#WorkTrends Recap: Building a Business Case for Company Culture
Numerous studies have confirmed that employees’ satisfaction with company culture is correlated with positive business outcomes, such as customer satisfaction, productivity and performance. Executives tend to be overly optimistic about the state of their company culture and employee engagement. Therefore, to make the case for investing in culture, you have to help executives understand your true company culture. To do this, data is your best friend. On this week’s #WorkTrends, Host Meghan M. Biro was joined by special guest Greg Besner, CEO of CultureIQ. We discussed how to layer business data (customer success, retention, operating profits, etc.) with culture data in