months, here are 3 emerging priorities that are likely to define corporate fitness in 2023:

1. More Personalized Training

Get ready for a big surge in employee demand for more personalized services — things like personal training and small group training. Multiple factors are driving this corporate fitness trend. For example:

Early in 2022, as people slowly started to emerge from a more sedentary pandemic lifestyle, I started hearing that employees were looking for help to get back on track with their fitness and wellness goals. Not surprisingly, during the Covid years, many people developed some unhealthy habits — especially in terms of diet and fitness. The isolation of working and living at home full-time didn’t help, either.

Many people are now looking to break out of that cycle and are longing for a stronger sense of community. So, prepare to see an upswing in more intimate training environments that give employees broader support and guidance, along with opportunities to connect with others and share their journey through community experiences.

Also, my clients confirm that employees are interested in wellness goals that involve more than physical workouts, alone. People want to get back in shape, but they also realize the importance of focusing on things like sleep, nutrition and stress management. And this means they’re increasingly interested in a more holistic approach to health and wellbeing. These objectives are often easier to achieve with programs that include individualized coaching.

Digital tracking tools can also be helpful in supporting people in their wellness objectives. Already, more than 20% of Americans are using wearables that provide convenient access to personalized health and fitness data. Many people want to use this data more effectively to develop tailored workouts and lifestyle management programs that will help increase their training efficiency, improve their daily habits and elevate their health outcomes.

2. More “Hybrid” Fitness Program Memberships

Another thing I’m starting to hear often from our clients is that their employees are looking for a seamless, connected fitness experience that aligns with their busy lifestyles. They want to workout where they want, when they want.

This is where “hybrid memberships” come in. These relatively new programs provide employees with a combination of corporate fitness center access and virtual fitness classes, along with partnerships with local yoga, boxing and Pilates studios. 

With these hybrid memberships, employees can workout at their corporate gym, at home or on the road when they’re traveling—all with the convenience of one membership rather than having to cobble it all together themselves. It’s the best of all worlds. And it’s bigger than just a brick-and-mortar fitness center—it’s a program.

Here’s one example: Kevin is a financial services professional in Indiana who comes into the office three days a week. During those visits, he goes to the on-site fitness center to lift weights. Typically, he talks with several fellow employees while he works out. It’s a great social experience. On the other two weekdays he works from home. On those days, he works out with a virtual fitness class through an app that’s connected to his fitness center and the same staff he knows and trusts. Over the weekend, he takes a spin class at a local studio that contracts with his company through the hybrid health program. Again, this hybrid program lets Kevin work out where he wants, when he wants. It’s all built into his schedule!

Inclusive hybrid memberships like these give employees the convenience, choice and variety they’re asking for. Plus, it provides access to the kind of connectedness and community people need with engagement that is hard to find elsewhere.

3. More Active Time Outdoors

We’re also hearing loud-and-clear from clients and employees that they want to get outside and move! A recent survey from the World Federation of the Sporting Goods Industry and McKinsey & Company, asked employees this key question:

“In which sports/physical activity categories do you expect to see a lasting increase in participation vs. pre-COVID-19?”

Of the 12 categories listed as potential responses, 84% of survey participants picked “outdoor activity” as their first choice. 

Obviously, survey results like these underscore just how massive the pandemic’s impact was on corporate wellness programs. Over the past year, some companies started to experiment with fitness activities and events designed to get employees outdoors. Now it appears that this trend is catching on and may be here to stay.

For instance, one of our clients — a leading insurance company — has invested in a mobile open-air fitness trailer from BeaverFit. This makes it possible for employees to participate in healthy outdoor activities on a daily basis. Combined with programming delivered by on-site fitness professionals, this open air program is flourishing. And workforce wellbeing is improving as a result of employee participation in regular activities with physical and mental health benefits.

Final Notes on the Future of Corporate Fitness

These three corporate fitness trends are only a few of the emerging ideas we can look forward to seeing in 2023, as the space continues to evolve. With more personalized programming, more flexible options, access to innovative digital tools and a broader range of creative fitness locations, employee wellness is poised to make an even stronger comeback in the coming year. I look forward to seeing other innovative trends emerge that we aren’t even thinking about yet!

Your Digital Domain: Who's The Boss? #TChat Recap

“With great power comes great responsibility.” -Voltaire

Do you suppose this is what it felt like back in 1967, during the “Summer of Love?” Our country was weary from years of war and civil unrest, and people were searching to reconnect with their humanity. That’s when “peace” took on new meaning as a symbol of promise for individuals and a new world order.

Flash-forward to today, when many among us are weary and searching to rediscover our humanity — but in a different way. This time, it’s fueled by the digital revolution. Why? We’ve been deeply engaged for so long with so many forms of networked communication that it seems we’ve reached a point of diminishing returns. Even the most intrepid “wired” geeks openly yearn for a certain kind of peace. And now, that discomfort is leading many to pursue serenity — either by dialing back on social channels or temporarily unplugging altogether.

Defining A Digital Destiny: To Each His Own

Grand as it may be, today’s “always on” social business experiment is taking a toll. And if this week’s #TChat forums are any indicator, workplace leaders are just starting to understand and respond to the consequences of an over-extended 24×7 workforce.

When do the productivity benefits of digital connections cross the line from the sublime to the ridiculous? When does hyper-connectivity become a drain on employee engagement and performance? How can workers maintain a healthy mindset in a world of nonstop demands? And how can leaders develop and sustain a healthy “connected” organization?

The TalentCulture community has only begun to crack the code on this issue. However, this week’s discussions revealed three key considerations:

1) Employers can no longer afford to ignore the cultural aspects of unrelenting hyper-connectivity. It’s actually a big-ticket business issue with implications that reach far beyond obvious security and privacy risks. Employee health costs, productivity and turnover are all expensive factors in this complex equation.

2) There are no single silver-bullet answers. However, there are a multitude of choices. The best solution for each organization will be different. But to find that solution, decision makers must take a mindful, active part in the process. As the digital realm unfolds before us, and choices expand, that responsibility becomes increasingly important.

3) This isn’t just about employers. Certainly companies must create processes and policies that address business interests and respect employee well-being. But at the end of the day, each of us is responsible for our own productivity, performance and peace of mind. The fundamental question rests with every individual: When and how should I leverage digital connectivity to improve my professional and personal life?

With so much at stake, #TChat-ters were grateful to welcome two work-life management experts to lead the way this week:

Their insights helped us frame the issues and expose new ideas, as we engaged the community in our weekly “world of work” dialogue. Below, we’ve captured event highlights (including a tweet-by-tweet Storify slideshow from Twitter) and other resource links.

We hope this inspires further discussion within your organization and professional circles. As ideas emerge, don’t be shy! Let us know what’s on your mind. For those at the forefront of work-life integration, the responsibilities may be great — but together, this journey of digital discovery is always better!

#TChat Week in Review: Connected Work-Life Reality Check

SAT 7/6

JudyMartin2JPG

Watch the G+ Hangout with Judy Martin

#TChat Preview: On the eve of his own one-week digital sabbatical, Community Manager, Tim McDonald, asked Judy Martin to frame this week’s topic in a G+ Hangout. See “Digital Breaks: Rethinking Connectivity”

SUN 7/7

Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro, opened up about her own attempt to disconnect. Read “The Digital Realities Of Work/Life Blending.”

MON 7/8

Related Post: While preparing for her #TChat appearance, Judy offered helpful guidance about how to frame this work-life integration issue and gain a sense of control. Read “Digital Detox vs Digital Redux in the Work-Life Merge.”

WED 7/10

TChatRadio_logo_020813

Listen to the #TChat Radio show now

#TChat Radio: 30 minutes prior to #TChat Twitter, radio hosts Meghan M. Biro and Kevin W. Grossman sat down with Judy and Heidi for a lively discussion about work-life integration — what it means for individuals, as well as employers, in today’s digitally dependent world. Fascinating stuff! If you missed the session, listen now to the recording.

#TChat Twitter: Immediately following the radio show, our entire community came together on the Twitter stream to share ideas in real-time about the pros and cons of digital connections at the core of professional and personal life. Thanks to everyone who contributed opinions and ideas! To review highlights, watch the slideshow below:

#TChat Twitter Highlights: “Digital Breaks: Rethinking Connectivity”

[javascript src=”//storify.com/TalentCulture/tchat-insights-digital-breaks-rethinking-connecti.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Judy and Heidi for helping our community think more carefully about how to manage the demands of digital life in more productive and personally satisfying ways. Your passion and perspectives are inspiring!

NOTE TO BLOGGERS: Did this week’s events prompt you to write about work/life integration issues? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week at #TChat events, we’ll continue our summer “professional reality check,” as personal branding expert and author, Dorie Clark, helps us look at how to “Reinvent Your Personal Brand.”

In the meantime, the World of Work conversation continues each day. So join us on the #TChat Twitter stream, or on our new LinkedIn discussion group. And feel free to explore other areas of our redesigned website. The gears are always turning at TalentCulture, and your ideas and opinions are always welcome.

See you on the stream!

Image Credit: Stock.xchng

Your Digital Domain: Who’s The Boss? #TChat Recap

“With great power comes great responsibility.” -Voltaire

Do you suppose this is what it felt like back in 1967, during the “Summer of Love?” Our country was weary from years of war and civil unrest, and people were searching to reconnect with their humanity. That’s when “peace” took on new meaning as a symbol of promise for individuals and a new world order.

Flash-forward to today, when many among us are weary and searching to rediscover our humanity — but in a different way. This time, it’s fueled by the digital revolution. Why? We’ve been deeply engaged for so long with so many forms of networked communication that it seems we’ve reached a point of diminishing returns. Even the most intrepid “wired” geeks openly yearn for a certain kind of peace. And now, that discomfort is leading many to pursue serenity — either by dialing back on social channels or temporarily unplugging altogether.

Defining A Digital Destiny: To Each His Own

Grand as it may be, today’s “always on” social business experiment is taking a toll. And if this week’s #TChat forums are any indicator, workplace leaders are just starting to understand and respond to the consequences of an over-extended 24×7 workforce.

When do the productivity benefits of digital connections cross the line from the sublime to the ridiculous? When does hyper-connectivity become a drain on employee engagement and performance? How can workers maintain a healthy mindset in a world of nonstop demands? And how can leaders develop and sustain a healthy “connected” organization?

The TalentCulture community has only begun to crack the code on this issue. However, this week’s discussions revealed three key considerations:

1) Employers can no longer afford to ignore the cultural aspects of unrelenting hyper-connectivity. It’s actually a big-ticket business issue with implications that reach far beyond obvious security and privacy risks. Employee health costs, productivity and turnover are all expensive factors in this complex equation.

2) There are no single silver-bullet answers. However, there are a multitude of choices. The best solution for each organization will be different. But to find that solution, decision makers must take a mindful, active part in the process. As the digital realm unfolds before us, and choices expand, that responsibility becomes increasingly important.

3) This isn’t just about employers. Certainly companies must create processes and policies that address business interests and respect employee well-being. But at the end of the day, each of us is responsible for our own productivity, performance and peace of mind. The fundamental question rests with every individual: When and how should I leverage digital connectivity to improve my professional and personal life?

With so much at stake, #TChat-ters were grateful to welcome two work-life management experts to lead the way this week:

Their insights helped us frame the issues and expose new ideas, as we engaged the community in our weekly “world of work” dialogue. Below, we’ve captured event highlights (including a tweet-by-tweet Storify slideshow from Twitter) and other resource links.

We hope this inspires further discussion within your organization and professional circles. As ideas emerge, don’t be shy! Let us know what’s on your mind. For those at the forefront of work-life integration, the responsibilities may be great — but together, this journey of digital discovery is always better!

#TChat Week in Review: Connected Work-Life Reality Check

SAT 7/6

JudyMartin2JPG

Watch the G+ Hangout with Judy Martin

#TChat Preview: On the eve of his own one-week digital sabbatical, Community Manager, Tim McDonald, asked Judy Martin to frame this week’s topic in a G+ Hangout. See “Digital Breaks: Rethinking Connectivity”

SUN 7/7

Forbes.com Post: In her weekly Forbes column, TalentCulture CEO, Meghan M. Biro, opened up about her own attempt to disconnect. Read “The Digital Realities Of Work/Life Blending.”

MON 7/8

Related Post: While preparing for her #TChat appearance, Judy offered helpful guidance about how to frame this work-life integration issue and gain a sense of control. Read “Digital Detox vs Digital Redux in the Work-Life Merge.”

WED 7/10

TChatRadio_logo_020813

Listen to the #TChat Radio show now

#TChat Radio: 30 minutes prior to #TChat Twitter, radio hosts Meghan M. Biro and Kevin W. Grossman sat down with Judy and Heidi for a lively discussion about work-life integration — what it means for individuals, as well as employers, in today’s digitally dependent world. Fascinating stuff! If you missed the session, listen now to the recording.

#TChat Twitter: Immediately following the radio show, our entire community came together on the Twitter stream to share ideas in real-time about the pros and cons of digital connections at the core of professional and personal life. Thanks to everyone who contributed opinions and ideas! To review highlights, watch the slideshow below:

#TChat Twitter Highlights: “Digital Breaks: Rethinking Connectivity”

[javascript src=”//storify.com/TalentCulture/tchat-insights-digital-breaks-rethinking-connecti.js?template=slideshow”]

Closing Notes & What’s Ahead

GRATITUDE: Thanks again to Judy and Heidi for helping our community think more carefully about how to manage the demands of digital life in more productive and personally satisfying ways. Your passion and perspectives are inspiring!

NOTE TO BLOGGERS: Did this week’s events prompt you to write about work/life integration issues? We’d love to share your thoughts. Post a link on Twitter (include #TChat or @TalentCulture), or insert a comment below, and we’ll pass it along.

WHAT’S AHEAD: Next week at #TChat events, we’ll continue our summer “professional reality check,” as personal branding expert and author, Dorie Clark, helps us look at how to “Reinvent Your Personal Brand.”

In the meantime, the World of Work conversation continues each day. So join us on the #TChat Twitter stream, or on our new LinkedIn discussion group. And feel free to explore other areas of our redesigned website. The gears are always turning at TalentCulture, and your ideas and opinions are always welcome.

See you on the stream!

Image Credit: Stock.xchng